Region: Southeast Asia
Award: Southeast Asia Account Person of the Year
Company: PT Hakuhodo Indonesia
Type of win: Winner
R.E. Budiastuti is Hakuhodo Indonesia’s managing account director. On a practical level, she holds the roles of both operational leader for the entire agency and hands-on director of its major accounts. Budiastuti’s forte is account relationship management. In the past year, she oversaw a total reformation of the agency’s account teams in a bid to position the company for future growth. Despite the risks and challenges, including the need to assuage client concerns about working with entirely new teams, the results have been an overwhelming success. The agency’s top five accounts have grown and there has been a big jump in new business as Hakuhodo Indonesia has picked up numerous new accounts in the past year. Working closely with international clients such as Kao and Honda as well as leading domestic businesses such as Djarum and Dexa, Budiastuti has the ear of top management. As Hakuhodo Indonesia’s creative reputation has blossomed and the agency been named “Indonesia’s Hottest Agency” for 2017, everyone inside Hakuhodo Indonesia looks to Budiastuti for direction.