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Greater China Agency of the Year Awards Show: 6 Dec 2016, Hyatt on the Bund, Shanghai

 

 

Campaign Asia-Pacific is delighted to announce the 2016 call for entries from Greater China for the region’s most prestigious Agency of the Year awards. For 23 years, the Agency of the Year awards have celebrated the achievements of the region’s advertising industry, recognising strong leadership, creativity and innovation, stellar new business performance, the development of talent in the region, and contribution to the industry.

The aim of these awards is to reward the industry top performers in Greater China. They are designed to allow agencies — big or small — and talent to shine within the local market and region, with the opportunity of network recognition at an Asia-Pacific level.

We have made a few changes to the entry criteria and entry template this year, so please ensure you read the entry kit carefully. Note, that your written submission must be no more than 10 single-sided pages in any specified category and must be endorsed and signed off by your management on your written submission.

There will be country awards for Creative Agency of the Year, Media Agency of the Year and Digital Agency of the Year, and region awards in the remaining categories. There are nine people categories to celebrate individual achievements and contributions. In the agency categories, judges may award a Gold, Silver and Bronze, while only a winner and runner-up will be announced in the people categories.

The judging panel will comprise of senior marketers from key business categories. In our commitment to transparency, PricewaterhouseCoopers will tabulate the results of the awards.

Only achievements relating to the period of October 1, 2015 to October 5, 2016 will be evaluated by the judges.

If you believe your agency and people have a story to share and celebrate, please send us your submissions.

Good luck!

 Atifa Hargrave-Silk
Brand Director, Campaign Asia-Pacific

Headline Sponsor
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ENTER NOW

-233 Days to Final Entry Deadline

Early Entry Deadline: 28 Sept 16
Final Entry Deadline: 5 Oct 16
Shortlist Released: 14 Nov 16

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Price per table of 12:
US$5,500
Price per individual seat (opens on 16 Nov):
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Awards Presentation & Gala Dinner: Tuesday, 6 Dec 16
Hyatt on the Bund, Shanghai
CATEGORIES

Agency Qualification Requirement:

For all agency categories, nominated agencies may be either independent or part of a regional network. Entries may be a single office or national entry at the discretion of the entrant. However, it is essential to specify the scope of jurisdiction of the agency if it has a hand in the operations of other offices in the same country.

All entries should relate to achievements ONLY during the period 1 October 2015 — 5 October 2016.

Your written submission must be submitted on the specified category entry template in no more than 10 single-sided A4 pages in word or pdf format. Judges and organisers reserve the right to disqualify an entry if the page limit is not adhered to.

Compulsory Management Endorsement - To ensure that all the information submitted and provided in your entry submission are true and accurate, your entry must be endorsed, authorized and signed off by your CFO/CEO on the last page of your entry submission. Judges reserves the right to raise queries regarding the information provided and penalize any entry if there is evidence of false claims.

  • China Creative Agency of the Year
  • To be awarded at the discretion of the judges within China if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, e.g. Greater China Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Hong Kong Creative Agency of the Year
  • To be awarded at the discretion of the judges within Hong Kong if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, e.g. Greater China Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Taiwan Creative Agency of the Year
  • To be awarded at the discretion of the judges within Taiwan if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, e.g. Greater China Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Greater China Creative Agency of the Year
  • Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • China Media Agency of the Year
  • To be awarded at the discretion of the judges within China if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Greater China Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Hong Kong Media Agency of the Year
  • To be awarded at the discretion of the judges within Hong Kong if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Greater China Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Taiwan Media Agency of the Year
  • To be awarded at the discretion of the judges within Taiwan if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Greater China Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Greater China Media Agency of the Year
  • Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • China Digital Agency of the Year
  • To be awarded at the discretion of the judges within China if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Greater China Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Hong Kong Digital Agency of the Year
  • To be awarded at the discretion of the judges within Hong Kong if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Greater China Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Taiwan Digital Agency of the Year
  • To be awarded at the discretion of the judges within Taiwan if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Greater China Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Greater China Digital Agency of the Year
  • Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Greater China Independent Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Greater China PR Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile, client growth and retention, talent retention and development, innovation in the PR sector, awards and recognition, and examples of how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Greater China Experiential Marketing Agency of the Year

  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    This award recognises the best agencies specialising in providing the best event marketing or experiential marketing solutions. Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Greater China Integrated Agency of the Year

  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    This award recognises the best agencies specialising in providing the best integrated marketing and branding solutions. Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Greater China Specialist Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry. This category is open to specialist units within agencies and independent agencies of any discipline including B2B advertising, healthcare, luxury, sports marketing, telemarketing agencies, database management consultancies, shopper marketing and more.

    Agencies specialising in experiential marketing or integrated marketing and branding solutions should enter in their respective category - Experiential Marketing Agency of the Year, or Integrated Agency of the Year, and should not enter in the Specialist Agency of the Year category.

    Judges reserve the right to reassign entries into relevant categories at their discretion.

People Qualification Requirement:

For people in charge of a single office or multiple offices across one region.

All entries should relate to achievements ONLY during the period 1 October 2015 — 5 October 2016.

Your written submission must be submitted on the specified category entry template in no more than 10 single-sided A4 pages in word or pdf format. Judges and organisers reserve the right to disqualify an entry if the page limit is not adhered to.

