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Japan/Korea Agency of the Year

6 Dec 2018 – Andaz Tokyo Toranomon Hills


0 Days to Final Entry Deadline

Early Bird Deadline: 3 Sept 18
Final Entry Deadline: 9 Oct 18
Shortlist Released: 16 Nov 18


Price per person:

The winners of the Japan/Korea Agency of the Year Awards 2016 will be announced at this event.

Awards Presentation & Cocktail: Japan
Thursday, 6 Dec 2018

Your written submission must be submitted on the specified category entry template in no more than 10 single-sided pages of A4 paper. Judges and organiser reserve the right to disqualify an entry if the page limit is not adhered to.

You can download the Entry Kit and Entry Templates from AOY website.

Entries are to be submitted online at via the Enter Now button on the menu bar by 9 October 2018.

Entries and nominations will be accepted from the entire Japan and Korea region. All entries should relate to achievements ONLY during the period 1 October 2017 – 30 September 2018.


Early Bird Deadline: Monday, 3 September 2018, 6pm HK Time (UCT/GMT +08:00)
Final Entry Deadline: Tuesday, 9 October 2018, 6pm HK Time (UCT/GMT +08:00)


Agency Categories:
Early entry fee for each submission: US$428
Entry fee for each submission received after 3 September 2018: US$498

People Categories (Region or Asia-Pacific):
Early entry fee for each submission: US$345
Entry fee for each submission received after 3 September 2018: US$415

Agency Network Categories:
Entry fee (only applicable if shortlisted*): US$498
*Shortlist will be announced on 16 November 2018

The Japan/Korea Agency of the Year judging panel will comprise a minimum of five client marketers and senior Campaign editors.

In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PricewaterhouseCoopers to verify the shortlist. The jury will then meet to discuss shortlisted entries in both the people and agency categories.

The judges’ decisions are final. Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.

The results will be compiled by PwC.

  • Cecilia Siu
    Director, Communications, Brand Experience and Corporate Citizenship
    IBM Japan
    Name: Cecilia Siu
    Job Title: Director, Communications, Brand Experience and Corporate Citizenship
    Company: IBM Japan

    Cecilia Siu is Director of Communications, Brand Experience and Corporate Citizenship of IBM Japan since March 2017. She is responsible for corporate communications, corporate affairs, public relations, employee communications, executive communications and corporate citizenship.

    Prior to joining IBM, Cecilia served as the Director of both the Marketing Communications and Communications functions of GE Healthcare in Asia Pacific, a division of General Electric Company (GE). In this role, she initiated many programs that were firsts for GE in Asia. In 2011, she led the roll-out of GE healthmagination initiative using thought leadership, customer events, success case studies and digital marketing and won the Global GE Healthcare Gold Standard Marketing Winner award.

    Cecilia has a passion for digital and is constantly looking at ways to leverage data and insights to shape communications and marketing programs.

    Cecilia holds a Bachelor of Science degree in Psychology from McMaster University in Canada.

  • DhongHyop Shin
    Head of Marketing and Brand Strategy
    Volkswagen Korea
    Name: DhongHyop Shin
    Job Title: Head of Marketing and Brand Strategy
    Company: Volkswagen Korea

    DongHyop Shin is the Head of Marketing at Volkswagen Korea in Seoul, leading all marketing communications from new car launching to brand marketing communications. He majored his B.S. in Mechanical Engineering at Sogang University in Seoul, and earned his MBA at Cornell University in NY, USA. He has various ranges of marketing experiences starting his career at IBM to Citibank, and Samsung Card in Korea. From his 18 years professional marketing experiences, he has shown his leadership leading to successful business outcome working with many global and local agencies.

  • Dr. Akira Mitsumasu
    Vice President, Marketing & Strategy Asia & Oceania Region
    Japan Airlines
    Name: Dr. Akira Mitsumasu
    Job Title: Vice President, Marketing & Strategy Asia & Oceania Region
    Company: Japan Airlines

    Akira Mitsumasu has been with Japan Airlines for 29 years. As VP of Products and Services, he is currently responsible for managing and innovating customer experience. Previous to his current role, Akira was VP of Marketing and Strategy for JAL’s Asian and Oceania Region. For his marketing achievements, Akira has been awarded Asia’s Best Marketer 2016 by CMO Asia, Greatest Marketing Influencers 2016 by BBC Knowledge, 50 Most Influential Global Marketing Leaders by World Marketing Congress, Best Leader in Marketing Strategy 2016 by Global Brands Magazine, Business Leader of the Year – ICON (Branding & Marketing) by World Federation of Marketing. Akira holds a DBA from Hitotsubashi University in Japan.

