#AOY25 #CampaignAOY

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Claire Beale, Global Editor in Chief, Campaign

For the first time Campaign is on a mission to find the best agency networks and the best agency talent in Europe, the Middle East and Africa, as part of the expansion of our Agency of the Year schemes from the UK and Asia.

We’re inviting companies and talent that works across markets in Europe, the Middle East and Africa to help us showcase what excellence looks like in this vibrant region. And we’ll be working with a team of marketers to anoint best in class EMEA players.

Our ambition is ultimately to take a truly international view on the work’s best companies and brightest talent and as one of the most dynamic advertising markets in the world, EMEA is a cornerstone of our plans. Our EMEA awards and winners will help us showcase what excellence really looks like.

EXTENDED DEADLINE: FRIDAY 23 NOVEMBER 2018

WHY ENTER

Being Agency of the Year is the ultimate kite mark of quality for businesses in our industry.

This is your opportunity to have your work and achievements recognised by a judging panel of senior brand marketers.

WHO SHOULD ENTER?

The awards are open to Agency Networks across the entire EMEA region (Europe, Middle East and Africa). To qualify for the Agency Network categories companies must operate in 3 locations or more across the region, with one office operating out of Europe. To qualify for the Agency Network people categories entrants must hold a regional role in 3 markets or more.

ENTER NOW

1 Days to Entry Deadline

Extended deadline: Friday 23 November 2018
Shortlist announced: February 2019
Winners Announcement: April 2019

BOOK NOW

Price per table of 12:
US$5,050
Price per individual seat (opens on 16 Nov):
US$505

Awards Presentation & Gala Dinner: Singapore
Thursday, 13 Dec 2018
CATEGORIES
Network Categories

The five network categories are as follows:

  1. Advertising Network
  2. Media Network
  3. Digital Innovation Network
  4. Customer Engagement Network
  5. PR Network
Network People Categories

For people in charge of 2 or more offices across one region.

  • EMEA PR Network of the Year
  • This award recognises the best PR network of 2017, taking into account achievement against objectives, creative ideas, business growth, client profile & disciplines, new business, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

  • EMEA Customer Engagement Network of the Year
  • This award recognises the best customer engagement network of 2017, taking into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, business growth, client profile & disciplines, new business, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

  • EMEA Digital Innovation Network of the Year
  • This award recognises the best digital network of 2017, taking into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, business growth, client profile & disciplines, new business, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

  • EMEA Media Network of the Year
  • This award will be presented to the most impressive media network of 2017, taking into account achievement against objectives, business growth, client profile & disciplines, new business, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • EMEA Advertising Network of the Year
  • This award is given out to the most impressive advertising network of 2017. Judges will take into account achievement against objectives, business growth, creative output, client profile & disciplines, new business, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • EMEA Talent Management Person / Team of the Year
  • This award recognises the talent management professional or team who has most effectively aligned the network’s people strategies with business outcomes during the review period. Judges will consider the individual’s/team’s ability to develop and implement effective talent management strategies that include talent acquisition and retention, learning and staff development, succession planning and management, agency culture integration as well as reward and recognition initiatives.

  • EMEA New Business Development Team of the Year
  • This award is for the new business development team who has proven to have built and developed a new account or expanded the services of an established client relationship. Judges will consider solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.

  • EMEA Corporate Communications/Marketing Team of the Year
  • Open to corporate communications teams within agencies, this award recognises success in addressing issues related to management, corporate communications, reputation, brand-building, campaign execution and media relations. Judges will look for ability to establish/reinforce communications’ role in the agency and the C-suite; impact on the agency’s broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes, as well as their bottom-line impact.

  • EMEA Media Planner (Media Agency)
  • This award is for the planning professionals who have made the biggest impact on their clients’ business through development of innovative customer engagement strategies; the creative and effective use of media channels; and the creation, use and leverage of digital and social programmes and platforms. Judges will consider the individual’s contribution to both agency and client, originality of thinking, mastery of emerging capabilities in the engagement and channel space.

  • EMEA Strategic Planner (Creative Agency)
  • This award is for the planning professionals who have made the biggest impact on the clients’ business through development of breakthrough consumer strategies, brand and communications strategies, as well as innovation and commercial strategy development. Judges will be looking for evidence of the individual’s contribution to both agency and clients, thinking that is clear, insightful and change-enabling, innovative approaches to problem solving, and ability to develop creative and commercially-effective solutions to clients’ challenges.