Compulsory Management Endorsement - To ensure that all the information submitted and provided in your entry submission are true and accurate, your entry must be endorsed, authorized and signed off by your CFO/CEO on the last page of your entry submission. Judges reserves the right to raise queries regarding the information provided and penalize any entry if there is evidence of false claims.

  • Greater China Account Person of the Year
  • The award recognises professionals responsible for the account management of a single office (or multiple offices in the same region), who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, positive organic growth for clients.

  • Greater China Agency Head of the Year
  • The award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market.

  • Greater China Creative of the Year
  • The award recognises creative directors who have produced the best work for an individual office (or multiple offices in the same region) during the review period and have not only set the standard for creative excellence, but have also raised the bar. Judges will consider recognition received at the major recognised award shows. If they are in a senior leadership role, the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising in the region. Samples of the nominee’s work will be required as support materials.

  • Greater China Corporate Communications Team of the Year
  • Open to corporate communications team within the agency, this award recognises success in addressing issues related to management, corporate communications, reputation, brand-building, campaign execution and media relations. Judges will look for ability to establish/reinforce communications’ role in the agency and the C-suite; impact on the agency’s broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes, as well as their bottom-line impact.

  • Greater China New Business Development Team of the Year
  • This award is for the new business development team in a single office or multiple offices in the same region who have proven to have built and developed a new account or grow the business and expand the services of an established client relationship. Judges will consider the achievements during the eligibility period, including achievement against objectives, client profiles and disciplines, new business wins and retained accounts, client growth, and solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.

  • Greater China Strategic / Brand Planner of the Year

  • This award is for the planning professionals who have made the biggest impact on the clients’ business through development of breakthrough consumer strategies, brand and communications strategies, as well as innovation and commercial strategy development. Judges will be looking for evidence of the individual’s contribution to both agency and clients, thinking that is clear, insightful and change-enabling, innovative approaches to problem solving, and ability to develop effective creative and commercially-effective solutions to clients’ challenges.

  • Greater China Channel / Engagement Planner of the Year

  • This award is for the planning professionals who have made the biggest impact on their clients’ business through development of innovative customer engagement strategies; the creative and effective use of media channels; and the creation, use and leverage of digital and social programs and platforms. Judges will consider the individual’s contribution to both agency and client, originality of thinking, mastery of emerging capabilities in the engagement and channel space.

  • Greater China Talent Management Person/Team of the Year
  • This award recognises the talent management professional or team who has most effectively aligned the agency’s people strategies with business outcomes during the review period. Judges will consider the individual’s/team’s ability to develop and implement effective talent management strategies that include talent acquisition and retention, learning and staff development, succession planning and management, agency culture integration as well as reward and recognition initiatives.

  • Greater China Young Achiever of the Year
  • Open to professionals who are under the age of 30 as of October 5, 2016. Nominations are accepted from employers, who should include details of the nominee’s career history, their exact age and professional qualifications. Judges will consider the individual’s achievements during the eligibility period, creativity and innovation with results as well as the nominee’s ability and willingness to extend their range of skills.

HOW TO ENTER

Entries are to be submitted on http://ijudge.mpplication.com/aoy2016/ Click on the "ENTER NOW" button to submit your entry.

GUIDE TO ENTRY SUBMISSION

1. Visit our website www.aoyawards.com/china and click on the ‘ENTER NOW’ link.
2. Create an entrant profile/account on our awards submission portal. The person registering for the account must be the primary contact person for all awards related queries.
3. Proceed to your awards dashboard and click on ‘CREATE A NEW ENTRY’.
4. Select the correct Region, Category Type and Category.
5. Complete all the information on the entry form. All information provided on the online entry form may be used as credits on the trophies so please ensure that all information are correct. This is also your chance to input your preferred trophy credits, and if you wish to include your registered company name, for eg, Pte Ltd, Pvt Ltd, Inc. etc. or not have them at all.
6. For all Creative, Media, Digital agency country awards, the points from your wins will be contributed to your Agency Network Group that is indicated under the ‘Credited Agency Network’ field on the online entry form. Do note that we will also need an Agency Network entry submission for the Agency Network to be eligible.
7. Using the correct entry template provided, upload your completed written entry submission paper in the correct file formats. Please ensure that your final document does not exceed 10 pages.
8. If you have any confidential information in your submission paper, please kindly highlight them in yellow in your document, and tick on the ‘CONFIDENTIALITY REQUEST’ check box under the Written Entry Submission section.
9. Upload 3 different photos of your team (for agency categories), or the nominated individual’s profile photos (for people categories). These photos must be in high-resolution format and will be used to showcase your entry if you win.
10. Upload any supporting materials or files to accompany your written submission paper. These can be micro-sites/URL links, videos, case studies, media clippings etc. Supporting materials are not compulsory. You may skip this section if you do not have any supporting materials.
11. Once you have completed the entire online entry form and uploaded all your materials, click on the ‘CONFIRM’ button at the top or bottom of the page and return to your dashboard to pay for your entry. Please note that your entry is only considered as submitted when you have completed the payment process online.
12. At any point in time during your entry submission, you may click on the ‘SAVE AS DRAFT’ button at the top or bottom of the page to save your entry as a Draft. This draft entry will then be saved on your dashboard and you may return to edit and complete it later. Once you are ready to submit, proceed to click on the ‘CONFIRM ENTRY’ button and move on to the payment process.
13. If you wish to submit another entry, please repeat the process from Step 3 onwards by clicking on the ‘CREATE A NEW ENTRY’ button found on your dashboard.
14. After confirming your entry, you will then see a ‘PROCEED TO PAY FOR ALL ENTRIES’ button on your dashboard. Click on that to proceed to the payment page.
15. Select the appropriate payment mode and follow through all the steps. If you have any trouble paying via credit card online, please kindly contact the organisers immediately at entries@haymarket.asia to seek assistance to avoid duplicate transactions.
16. Once your payment process is completed, you will receive a ‘Payment Received’ email confirmation with the payment receipt. Your entry submission is now complete. If you wish to request for an official invoice, please kindly forward your email confirmation to either Hanielyin.wong@haymarket.asia or entries@haymarket.asia to request for it.
17. If you have submitted any videos as supporting materials, please remember to mail 3 copies of the submitted high-res video(s) onto DVDs or USB flash drives and mail it to the organisers by 12 October 2016. You may combine multiple videos onto a DVD/USB but we will need 3 copies of the same DVD/USB to be mailed to us. Please ensure that all the video files are labeled with the entry number to ensure that judges are looking at the right files during judging.
18. If you encounter any technical difficulties or have any questions at any point in time, please contact the organisers at entries@haymarket.asia.

