Early Bird Entry Deadline:
Thursday, 11 August 2022

Standard Entry Deadline:
Thursday, 15 September 2022

Final Entry Deadline:
Friday, 30 September 2022

Key Information

Key Dates

Shortlist Announcement:
Monday, 14 November 2022

Winner Announcement:
Early December 2022 (to be announced)

Entry Fees

Early Bird Entry Fee:
HK$3,370 (People)
HK$4,150 (Agency/Brand)

Standard Entry Fee:
HK$4,100 (People)
HK$4,900 (Agency/Brand)

Final Entry Fee:
HK$4,600 (People)
HK$5,500 (Agency/Brand)

Eligibility Period

1 October 2021 – 30 September 2022

  • All entries must relate to achievements ONLY during the eligibility period.
  • Written entries which do not focus on the eligibility period but include achievements outside the review period will be disqualified.
  • Campaign reserves the right to reject work it feels does not comply with the spirit of the awards.

Categories

In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze. In cases where there are fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the second round of judging.

  • Australia Creative Agency of the Year

    This category recognizes the best agencies specializing in creative/advertising.
    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional Creative Agency of the Year and Creative Network of the Year.

  • New Zealand Creative Agency of the Year

    This category recognizes the best agencies specializing in creative/advertising.
    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional Creative Agency of the Year and Creative Network of the Year.

  • Australia Digital Agency of the Year

    This award recognizes agencies specializing in providing the best digital solutions.
    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional Digital Agency of the Year and Digital Network of the Year.

  • New Zealand Digital Agency of the Year

    This award recognizes agencies specializing in providing the best digital solutions.
    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional Digital Agency of the Year and Digital Network of the Year.

  • Australia Media Agency of the Year

    This award recognizes the very best agencies specializing in media management, agencies that create and deliver integrated media strategies across all media channels.
    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional Media Agency of the Year and Media Network of the Year.

  • New Zealand Media Agency of the Year

    This award recognizes the very best agencies specializing in media management, agencies that create and deliver integrated media strategies across all media channels.
    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional Media Agency of the Year and Media Network of the Year.

  • Australia PR Agency of the Year

    This category recognizes the achievements, performance and excellent work of a PR consultancy.
    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional PR Agency of the Year and PR Network of the Year.

  • New Zealand PR Agency of the Year

    This category recognizes the achievements, performance and excellent work of a PR consultancy.
    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional PR Agency of the Year and PR Network of the Year.

  • Australia/New Zealand Agency Marketer Partnership of the Year

    This award recognizes the best regional or local partnerships between agencies and brands on how the partnership has driven marketing excellence & measurable results. The partnership must be established for a minimum of 6 months between the brand and the entrant agency and in existence for at least part of the entry eligibility period.

    *Open to single/multi agencies and for multi agencies, a joint entry in consent is required. A separate endorsement is required from the brand company.

  • Australia/New Zealand B2B Marketing Agency of the Year

    This award recognizes the agencies that demonstrate exceptional work including marketing strategies, creative content, effective use of technology and leads generation that drove business outcomes, ROI for their clients, and thought leadership in the B2B marketing field.

  • Australia/New Zealand B2C Marketing Agency of the Year

    This award recognizes the best agencies in delivering B2C solutions that drive customer journey, delivering proven creativity and innovation, and using insights to help clients drive marketing and transactions.

  • Australia/New Zealand Best Culture

    The best culture fosters collaboration — inspiring others and creating a place that helps to attract and recruit talent – and ultimately business growth. Entrants should demonstrate how the agency cultivates a culture to drive forward-thinking and challenge conventions.

  • Australia/New Zealand Best Place to Work

    This award sets out to recognize a company that goes above and beyond the norm to foster the most productive and rewarding working environment possible. Entry can be a single office or a national entry.

    Describe how the agency creates cultural diversity, cultivates an inspirational vision, and provides a purpose, balance, and career development for its employees.

    *For this category only one winner is to be awarded.

  • Australia/New Zealand Boutique Agency of the Year

    This award recognises small-sized boutique agencies with less than 20 staff, limited to independent agencies only and any startup with a minimum of 24-months in operations.

  • Australia/New Zealand Brand Design Agency of the Year (New)

    This category recognizes agencies who specialize in brand strategy by developing or refreshing brands, as well as generating and designing a brand’s visual identity, which includes brand identity, message, positioning, and design components strategies and executions.

  • Australia/New Zealand Brand Experience Agency of the Year

    This award recognizes the best agencies specializing in comprehensive brand building and creation for the brands, their customers, and employees in providing an exceptional brand experience for end-user.

  • Australia/New Zealand Consultancy of the Year

    This award recognises the best agencies that provide professional services and align brand strategy with business strategy to create opportunities for growth.

