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Greater China Agency of the Year

12 Dec 2017, Shanghai Marriott Hotel City Centre

 

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-433 Days to Final Entry Deadline

Early Entry Deadline: 28 Sept 16
Final Entry Deadline: 5 Oct 16
Shortlist Released: 14 Nov 16

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Price per table of 12:
US$5,500
Price per individual seat (opens on 16 Nov):
US$475

Awards Presentation & Gala Dinner: Shanghai Marriott Hotel City Centre, China
Tuesday, 12 Dec 2017
JUDGES & JUDGING
The Greater China Agency of the Year judging panel will comprise a minimum of five client marketers and senior Campaign editors.

In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PricewaterhouseCoopers to verify the shortlist.The jury will then meet to discuss shortlisted entries in both the people and agency categories.

The judges’ decisions are final. Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.

The results will be compiled by PwC.

  • Aileen Yuan
    Regional Head of Corporate, Institutional, Commercial & Private Banking, Brand & Marketing, GCNA
    Standard Chartered Bank
    Name: Aileen Yuan
    Job Title: Regional Head of Corporate, Institutional, Commercial & Private Banking, Brand & Marketing, GCNA
    Company: Standard Chartered Bank

    Aileen Yuan is an experienced professional with over 14 years of experience in marketing communication specializing in B2B, brand management, strategy planning, event and project management and communication. Aileen is Taiwanese and educated in Canada. She moved to Shanghai in 2005 and joined Standard Chartered Bank in 2007. Aileen is responsible for the Greater China North Asia regional coverage for Brand & Marketing of Corporate, Institutional, Commercial and Private Banking . She has successfully led her team to deliver several major marketing initiatives such as programmes on RMB and Belt & Road agenda, Global Research Briefings and China Financial Forum series.

  • Anthony Jim
    Director - Group marketing and international business
    TSL Jewellery Group
    Name: Anthony Jim
    Job Title: Director - Group marketing and international business
    Company: TSL Jewellery Group

    Anthony Jim is responsible for the Group’s overall marketing & communications, retail experience and business development across Hong Kong & Macau, Mainland China, Malaysia & Japan. He is the recipient of the ‘Distinguished Marketing Leadership Award’ at the Hong Kong Management Association/TVB Awards of Marketing Excellence in recognition of his leadership in transforming the brand with record-breaking business & marketing results. Prior to joining TSL Jewellery, he has held key positions in leading telecommunications & media companies, driving strategic development and marketing campaigns for business growth. He holds a Master of Business Administration degree from the Hong Kong University of Science & Technology, is a Board Member of the HKUST MBA Alumni Advisory Board, and an Honorary Guest Speaker of the University of Hong Kong.

  • Benny Xu
    Senior Marketing Director
    Unilever China
    Name: Benny Xu
    Job Title: Senior Marketing Director
    Company: Unilever China

    I have been working in Unilever for 17 years, started as a marketing management trainee just after my graduation from university. Rotating from Comfort fabric conditioner, to Wall’s ice cream, then to Lipton tea/Knorr savory, and now ice cream again. During the 17 years in Unilever, I worked as full marketing, regional brand development, global brand development and country brand building, cross China, Japan, South East Asia and Europe.

  • Charlotte Judet
    VP of Communication
    Kering APAC
    Name: Charlotte Judet
    Job Title: VP of Communication
    Company: Kering APAC

    Charlotte is VP Communications Kering Apac since in 2014 and takes care of the Group’s communication for the Asia Pacific and Japan. Kering develops an ensemble of luxury houses in fashion, leather goods, jewellery and watches: Gucci, Bottega Veneta, Saint Laurent, Balenciaga, Stella McCartney etc. She is based in Hong Kong and is mother of two. Since 2011, she was Kering WW Corporate Communication Director, based in Paris, leading the Group press department, internal communications team and community management. Prior to joining Kering, she was Communication Director for the French Securities Exchange Commission. She graduated from IEP de Paris (MS in International Business Affairs) and from CELSA-Sorbonne (MS in communication).

