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South Asia Agency of the Year

Awards Show: 5 Dec 2017, Mumbai, India

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-354 Days to Final Entry Deadline

Early Entry Deadline: 28 Sept 16
Final Entry Deadline: 5 Oct 16
Shortlist Released: 14 Nov 16

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Price per table of 8:
US$1,350
Price per individual seat (opens on 16 Nov):
US$180

Awards Presentation & Gala Dinner: Tuesday, 5 December 2017
Mumbai, India
CATEGORIES

Agency Qualification Requirement:

For all agency categories, nominated agencies may be either independent or part of a regional network. Entries may be a single office or national entry at the discretion of the entrant. However, it is essential to specify the scope of jurisdiction of the agency if it has a hand in the operations of other offices in the same country.

All entries should relate to achievements ONLY during the period 1 October 2015 — 5 October 2016.

Your written submission must be submitted on the specified category entry template in no more than 10 single-sided A4 pages in word or pdf format. Judges and organisers reserve the right to disqualify an entry if the page limit is not adhered to.

Compulsory Management Endorsement - To ensure that all the information submitted and provided in your entry submission are true and accurate, your entry must be endorsed, authorized and signed off by your CFO/CEO on the last page of your entry submission. Judges reserves the right to raise queries regarding the information provided and penalize any entry if there is evidence of false claims.

  • India Creative Agency of the Year
  • To be awarded at the discretion of the judges within India if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. South Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Pakistan Creative Agency of the Year
  • To be awarded at the discretion of the judges within Pakistan if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. South Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Rest of South Asia Creative Agency of the Year
  • To be awarded at the discretion of the judges within the Rest of South Asia (excluding India and Pakistan) if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. South Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • South Asia Creative Agency of the Year
  • Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. South Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • India Media Agency of the Year
  • To be awarded at the discretion of the judges within India if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. South Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Pakistan Media Agency of the Year
  • To be awarded at the discretion of the judges within Pakistan if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. South Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Rest of South Asia Media Agency of the Year
  • To be awarded at the discretion of the judges within Rest of South Asia (excluding India, Pakistan) if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. South Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • South Asia Media Agency of the Year
  • Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. South Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • India Digital Agency of the Year
  • To be awarded at the discretion of the judges within India if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. South Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Pakistan Digital Agency of the Year
  • To be awarded at the discretion of the judges within Pakistan if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. South Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Rest of South Asia Digital Agency of the Year
  • To be awarded at the discretion of the judges within Rest of South Asia (excluding India and Pakistan) if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. South Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • South Asia Digital Agency of the Year
  • Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. South Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • South Asia Independent Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • South Asia PR Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile, client growth and retention, talent retention and development, innovation in the PR sector, awards and recognition, and examples of how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • South Asia Specialist Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry. This category is open to specialist units within agencies and independent agencies of any discipline including healthcare, mobile, B2B advertising, telemarketing agencies, database management consultancies, shopper marketing and more.

  • South Asia Mobile Marketing Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant. This award recognises the best agencies specialising in providing the best mobile marketing solutions/strategy across a range of mobile platforms. Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • South Asia Social Media Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant. This award recognises the best agencies specialising in providing the best social media solutions, innovative use of social platforms and strategies for engaging consumers in the social space. Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

People Qualification Requirement:

For people in charge of a single office or multiple offices across one region.

All entries should relate to achievements ONLY during the period 1 October 2015 — 5 October 2016.

Your written submission must be submitted on the specified category entry template in no more than 10 single-sided A4 pages in word or pdf format. Judges and organisers reserve the right to disqualify an entry if the page limit is not adhered to.

Compulsory Management Endorsement - To ensure that all the information submitted and provided in your entry submission are true and accurate, your entry must be endorsed, authorized and signed off by your CFO/CEO on the last page of your entry submission. Judges reserves the right to raise queries regarding the information provided and penalize any entry if there is evidence of false claims.

  • South Asia Account Person of the Year
  • The award recognises professionals responsible for the account management of a single office (or multiple offices in the same region), who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, positive organic growth for clients.

  • South Asia Agency Head of the Year
  • The award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market.

  • South Asia Creative Person of the Year
  • The award recognises creative directors who have produced the best work for an individual office (or multiple offices in the same region) during the review period and have not only set the standard for creative excellence, but have also raised the bar. Judges will consider recognition received at the major recognised award shows. If they are in a senior leadership role, the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising in the region. Samples of the nominee’s work will be required as support materials.