  • Australia/New Zealand Content Marketing Agency of the Year

    This category is open to agencies that provide content solutions as part of the overall marketing strategy across all platforms and how the content strategy helps to define and elevate brand awareness.

  • Australia/New Zealand Customer Engagement Agency of the Year

    This award recognizes agencies that have delivered the best in customer engagement through innovation, strategy, and technology that helped businesses grow and thrive through effective engagement solutions with tangible results.

  • Australia/New Zealand Data Analytics Agency of the Year (New)

    This award recognizes the agencies that have outstanding achievements in the advancement of data science and engineering analytics in the industry. Agencies that have demonstrated both technological innovation and business acumen to succeed.

  • Australia/New Zealand E-Commerce Agency of the Year

    This award recognizes the agencies that develop e-commerce marketing strategies to deliver innovative e-commerce marketing solutions to improve customer experience and drive client’s business growth.

  • Australia/New Zealand Event Marketing Agency of the Year

    This award recognizes the best agencies specializing in providing the best event marketing and/or experiential marketing solutions.

  • Australia/New Zealand Independent Agency of the Year

    This category is open to all individual markets within the Southeast Asia region and the winner will be determined by points. For other regions such as Australia/New Zealand, Greater China, Japan/Korea, and South Asia it can ONLY be submitted as a regional entry.

    Independent Agency = (a) majority of 51% or more owned by its management or independent shareholders; (b) not associated with any Holding Company or Network), and (c) does not exceed US$2 billion dollars in revenue billings across the Asia Pacific region. Agencies that exceed the stated amount is not eligible to enter. For the avoidance of doubt, Agencies that are not part of a network, but which are owned more than 20% by a Holding Company are not considered to be Independent Agency. The number of offices an Agency has and the number of countries in which an Agency is located is irrelevant as to whether an Agency is an Independent Agency.

  • Australia/New Zealand Influencer Marketing Agency of the Year (New)

    This award recognizes the agencies that are innovative and effectively engage influencers and how they use them as part of their marketing strategy to raise brand awareness and achieve business objectives.

  • Australia/New Zealand Integrated Marketing Agency of the Year

    This award recognizes the best agencies specializing in providing the best-integrated marketing and branding solutions.

  • Australia/New Zealand Market Research Agency of the Year

    This award recognizes the agency that delivers exceptional research and insight for a product or service demonstrates research’s ability to drive innovation, inspire change and deliver results.

  • Australia/New Zealand Performance Agency of the Year

    This award acknowledges agencies that best demonstrate a consistent ability to translate consumer intentions into revenue for clients, deliver ROI-based campaign activity along with exceptional execution of biddable media and digital exchanges and drive sales results for clients across geographies.

  • Australia/New Zealand Production Company of the Year

    This award recognizes the best production company that has produced outstanding pre- or post-production work for marketing campaigns.

  • Australia/New Zealand Programmatic Agency of the Year

    This award recognizes the agencies that have most effectively developed and enhanced the agency’s programmatic trading performance and made the biggest impact on the advertisers’ business including achievements against objectives, evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client testimonials will be required as support material.

  • Australia/New Zealand Social Media Agency of the Year

    This award recognizes the best agencies specializing in providing the best social media solutions, innovative use of social platforms and strategies for engaging consumers in the social space.

  • Australia/New Zealand Specialist Agency of the Year

    This category is open to specialist units within agencies of any discipline including healthcare, B2B advertising, mobile, telemarketing agencies, database management consultancies, shopper marketing and more.

  • Australia/New Zealand Talent Development Program of the Year

    This category sets out to recognize agencies who understand the need to nurture and develop all levels of talent where employees gain the knowledge and skills needed to reach their full potential.

  • Australia/New Zealand Account Person of the Year

    Open to professionals who are at or under the age of 35 as of 30 September 2022. (Birthdate: 1 Oct 1986 or after).

    The award recognizes professionals responsible for the account management who have displayed the most innovation, skills, and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships.

  • Australia/New Zealand Agency Head of the Year

    This award recognizes the heads of agencies nationally who have individually done the most to advance their agency/network in the industry.

  • Australia/New Zealand Channel/Engagement Planner of the Year

    This award is for the planning professionals who have made the biggest impact on their clients’ businesses through the development of innovative customer engagement strategies; the creative and effective use of media channels; and the creation, use and, leverage of digital and social programs/platforms.

  • Australia/New Zealand Corporate Communications/Marketing Team of the Year

    This award open to the corporate communications/marketing team within the agency recognizes success in addressing issues related to management, corporate communications, reputation, brand-building, campaign execution, and media relations.

  • Australia/New Zealand Creative Person of the Year

    This award recognizes creative directors who have produced the best work for an individual office (or multiple offices in the same region) during the review period and have not only set the standard for creative excellence but have also raised the bar.

  • Australia/New Zealand New Business Development Person/Team of the Year

    This award is for the new business development person/team who has proven to have built and developed a new account or grown the business and expanded the services of an established client relationship.