  • Danny Hill
    INFINITI Brand and Communications Senior Manager – Asia & Oceania
    INFINITI Motor Company
    Name: Danny Hill
    Job Title: INFINITI Brand and Communications Senior Manager – Asia & Oceania
    Company: INFINITI Motor Company

    Ever since I started my career at Volkswagen, as National Communications Manager in the UK, I fell in love with developing advertising and communications that drove genuine engagement with consumers. Working with some of the best agencies in the business to deliver award winning creative. Following this, I was lucky enough to work on the global brand repositioning and rejuvenation of the Jaguar brand as well as developing the launch campaign for the new F-Type. I am now relishing the opportunity to develop the INFINITI brand in the Asia and Oceania region.

  • Eric Leong
    Vice President - Brand Marketing & Communications
    Dream Cruises
    Name: Eric Leong
    Job Title: Vice President - Brand Marketing & Communications
    Company: Dream Cruises

    As Vice President - Brand Marketing & Communications of Dream Cruises, Eric Leong is responsible for overseeing the brand strategy, marketing and communications functions for Dream Cruises, a new cruise line developed by Genting Hong Kong Limited to specifically cater to the large and rapidly growing high-end market in China and Asia. Eric is assigned to define, implement and manage the brand marketing and communication strategies of the region’s first-ever Asian luxury cruise line.

  • Eric Li
    Senior Director, Consumer Engagement and Marketing Service, Greater China
    Abbott Nutrition
    Name: Eric Li
    Job Title: Senior Director, Consumer Engagement and Marketing Service, Greater China
    Company: Abbott Nutrition

    Eric Li joined Abbott in 2008 as Marketing Service Director, and in 2011 he took the position of Senior Director of Public Affairs and Marketing Service for Abbott Nutrition. He was responsible for overall media strategy, planning and execution, as well as over-looking media relations and crisis management. In 2017, Eric Li was promoted to Senior Director, Consumer Engagement and Marketing Service, Greater China, Abbott Nutrition, and he has been taking overall management of consumer relation and interaction through full utilization of different engagement methods, hotline, CRM platform and new media. In the past 9 years with Abbott, Eric Li has received Abbott’s highest honor Chairman Award for his outstanding performance, also a 7 time winner of Global President Award of Abbott. Eric also won two top awards granted by China Advertising Association in two consecutive years in 2011 and 2012.

  • Ginger Zhu
    Senior Brand Digital Director
    Nike Greater China
    Name: Ginger Zhu
    Job Title: Senior Brand Digital Director
    Company: Nike Greater China

    Ginger Zhu is currently the Senior Brand Digital Director for Nike Greater China, responsible for the brand’s digital strategy and marketing innovation for the brand and its categories, as well as marketing campaigns, communications and services on digital platforms. Under her leadership, the Brand Digital team leads on the digital ecosystem for the market, from storytelling and innovative experience on nike.com, Tmall flagship store, social media and other digital channels, to offering its digital services to the consumers with different tools and platforms. Ginger has been with Nike for over a decade. Before this role, Ginger was respectively Marketing Director for East China, and Communications Director of Nike China.

  • Herbert lam
    Head, Digital Marketing, Asia
    Sun Life Financial Asia
    Name: Herbert lam
    Job Title: Head, Digital Marketing, Asia
    Company: Sun Life Financial Asia

    Herbert recently joined Sun Life supporting the Asia region as Head of Digital Marketing, Asia. He has over 15 years of digital marketing experience where he has worked extensively across a range of industries in Asia, including Finance, FMCG, Luxury, Travel and Hospitality as a regional director in global media agencies. Herbert’s core responsibility is to help differentiate Sun Life through digital marketing initiatives across the full digital spectrum of social, content, SEM/SEO, partnerships and digital lead generation, making it easier for potential and existing Clients to discover and engage with Sun Life.

