Campaign Asia-Pacific is delighted to announce the 2015 call for entries from Asia-Pacific for the region’s most prestigious Agency of the Year awards.

For 22 years, Campaign Asia-Pacific's Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. The prestigious Agency of the Year competition will recognise excellence in local markets through five seperate Regional competitions. Winners will have the opportunity to compete in the overall Network of the Year awards.

ABOUT & HISTORY

Since 1994, the Agency of the Year Awards is the region's most prestigious awards, recognising inspired leadership, management excellence, outstanding business performance and overall achievements in advertising and communications industry across Asia-Pacific. 

With results tabulated by PricewaterhouseCoopers (PwC) it is the only awards programme that honours agency performance at both a local and regional level.

The awards are open to all media, advertising, creative, digital, PR, independent and specialist agencies from all countries in the Asia-Pacific region (including Australia and New Zealand).

METHODOLOGY

Applicable for:  Australia/New Zealand, Greater China, Japan/Korea, South Asia and Southeast Asia

Judging process
Each Regional Awards judging panel is comprised of client marketers. In the first round of the competition, judges review and score each entry independently out of a maximum of 100 points according to the criteria per category.

All entries will be reviewed by the judges in the first round of judging, regardless of number of entries in the category. A shortlist for each category is drawn from the aggregated scores from all of the judges for each entry. Up to 5 top scoring entries in each category will form each shortlist. In cases where there are fewer than five entries in the category, judges will unanimously decide if the shortlist is considered and awarded at the second round of judging.

Judges' scores will only be included in the calculations if they have completed scoring for all entries.

In the second round of judging each Regional Awards panel meets either in person or via conference call to discuss each shortlisted entry. Each entry is again scored independently out of a maximum of 100 points and the aggregated scores from all of the judges for each entry determine the winners: highest score awarded Gold, second highest score awarded Silver and third highest score awarded Bronze.

Scoring for Regional Award categories
For the Regional Agency categories, such as Southeast Asia Media Agency of the Year, points are awarded to each trophy in the country media agency categories and the Agency group (defined as an individual agency brand) with the highest points is awarded the Regional trophy. All countries rank equally within a region.

Gold: 5 points
Silver: 3 points
Bronze: 1 point

For example, if Agency Group A win a Gold for Media Agency Philippines, and silver trophies for Media Agency Indonesia and Media Agency Thailand, Agency Group A will score 11 points (5+ 3+3). If Agency Group B wins a Bronze in Media Agency Thailand, Bronze in Media Agency Singapore, Bronze in Media Vietnam Agency and Silver in Media Agency Malaysia they will score 6 points (1+1+1+3) and Agency Group A will be awarded Southeast Asia Media Agency of the Year award.

In the event of a tie, the agency with the most number of trophies will be awarded.

Eligibility criteria to enter Agency Network of the Year categories are as described below. The Network categories are:

Creative Agency Network
Media Agency Network
Digital Agency Network

With effect from 2015, the Network of the Year categories will be determined based on points from the 5 Regional Agency of the Year Awards.

A win in each of the local markets (country awards) will contribute points towards the respective overall Network of the Year categories. All markets rank equally. A shortlist is drawn from the points accumulated, and up to 5 top scoring Agency Network in each category will form each shortlist. The Network jury will then review the shortlisted Agency Network and determine the winner for each Network trophy.

Gold = 5 points
Silver = 3 points
Bronze = 1 point

For example, if Agency Group A wins two Gold trophies in China Creative Agency of the Year and India Creative Agency of the Year, a Silver in Thailand Creative Agency of the Year and Bronze in Australia Creative Agency of the Year, Agency Group A will score a total of 14 points (5+5+3+1). If Agency Group B is awarded a Gold in Korea Creative Agency of the Year, two Silvers in Singapore and Malaysia Creative Agency of the Year, Agency Group B will receive a total score of 11 points (5+3+3). Up to 5 top scoring Agency Group will be shortlisted and considered for the respective overall Network of the Year awards.

In the event of a tie, the Agency Network with the most number of trophies will be awarded.

Points received from the Regional trophies for Australia/New Zealand, Greater China, Japan/Korea, South Asia and Southeast Asia Creative/Media/Digital Agency of the Year will not contribute towards the respective overall Network of the Year.

To qualify for the people categories, entrants must hold a regional role (3 markets or more in a minimum of 2 regions).

The Agency Network awards judging panel is comprised of Asia-Pacific client marketers.

The judges will meet in person to discuss each entry. Entries are scored independently out of a maximum of 100 points and the aggregated scores from all of the judges for each entry determine the winner, the highest score is the winner and awarded Gold. There are no other trophies awarded.