  • South Asia Corporate Communications Team of the Year
  • Open to corporate communications team within the agency, this award recognises success in addressing issues related to management, corporate communications, reputation, brand-building, campaign execution and media relations. Judges will look for ability to establish/reinforce communications’ role in the agency and the C-suite; impact on the agency’s broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes, as well as their bottom-line impact.

  • South Asia New Business Development Team of the Year
  • This award is for the new business development team in a single office or multiple offices in the same region who have proven to have built and developed a new account or grow the business and expand the services of an established client relationship. Judges will consider the achievements during the eligibility period, including achievement against objectives, client profiles and disciplines, new business wins and retained accounts, client growth, and solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.

  • South Asia Strategic/Brand Planner of the Year
  • This award is for the planning professionals who have made the biggest impact on the clients’ business through development of breakthrough consumer strategies, brand and communications strategies, as well as innovation and commercial strategy development. Judges will be looking for evidence of the individual’s contribution to both agency and clients, thinking that is clear, insightful and change-enabling, innovative approaches to problem solving, and ability to develop effective creative and commercially-effective solutions to clients’ challenges.

  • South Asia Channel/Engagement Planner of the Year
  • This award is for the planning professionals who have made the biggest impact on their clients’ business through development of innovative customer engagement strategies; the creative and effective use of media channels; and the creation, use and leverage of digital and social programs and platforms. Judges will consider the individual’s contribution to both agency and client, originality of thinking, mastery of emerging capabilities in the engagement and channel space.

  • South Asia Talent Management Person/Team of the Year
  • This award recognises the talent management professional or team who has most effectively aligned the agency’s people strategies with business outcomes during the review period. Judges will consider the individual’s/ team’s ability to develop and implement effective talent management strategies that include talent acquisition and retention, learning and staff development, succession planning and management, agency culture integration as well as reward and recognition initiatives.

  • South Asia Young Achiever of the Year
  • Open to professionals who are under the age of 30 as of 30 September 2017. Nominations are accepted from employers, who should include details of the nominee’s career history, their exact age and professional qualifications. Judges will consider the individual’s achievements during the eligibility period, creativity and innovation with results as well as the nominee’s ability and willingness to extend their range of skills.

  • South Asia Marketer of the Year
  • This award recognises the individual marketer within a client company who has had the biggest impact on the brand, whether local or regional. Judges will consider the scope of the individual’s responsibilities, effectiveness of the marketing strategy against objectives during the eligibility period, the individual’s strategic skills and insights into core business issues, and how they have influenced and driven business performance for both their client’s brand and their agency.

HOW TO ENTER

Your written submission must be submitted on the specified category entry template in no more than 10 single-sided pages of A4 paper. Judges and organiser reserve the right to disqualify an entry if the page limit is not adhered to.

You can download the Entry Kit and Entry Templates from AOY website.

Entries are to be submitted online at www.aoyawards.com/network via the Enter Now button on the menu bar by 29 September 2017.

ELIGIBILITY PERIOD

Entries and nominations will be accepted from the entire South Asia region. All entries should relate to achievements ONLY during the period 1 October 2016 – 30 September 2017.

ENTRY DEADLINES

Early entry deadline: Friday, 1 September 2017, 6pm HK/SG Time
Final entry deadline: Friday, 29 September 2017, 6pm HK/SG Time

ENTRY FEES

Agency Categories:
Early entry fee for each submission: US$396
Entry fee for each submission received after 1 September 2017: US$465

People Categories (Region or Asia-Pacific):
Early entry fee for each submission: US$320
Entry fee for each submission received after 1 September 2017: US$390

Agency Network Categories:
Entry fee (only applicable if shortlisted*): US$465
*Shortlist will be announced on 17 November 2017

JUDGES & JUDGING
The South Asia Agency of the Year judging panel will comprise a minimum of five client marketers and senior Campaign editors.
In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PricewaterhouseCoopers to verify the shortlist. The jury will then meet to discuss shortlisted entries in both the people and agency categories.

The judges’ decisions are final. Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.

The results will be compiled by PwC.

PAST WINNERS

AGENCY

Creative Network of the Year
Company Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific

PEOPLE

Creative Network of the Year
Name Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific
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