  • Howell Wong
    Regional Head of Digital
    Moët Hennessy Asia Pacific
    Name: Howell Wong
    Job Title: Regional Head of Digital
    Company: Moët Hennessy Asia Pacific

    Howell Wong is leading the regional digital marketing in Moet Hennessy Asia Pacific . He joined Moet Hennessy since 2015 and has speadheaded the company’s strategic transformation in digital and deployed varies technology platforms and innovative campaigns for different brands within the portfolio. Prior to joining Moet Hennessy, Howell was leading the agency’s digital function in both HK & Singapore and has spent his early career in Nokia HQ held different positions from customer experience design to head of digital campaigns. He is a MBA graduate from Imperial college London.

  • Jean Xueqin Cai
    Head of Group Strategic Marketing & Communications, China
    DBS Bank China
    Name: Jean Xueqin Cai
    Job Title: Head of Group Strategic Marketing & Communications, China
    Company: DBS Bank China

    Jean Xueqin CAI is head of Group Strategic Marketing & Communications, DBS Bank (China), overseeing the communications efforts as well as branding and marketing for the retail business, targeting the affluent segments. Previously, she was with Deutsche Bank, in charge of its communications in China; prior to that she had a stint in Lenovo, driving the activation of its global Olympic partner program and Olympic Torch Relay sponsorship leading to the 2008 Olympic Games in Beijing.

  • Julien Dedman
    Senior Director, Communication and Public Affairs
    Johnson & Johnson Innovation and R&D, Asia Pacific
    Name: Julien Dedman
    Job Title: Senior Director, Communication and Public Affairs
    Company: Johnson & Johnson Innovation and R&D, Asia Pacific

    Julien leads communications for Johnson & Johnson’s R&D and Innovation organizations in the region. In Julien’s 10 years in the healthcare industry, he has focused on media relations, crisis management, leadership communications, and colleague engagement. He has won over a dozen major awards for his work in the industry, including best internal campaign in Asia Pacific across all industries three times in the last six years. Julien’s career began as a US diplomat with the US State Department, He received his B.A. in International Affairs from Georgetown University and an Executive MBA degree from the Kellogg School of Management.

  • Kitty Liu
    Vice President, Marketing Strategy and Sales Operations
    Mead Johnson Nutrition (China) Co., Ltd.
    Name: Kitty Liu
    Job Title: Vice President, Marketing Strategy and Sales Operations
    Company: Mead Johnson Nutrition (China) Co., Ltd.

  • Lars Silberbauer
    Global Senior Director
    LEGO
    Name: Lars Silberbauer
    Job Title: Global Senior Director
    Company: LEGO

    Lars is the creator of LEGO’s global success on Social Media and Video platforms. Based in London with team in the US, Denmark, Shanghai and Singapore. Lars has build the well know and innovative toy company's social media & video strategy and execution. When he began in the company there wasn’t even an official LEGO page. In 2015 Adweek scored LEGO as the number one brand on Social Media and YouTube in the toy industry. Lars has been named as one of the 25 most Innovative and influential marketers in Europe by the Holmes Report.

  • Lily Long
    Vice President & Head of Communications
    Roche Pharmaceuticals China
    Name: Lily Long
    Job Title: Vice President & Head of Communications
    Company: Roche Pharmaceuticals China

    Lily Long is vice president of Communications for Shanghai Roche Pharmaceuticals, the market leader in key areas of oncology, virology and transplant. She is a member of the company's leadership council. Joined the company in January 2015, Lily is responsible for development and implementation of the function’s strategy and all communications activities, which include media relations, brand development and management, and executive and employee communications. Prior to joining Roche, Lily served as Public Affairs Director for Yum! Brands Inc. in Shanghai for nearly 10 years, leading the corporate communications team in managing media relations, crisis and employee communications. Lily also worked for many leading international agencies and other corporate institutions, including Ogilvy & Mather, Weber Shandwick and the British Council in China.

