OPEN FOR ENTRIES
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Campaign Asia-Pacific is delighted to announce the 2016 call for entries from Asia-Pacific for the region’s most prestigious Agency of the Year awards.

For 23 years, Campaign Asia-Pacific's Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. The prestigious Agency of the Year competition will recognise excellence in local markets through five seperate Regional competitions. Winners will have the opportunity to compete in the overall Network of the Year awards.

 

Entry Deadlines:

Early Entry Deadline: Wednesday, 28 September 2016, 6pm HK/SG Time

Final Entry Deadline: Wednesday, 5 October 2016, 6pm HK/SG Time

 

Shortlist Announcement:

Region Awards shortlist: 14 November 2016
Agency Network shortlist: 21 November 2016

*All entrants will be informed of their shortlist status via email, and the shortlist will also be announced via campaignasia.com.

 

Awards Presentation & Gala Dinner:

South Asia Agency of the Year Awards Show:2 Dec 2016, Mumbai

Greater China Agency of the Year Awards Show: 6 Dec 2016, Shanghai

Australia/New Zealand, Japan/Korea, Southeast Asia, Agency Network Agency of the Year Awards Show: 8 Dec 2016, Singapore


Table sales will commence on 1 November 2016.

For more information, please contact entries@haymarket.asia

ABOUT & HISTORY

Since 1994, the Agency of the Year Awards is the region's most prestigious awards, recognising inspired leadership, management excellence, outstanding business performance and overall achievements in advertising and communications industry across Asia-Pacific. 

With results tabulated by PricewaterhouseCoopers (PwC) it is the only awards programme that honours agency performance at both a local and regional level.

The awards are open to all media, advertising, creative, digital, PR, independent and specialist agencies from all countries in the Asia-Pacific region (including Australia and New Zealand).

 

METHODOLOGY

Applicable for:  Australia/New Zealand, Greater China, Japan/Korea, South Asia and Southeast Asia

Judging process
Each Region Awards judging panel is comprised of client marketers. In the first round of the competition, judges review and score each entry independently out of a maximum of 100 points according to the criteria per category.

All entries will be reviewed by the judges in the first round of judging, regardless of number of entries in the category. A shortlist for each category is drawn from the aggregated scores from all of the judges for each entry. Up to 5 top scoring entries in each category will form each shortlist. In cases where there are fewer than three entries in the category, judges will unanimously decide if the shortlist is considered and awarded at the second round of judging.

Judges' scores will only be included in the calculations if they have completed scoring for all entries.

In the second round of judging each Region Awards panel meets either in person or via conference call to discuss each shortlisted entry. Each entry is again scored independently out of a maximum of 100 points and the aggregated scores from all of the judges for each entry determine the winners: highest score awarded Gold, second highest score awarded Silver and third highest score awarded Bronze.

Scoring for Regional Awards categories
For the Regional Agency categories, such as Southeast Asia Media Agency of the Year, points are awarded to each trophy in the country media agency categories and the Agency group (defined as an individual agency brand) with the highest points is awarded the Regional trophy. All countries rank equally within a region.

Gold: 5 points
Silver: 3 points
Bronze: 1 point

For example, if Agency Group A win a Gold for Media Agency Philippines, and silver trophies for Media Agency Indonesia and Media Agency Thailand, Agency Group A will score 11 points (5+ 3+3). If Agency Group B wins a Bronze in Media Agency Thailand, Bronze in Media Agency Singapore, Bronze in Media Vietnam Agency and Silver in Media Agency Malaysia they will score 6 points (1+1+1+3) and Agency Group A will be awarded Southeast Asia Media Agency of the Year award.

In the event of a tie, the agency with the most number of trophies will be awarded.

Regional Agency Awards are given out for the Creative, Media and Digital agency categories in the Greater China and South Asia regions. For the Southeast Asia region, Creative, Media, Digital and Independent agency categories will be awarded.

Eligibility Criteria for Southeast Asia Independent Agency of the Year
For the Southeast Asia region, there will be individual country awards awarded for the Independent Agency of the Year, as well as an overall regional winner for Southeast Asia Independent Agency of the Year.

In order to be considered for the Southeast Asia Independent Agency of the Year regional award, an agency will have to win a minimum of one Gold or two Silvers in any of the independent country awards to be eligible, and this regional award will be awarded at the discretion of the judges.

