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Australia/New Zealand, Southeast Asia, Agency Network Agency of the Year

Awards Show: 14 Dec 2017, Singapore

 

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-354 Days to Final Entry Deadline

Early Entry Deadline: 28 Sept 16
Final Entry Deadline: 5 Oct 16
Shortlist Released: 21 Nov 16

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Price per table of 12:
US$5,050
Price per individual seat (opens on 16 Nov):
US$505

Awards Presentation & Gala Dinner: Thursday, 14 Dec 2017
Singapore
CATEGORIES

Network Qualification Requirement:

The Network of the Year categories will be determined based on points from the 5 Region Agency of the Year Awards.

A win in each of the local markets (country awards) will contribute points towards the respective overall Network of the Year category type. Only the Creative, Media and Digital country awards from all the region awards can contribute points and does not include wins from all other categories. All markets rank equally. Points received from the Regional Agency Awards for Greater China, South Asia and Southeast Asia Creative/Media/Digital/ Independent Agency of the Year will not contribute towards the respective overall Network of the Year.

A shortlist is drawn from the points accumulated, and up to 5 top scoring Agency Network in each category will form each shortlist. The Network jury will then review the shortlisted Agency Network and determine the winner for each Network trophy.In order to be considered for the shortlist, the agency network must submit an entry in the respective category. Entry fees will only apply if the agency network is shortlisted, and will be notified by the organisers.

Gold = 5 points
Silver = 3 points
Bronze = 1 point

For example, if Agency Group A wins two Gold trophies in China Creative Agency of the Year and India Creative Agency of the Year, a Silver in Thailand Creative Agency of the Year and Bronze in Australia Creative Agency of the Year, Agency Group A will score a total of 14 points (5+5+3+1). If Agency Group B is awarded a Gold in Korea Creative Agency of the Year, two Silvers in Singapore and Malaysia Creative Agency of the Year, Agency Group B will receive a total score of 11 points (5+3+3). Up to 5 top scoring Agency Group will be shortlisted and considered for the respective overall Network of the Year awards.

In the event of a tie, the agency with the most number of trophies will be awarded.

All entries should relate to achievements ONLY during the period 1 October 2015 — 5 October 2016.  Final entries must be submitted on http://ijudge.mpplication.com/aoy2016/ by 5 October 2016.

*Judging of all Agency Network of the Year categories will be carried out immediately upon completion of all five Regional Agency of the Year Awards judging. The prize presentation for all Agency Network of the Year categories will be made at the event in Singapore on 8 December 2016.

Your written submission must be submitted on the specified category entry template in no more than 10 single-sided A4 pages in word or pdf format. Judges and organisers reserve the right to disqualify an entry if the page limit is not adhered to.

Compulsory Management Endorsement - To ensure that all the information submitted and provided in your entry submission are true and accurate, your entry must be endorsed, authorized and signed off by your CFO/CEO on the last page of your entry submission. Judges reserves the right to raise queries regarding the information provided and penalize any entry if there is evidence of false claims.

  • Asia Pacific Creative Network of the Year
  • This award is given out to the most impressive creative network of 2017. Judges will take into account achievement against objectives, business growth, client profile & disciplines, new business, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Eligibility Criteria: The Creative Network of the Year categories will be determined based on points received from the 5 Regional Agency of the Year awards.

    A win in each of the local markets (country awards) in the creative agency categories will contribute points towards the respective overall Creative Network of the Year categories. All markets rank equally. Points received from the Regional Agency Awards for Greater China, South Asia and Southeast Asia Creative/Media/Digital/Independent Agency of the Year will not contribute towards the respective overall Network of the Year award.

    A shortlist is drawn from the points accumulated, and up to 5 top scoring Agency Network in each category will form each shortlist. The Network jury will then review the shortlisted Agency Network and determine the winner for each Network trophy.

    In order to be considered for the Creative Network of the Year shortlist, the agency network must submit an entry in this category. Entry fees will only apply if the agency network is shortlisted, and will be notified by the organisers.


  • Asia Pacific Media Network of the Year
  • This award will be presented to the most impressive media network of 2017, taking into account achievement against objectives, business growth, client profile & disciplines, new business, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Eligibility Criteria: The Media Network of the Year category will be determined based on points received from the 5 Regional Agency of the Year awards.

