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Australia/New Zealand, Southeast Asia, Agency Network Agency of the Year Awards Show: 8 Dec 2016, Ritz-Carlton, Millenia Singapore

 

Campaign Asia-Pacific is delighted to announce the 2016 call for entries from Southeast Asia for the region’s most prestigious Agency of the Year awards.

For 23 years, the Agency of the Year awards have celebrated the achievements of the region’s advertising industry, recognising strong leadership, creativity and innovation, stellar new business performance, the development of talent in the region, and contribution to the industry.

The aim of these awards is to reward the industry top performers in Southeast Asia. They are designed to allow agencies — big or small — and talent to shine within the local market and region, with the opportunity of network recognition at an Asia-Pacific level.

We have made a few changes to the entry criteria and entry template this year, so please ensure you read the entry kit carefully. Note, that your written submission must be no more than 10 single-sided pages in any specified category and must be endorsed and signed off by your management on your written submission.

There will be country awards for Creative Agency of the Year, Media Agency of the Year, Digital Agency of the Year and Independent Agency of the Year, and region awards in the remaining categories. There are nine people categories to celebrate individual achievements and contributions. In the agency categories, judges may award a Gold, Silver and Bronze, while only a winner and runner-up will be announced in the people categories.

The judging panel will comprise of senior marketers from key business categories. In our commitment to transparency, PricewaterhouseCoopers will tabulate the results of the awards.

Only achievements relating to the period of October 1, 2015 to October 5, 2016 will be evaluated by the judges.

If you believe your agency and people have a story to share and celebrate, please send us your submissions.

Good luck!

Atifa Hargrave-Silk
Brand Director, Campaign Asia-Pacific

Headline Sponsor
Media Supporters
Gold Sponsor

Silver Sponsor

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-62 Days to Final Entry Deadline

Early Entry Deadline: 28 Sept 16
Final Entry Deadline: 5 Oct 16
Shortlist Released: 14 Nov 16

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Price per table of 12:
US$5,050
Price per individual seat (opens on 16 Nov):
US$505

Awards Presentation & Gala Dinner: Thursday, 8 Dec 16
The Ritz-Carlton Millenia, Singapore
CATEGORIES

Agency Qualification Requirement:

For all agency categories, nominated agencies may be either independent or part of a regional network. Entries may be a single office or national entry at the discretion of the entrant. However, it is essential to specify the scope of jurisdiction of the agency if it has a hand in the operations of other offices in the same country.

All entries should relate to achievements ONLY during the period 1 October 2015 — 5 October 2016.

Your written submission must be submitted on the specified category entry template in no more than 10 single-sided A4 pages in word or pdf format. Judges and organisers reserve the right to disqualify an entry if the page limit is not adhered to.

Compulsory Management Endorsement - To ensure that all the information submitted and provided in your entry submission are true and accurate, your entry must be endorsed, authorized and signed off by your CFO/CEO on the last page of your entry submission. Judges reserves the right to raise queries regarding the information provided and penalize any entry if there is evidence of false claims.

  • Cambodia, Laos, Myanmar Creative Agency of the Year
  • To be awarded at the discretion of the judges within each country (either Cambodia or Laos or Myanmar) if entries merit. Entries may be a single office or national entry at the discretion of the entrant. eg. Cambodia Creative Agency of the Year.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. Southeast Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Indonesia Creative Agency of the Year
  • To be awarded at the discretion of the judges within Indonesia if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. Southeast Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Malaysia Creative Agency of the Year
  • To be awarded at the discretion of the judges within Malaysia if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. Southeast Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Philippines Creative Agency of the Year
  • To be awarded at the discretion of the judges within Philippines if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. Southeast Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Singapore Creative Agency of the Year
  • To be awarded at the discretion of the judges within Singapore if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. Southeast Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Thailand Creative Agency of the Year
  • To be awarded at the discretion of the judges within Thailand if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. Southeast Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Vietnam Creative Agency of the Year
  • To be awarded at the discretion of the judges within Vietnam if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. Southeast Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Cambodia, Laos, Myanmar Media Agency of the Year
  • To be awarded at the discretion of the judges within Cambodia or Laos or Myanmar if entries merit. Entries may be a single office or national entry at the discretion of the entrant. eg. Cambodia Media Agency of the Year.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Southeast Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Indonesia Media Agency of the Year
  • To be awarded at the discretion of the judges within Indonesia if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Southeast Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Malaysia Media Agency of the Year
  • To be awarded at the discretion of the judges within Malaysia if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Southeast Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Philippines Media Agency of the Year
  • To be awarded at the discretion of the judges within Philippines if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Southeast Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Singapore Media Agency of the Year
  • To be awarded at the discretion of the judges within Singapore if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Southeast Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Thailand Media Agency of the Year
  • To be awarded at the discretion of the judges within Thailand if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Southeast Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Vietnam Media Agency of the Year
  • To be awarded at the discretion of the judges within Vietnam if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Southeast Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Cambodia, Laos, Myanmar Digital Agency of the Year
  • To be awarded at the discretion of the judges within Cambodia, Laos and Myanmar if entries merit. Entries may be a single office or national entry at the discretion of the entrant. e.g. Cambodia Digital Agency of the Year