All points are aggregated and compiled by PwC. The shortlist for each category was determined by Haymarket from the highest ranking scores.

In performance of the compilation services, PwC HK did not carry out an audit or other assurance engagement in accordance with applicable professional standards.

PwC HK provides no opinion, attestation or other form of assurance with respect to the completeness, accuracy and integrity of the data provided upon which PwC HK’s compilation work is based.

Definition of terms

  • 'Agency Network' refers to an individual agency and its network of offices/operations that are wholly-owned around the Asia-Pacific region, covering the following countries: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
  • 'Agency group' refers to an individual agency brand 'Market' refers to a single country

  • 'Market' refers to a single country

  • Independent agencies are classified as those that are not majority owned by a holding company or network, at minimum, 51 per cent privately-held.
FAQ

- What is the eligibility period for our entry submission?

All entries should relate to achievements ONLY during the period October 16, 2014 to October 6, 2015.

- How much are the entry fees?

The entry fees for the Regional Agency of the Year awards are as below.

Agency categories

Early entry fee for each submission: US$345 or HK$2,677

Entry fee for each submission received after September 29, 2015: US$395 or HK$3,065

People categories

Early entry fee for each submission: US$240 or HK$1,862

Entry fee for each submission received after September 29, 2015: US$290 or HK$2,250

- When must we have paid for our entry?

All payment must be received by October 6, 2015. Entries unpaid by October 6, 2015 may be disqualified and Haymarket Media Ltd will retain the right to claim for unpaid entry fees.

- Is it compulsory to submit video(s) with our entry?

No, video submissions are optional and we do allow other support material format to showcase your entries. Please note that videos submitted at the point of entry may be used to showcase your entry at the gala presentation should your entry win.

- Our video size is more than 25MB. Can you increase the limit for us?

As file size limitation of supporting files are to facilitate the judging process, the file size limit will have to be strictly adhered to.

- I have uploaded an incorrect document/video! Can I amend my entry?

Yes, you may log back into your account (by clicking on the 'Enter Now' button again) prior to our final entry deadline to make amendments to your entry. No changes will be allowed once entry closes on October 6, 2015.

- How do I amend my entry?

You may log back into your account (by clicking on the 'Enter Now' button again) prior to our final entry deadline to make amendments to the contents of your entry submissions. No changes will be allowed once entry closes on October 6, 2015.

- Can we have an entry extension?

The entry deadlines are as below. We regret that there will not be a further extension after October 6, 2015.

Early entry deadline: September 29, 2015

Final entry deadline: October 6, 2015

- How do I know if I have completed my entry submission?

Entries must be submitted through our online entry system. Upon entry submission, the entrant will receive an auto-generated email confirmation from the registration team. The entrant submitting the entries should be the primary contact person for all awards-related matters.

- Who are the judges?

The judging panel for the Agency of the Year awards will comprise a minimum of five client marketers and senior Campaign editors. The panel will only be revealed after the shortlist have been announced.

- What are the scoring criteria?

Please refer to the individual entry templates for information on the scoring criteria. The entry templates can be downloaded from each of the region's webpage.

- How do we know if we are shortlisted for the Regional Agency of the Year awards?

The final shortlist for the Agency of the Year categories will be released on November 16, 2015 on www.aoyawards.com (date subjected to change). The organisers will send an email to all participants on their application status in the week of November 16, 2015.

- When will the final results be released?

The winners of the Agency of the Year awards will be honored at the gala presentations held in the local markets, including China, Singapore and India in December. The prize presentation for all Agency Network of the Year categories will also be made at the event in Singapore.

- How can we book a table?

Table bookings for the all Agency of the Year award gala dinners will be available online in October 2015. All places are sold on first-come-first-served basis. Please email entries@haymarket.asia for more details.

- How do I enter Agency Network of the Year awards?

We are accepting entries for Agency Network of the Year awards till October 6, 2015.

With effect from 2015, the Network of the Year categories will be determined based on points from the 5 Regional Agency of the Year Awards.

 A win in each of the local markets (country awards) will contribute points towards the respective overall Network of the Year categories. All markets rank equally. A shortlist is drawn from the points accumulated, and up to 5 top scoring Agency Network in each category will form each shortlist. The Network jury will then review the shortlisted Agency Network and determine the winner for each Network trophy. Note that the entry submission will ONLY be rolled out for judging if the Agency Network make it to the shortlist.

Final entry must be submitted on www.aoyawards.com/network latest by October 6, 2015.

- We are shortlisted for the Creative Agency Network of the Year. Do we have to submit additional videos/DVDs for the awards?

Entrants will not be asked to provide additional videos/support materials after entry submission. This applies to all categories.

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