  • EMEA Account Person of the Year
  • This award recognises professionals responsible for the account management, business and strategic planning side of the business, across multiple offices in different countries of an agency. The winner would have displayed the most skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses. Judges will consider contribution to the agency and clients, strategic skills, approaches to problem solving and ability to develop effective creative solutions.

  • EMEA Creative Person of the Year
  • The award recognises creative directors who have produced the best work in EMEA during the review period and have not only set the standard for creative excellence, but have also raised the bar. Judges will consider recognition received at the major recognised award shows, the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising in the region. Samples of the nominee’s work will be required as support materials.

  • EMEA Agency Head of the Year (PR)
  • This award recognises the head of a PR agency regionally who has individually done the most to advance their network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, number of markets covered and overall billings/revenue, new business performance, client retention, personal involvement in staff development initiatives, innovation with results, network development and expansion, in markets and/or disciplines, and capabilities and contribution to the role or image of advertising in the region.

  • EMEA Agency Head of the Year (Customer Engagement)
  • This award recognises the head of a customer engagement agency regionally who has individually done the most to advance their network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, number of markets covered and overall billings/revenue, new business performance, client retention, personal involvement in staff development initiatives, innovation with results, network development and expansion, in markets and/or in disciplines, and capabilities and contribution to the role or image of advertising in the region.

  • EMEA Agency Head of the Year (Digital)
  • This award recognises the head of a digital agency regionally who has individually done the most to advance their network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, number of markets covered and overall billings/revenue, new business performance, client retention, personal involvement in staff development initiatives, innovation with results, network development and expansion, in markets and/or in disciplines, and capabilities and contribution to the role or image of advertising in the region.

  • EMEA Agency Head of the Year (Media)
  • This award recognises the head of a media agency regionally who has individually done the most to advance their network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, number of markets covered and overall billings/revenue, new business performance, client retention, personal involvement in staff development initiatives, innovation with results, network development and expansion, in markets and/or in disciplines, and capabilities and contribution to the role or image of advertising in the region.

  • EMEA Agency Head of the Year (Advertising)
  • This award recognises the head of a creative agency regionally who has individually done the most to advance their network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, number of markets covered and overall billings/revenue, new business performance, client retention, personal involvement in staff development initiatives, innovation with results, network development and expansion, in markets and/or in disciplines, and capabilities and contribution to the role or image of advertising in the region.

HOW TO ENTER

KEY DATES AND DEADLINES

Deadline: Friday 9 November

EXTENDED DEADLINE: Friday 23 November
Winners Announcement: April 2019
Eligibility: All entries must relate to work and achievements ONLY during the period January 2018 – December 2018.

Please note there will be no awards ceremony for for the inaugural year of the awards.

ENTRY FEES

£550 + VAT per entry

SENSITIVE INFORMATION

It is understood that in some cases entries may include commercially sensitive information.
Campaign reserves the right to publish descriptions and case studies of winning entries, but if an entrant asks for any part of their submission to remain confidential, it will be treated as such.
To do so, please mark sensitive information within your written submission and send an email to yasmin.greaves@haymarket.com

HOW TO SUBMIT YOUR ENTRY

  1. Follow the enter now link to complete the online registration.
  2. Select the category you would link to enter
  3. Provide your written submission within the appropriate text fields
  4. Upload your lead image and any relevant support material
  5. Repeat steps 2 through 4 to make multiple entries
  6. Submit entry and make payment where applicable
JUDGES

The EMEA Network Agency of the Year judging panel comprises of a jury of top flight Chief Marketing Officers across EMEA.

  • Kirsten Wood
    Marketing Director for Southern Africa
    Mastercard
    Name: Kirsten Wood
    Job Title: Marketing Director for Southern Africa
    Company: Mastercard

    Kirsten Wood is an accomplished Marketer who has held positions across various industries in both South Africa and the United Kingdom. These industries include the FMCG, Financial Services and Technology sectors. Her career, which spans over 13 years, has seen her hold positions within globally renowned brand houses which has honed her consumer-focused approach to strategy. Kirsten is currently the Marketing Director of Mastercard, Southern Africa. She leads on all marketing fronts that delivers on Mastercard’s business to business, business to business to consumer and business to consumer strategies. Kirsten holds a BSC degree from the University of Stellenbosch.