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Southeast Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Indonesia Digital Agency of the Year
  • To be awarded at the discretion of the judges within Indonesia if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Southeast Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Malaysia Digital Agency of the Year
  • To be awarded at the discretion of the judges within Malaysia if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Southeast Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Philippines Digital Agency of the Year
  • To be awarded at the discretion of the judges within Philippines if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Southeast Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Singapore Digital Agency of the Year
  • To be awarded at the discretion of the judges within Singapore if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Southeast Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Thailand Digital Agency of the Year
  • To be awarded at the discretion of the judges within Thailand if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Southeast Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Vietnam Digital Agency of the Year
  • To be awarded at the discretion of the judges within Vietnam if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Southeast Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Cambodia, Laos, Myanmar Independent Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Indonesia Independent Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Malaysia Independent Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Philippines Independent Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Singapore Independent Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Thailand Independent Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Vietnam Independent Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Southeast Asia Independent Agency of the Year
  • Winners of either a Gold or two Silvers in any of the country awards will be considered for Regional Independent Agency of the Year, eg. Southeast Asia Independent Agency of the Year and will be awarded based at the discretion of the judges based on the performance achieved during the eligibility period.

  • Southeast Asia PR Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile, client growth and retention, talent retention and development, innovation in the PR sector, awards and recognition, and examples of how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Southeast Asia Experiential Marketing Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    This award recognises the best agencies specialising in providing the best event marketing or experiential marketing solutions. Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Southeast Asia Integrated Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    This award recognises the best agencies specialising in providing the best integrated marketing and branding solutions. Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Southeast Asia Specialist Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry. This category is open to specialist units within agencies and independent agencies of any discipline including B2B advertising, healthcare, luxury, sports marketing, telemarketing agencies, database management consultancies, shopper marketing and more.

    Agencies specialising in experiential marketing or integrated marketing and branding solutions should enter in their respective category - Experiential Marketing Agency of the Year, or Integrated Agency of the Year, and should not enter in the Specialist Agency of the Year category.

    Judges reserve the right to reassign entries into relevant categories at their discretion.

People Qualification Requirement:

For people in charge of a single office or multiple offices across one region.

All entries should relate to achievements ONLY during the period 1 October 2015 — 5 October 2016.

Your written submission must be submitted on the specified category entry template in no more than 10 single-sided A4 pages in word or pdf format. Judges and organisers reserve the right to disqualify an entry if the page limit is not adhered to.

Compulsory Management Endorsement - To ensure that all the information submitted and provided in your entry submission are true and accurate, your entry must be endorsed, authorized and signed off by your CFO/CEO on the last page of your entry submission. Judges reserves the right to raise queries regarding the information provided and penalize any entry if there is evidence of false claims.

  • Southeast Asia Account Person of the Year
  • The award recognises professionals responsible for the account management of a single office (or multiple offices in the same region), who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, positive organic growth for clients.

  • Southeast Asia Agency Head of the Year
  • The award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market.

  • Southeast Asia Creative of the Year
  • The award recognises creative directors who have produced the best work for an individual office (or multiple offices in the same region) during the review period and have not only set the standard for creative excellence, but have also raised the bar. Judges will consider recognition received at the major recognised award shows. If they are in a senior leadership role, the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising in the region. Samples of the nominee’s work will be required as support materials.

  • Southeast Asia Corporate Communications Team of the Year
  • Open to corporate communications team within the agency, this award recognises success in addressing issues related to management, corporate communications, reputation, brand-building, campaign execution and media relations. Judges will look for ability to establish/reinforce communications’ role in the agency and the C-suite; impact on the agency’s broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes, as well as their bottom-line impact.