  • Elaine Chum
    Head of Digital ASEAN
    Name: Elaine Chum
    Job Title: Head of Digital ASEAN
    Company: Philips

    Elaine Chum is the Head of Digital for Philips ASEAN Pacific for the Consumer and Health Care business, and comes with a wealth of experience in Digital. In the 4 years at her current role at Philips, she led the digital transformation journey and setup of The PULSE which focuses on end-to-end digital management, performance management and driving DROI across activations in the region. The work of her team has won the acclaim of various industry awards in the region.

    She first joined Philips 12 years ago, where she worked on digital strategy & enablement and digital marketing communication roles for the consumer business focusing on Europe and China at the Philips headquarters in Amsterdam. After 7 years, Elaine moved on as the Digital Lead for South Korea. Prior to Philips, she worked at Carlson Marketing Worldwide Singapore, a loyalty agency, managing clients with digital portfolio, such as ExxonMobil, SK-II and Guinness for Southeast Asia.

  • Johnathan Kushner
    Vice President, Corporate Relations
    McDonald’s Company (Japan), Ltd.
    Name: Johnathan Kushner
    Job Title: Vice President, Corporate Relations
    Company: McDonald’s Company (Japan), Ltd.

    Jonathan Kushner has over 20 years’ experience in the fields of communications, marketing, government relations and business development roles in Asia across multiple industries. Jon leads the Corporate Relations team at McDonalds Japan responsible for internal and external communications, investor relations, corporate branding and social purpose initiatives.

    Previously, Jon was the MD in charge of the Asia operations at Kreab, a consultancy specializing in strategic communications and public affairs. Jon also led AIG’s corporate communications and corporate affairs teams in Japan and Korea, and was with Microsoft in corporate affairs and government facing roles, posted in Tokyo and Singapore.

  • JungChi Seo
    Marcom Group Leader, Samsung Memory
    Samsung Electronics
    Name: JungChi Seo
    Job Title: Marcom Group Leader, Samsung Memory
    Company: Samsung Electronics

    Dr. JungChi Seo has been leading Marcom Group of Samsun Electronics Memory Division since 2013. During this time, he was instrumental in building Samsung into top global brand in the consumer SSD market, through demand creation and brand awareness build-up. In a creative audit of all Samsung business units, JungChi’s group was ranked No. 1 for four years running.

    His experience includes a country head position at a global dotcom company, a consultant, an Ad professional at top Ad agencies.

    Across his career, he has been honored with numerous awards for creativity and innovation, including winning the Best Innovation Achievement prize.

  • Marc Pinsard
    Managing Director
    Name: Marc Pinsard
    Job Title: Managing Director
    Company: Aigle

    Marc Pinsard is Managing Director of the French Outdoor Lifestyle Aigle brand in Japan, based in Tokyo. Prior to joining Aigle in April 2018, he had over 20 years international experience in the sporting goods industry, having served executive roles in global marketing, business development, general management and sales functions, with a successful track record in turning brands around and accelerating sustainable growth internationally.

    He has a BA in Business Economics, Marketing and Sales and a Master degree in International Management and Japanese Business and Culture.

  • Matthew Walker
    Senior Vice President & Regional Chief Marketing Officer
    AIG Japan Holdings KK
    Name: Matthew Walker
    Job Title: Senior Vice President & Regional Chief Marketing Officer
    Company: AIG Japan Holdings KK

    Matt Walker has over 20 years of experience working in Melbourne, London, Hong Kong, Singapore and Japan with local, regional and global responsibilities. He joined AIG in 2013 from a consulting company, where he was leading a team of senior managers across the Asia Pacific region focused on Marketing Strategy and Business Transformation based in Tokyo and Singapore.

    With broad consumer and commercial, marketing, branding and behavior change experience, Matt has held various leadership roles with HSBC, WPP, Telstra and other multinationals throughout Asia Pacific. Matt graduated in Marketing at R MIT and studied his Masters in Digital Strategy at Victoria University in Australia.