NOMINATIONS
Professionals and agencies may nominate themselves or be nominated to be considered for the shortlist. Nominations will be accepted for all categories. Any individuals, who are nominated and have not entered, will be contacted directly to participate.

MANAGEMENT ENDORSEMENT
Every entry must be accompanied with an endorsement from your agency’s Chief Financial Officer or Chief Executive Officer to ensure that all the information submitted and provided in your entry submission are true and accurate. Your entry must be endorsed, authorized and signed off by your CFO/ CEO on the last page of your entry submission paper. (Please refer to the entry template) Judges reserves the right to raise queries regarding the information provided and penalize any entry if there is evidence of false claims.

CONFIDENTIALITY
The organiser reserves the right to publish details of the entries in any related publications and materials. However, if there are certain information that must be kept confidential, please indicate it clearly as “Not for Publication” or “Confidential” by highlighting the information in yellow, and tick the ‘Confidentiality request’ check box on the online entry form. Please be specific about what information cannot be disclosed – do not simply mark the entire submission paper.

WRITTEN ENTRY & ENTRY TEMPLATE

The written entry paper for all categories must be submitted on the specified category entry template in no more than 10 single-sided pages of A4 size. Entries which are not prepared using the specified template may be disqualified.

You may download the entry template from our website: www.aoyawards.com/china and please ensure that you are using the correct entry template for your selected category. You may choose to submit your written entry paper with your own design but please ensure that you keep the sections as they are based on the entry template format, and must be in no more than 10 single-sided pages of A4 size.

Entrants may mark on their entry various sensitive parts of their entry as “Not for Publication” by highlighting the information in yellow, and tick the ‘Confidentiality request’ check box on the online entry form. Information marked as confidential will be treated as such. Please be specific about the information that cannot be disclosed – do not simply mark the entire entry confidential.

File size: Less than 5MB
File formats: .doc, .ppt, .pdf

SUPPORTING MATERIALS

Please remember that the written entry should be considered the key part of your submission, the supporting materials submissions allow you to provide data results or examples of advertising and the actual work carried out. Supporting materials are not compulsory and are optional. Supporting materials should be provided in digital format ONLY, and limited to:

  • A maximum of ten (10) examples of creative works for Creative of the Year and Creative Agency of the Year categories.
  • A maximum of five (5) files for all other categories. This could include PDFs of print ads, videos, TV ads, websites and even data reports etc.

Notes:

  1. All support materials for judging should be uploaded either online as a digital file and/or in the form of a URL/microsite as per the format guidelines stipulated below.
  2. The URL/microsite must be live from October 1 to December 31, 2016. Please supply passwords, if needed, for access to the URL.
  3. All materials in languages other than English must be submitted with a translation.
  4. No supporting material can be returned after judging.
  5. Any supporting data must be accompanied by an indication of the source of reference. If your agency is the source of research, please reference “Agency Research”.
  6. Support materials not provided in digital format or according to the specifications listed below will not be considered.
  7. Only support materials supplied with the entry will be used in the event of an entry being shortlisted or winning. Entrants will not be asked for additional support materials after entry submission.

SUPPORTING MATERIALS FILE FORMATS:

  • Documents
    File size: Less than 5MB
    File formats: .doc, .ppt, .pdf
  • Pictures/Photographs (At least 300 dpi, RGB)
    File size: Less than 5MB
    File formats: .jpg, .png, .gif
  • Audio
    File size: Less than 5MB
    File formats: .mp3
  • Animations/Videos
    File size: Less than 25MB
    File formats: .mp4, .avi, .mov, .wmv, .mpg, .mpeg2

VIDEO SUBMISSION
If you have submitted any video(s) as a supporting material on the entry system, please send 3 copies of DVDs/USB flash drives containing high-res versions of ALL the same videos submitted online (in H264 compression, 1280 x 720, aspect ratio 16:9, and in .mp4, .avi, .mov, .wmv, .mpg or .mpeg2 formats) to:

Re: AOY 2016
Attention: Marilyn Lim
Haymarket Media Asia
21 Media Circle, #05-05, Infinite Studios
Singapore 138562
Tel: (+65) 6579 0559

* All DVDs/USBs must reach the Singapore office by 12 October 2016.