  • Dr. Manfred Bräunl
    Vice President Marketing
    Porsche
    Name: Dr. Manfred Bräunl
    Job Title: Vice President Marketing
    Company: Porsche

    Manfred Bräunl is a German/Canadian automotive executive who dedicated his entire career to the premium and luxury automotive industry; mainly in the fields of Sales and Marketing, Customer Relationship Management and Financial Services. After his studies of economics and business administration at the University of Mannheim/Germany, he started his professional career in BMW’s management Trainee program in Munich/Germany. During his time with BMW he held various management positions in Canada and Germany; one of them being head of Marketing for Germany; - BMW’s largest market. Changing to the luxury automotive segment, Manfred Bräunl took over the worldwide marketing responsibility for Maserati at their headquarters in Modena/Italy before he was offered the opportunity to join Porsche China as their Vice President Marketing which he has been responsible for since 2014. Manfred Bräunl holds a PhD in business administration and is an official guest professor at Tongji University in Shanghai for their Executive MBA program.

  • Michelle Toy
    Head of Marketing and Corporate Affairs, International Branches, Corporate & Institutional Banking
    National Australia Bank
    Name: Michelle Toy
    Job Title: Head of Marketing and Corporate Affairs, International Branches, Corporate & Institutional Banking
    Company: National Australia Bank

    Michelle is currently the Head of Marketing & Corporate Affairs for National Australia Bank, the largest business bank in Australia. Her responsibility across Asia, UK and US is to elevate and preserve the reputation of the bank in the corporate & institutional business. As customers preferences are changing rapidly and capital-raising platforms are making it easier to invest, Michelle has the added responsibility to fast track the growing connectivity between the banks’ customers and financial solutions with the use of customer-centric marketing strategies, content marketing in building trust and connecting with customers, digital media distribution, maintaining the role as the brand champion and demonstrating value throughout the marketing funnel. Michelle has over 10 years of banking experience, she is married with two pre-teen and teenage boys and loves a good fitness workout.

  • Mika Kanai
    General Manager, Media and Digital Marketing
    Shiseido China Co., Ltd.
    Name: Mika Kanai
    Job Title: General Manager, Media and Digital Marketing
    Company: Shiseido China Co., Ltd.

    Mika Kanai is a General Manager of Media and Digital Marketing at Shiseido Group China. She has rich international experiences in brand strategy, marketing, consumer insights and behavior. In 2015, she started a corporate-level digital marketing department to work with 14 brands across prestige beauty, masstige beauty and personal care categories. In 2016 she merged all media (traditional and digital) planning and buying into one team. Prior to arriving in China, she lived in the US and Japan, engaging in many FMCG marketing projects across North America, Europe and APAC.

  • Mellisa Lim
    Chief Marketing Officer
    ETAM China
    Name: Mellisa Lim
    Job Title: Chief Marketing Officer
    Company: ETAM China

    Mellisa is a dynamic and passionate marketing strategist with 15 years in the Lifestyle and Fashion Apparel industry focused on Greater China. She has also started a boutique design studio 2 year ago in China and HK supporting the Watch and Fashion brands to deepen in store activation programs that deliver a more meaningful experience and engagement with consumers using creative idea combined with innovative digital execution Fuelled by a systematic mindset with an entrepreneurial spirit, she has proven track record of building brand equity , capturing market share, and driving brand growth under challenging regional market conditions through out of the box creative story telling concepts.

  • Nancy Yan
    Assistant Director- Marketing
    TaiKoo Hui (Guangzhou) Development Company Limited
    Name: Nancy Yan
    Job Title: Assistant Director- Marketing
    Company: TaiKoo Hui (Guangzhou) Development Company Limited

    Since joining TaiKoo Hui Guangzhou, the largest investment property in Mainland China developed and managed by Swire Properties Limited (SPL), Nancy is responsible for the development’s marketing and communications, including overall branding and positioning, in-mall campaigns and promotions, digital marketing, media relations, tenant cooperation and other correlated marketing functions. Nancy has over 13 years’ experience in marketing and communication filed, covering different industries and brand categories including FMCG, fashion and beauty, commercial properties, travel destinations and entertainment. She holds a MBA degree from The Hong Kong University of Science & Technology (HKUST), with an exchange diploma from Kellogg School of Management, Northwestern University.

