For 21 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries
ABOUT & HISTORY

Since 1994, the Agency of the Year Awards is the region's most prestigious awards, recognising inspired leadership, management excellence, outstanding business performance and overall achievements in advertising and communications industry across Asia-Pacific. 

With results tabulated by PricewaterhouseCoopers (PwC) it is the only awards programme that honours agency performance at both a local and regional level.

The awards are open to all media, advertising, creative, digital, PR, independent and specialist agencies from all countries in the Asia-Pacific region (including Australia and New Zealand).

METHODOLOGY

Applicable for:  Australia/New Zealand, Greater China, Japan/Korea, South Asia and Southeast Asia

Judging process
Each Regional Awards judging panel is comprised of client marketers and senior Campaign Asia-Pacific editors. In the first round of the competition, judges review and score each entry independently out of a maximum of 100 points according to the criteria per category.

All entries will be reviewed by the judges in the first round of judging, regardless of number of entries in the category. A shortlist for each category is drawn from the aggregated scores from all of the judges for each entry. Up to 5 top scoring entries in each category will form each shortlist. In cases where there are fewer than five entries in the category, judges will unanimously decide if the shortlist is considered and awarded at the second round of judging.

Judges scores will only be included in the calculations if they have completed scoring for all entries.

In the second round of judging each Regional Awards panel meets either in person or via conference call to discuss each shortlisted entry. Each entry is again scored independently out of a maximum of 100 points and the aggregated scores from all of the judges for each entry determine the winners: highest score awarded Gold, second highest score awarded Silver and third highest score awarded Bronze.

Scoring for Regional Award categories
For the Regional Agency categories, such as SEA Media Agency of the year, points are awarded to each trophy in the country media agency categories and the Agency group (defined as an individual agency brand) with the highest points is awarded the Regional trophy. All countries rank equally within a region.

Gold: 5 points
Silver: 3 points
Bronze: 1 point

For example, if agency group A win a Gold for Media Agency Philippines, and silver trophies for Media Agency Indonesia and Media Agency Thailand, Agency group A will score 11 points (5+ 3+3). If Agency group B wins a Bronze in Media Agency Thailand, Bronze in Media Agency Singapore, Bronze in Media Vietnam Agency and Silver in Media Agency Malaysia they will score 6 points (1+1+1+3) and Agency group A will be awarded SEA Media Agency of the year award.

In the event of a tie, the agency with the most number of trophies will be awarded.

Eligibility criteria to enter Agency Network of the Year categories are as described below. The Network categories are:

Creative Network
Media Network
Digital Network
Specialist Network

For Creative/Media/Digital Network of the Year categories, agency networks must receive a minimum of 3 trophies in the country awards from 2 regions in the relevant category.  For example, to enter Creative Agency Network, Agency A must have received at least 3 trophies from two regions in the Creative Agency country categories.

To be eligible for Specialist Network of the Year, agency networks must receive a minimum of 2 trophies in the country awards from 2 regions in the Specialist Agency of the Year category.

The Regional trophy is not included in this calculation as it is awarded over and above the country awards.

A new submission must be made for the network categories and each submission will be judged on its own merits. No points or scores from the Regional Agency of the Year events are carried forward to contribute to the Network awards. Regional Agency of the year awards thus only offer eligibility to enter the Network awards.

For people categories in the Network Awards no Regional Agency award wins are required. Entrants must hold a regional role covering 3 or more markets (which is defined as a single country) in a minimum of 2 regions to be eligible to submit.

The Agency Network awards judging panel is comprised of Asia-Pacific client marketers and senior Campaign Asia-Pacific editors.

The judges will meet in person to discuss each entry. Entries are scored independently out of a maximum of 100 points and the aggregated scores from all of the judges for each entry determine the winner, the highest score is the winner and awarded Gold. There are no other trophies awarded.

All points are aggregated and tabulated by PwC. The shortlist for each category was determined by Haymarket from the highest ranking scores.