* Please ensure that you label the DVDs/USBs and the video files with the entry number assigned to you on the email confirmation that you received uponccompletion of your online submission. You may combine multiple videosconto a DVD/USB but we will need 3 copies of the same DVD/USB mailed to us. Haymarket reserves the rights to publish the video wholly or in part.

ELIGIBILITY PERIOD
Entries and nominations will be accepted from the entire Greater China region. All entries should relate to achievements ONLY during the period 1 October 2015 – 5 October 2016. Written entries which do not focus on the eligibility period but include achievements outside the review period will be disqualified. Campaign reserves the right to reject work it feels does not comply with the spirit of the awards.

All materials remain confidential to the judges but the organiser reserves the right to retain entries for subsequent publication. Entrants may indicate on their entry form various sensitive parts of their entry by highlighting them in yellow and marked out with text “Not for Publication”, and information marked as confidential will be treated as such.

ENTRY DEADLINES

Early Entry Deadline: Wednesday 28 Sept 2016, 6pm HK/SG Time

Final Entry Deadline: Wednesday 5 Oct 2016, 6pm HK/SG Time

ENTRY FEES

Agency categories
Early entry fee for each submission: US$360
Entry fee for each submission received after 28 Sept: US$420

People categories
Early entry fee for each submission: US$290
Entry fee for each submission received after 28 Sept: US$350

A separate fee is required for each category submission. Entry fees are due upon submission. No refunds will be made for incorrect, withdrawn or disqualified entries. Entries unpaid by 5 October 2016 may be disqualified and Haymarket Media Ltd will retain the right to claim for unpaid entry fees.

Entry fees are payable in USD only. On the online registration system, there are four payment methods to select from:

1. Credit card online
You will be redirected to our secure payment gateway, AsiaPay, where you key in all your credit card details. For this payment option, a 2.65% bank surcharge is applicable for the use of Visa/Master credit cards; while a 3.91% bank surcharge is applicable for the use of AMEX credit cards.

2. Credit card offline
Print out the offline credit card form and the confirmation email sent to you, fill out your credit card details as requested and scan/email to hanielyin.wong@haymarket.asia (cc: entries@haymarket.asia). For this payment option, a 2.65% bank surcharge is applicable for the use of Visa/Master credit cards; while a 3.91% bank surcharge is applicable for the use of AMEX credit cards.

3. Cheque / Bank draft
The cheque / bank draft (USD only) should be made payable to “Haymarket Media Ltd”. Please attach it to the print out of your confirmation email and send it to:

For Singapore companies:
Re: AOY 2016
Attention: Marilyn Lim
Haymarket Media Asia
21 Media Circle, #05-05, Infinite Studios
Singapore 138562
Tel: (+65) 6579 0559

For all other companies:
Re: AOY 2016
Attention: Hanielyin Wong
Haymarket Media Ltd
10/F, Zung Fu Industrial Building,
1067 King’s Road, Quarry Bay, Hong Kong
Tel: (+852) 3175 1920

4. Bank transfer
For this option, you will have to bear ALL bank charges related to this transaction. Please do indicate that to the bank clearly when making the transfer.

Beneficiary Name: Haymarket Media Ltd
Beneficiary address: 10/F, Zung Fu Industrial Building, 1067 King’s Road, Quarry Bay, Hong Kong
Bank Name: CitiBank N.A., Hong Kong
Bank Address: Citibank Tower, Citibank Plaza, 3 Garden Road, Central, Hong Kong
USD Account No.: 006-391-61553174
Bank code: 006 (For local transfer only)
Branch code: 391
Swift Code: CITIHKHX

Upon successful bank transfer payment, please email hanielyin.wong@haymarket.asia (cc: entries@haymarket.asia) a scanned copy of the transactionproof, clearly stating the entry or invoice numbers the payment is for.

Please ensure that each entry complies with the following rules. Failure to follow the rules may result in your entry being disqualified at an early stage in the judging process.

  1. Upon submission of the online entry form, entry fees are chargeable and you will be liable to pay for the entries, even in the event of disqualification, entry withdrawal, duplicate submissions or non-endorsement by clients.
  2. Online entry forms must be fully completed with Agency Name, Nominee’s name (if relevant to category) and Country exactly as per trophy credits.
  3. Formats and file size of the supporting materials must be strictly adhered to.
  4. You may enter the same entry in more than one category. However, for each entry you must provide separate documentation, support materials and entry fee. Judges may reassign the entries at their discretion.
  5. In cases whereby the number of participating entries is less than 3 in a single category, the judges have the right to re-distribute the entries into other relevant categories or not award the category and Haymarket Media Ltd will retain the right to claim for unpaid entry fees.
  6. Only the entries that follow the prescribed format as stated in the entry kit will be accepted.
  7. Entries not in English should be accompanied by a translation.
  8. The judges determine if an entry is worthy of shortlist or winning. The judges’ decisions are final and neither the organisers nor the judging panel will enter into any correspondence about them.
  9. The organisers reserve the right to publish all entries wholly or in part, as case studies or for publicity purposes.
  10. Entrants may mark various sensitive parts in their submission as “Not for publication” and tick the “Confidentiality request” box on the online entry form provided these restrictions are not used excessively.
  11. Entries are non-returnable.
  12. Entries unpaid by 5 October 2016 may be disqualified and Haymarket Media Ltd will retain the right to claim for unpaid entry fees.
JUDGES & JUDGING
The Greater China Agency of the Year judging panel will comprise a minimum of five client marketers and senior Campaign editors.