  • Australia/New Zealand Producer of the Year

    This award is open to professionals who have brought out innovative insights with strategies throughout work managing creative campaigns to drive and meet business objectives.

  • Australia/New Zealand Strategic/Brand Planner of the Year

    This award is for the planning professionals who have made the biggest impact on the clients’ business through the development of breakthrough consumer strategies, brand, and communications strategies, as well as innovation and commercial strategy development.

  • Australia/New Zealand Young Achiever of the Year

    Open to professionals who are at or under the age of 28 as of 30 September 2022. (Birthdate: 1 Oct 1993 or after).

    This award recognizes the individual’s achievements, creativity, and innovation with results as well as the nominee’s ability and willingness to extend their range of skills.

  • Australia/New Zealand Young Business Leader of the Year

    Open to professionals who are at or under the age of 35 as of 30 September 2022. (Birthdate: 1 Oct 1986 or after).

    This award recognises young business leader who has not only achieved growth for their businesses but also demonstrated strategic direction, through a honed business acumen and strong industry networks.

  • Australia/New Zealand Brand of the Year

    This award recognises a brand as a champion in its industry based on market standing, marketing campaigns and consumer preference during the eligibility period.

    Agencies may nominate client brands in a single or multiple market(s).

  • Australia/New Zealand Marketer of the Year

    This award recognises the individual marketer within a client company who has had the biggest impact on the brand, demonstrated their ability to deliver positive business results.

JUDGES & JUDGING
The Australia/New Zealand Agency of the Year judging panel will comprise a minimum of five client marketers to go through two rounds of judging.

In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PwC for tabulation and verification. In the final round, each group of judges will convene to discuss the shortlisted entries.

In cases where there is single entry or fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the final round of judging. This may result in no shortlist and no trophy being awarded in a category. The judges’ decisions are final.

Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.

Ally Doubé
Uber Eats
APAC Head of Brand Marketing
Angela Broad
Coca-Cola Europacific Partners New Zealand
Head of Marketing & Design
Caroline Raj
Service Now
Senior Marketing Director
David Borean
NEC Australia
Vice President, Brand & Customer Experience
George O'Neil
The De'Longhi Group
Marketing Director ANZ
James Borg
ANZ Institutional Bank
Head of Digital and Insights Marketing
James Kissell
Fujitsu
Global Director Uvance Marketing Division
Jethro Grainger-Marsh
Roche Diagnostics Australia
Head of Strategy & Solutions
Josette Addinall
Schneider Electric
Vice President, Pacific Global Marketing
Karen Kavanagh
Rentokil Initial
Marketing Director, Pacific
Kirsty Redfearn
Mastercard
VP Area Marketing, Australasia
Lisa Birch
Bunnings
Head of Brand – Bunnings Warehouse
Melissa Rodrigues
Minor Hotels, ANZ
Group Director, Brand and Marketing
Paddy Bryans
Selleys
Global Marketing Director
Patrick Barbaro
Coles Group
Head of Group Media
Penny Ryan
Bupa
Head of Brand, APAC
Rachel Appleby
TPG telecom
Head of CLM – Vodafone & Sub-brands
Ruben Ahmed
HP
Director of Marketing – HP ANZ
Sarah Slawson
Philip Morris NZ
Head of Marketing & Digital
Sian Wheatley
Nespresso
Brand and Sustainability Manager
Simon Hofmann
Kiwibank
GM Marketing and Brand
Sophie Ericksen
Red Bull NZ
Marketing Director
Suzana Ristevski
NAB
Chief Marketing Officer
Tara Moody
IBM
Global Marketing Experiences Lead /
APAC Chief Marketing Culture Officer
Valerie Walshe
Xero
General Manager Segment Marketing and Performance
Winners

In categories with 3 or less shortlisted entries, the judges will decide whether an entry is awarded and subject to judges’ unanimous decision. This may also result in no trophies being awarded or same type of awards in a category.

For Agency categories, the awards can be Gold, Silver or Bronze. People & Brand categories will be one Gold Winner. Commendation will be given a digital certificate.

Partnership

The Agency of the Year Awards offers industry suppliers the opportunity to target the heart of the industry in Asia – the decision makers driving the industry forward. The awards are attended by the regional and local management teams of every major agency as they wind down for the year and celebrate their achievements.

Partnership allows both a strong branding and networking opportunity, offering you the chance to meet and mingle with the industry’s leading players as well as building your brand in the minds of the people driving the advertising industry in Asia, allowing you to from relationships and trust with the people responsible for spending the advertising and marketing dollars of the major brands.

For marketing and partnership opportunities please contact:

ASIA PACIFIC
Richard Fahy
Commercial Director, Campaign Asia-Pacific
Direct: +65 9111 5760
Email: richard.fahy@haymarket.asia

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