Countries include: Cambodia, Laos and Myanmar, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam.

Eligibility criteria to enter Asia-Pacific Agency Network of the Year Awards are as described below.

The Network categories are:
Creative Agency Network
Media Agency Network
Digital Agency Network

The Network of the Year categories will be determined based on points from the 5 Region Awards.

A win in each of the local markets (country awards) will contribute points towards the respective overall Network of the Year category type. Only the Creative, Media and Digital country awards from all the region awards can contribute points and does not include wins from all other categories. All markets rank equally. Points received from the Regional Agency Awards for Greater China, South Asia and Southeast Asia Creative/Media/Digital/Independent Agency of the Year will not contribute towards the respective overall Network of the Year.

A shortlist is drawn from the points accumulated, and up to 5 top scoring Agency Network in each category will form each shortlist. The Network jury will then review the shortlisted Agency Network and determine the winner for each Network trophy. In order to be considered for the shortlist, the agency network must submit an entry in the respective category. Entry fees will only apply if the agency network is shortlisted, and will be notified by the organisers.

Gold = 5 points
Silver = 3 points
Bronze = 1 point

For example, if Agency Group A wins two Gold trophies in China Creative Agency of the Year and India Creative Agency of the Year, a Silver in Thailand Creative Agency of the Year and Bronze in Australia Creative Agency of the Year, Agency Group A will score a total of 14 points (5+5+3+1). If Agency Group B is awarded a Gold in Korea Creative Agency of the Year, two Silvers in Singapore and Malaysia Creative Agency of the Year, Agency Group B will receive a total score of 11 points (5+3+3). Up to 5 top scoring Agency Group will be shortlisted and considered for the respective overall Network of the Year awards.

In the event of a tie, the Agency Network with the most number of trophies will be awarded.

To qualify for the Network People categories, entrants must hold a regional role (3 markets or more in a minimum of 2 regions).

The Agency Network awards judging panel is comprised of Asia-Pacific key client marketers.

The judges will meet in person to discuss each entry. Entries are scored independently out of a maximum of 100 points and the aggregated scores from all of the judges for each entry determine the winner, the highest score is the winner and awarded Gold. There are no other trophies awarded.

All points are aggregated and compiled by PwC. The shortlist for each category was determined by Haymarket from the highest ranking scores.

In performance of the compilation services, PwC HK did not carry out an audit or other assurance engagement in accordance with applicable professional standards.

PwC HK provides no opinion, attestation or other form of assurance with respect to the completeness, accuracy and integrity of the data provided upon which PwC HK’s compilation work is based.

Definition of terms

  • 'Agency Network' refers to an individual agency and its network of offices/operations that are wholly-owned around the Asia-Pacific region, covering the following countries: Australia, Bangladesh, Bhutan, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Macau, Malaysia, Myanmar, Nepal, New Zealand, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam.
  • 'Agency group' refers to an individual agency brand 'Market' refers to a single country
  • 'Market' refers to a single country
  • Independent agencies are classified as those that are not majority owned by a holding company or network, at minimum, 51 per cent privately-held.
FAQ

- What is the eligibility period for our entry submission?

All entries should relate to achievements ONLY during the period 1 October 2015 to 5 October 2016.

- How much are the entry fees?

Entry Fees for Region Awards:
Agency categories
Early Entry Fee for each submission: US$360
Entry Fee for each submission received after 28 Sept: US$420

People categories
Early Entry Fee for each submission: US$290
Entry Fee for each submission received after 28 Sept: US$350

Entry Fees for Network Awards:
People categories
Early Entry Fee for each submission: US$290
Entry Fee for each submission received after 28 Sept: US$350

Agency categories
Entry Fee (only applicable if shortlisted): US$420

With effect from 2016, all Network entries will only be charged an entry fee if the entry is shortlisted. There will be no entry fees during the online entry submission process, and the organisers will notify all shortlisted entrants of any charges by 21 November 2016.

- When must we have paid for our entry?

All payment must be received by October 5, 2016. Entries unpaid by October 5, 2016 may be disqualified and Haymarket Media Ltd will retain the right to claim for unpaid entry fees.

- Is it compulsory to submit video(s) with our entry?

No, video submissions are optional and we do allow other support material format to showcase your entries. Please note that videos submitted at the point of entry may be used to showcase your entry at the gala presentation should your entry win.