In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PricewaterhouseCoopers to verify the shortlist.

The jury will then meet to discuss shortlisted entries in both the people and agency categories.

The judges’ decisions are final. Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.

The results will be compiled by PwC.
  • Daniel Beatty
    General Manager, Greater China
    Red Bull
    Name: Daniel Beatty
    Job Title: General Manager, Greater China
    Company: Red Bull

    Daniel avoided work for most of his twenties to spend more time surfing, but when it was time to go to work, he chose advertising in Cape Town. This path lead him to Tokyo with his own agency, on a mission to connect the boardroom directly with youth culture. 18 months later, after a short surfing sabbatical in Indonesia and Hawaii, he joined Red Bull in Hong Kong. Initially running APAC marketing and then the Asia Region’s marketing. When Red Bull launched in China, he was tasked to oversee the business setup and today, he is running the Greater China region for Red Bull.

  • Nicolas Brindjonc
    Regional Marketing Services
    Richemont
    Name: Nicolas Brindjonc
    Job Title: Regional Marketing Services
    Company: Richemont

  • Candy Chan
    VP, Marketing
    Yum
    Name: Candy Chan
    Job Title: VP, Marketing
    Company: Yum

  • Michelle KY Chen
    Avon Taiwan, Head of Sales, Avon Taiwan Ex-Head of Marketing
    Avon Products Inc.
    Name: Michelle KY Chen
    Job Title: Avon Taiwan, Head of Sales, Avon Taiwan Ex-Head of Marketing
    Company: Avon Products Inc.

    Accumulated over 20 years of working experience in consumer industry, especially focus on Global beauty brand & category like: Kanebo, SKII, Olay, and Avon Products. With solid experience in 360 degree brand strategy, product portfolio management, marketing planning, PR and communication activities. Familiar with multi-channel business model and channel expansion, CRM strategies and development.

  • Nini Chiang
    Chief Marketing Officer, Greater China Region
    Nestle
    Name: Nini Chiang
    Job Title: Chief Marketing Officer, Greater China Region
    Company: Nestle

    Ms. Nini Chiang will work in Greater China Region as the Chief Marketing Officer, effectively from May 1st 2015.  She will lead the Marketing Communication team and Corporate Innovation & Renovation in China.

    Niniis from Taiwan and obtained her Master degree of International Business from National Taiwan  University.  Prior  to  joining  Nestle,  she  has  had  extensive  Brand  Marketing  and Innovation, Renovation experiences through various roles in leading MNCs i.e. P&G, Johnson & Johnson, YUM, Avon, and Estee Lauder in Taiwan, Mainland China and Asia. Her most recent position was with GlaxoSmithKline (China) Consumer Healthcare as the China Category Leader.

  • Richard Cotton
    Content & Creative Excellence Director
    The Coca-Cola Company
    Name: Richard Cotton
    Job Title: Content & Creative Excellence Director
    Company: The Coca-Cola Company

  • Asmita Dubey
    Chief Marketing Officer, China & Asia Pacific
    L’ORÉAL CHINA & ASIA PACIFIC
    Name: Asmita Dubey
    Job Title: Chief Marketing Officer, China & Asia Pacific
    Company: L’ORÉAL CHINA & ASIA PACIFIC

    Asmita Dubey is the Chief Marketing Officer for L’Oréal Asia Pacific. She joined L’Oréal in January 2013 as China CMO. Ms Dubey is a marketing professional with 19 years’ experience in communication groups and corporations in India, China and the Middle East.

    Having spent ten years of her work life in China and the initial years of her life, education and first seven working years in India, Ms Dubey has accumulated a deep understanding of the market in India and China. Her expertise spans digital marketing, e-commerce marketing, market research, integrated marketing communications, marketing analytics and strategic media planning.

    Prior to L’Oréal, Ms Dubey spent eight yearsat Mindshare (WPP Group).

  • Gavin Gollogley
    Head of Digital Marketing
    Sun Life Financial Asia
    Name: Gavin Gollogley
    Job Title: Head of Digital Marketing
    Company: Sun Life Financial Asia

    Results driven professional with 20+ years’ experience leading multiple successful digital implementations with large multi-discipline, multi-cultural, multi-location teams in global corporates. Has a deep understanding of digital technologies and practices, and their adoption and application to drive customer and business value. Accomplished track record in digital technology, user experience, social media , search marketing, eCommerce, analytics, content management and mobile technologies.