  • Paul Yang
    Country Head GCA
    Oracle Marketing Cloud
    Name: Paul Yang
    Job Title: Country Head GCA
    Company: Oracle Marketing Cloud

    Paul Yang, who is Country Head, Greater China of Oracle Marketing Cloud, responsible for Oracle Marketing Automation product Eloqua, multi-channel marketing product Responsys, automated testing product Maximyzer and marketing data management product Bluekai DMP etc. in mainland China, Honk Kong and Taiwan. Paul worked as China Deputy GM of Sage; China GM of NTRGlobal Service Cloud, and China GM of SmartFocus Marketing Cloud, China Marketing Development Director of Microsoft Cloud Computing Abure. Paul is very familiar with cloud computing, CRM and digital marketing and he has provided marketing consulting and training services for various companies, such as Shell, Dow Chemical, Baheal Pharm, EF Education, Kohler, Familay Mart, Baic BJEV and Lifan Auto. Paul is also the MBA of BI Norwegian Business School of FDSM.

  • Peony Wu
    Head of Marketing & Engagement, Asia Miles
    Asia Miles
    Name: Peony Wu
    Job Title: Head of Marketing & Engagement, Asia Miles
    Company: Asia Miles

    As the brand guardian and voice of Asia Miles, Peony tells compelling Asia Miles stories through integrated communications channels across both internal and external stakeholders. She is responsible for developing, managing and executing the marketing strategy, as well as engaging members and programme partners to enhance brand awareness, and articulating desired propositions, offers and image. Peony also plays a key role in driving Asia Miles’s digital evolution to enhance insight-driven marketing capabilities of the programme in line with business objectives. With 20 years’ experience in consumer marketing, advertising and management consulting, Peony has a strong background in digital-driven marketing from a renowned communications agency group and Mainland China market. She was named Top 20 Women to Watch by Campaign Asia in 2014.

  • Samy Redjeb
    Group Development Director
    Bluebell Asia
    Name: Samy Redjeb
    Job Title: Group Development Director
    Company: Bluebell Asia

    Samy In 2012 joined Bluebell Asia as Group Development Director based in Hong Kong. He is responsible to set up new partnerships with Luxury/lifestyle Brands as well as M&A investments opportunities for the Group; he also acting as corporate communication advisor to the CEO. Prior to Bluebell, Samy was the founding partner of BrandLab distribution in 2008, specialized in Luxury mobiles selective distribution. He also co-founded and managed AIR a contemporary Asian Art trading company since 2010. His initial career started telecom manufacturing at Sagem, French Mobile phones producer part of Safran Group listed on CAC 40 Paris Stock Exchange, he held overall various management position in Sales and Marketing and been working in Asia since 1998. Samy is graduate of ESG business school in Paris.

  • Shirley Shi
    VP, Group Customer Engagement and Loyalty
    FWD Group Management
    Name: Shirley Shi
    Job Title: VP, Group Customer Engagement and Loyalty
    Company: FWD Group Management

    Shirley Shi is responsible for the FWD Group’s overall customer engagement and loyalty initiatives across Hong Kong & Macau, Thailand, Indonesia, Philippines, Singapore, Vietnam and Japan. Prior to joining FWD Group, she was the Head of Marketing and VP in Strategic Development of PCCW Solutions overseeing branding, marketing campaign and digital business development in the company. With over 20 years’ experience in branding and marketing, Shirley has held key positions in leading telecommunications companies, retail and advertising sector. She holds a Bachelor Degree from the Chinese University of Hong Kong.