    In his spare time, he is also on the Global CMO Advisory Council Board and has developed and lectured Post Grad University Strategic Marketing Courses in Melbourne and Tokyo. He is also a regular judge at the annual Asia Pacific Marketing Awards. Matthew is the Chairman of the Australia New Zealand Chamber of Commerce Japan Sports Committee.

  • Michael Cook
    Regional CMO, APAC, Representative Director
    AIG Global Partners Co.
    Name: Michael Cook
    Job Title: Regional CMO, APAC, Representative Director
    Company: AIG Global Partners Co.

    Michael joined AIG as the APAC CMO for Personal Insurance in March 2015. In this role he works with the country, regional and global teams to build and evolve our direct to consumer business with a focus on direct marketing, digital, data and analytics. He works across China, Korea, Hong Kong, Thailand, Malaysia, Singapore, Australia and New Zealand.

    Michael has over 20 years of experience working in the insurance, banking and telecommunications sectors. His expertise spans product marketing, customer experience and brand management, with comprehensive digital and data capability extending across B2C and B2B marketing, multi-channels, social media, insights and analytics. His proven skills include strategy development and implementation, customer segmentation, value proposition development, customer acquisition, growth and retention as well as data-driven performance tracking.

    Prior to joining AIG, Michael was Head of Brand and Reputation at TAL Dai-ichi Life. Prior to that, he held multiple roles at Suncorp General Insurance leading the sales and marketing efforts for several mass market and niche brands for consumer and commercial product lines. His last role was Executive Manager of Brand Portfolio Planning and Effectiveness. Prior to Suncorp, Michael held a variety of senior customer strategy and experience and product marketing roles at Westpac Banking Corporation and Optus Telecommunications respectively.

  • Shoko Suzuki
    Chief Marketing Officer
    MetLife Insurance K.K.
    Name: Shoko Suzuki
    Job Title: Chief Marketing Officer
    Company: MetLife Insurance K.K.

    Shoko Suzuki is Chief Marketing Officer of MetLife Japan.

    Suzuki joined MetLife in August 2017 and is responsible for improving our understanding of consumer trends and unmet needs, modernizing our marketing and branding capabilities, and improving MetLife Japan’s brand awareness and consideration.

    Suzuki plays a key role in delivering a cornerstone of our strategy, “Deliver the right solutions to the right customers”. Suzuki works closely with Distribution and Product to differentiate us through our new Health proposition, enhanced customer digital experience, and innovative products.

    Prior to joining MetLife, Suzuki was a President & Representative Director of AMO Japan KK (Johnson & Johnson Vision). She started her career as a management consultant at The Japan Research Institute, Ltd. Then moved to marketing area as a product manager at Johnson &Johnson in both US and Japan, Executive Director at Dell Inc. as a head of Asia-Pacific/Japan Consumer Marketing, a Senior Vice President, IMC, Marketing and New Businesses at Coca-Cola (Japan) Company.

    Suzuki received a bachelor degree in Portuguese language and Brazilian studies from Sophia University, and MBA from Arthur D. Little School of Management (HULT).

  • Yoji Kawanabe
    Chief Marketing Officer
    Kasugai Seika Hanbai Co. Ltd
    Name: Yoji Kawanabe
    Job Title: Chief Marketing Officer
    Company: Kasugai Seika Hanbai Co. Ltd

    Yoji Kawanabe is Chief Marketing Officer of Kasugai Seika K.K. responsible for Japan and International business. The company is Japanese confectionary manufacturer with 90 years history selling candy, gummy and traditional beans.

    Previously Board of Director, Marketing for Mondelēz Japan, global snacking powerhouse, and served several key marketing roles at global FMCG companies such as Johnson & Johnson, Danone, Fonterra and Unilever including regional roles in Unilever Indonesia, and Unilever Thailand, also acted as member of Dove Global Brand team to represent Asia region to develop Dove’s Campaign for Real Beauty.



Entry Number Shortlisted Agency/Network


Entry Number Shortlisted Agency/Network Nominee
NOTE: In categories with three or fewer entries, the judges’ scores will decide whether an entry is awarded a Gold, Silver or Bronze. This may result in no trophies being awarded in a category.


Creative Network of the Year
Company Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific


Creative Network of the Year
Name Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific

Zamir Khan

AOY Awards Team