  • Otto He
    Associate Director, Digital Acceleration
    Danone Waters China
    Name: Otto He
    Job Title: Associate Director, Digital Acceleration
    Company: Danone Waters China

    Otto He, now is responsible for digital activation & E-commerce operation in Danone Waters China since 2012, helping Mizone and Waters brands digitalization externally & internally and earned certain achievement. Prior to that, more than 10 years’ experience of brand marketing activation for different brands in several FMCG MNC which include Nestle, Wrigley & Carlsberg.

  • Jennifer Lam
    Head of Marketing & Communications
    Hongkong Land Limited
    Name: Jennifer Lam
    Job Title: Head of Marketing & Communications
    Company: Hongkong Land Limited

    Jennifer Lam is Head of Marketing and Communications of Hongkong Land Limited.  She leads the corporate communications and marketing functions with a focus on the Company’s prestigious regional commercial properties, primarily LANDMARK in Hong Kong, One Central Macau and WF CENTRAL in Beijing.  She also successfully led the rebranding of Hongkong Land and LANDMARK in 2013.

    Ms Lam joined the Company in 2012 and has strong regional exposures covering 16 markets.  Prior to joining Hongkong Land, she managed Melco Crown Entertainment’s marketing role for the launch of City of Dreams and its US$250 million entertainment offering – The House of Dancing Water.  Ms Lam has also held a number of senior and leadership roles at integrated communications agencies.  In these roles she gained extensive experience in integrated marketing communications, creative development, public relations, strategic partnerships and digital marketing.

    Born in Hong Kong, Ms Lam graduated from the University of Hong Kong with a Bachelor of Science Degree (Honours).

  • Eric Li
    Senior Director, Public Affairs & Marketing Service
    Abbott China
    Name: Eric Li
    Job Title: Senior Director, Public Affairs & Marketing Service
    Company: Abbott China

    As Senior Director of Public Affairs and Marketing Service, Abbott in China, Eric Li is responsible for overall media strategy, planning and execution. He also overlooks media relations and crisis management.

    Li has 20 years of rich experience in the fields of public relations, marketing, media and advertising. In the past 8 years with Abbott, he has received Abbott’s highest honor Chairman Award for his outstanding performance, also a 5 time winner of Global President Award of Abbott. Eric also won two top awards granted by China Advertising Association in two consecutive years in 2011 and 2012.

    Eric holds an EMBA degree with a major in Media Management of Fudan University. He graduated with a bachelor’s degree in High Polymer Materials from East China University of Science and Technology.

  • Jean-Baptiste Le Blan
    Director of Marketing Greater China
    AccorHotels
    Name: Jean-Baptiste Le Blan
    Job Title: Director of Marketing Greater China
    Company: AccorHotels

    Jean-Baptiste Le Blan has over 15 years of extensive experience in Sales and Marketing, brand management as well as digital marketing and customer experience. He was appointed as Director of Marketing at AccorHotels Greater China in 2013. Prior to moving to Shanghai in 2011, Jean-Baptiste hold positions at AccorHotels in New York and Paris.

  • Jeff Ma
    EVP Marketing, Greater China and Developing Markets Asia & Country Manager, China
    The Woolmark Company
    Name: Jeff Ma
    Job Title: EVP Marketing, Greater China and Developing Markets Asia & Country Manager, China
    Company: The Woolmark Company

    Jeff Ma has more than 20 years experience in marketing and brand building.  He started his career in advertising and held the management positions in multinational agencies such as M&C Saatchi and Ogilvy.

    He is working for the Woolmark company to head up the China operation, the largest export market for Australia’s wool industry, as well as to drive the strategic partnership and growth in Greater China and South East Asia.

  • Nicole McMillan
    VP Marketing Asia Pacific
    Wrigley
    Name: Nicole McMillan
    Job Title: VP Marketing Asia Pacific
    Company: Wrigley

    Nicole McMillan is the Vice-President of Marketing for the Asia-Pacific region with The Wrigley Company, a subsidiary of Mars, Incorporated.  In addition to her VP responsibilities she is also the Brand Strategic Lead for the Doublemint brand globally, and a member of the Wrigley global marketing leadership team.

    Nicole has over twenty years experience in packaged goods companies.  In addition to her 15 years experience within various segments of Mars, she has also held senior marketing roles at the Campbell Soup Company and Fosters Australia.

  • Yung C. Ooi
    Vice President, Commercial
    DHL Express(Taiwan) Corp.
    Name: Yung C. Ooi
    Job Title: Vice President, Commercial
    Company: DHL Express(Taiwan) Corp.

    Based in Taipei, Yung C. Ooi currently heads the Commercial department at DHL Express Taiwan, covering the full spectrum of Sales & Marketing functions for the leading international air express company.

    Mr. Ooi joined DHL in 1998 and has since held various regional and country roles with DHL spanning Singapore, Malaysia, Hong Kong and Taiwan. He continues to hold topics related to marketing, branding and communications very close to his heart, leveraging his in-depth knowledge and experience in these areas to successfully drive the commercial development for the company.

  • Sean Rach
    Chief Marketing Officer
    Prudential Corporation Asia
    Name: Sean Rach
    Job Title: Chief Marketing Officer
    Company: Prudential Corporation Asia

    Sean joined Prudential Corporation Asia in 2009 and champions the development of integrated marketing solutions supporting Prudential's businesses across Asia.