    A win in each of the local markets (country awards) in the creative agency categories will contribute points towards the respective overall Creative Network of the Year categories. All markets rank equally. Points received from the Regional Agency Awards for Greater China, South Asia and Southeast Asia Creative/Media/Digital/Independent Agency of the Year will not contribute towards the respective overall Network of the Year award.

    A shortlist is drawn from the points accumulated, and up to 5 top scoring Agency Network in each category will form each shortlist. The Network jury will then review the shortlisted Agency Network and determine the winner for each Network trophy.

    In order to be considered for the Media Network of the Year shortlist, the agency network must submit an entry in this category. Entry fees will only apply if the agency network is shortlisted, and will be notified by the organisers.


  • Asia Pacific Digital Network of the Year
  • This award recognises the best digital network of 2017, taking into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, business growth, client profile & disciplines, new business, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Eligibility Criteria: The Digital Network of the Year categories will be determined based on points received from the 5 Regional Agency of the Year awards.

    A win in each of the local markets (country awards) in the creative agency categories will contribute points towards the respective overall Creative Network of the Year categories. All markets rank equally. Points received from the Regional Agency Awards for Greater China, South Asia and Southeast Asia Creative/Media/Digital/Independent Agency of the Year will not contribute towards the respective overall Network of the Year award.

    A shortlist is drawn from the points accumulated, and up to 5 top scoring Agency Network in each category will form each shortlist. The Network jury will then review the shortlisted Agency Network and determine the winner for each Network trophy.

    In order to be considered for the Digital Network of the Year shortlist, the agency network must submit an entry in this category. Entry fees will only apply if the agency network is shortlisted, and will be notified by the organisers.


Category Qualification Requirement

To qualify for the people categories, entrants must hold a regional role (3 markets or more in a minimum of 2 regions).

All entries should relate to achievements ONLY during the period 1 October 2015 — 5 October 2016.

Your written submission must be submitted on the specified category entry template in no more than 10 single-sided A4 pages in word or pdf format. Judges and organisers reserve the right to disqualify an entry if the page limit is not adhered to.

  • Asia-Pacific Account Person of the Year
  • This award recognises professionals responsible for the account management, business and strategic planning side of the business, across multiple offices in different countries of an agency. The winner would have displayed the most skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses. Judges will consider contribution to the agency and clients, strategic skills, approaches to problem solving and ability to develop effective creative solutions.

  • Asia-Pacific Agency Head of the Year (Creative)
  • This award recognises the head of a creative agency regionally who has individually done the most to advance their network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, number of markets covered and overall billings/revenue, new business performance, client retention, personal involvement in staff development initiatives, innovation with results, network development and expansion, either in markets or in disciplines and capabilities and contribution to the role or image of advertising in the region.

  • Asia-Pacific Agency Head of the Year (Media)
  • This award recognises the head of a media agency regionally who has individually done the most to advance their network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, number of markets covered and overall billings/revenue, new business performance, client retention, personal involvement in staff development initiatives, innovation with results, network development and expansion, either in markets or in disciplines and capabilities and contribution to the role or image of advertising in the region.

  • Asia-Pacific Agency Head of the Year (Digital)
  • This award recognises the head of a digital agency regionally who has individually done the most to advance their network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, number of markets covered and overall billings/revenue, new business performance, client retention, personal involvement in staff development initiatives, innovation with results, network development and expansion, either in markets or in disciplines and capabilities and contribution to the role or image of advertising in the region.

  • Asia-Pacific Creative Person of the Year
  • The award recognises creative directors who have produced the best work in Asia-Pacific during the review period and have not only set the standard for creative excellence, but have also raised the bar. Judges will consider recognition received at the major recognised award shows, the individual’s

    contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising in the region. Samples of the nominee’s work will be required as support materials.

  • Asia-Pacific Corporate Communications Team of the Year
  • Open to corporate communications team within the agency, this award recognises success in addressing issues related to management, corporate communications, reputation, brand-building, campaign execution and media relations. Judges will look for ability to establish/reinforce communications’ role in the agency and the C-suite; impact on the agency’s broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes, as well as their bottom-line impact.

  • Asia-Pacific New Business Development Team of the Year
  • This award is for the new business development team who has proven to have built and developed a new account or grows the business and expand the services of an established client relationship. Judges will consider the achievements during the eligibility period, including achievement against objectives, client profiles and disciplines, new business success and retained accounts, client growth, and solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.