- Our video size is more than 25MB. Can you increase the limit for us?

As file size limitation of supporting files are to facilitate the judging process, the file size limit will have to be strictly adhered to. You may choose to upload your video online and share your URL link under the Supporting Materials section.

- I have uploaded an incorrect document/video! Can I amend my entry?

Yes, you may log back into your account (by clicking on the 'Enter Now' button again) prior to our final entry deadline to make amendments to your entry. No changes will be allowed once entry closes on October 5, 2016.

- How do I amend my entry?

You may log back into your account (by clicking on the 'Enter Now' button again) prior to our final entry deadline to make amendments to the contents of your entry submissions. No changes will be allowed once entry closes on October 5, 2016.

- Can we have an entry extension?

The entry deadlines are as below. We regret that there will not be a further extension after October 5, 2016 at this stage.

Early Entry Deadline: September 28, 2016
Final Entry Deadline: October 5, 2016

- How do I know if I have completed my entry submission?

Entries must be submitted through our online entry system. Upon entry submission, the entrant will receive an auto-generated email confirmation from the registration team. All entries are only considered as submitted after the completion of the online payment process. Upon confirming your entries, return to your dashboard and click on the 'Proceed to pay for all entries' button to process your payment. Select the appropriate payment mode and follow through all the steps. If you have any trouble paying via credit card online, please kindly contact the organisers immediately at entries@haymarket.asia to seek assistance to avoid duplicate transactions.

Once your payment process is completed, you will receive a ‘Payment Received’ email confirmation with the payment receipt. Your entry submission is now complete. If you wish to request for an official invoice, please kindly forward your email confirmation to either Hanielyin.wong@haymarket.asia or entries@haymarket.asia to request for it.
The entrant submitting the entries should be the primary contact person for all awards-related matters.

- Who are the judges?

The judging panel for the Agency of the Year awards will comprise a minimum of five client marketers. The panel will only be revealed on the website after the shortlist have been announced.

- What are the scoring criteria?

Please refer to the individual entry templates for information on the scoring criteria. The entry templates can be downloaded from each of the region's webpage.

- How do we know if we are shortlisted for the Regional Agency of the Year awards?

The final shortlist for all Region Awards categories will be released on 14 November 2016 at www.aoyawards.com and the organisers will send an email to all participants on their application status by 16 November 2016.

The final Network shortlist will be released on 21 November 2016 at www.aoyawards.com/network.

(All dates are subjected to change)

- When will the final results be released?

The winners of the Agency of the Year awards will be honored at the gala presentations held in the local markets, including China, Singapore and India in December. The prize presentation for all Agency Network of the Year categories will also be made at the event in Singapore.

Key event dates
Mumbai India: 2 Dec 2016
Shanghai China: 6 Dec 2016
Singapore: 8 Dec 2016

- How can we book a table?

Table bookings for the all Agency of the Year award gala dinners will be available online from 1 November 2016. All places are sold on first-come-first-served basis. Please email entries@haymarket.asia for more details.

- How do I enter Agency Network of the Year awards?

We are accepting entries for Agency Network of the Year awards till October 5, 2016.

The Network of the Year categories will be determined based on points from the 5 Region Agency of the Year Awards.

A win in each of the local markets (country awards) will contribute points towards the respective overall Network of the Year category type. Only the Creative, Media and Digital country awards from all the region awards can contribute points and does not include wins from all other categories. All markets rank equally. Points received from the Regional Agency Awards for Greater China, South Asia and Southeast Asia Creative/Media/Digital/Independent Agency of the Year will not contribute towards the respective overall Network of the Year.

A shortlist is drawn from the points accumulated, and up to 5 top scoring Agency Network in each category will form each shortlist. The Network jury will then review the shortlisted Agency Network and determine the winner for each Network trophy. In order to be considered for the shortlist, the agency network must submit an entry in the respective category. Entry fees will only apply if the agency network is shortlisted, and will be notified by the organisers.

All entries must be submitted on www.aoyawards.com/network latest by October 5, 2016.

- We are shortlisted for the Creative Network of the Year. Do we have to submit additional videos/DVDs for the awards?

Entrants will not be asked to provide additional videos/support materials after entry submission. All materials should have been submitted during the entry submission process, and before the final entry deadline. This applies to all categories.

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