    Prior to joining Prudential, hewas the Asia region head of the American Expressaccount at OgilvyAsia Pacific andManaging Director ofOgilvyOne Hong Kong. He also has held several marketing positions with Sprint Communications and Hallmark Cards.

    Sean is active in the Asian marketing community having served as the Chairman of the Mobile Marketing Association Asia Pacific (2009-2010) and the Hong Kong 4As Interactive and Direct Committee (2001-2008).

  • Tan Rahman
    Head of Digital
    Huawei Consumer Business Group
    Name: Tan Rahman
    Job Title: Head of Digital
    Company: Huawei Consumer Business Group

    Tan is a highly respected digital and media veteran with 20 years in regional and international leadership roles and has a broad spectrum of experience in the Internet and marketing industries.

    As head of digital for Huawei’s consumer business group, he spends his time working between the company’s headquarters in Shenzhen and the global marketing hub in London. He joined the leading Chinese tech giant after a 20-year career spanning a wide range of digital positions with media agencies, consultancies, mobile publishers and internet firms. Directly before joining Huawei, he was head of digital for OMD, based in Hong Kong.

  • Freda Wang
    Director of Marketing
    Beijing Mercedes-Benz Sales Service Co. Ltd.
    Name: Freda Wang
    Job Title: Director of Marketing
    Company: Beijing Mercedes-Benz Sales Service Co. Ltd.

    Ms. Freda Wang, with her background deeply rooted towards consumer insights, experiences as well as business consulting, is heading the marketing department of Mercedes-Benz in China market responsible for brands development of Mercedes-Benz, Mercedes AMG, Mercedes Maybach and smart in China market.  In the last three years, under Freda’s management, Mercedes-Benz brand in China has successfully evolved into more approachable and emotional brand.  The overall sales performance of Mercedes-Benz in China has been outstanding with significant growth of 12% in 2014, 32.6% in 2015 and 32% in the first half of 2016 respectively.

    Earlier in her career, Freda has worked in Dubai, Toronto and China in industries such as sports, premium brands management and automotive consulting business, all of which had different work culture, management style, consumer understanding and market development maturity. Such professional experiences have made Freda a strong believer in connecting with people and customers alike, perfecting her marketing and communication approach.

    Believing in delivering superior customer experiences and driven with modern vision and an integrated dynamic marketing approach, Freda is constantly pursuing setting highest standards in professional marketing activities.

  • Lawrence Wang
    Social & Digital Director
    AIG
    Name: Lawrence Wang
    Job Title: Social & Digital Director
    Company: AIG

    Lawrence graduated from the University of Birmingham in UK, majored in Economics. His experience spans China government service, investment banking, NGO, strategy consulting, 4A agency and digital marketing over the last 18 years. He is a digital marketing pioneer with great passion.  Lawrence was once employed by Lee Kum Kee as Global Digital Head, and now he is working for AIG China as Social Media & Digital Director. He has been invited as speaker and judge on different innovation summits.

    He is leading the TEDtoChina, a Chinese volunteer group dedicated to bringing in rich learning experience and spreading creative ideas of TED to the internet community in China. Nowadays, TEDtoChina is one of the most influential innovative and educational online communities in China.

    Moreover, he is fascinated by social media phone photography since 2011. His photos were printed on MIT Tech Review and Chinese Photography as well as adopted by TED, China Lens through social websites.

  • Ben Wilson
    General Manager of Marketing & eCommerce
    Reckitt and Benckiser China
    Name: Ben Wilson
    Job Title: General Manager of Marketing & eCommerce
    Company: Reckitt and Benckiser China

  • Edmond Wong
    Deputy General Manager, Imaging Business Division
    Olympus Hong Kong and China Limited
    Name: Edmond Wong
    Job Title: Deputy General Manager, Imaging Business Division
    Company: Olympus Hong Kong and China Limited

    Over fifteen years sales & marketing experience on electronic consumer products, Edmond is currently working in Olympus Hong Kong Imaging Division. He focuses on developing business strategy for Olympus Camera and leads the marketing team to implement the marketing strategies in the competitive digital gadget market.

  • Jalin Wu
    Chief Marketing Officer
    UNIQLO Greater China
    Name: Jalin Wu
    Job Title: Chief Marketing Officer
    Company: UNIQLO Greater China

    Over 20 years’Experiences on Business and P&L Management, Marketing and Sales
    Management. Worked as Senior executive for leading Global FMCG and Retail Companies of
    UNIQLO, COCA COLA, UNILEVER, JOHNSON & JOHNSON , in Greater China region .
    Solid and Diversified Experiences with Business, Brand,and Commercial growth records by Business Strategy planning, Commercial and Marketing management, Brand Strategic
    planning and development, Brand Building and Communication, Innovation and New Product Developments, Customer and Consumer development, Digital Marketing and
    Innovations, O2O Content and Experiences Innovation.
    A Proven Leader on International Team Building and Talents development.