  • Denise Kutzer
    Chuck Taylor Brand Director, Western Europe
    Converse
    Name: Denise Kutzer
    Job Title: Chuck Taylor Brand Director, Western Europe
    Company: Converse

    Denise’s love of Britpop led her from Berlin to 90’s London, where she spent 15+ years of her professional career working within some of the most iconic and trend setting Global brands across the fashion, lifestyle, music and tech industries.    She’s spent the last 9 years at Converse- building the brand; reigniting and repositioning it in the UK through innovative 360’ programs, collaborating with London’s most creative thought leaders who are as passionate as she is about contributing to and supporting London’s youth culture.   Transitioning from hectic East London to not so hectic East Amsterdam for her current role as Brand Director for Chuck Taylor, Denise is now lucky enough to be tasked with ensuring brand love and revenue health across Western Europe for the most iconic sneaker of all time.

  • Dan Burdett
    Chief Marketing Innovation Officer EMEA
    eBay
    Name: Dan Burdett
    Job Title: Chief Marketing Innovation Officer EMEA
    Company: eBay

    Dan is a FMCG & D2C senior leader with Marketing, Commercial & General Management experience from L’Oréal, Unilever, Mars & eBay. He has lived & worked in the US, Asia & Europe, leading large cross-functional teams & small business start-ups. He grew up in the S of England before reading Architecture at University. After graduating, Dan swapped buildings for beauty and spent 6 years at L’Oréal UK before moving to Paris to launch L’Oréal Men Expert. In 2003, he joined Unilever on Axe, starting a creative renaissance. He developed “The Axe Effect” campaign, giving millions of guys the edge in the mating game, led award winning launches of Axe in Japan & China and delivered 7 years of 25% CAGR. In 2013 Dan joined Mars as Snickers Global Brand VP, leading a 3yr $0.5b turnaround. In 2016 “You’re Not You When You’re Hungry” was recognised as the most awarded campaign of all time. Today he’s a Chief Marketing Officer at eBay and sits on the World Federation of Advertisers executive committee, advises tech start-ups & judges for the Cannes Lions.

  • Beatrice Lindvall
    Global Head of Media
    Danone
    Name: Beatrice Lindvall
    Job Title: Global Head of Media
    Company: Danone

    Beatrice Lindvall is Global Head of Media at Danone. She has 10 years of experience of client side media including roles at Procter & Gamble, Heineken, Johnson & Johnson and most recently Danone. Beatrice joined Danone to strengthen the media function and drive digital transformation. Prior to joining Danone Beatrice worked in the media strategy, planning and buying space for over ten years, where she has held various roles from being responsible for digital transformation, shaping an integrated communications planning approach as well as establishing completely new media organizations. From her background in both marketing and procurement, Beatrice has a passion for developing internal capabilities, driving transformation and seamlessly combining business needs with any media strategy to deliver tangible business results. Beatrice holds MSc. in engineering and management of computer science. She is regularly an attendee as speaker and jury memeber at for instance Global Festival of Media and AdWeek.

  • Caroline Hudack
    Regional Brand Marketing Director, EMEA
    Airbnb,EMEA
    Name: Caroline Hudack
    Job Title: Regional Brand Marketing Director, EMEA
    Company: Airbnb,EMEA

    Caroline Hudack is the Head of Marketing for Airbnb in EMEA. In her role, she leads all marketing for the EMEA region including brand, product and B2B, she is also part of the leadership team for the business in region. Prior to Airbnb, Caroline was at Facebook over 3 years. She started in Menlo Park running marketing for News Feed and Facebook video and more recently moved back to London to set up the consumer marketing team in Europe. Before she moved into tech, Caroline worked at WPP agencies for over 10 years in various roles spanning London, South Africa and New York.

  • Elizabeth Fagan
    Senior Vice President, MD International Retail
    Walgrave Boots Alliance
    Name: Elizabeth Fagan
    Job Title: Senior Vice President, MD International Retail
    Company: Walgrave Boots Alliance

    Elizabeth Fagan, Senior Vice President, Non-Executive Chair, Boots UK and Republic of Ireland. Elizabeth is President of ISBA (Incorporated Society of British Advertising) and is a member and past President of Women in Advertising and Communications Club and was also a member of the ASA Council for six years. In August 2013, she became a Fellow of the Marketing Society and, in the same year, was awarded a Cosmetic Executive Women UK, Achiever Award. In January 2018, Elizabeth was appointed to the Board of the Office for Students, the UK Government's higher education regulator and in June 2018 was appointed Non-Executive Director of pooling solutions company, Brambles Limited. In August 2018, Elizabeth was appointed Chair at the D2N2 Local Enterprise Partnership. D2N2 is the Local Enterprise Partnership for Derbyshire and Nottinghamshire, which works with businesses, local authorities, skills and training providers and community and voluntary sector organisations, to grow the Derbyshire and Nottinghamshire economy.