  • Valerie Wong
    General Manager, China
    TWG Tea (Shanghai) Company Ltd
    Name: Valerie Wong
    Job Title: General Manager, China
    Company: TWG Tea (Shanghai) Company Ltd

    Valerie Wong is a qualified retail person for luxury lifestyle and food industry. She holds a Master of Business Administration in Retailing from University of Stirling (UK) and Post Graduate Diploma in Business Administration specializing in retail. She is a Fellow of Chartered Management Institute, UK (Incorporated by Royal Charter), and Member of Management Institute of Singapore, Marketing Institute of Singapore and Singapore Institute of Director. She has more than 22 year experience in retail operation, sales & marketing and business development, and has held senior management positions regionally with companies like Rolls-Royce Motor Cars, Bentley, Robinson, Shanghai Tang, Swarovski and Dunhill.

  • Vivien Ma
    Marketing Director
    Pandora Jewelry
    Name: Vivien Ma
    Job Title: Marketing Director
    Company: Pandora Jewelry

    Vivien Ma has over 20 years of integrated marketing experience in Hong Kong and China. She is currently the Marketing Director for Pandora Jewelry for China, managing PR, Brand Comm, Retail marketing, Digital, VM and CRM teams across China. Vivien is responsible for developing the overall marketing strategy to enhance brand desirability and overall consumer experience and helps achieve double digit % growth in both sales revenue and brand awareness for Pandora China since 2015. Vivien is a seasoned marketing professional with strong experience in marketing and PR industry. Prior to Pandora, Vivien was responsible for PR, events and Brand Communications marketing in Puma China for both lifestyle and sports category. She started her career in Microsoft and relocated to China since 2002.

  • Wayne Huang
    Director, Marketing
    Shanghai Disney Resort
    Name: Wayne Huang
    Job Title: Director, Marketing
    Company: Shanghai Disney Resort

    Wayne is a marketer, innovator, and entrepreneur who is passionate about brining positive impact to consumers and brands. Joined Shanghai Disney Resort in 2014 as the leader of Marketing Communication in Grand Opening team, Wayne successfully assembled a strong cluster of local agency partners to develop a series of impactful communication campaigns and helped the business to over deliver the attendance and profit target in the first year of operation – a record that no other theme parks have ever achieved before. Prior to joining Shanghai Disney resort, Wayne worked with ?Whatif! Innovation Shanghai as Director of Inventing Practice, where he partners with organizations to invent new businesses, products, brands and services. The major success stories includes the invention of Hualux Hotel for IHG, which is the first global Luxury Hotel chain developed in China for Chinese consumers. Before his Inventor journey in ?Whatiif!, Wayne was the founder and General Manager for Minimax Shanghai, an boutique Integrated Marketing agency using Design Thinking to serve clients like J&J, AVON, and P&G. Wayne started his career from Unilever Taiwan as the Management Trainee in Marketing department. His 12 years of experiences with Unilever mainly focused on Personal Care categories in Asia markets including Taiwan, Australia, and China.

  • Weiqing Wang
    Vice President and Chief Sales Officer
    BSH Home Appliances (China) Co., Ltd.
    Name: Weiqing Wang
    Job Title: Vice President and Chief Sales Officer
    Company: BSH Home Appliances (China) Co., Ltd.

    Mr. Wang has joined BSH Group for more than 20 years. He has rich experiences of sales and distribution in China’s home appliances market, and deep insight into management of major accounts, Mr. Wang along with the sales team of BSH Home Appliances China has been actively expanding the market, greatly enhancing the brand image, and achieving steady growth in sales performance. Since he joined BSH Group, he has been working as general manager of BSH Home Appliances for Beijing region, and senior director of project sales of Siemens Home Appliances for China region.

  • Xiaolei Xiong
    CMO, Greater China
    Kraft Heinz
    Name: Xiaolei Xiong
    Job Title: CMO, Greater China
    Company: Kraft Heinz

SHORTLIST

AGENCY

Entry Number Shortlisted Agency/Network

PEOPLE

Entry Number Shortlisted Agency/Network Nominee
NOTE: In categories with three or fewer entries, the judges’ scores will decide whether an entry is awarded a Gold, Silver or Bronze. This may result in no trophies being awarded in a category.
PAST WINNERS

AGENCY

Creative Network of the Year
Company Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific

PEOPLE

Creative Network of the Year
Name Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific
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