    Credential:
    - Honored as “2015 Woman to Watch China” by Asia Advertising Age Magazine
    - Awarded as “2015 China Top 50 Marketing Innovators” by China CBN Weekly Magazine
    - Awarded as “China Top 100 Marketing Innovators” by China V-Marketing Magazine
    in both 2015 & 2016

  • Benny Xu
    Senior Marketing Director
    Unilever China
    Name: Benny Xu
    Job Title: Senior Marketing Director
    Company: Unilever China

    As Senior Brand Director of Unilever ice cream business unit, my happiness from millions of smile in Chinese people’s face when they enjoy our ice cream. Every year, we deliver beloved ice cream innovation and communication campaign, to make people feel good and get more out of life. Besides ice cream experience, I worked for Knorr savory, Lipton tea and Comfort fabric conditioner, during rotation. My journey is crossing Asia and Europe, and it is my 16th year in Unilever.

  • Freda Xu
    Vice President - Greater China Media Department
    Procter & Gamble
    Name: Freda Xu
    Job Title: Vice President - Greater China Media Department
    Company: Procter & Gamble

    Freda Xu joined P&G since 2003 and is now one of the youngest Chinese marketing Vice President.  With her 13 years of brand building and marketing experience, she has been working in all types of marketing and brand building roles in P&G.  She used to lead the China business and brand building for the two biggest P&G global brands: Pampers and Tide.  She also had rich expertise in different marketing areas, like Corporate Branding, CRM, Shopper Marketing as well as consumer penetration drive.  She played as the Dean of P&G Greater China Marketing University for two years to lead the capability building for young marketers systematically.  Since 2015, she is heading P&G China Media department for media planning, buying, innovation and agency management.  She is the driving force for P&G’s media transformation in measurement, mix and innovation on mobile, content, big data and social.

  • Nancy Yan
    Assistant Director - Marketing
    TaiKoo Hui (Guangzhou) Development Company Limited
    Name: Nancy Yan
    Job Title: Assistant Director - Marketing
    Company: TaiKoo Hui (Guangzhou) Development Company Limited

    Since joining TaiKoo Hui, the largest investment property in Mainland China developed and managed by Swire Properties Limited (SPL), Nancy is responsible for the development’s marketing and communications, including overall branding and positioning, in-mall campaigns and promotions, digital marketing, media relations, CRM programme and other correlated marketing functions.

    Nancy has over 13 years’ experience in marketing and communication filed, covering different industries and brand categories including FMCG, fashion and beauty, commercial properties, travel destinations and entertainment. She holds a MBA degree from The Hong Kong University of Science & Technology (HKUST), with an exchange diploma from Kellogg School of Management, Northwestern University.

  • Keen Yim
    Global Vice-President - Marketing & Communications
    MCM Worldwide
    Name: Keen Yim
    Job Title: Global Vice-President - Marketing & Communications
    Company: MCM Worldwide

    Keen currently heads up the global marketing and communication division at MCM Worldwide.  He is responsible for driving the MCM’s on-going brand elevation efforts as it rapidly expands internationally.

    Prior to joining MCM, Keen is the Director of Marketing and Digital Commerce Asia Pacific at Burberry.  He was responsible for Burberry’s brand re-launch in China and Japan as well as maintaining Burberry’s leadership in the Asia digital space.

    During his time he has setup strategic partnerships with Wechat, LINE, Kakao and launching key 3rd party digital commerce platforms such as Tmall and shinsege.com  in Asia.

    Before joining the fashion industry, Keen was the head of  Ogilvy’s Engagement Planning in China.  He had won numerous marketing and advertising awards; including the the first ever Best of Show award at the China Effie;  The most competitive marketing effectiveness award in the market.

  • Aileen Yuan
    Head of Corporate & Institutional, Commercial & Private Banking Marketing, Greater China & North Asia
    Standard Chartered Bank
    Name: Aileen Yuan
    Job Title: Head of Corporate & Institutional, Commercial & Private Banking Marketing, Greater China & North Asia
    Company: Standard Chartered Bank

    Aileen Yuan is an experienced marketing professional with over 13 years of experience in B2B marketing, brand management, marketing strategy planning, event and project management and client communication in the Greater China region.  Aileen joined Standard Chartered Bank in 2007 and she is currently the Head of Corporate & Institutional, Commercial and Private Banking Marketing for Greater China & North Asia.

  • Cheryl Yue
    EXECUTIVE ASSISTANT MANAGER – Sales & Marketing
    W Shanghai – The Bund
    Name: Cheryl Yue
    Job Title: EXECUTIVE ASSISTANT MANAGER – Sales & Marketing
    Company: W Shanghai – The Bund

    Cheryl Yue, a seasoned hotelier, has a dynamic career from opening a boutique hotel to managing Global Sales offices in the region.   Born and raised in Hong Kong, she has extensive exposure with many renowned international hotel chains.  Now, her new home is the Paris of the East where the dynamic vibe taking place – Shanghai.   She will be taking the helm of sales & marketing to open – W Shanghai – The Bund opening mid 2017.   Dare to be the Difference - she is confident this new project will shake-up the Shanghai scene and bring New/Next to the market.

SHORTLIST

AGENCY

Entry Number Shortlisted Agency/Network

PEOPLE

Entry Number Shortlisted Agency/Network Nominee
*There is no shortlist/winner for any other categories this year.
PAST WINNERS

AGENCY

Creative Network of the Year
Company Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific

PEOPLE

Creative Network of the Year
Name Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific
CONTACT US