Definition of terms
'Agency network' refers to an individual agency and its network of offices/operations that are wholly-owned around the Asia-Pacific region, covering the following countries: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
'Agency group' refers to an individual agency brand 'Market' refers to a single country

FAQ

- What is the eligibility period for our entry submission?

All entries should relate to achievements ONLY during the period November 1, 2013 to October 15, 2014.

- How much are the entry fees?

The entry fees for the Regional Agency of the Year awards are as below.

Agency categories

Early entry discount for each submission: US$345 or HK$2,677

Entry fee for each submission received after October 8, 2014: US$395 or HK$3,065

People categories

Early entry discount for each submission: US$240 or HK$1,862

Entry fee for each submission received after October 8, 2014: US$290 or HK$2,250

- When must we have paid for our entry?

All payment must be received by October 20, 2014. Entries unpaid by October 20, 2014 may be disqualified and Haymarket Media Ltd will retain the right to claim for unpaid entry fees.

- Is it compulsory to submit video(s) with our entry?

No, video submissions are optional and we do allow other support material format to showcase your entries. Please note that videos submitted at the point of entry may be used to showcase your entry at the gala presentation should your entry win.

- Our video size is more than 25MB. Can you increase the limit for us?

As file size limitation of supporting files are to facilitate the judging process, the file size limit will have to be strictly adhered to.

- I have uploaded an incorrect document/video! Can I amend my entry?

Yes, you may log back into your account prior to our final entry deadline to make amendments to your entry. No changes will be allowed once entry closes on October 20, 2014.

- How do I amend my entry?

You may log back into your account prior to our final entry deadline to make amendments to the contents of your entry submissions. No changes will be allowed once entry closes on October 20, 2014.

- Can we have an entry extension?

The entry deadlines are as below. We regret that there will not be a further extension after October 20, 2014.

Early entry deadline: October 8, 2014

Final entry deadline: October 20, 2014

- How do I know if I have completed my entry submission?

Entries must be submitted through our online entry system. Upon entry submission, the entrant will receive an auto-generated email confirmation from the registration team.

- Who are the judges?

The judging panel for the Agency of the Year awards will comprise a minimum of five client marketers and senior Campaign editors. The panel will only be revealed after the results have been announced.

- What are the scoring criteria?

Please refer to the individual entry templates for information on the scoring criteria.

- When is the live judging session taking place this year?

There will be no live judging session this year. Judges will only review the written submission and the supporting materials provided.

- How do we know if we are shortlisted for the Regional Agency of the Year awards?

The final shortlist for the Agency of the Year categories will be released on November 19, 2014 on the www.aoyawards.com (date subjected to change). The organisers will send an email to all participants on their application status in the week of November 19, 2014.

- When will the final results be released?

The winners of the Agency of the Year awards will be honored at the gala presentations held in the local markets, including China, Singapore and India in December. The prize presentation for all Agency Network of the Year categories will also be made at the event in Singapore.

- How can we book a table?

Table bookings for the all Agency of the Year award gala dinners will be available online in October 2014. All places are sold on first-come-first-served basis.

- How do I enter Agency Network of the Year awards?

We are accepting entries for Agency Network of the Year awards till October 20, 2014. Note that the entry submission will ONLY be rolled out for judging if the Network meets the qualification requirement. In order to be eligible for the Creative/Media/Digital Network competition, network must receive at least three respective awards (Gold, Silver or Bronze) in a minimum of two regions at the Regional Agency of the Year Awards for the relevant category. To be eligible for Specialist Network of the Year, network must receive at least two respective awards (Gold, Silver or Bronze) in a minimum of two regions for the Specialist Agency of the Year Awards.

Final entry must be submitted on www.aoyawards.com/network latest by October 20, 2014.

For example, to qualify for the Creative Agency Network of the Year award, entrants must have received at least three Creative Agency of the Year awards (Gold, Silver or Bronze) in a minimum of two regions (Australia/New Zealand, Greater China, South Asia, Japan/Korea and Southeast Asia).

- We are shortlisted for the Creative Agency Network of the Year. Do we have to submit additional videos/DVDs for the awards?

Entrants will not be asked to provide additional videos/support materials after entry submission. This applies to all categories.

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