  • Asia-Pacific Strategic/Brand Planner of the Year
  • This award is for the planning professionals who have made the biggest impact on the clients’ business through development of breakthrough consumer strategies, brand and communications strategies, as well as innovation and commercial strategy development. Judges will be looking for evidence of the individual’s contribution to both agency and clients, thinking that is clear, insightful and change-enabling, innovative approaches to problem solving, and ability to develop effective creative and commercially-effective solutions to clients’ challenges. Client testimonials will be required as support material.

  • Asia-Pacific Channel/Engagement Planner of the Year
  • This award is for the planning professionals who have made the biggest impact on their clients’ business through development of innovative customer engagement strategies; the creative and effective use of media channels; and the creation, use and leverage of digital and social programs and platforms. Judges will consider the individual’s contribution to both agency and client, originality of thinking, mastery of emerging capabilities in the engagement and channel space. Client testimonials will be required as support material.

  • Asia-Pacific Talent Management Person/Team of the Year
  • This award recognises the talent management professional or team who has most effectively aligned the agency’s people strategies with business outcomes during the review period. Judges will consider the individual’s ability to develop and implement effective talent management strategies that include talent acquisition and retention, learning and staff development, succession planning and management, agency culture integration as well as reward and recognition initiatives.

  • Asia-Pacific Programmatic Agency Person of the Year
  • This award is for programmatic agency professionals with outstanding performance in a single office (or multiple offices), who has most effectively developed and enhanced the agency’s programmatic trading performance in Asia-Pacific, and made the biggest impact on their clients’ advertising during the eligibility period. Judges will consider the contribution to both agency and client, achievements during the eligibility period, including achievements against objectives, evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client or agency testimonials will be required as support material.

    This category is sponsored by theTradeDesk-LogoLockup-1Color_R

  • Asia Pacific Marketer of the Year
  • This award recognises the individual marketer within a client company who has had the biggest impact on the brand, whether local or regional. Judges will consider the scope of the individual’s responsibilities, effectiveness of the marketing strategy against objectives during the eligibility period, the individual’s strategic skills and insights into core business issues, and how they have influenced and driven business performance for both their client’s brand and their agency.

  • Asia-Pacific Programmatic Agency of the Year
  • This award is for programmatic agency teams (of a single office or multiple offices) that have most effectively developed and enhanced the agency’s programmatic trading performance within Asia-Pacific, and made the biggest impact on the advertisers’ business during the eligibility period. Judges will consider the contribution to both the agency and advertiser, achievements during the eligibility period, including achievements against objectives, evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client testimonials will be required as support material.

    This category is sponsored by theTradeDesk-LogoLockup-1Color_R

HOW TO ENTER

Your written submission must be submitted on the specified category entry template in no more than 10 single-sided pages of A4 paper. Judges and organiser reserve the right to disqualify an entry if the page limit is not adhered to.

You can download the Entry Kitand Entry Templatesfrom the AOY website.

Entries are to be submitted online at www.aoyawards.com/network via the Enter Now button on the menu bar by 29 September 2017.

For Agency Network categories (Creative, Media, Digital), in order to be considered for the shortlist, the agency network must submit an entry in the respective category. 

ELIGIBILITY PERIOD

Entries and nominations will be accepted from the entire Asia Pacific region. All entries should relate to achievements ONLY during the period 1 October 2016 – 30 September 2017.

ENTRY DEADLINES

Early entry deadline: Friday, 1 September 2017, 6pm HK/SG Time
Final entry deadline: Friday, 29 September 2017, 6pm HK/SG Time

ENTRY FEES

People Categories (Region or Asia-Pacific):
Early entry fee for each submission: US$320
Entry fee for each submission received after 1 September 2017: US$390

Agency Network Categories:
Entry fee (only applicable if shortlisted*): US$465
*Shortlist will be announced on 17 November 2017

JUDGES & JUDGING
The Agency Network of the Year judging panel will comprise a minimum of five client marketers and senior Campaign editors.
In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PricewaterhouseCoopers to verify the shortlist. The jury will then meet to discuss shortlisted entries in both the people and agency categories.

The judges’ decisions are final. Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.

The results will be compiled by PwC.

PAST WINNERS

NETWORK

Creative Network of the Year
Company Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific

PEOPLE

Creative Network of the Year
Name Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific
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