  • Waithera Kabiru
    Head of Media Futures and Digital
    Diageo, East Africa
    Name: Waithera Kabiru
    Job Title: Head of Media Futures and Digital
    Company: Diageo, East Africa

    Waithera has over 15 years experience working in digital marketing and media. She is currently the Head of Media Futures and Digital at Diageo in East Africa where she leads strategic marketing for over 10 global brands. Prior to that, Waithera was the Digital Lead at Coca-Cola Central East and West Africa where she spearheaded digital marketing for 5 seasons for the award winning Coke Studio Africa, a pan Africa music TV show. Waithera is passionate about building capability in marketing in Africa and lends her time to mentoring and training in this space.

  • Nicola Mendlesohn, CBE
    Vice President
    Facebook EMEA
    Name: Nicola Mendlesohn, CBE
    Job Title: Vice President
    Company: Facebook EMEA

    Nicola Mendelsohn is currently the Vice President for Europe, Middle East, and Africa for Facebook. A role she has held since 2013.   She currently serves on The Mayor of London’s Business Advisory Board, and in September 2014 she became a non-executive director of Diageo. She and her husband are also co-presidents of the charity Norwood.   In 2015 she was awarded a Commander of the British Empire (CBE) for services to the creative industries in the UK. From 2012-2018, she was the co-chair of the Creative Industries Council alongside Secretaries of State for Digital, Culture, Media & Sport (DCMS) and BEIS – a joint forum between the UK creative industries and government.    Prior to joining Facebook Nicola worked in advertising for over 20 years, beginning her career at Bartle Bogle Hegarty then moving to be deputy Chairman of Grey London. In 2008, she became partner and executive chairman at the advertising agency, Karmarama. Prior roles include: first female President of the IPA (the advertising industry trade body), Trustee of The White Ribbon Alliance, Chairman of Women’s Aid Development Board and President of the Women in Advertising and Communications London club (WACL). She was also a Director of the Women’s Prize for Fiction.   Her greatest joy in life comes from her husband Jon and her four children Gabi, Danny, Sam and Zac.

  • Nicholas Mercer
    Commercial Director
    Eurostar
    Name: Nicholas Mercer
    Job Title: Commercial Director
    Company: Eurostar

    Nick is the Commercial Director for Eurostar, with teams based in France Belgium and the UK. He is also a governor of Bedes, a public school in Sussex. He also sits on the Board of a business partnership focusing on helping young people in the Kings Cross area of London. He has 30 years business experience having previously held Sales and Marketing Director positions at Air Miles (now called Avios), Misys, First Direct and Sky (for their interactive TV service). He started his career in the airline industry. As Commercial Director Nick has overall responsibility for sales, pricing and revenue management, marketing and distribution, including eurostar.com and the Eurostar Contact Centre.

  • Matthew Barwell
    Chief Marketing Officer
    Britvic Soft Drinks Plc
    Name: Matthew Barwell
    Job Title: Chief Marketing Officer
    Company: Britvic Soft Drinks Plc

    Matthew Barwell is the Chief Marketing Officer of Britvic Soft Drinks Plc, a key member of the Executive Committee responsible for all aspects of Global Brand strategy and execution, Innovation as well as for Corporate Relations and the company’s sustainability agenda.  Matthew joined Britvic in 2014 from Diageo, the world’s leading premium drinks business, where he was a senior member of the marketing team for more than 15 years.  Matthew was Marketing and Innovation Director for Diageo Europe and prior to that Marketing and Innovation Director for Africa.  He also worked and lived in Italy for a number of years with the company.  He started his career as a graduate trainee at Mars, working in sales and marketing across the Petcare and Confectionary businesses.  Matthew is a Council member of the Marketing Group of Great Britain and a Fellow of the Marketing Society. He lives in Berkshire with his wife Harriet and three boys.

CONTACT US

Yasmin Greaves
Email: yasmin.greaves@haymarket.com
Phone: +44 (0)20 8267 4160