  • Southeast Asia New Business Development Team of the Year
  • This award is for the new business development team in a single office or multiple offices in the same region who have proven to have built and developed a new account or grow the business and expand the services of an established client relationship. Judges will consider the achievements during the eligibility period, including achievement against objectives, client profiles and disciplines, new business wins and retained accounts, client growth, and solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.

  • Southeast Asia Strategic / Brand Planner of the Year
  • This award is for the planning professionals who have made the biggest impact on the clients’ business through development of breakthrough consumer strategies, brand and communications strategies, as well as innovation and commercial strategy development. Judges will be looking for evidence of the individual’s contribution to both agency and clients, thinking that is clear, insightful and change-enabling, innovative approaches to problem solving, and ability to develop effective creative and commercially-effective solutions to clients’ challenges.

  • Southeast Asia Channel / Engagement Planner of the Year
  • This award is for the planning professionals who have made the biggest impact on their clients’ business through development of innovative customer engagement strategies; the creative and effective use of media channels; and the creation, use and leverage of digital and social programs and platforms. Judges will consider the individual’s contribution to both agency and client, originality of thinking, mastery of emerging capabilities in the engagement and channel space.

  • Southeast Asia Talent Management Person/Team of the Year
  • This award recognises the talent management professional or team who has most effectively aligned the agency’s people strategies with business outcomes during the review period. Judges will consider the individual’s/team’s ability to develop and implement effective talent management strategies that include talent acquisition and retention, learning and staff development, succession planning and management, agency culture integration as well as reward and recognition initiatives.

  • Southeast Asia Young Achiever of the Year
  • Open to professionals who are under the age of 30 as of October 5, 2016. Nominations are accepted from employers, who should include details of the nominee’s career history, their exact age and professional qualifications. Judges will consider the individual’s achievements during the eligibility period, creativity and innovation with results as well as the nominee’s ability and willingness to extend their range of skills.

HOW TO ENTER

Entries are to be submitted on http://ijudge.mpplication.com/aoy2016/ Click on the "ENTER NOW" button to submit your entry.

GUIDE TO ENTRY SUBMISSION

1. Visit our website www.aoyawards.com/sea and click on the ‘ENTER NOW’ link.
2. Create an entrant profile/account on our awards submission portal. The person registering for the account must be the primary contact person for all awards related queries.
3. Proceed to your awards dashboard and click on ‘CREATE A NEW ENTRY’.
4. Select the correct Region, Category Type and Category.
5. Complete all the information on the entry form. All information provided on the online entry form may be used as credits on the trophies so please ensure that all information are correct. This is also your chance to input your preferred trophy credits, and if you wish to include your registered company name, for eg, Pte Ltd, Pvt Ltd, Inc. etc. or not have them at all.
6. For all Creative, Media, Digital agency country awards, the points from your wins will be contributed to your Agency Network Group that is indicated under the ‘Credited Agency Network’ field on the online entry form. Do note that we will also need an Agency Network entry submission for the Agency Network to be eligible.
7. Using the correct entry template provided, upload your completed written entry submission paper in the correct file formats. Please ensure that your final document does not exceed 10 pages.
8. If you have any confidential information in your submission paper, please kindly highlight them in yellow in your document, and tick on the ‘CONFIDENTIALITY REQUEST’ check box under the Written Entry Submission section.
9. Upload 3 different photos of your team (for agency categories), or the nominated individual’s profile photos (for people categories). These photos must be in high-resolution format and will be used to showcase your entry if you win.
10. Upload any supporting materials or files to accompany your written submission paper. These can be micro-sites/URL links, videos, case studies, media clippings etc. Supporting materials are not compulsory. You may skip this section if you do not have any supporting materials.
11. Once you have completed the entire online entry form and uploaded all your materials, click on the ‘CONFIRM’ button at the top or bottom of the page and return to your dashboard to pay for your entry. Please note that your entry is only considered as submitted when you have completed the payment process online.
12. At any point in time during your entry submission, you may click on the ‘SAVE AS DRAFT’ button at the top or bottom of the page to save your entry as a Draft. This draft entry will then be saved on your dashboard and you may return to edit and complete it later. Once you are ready to submit, proceed to click on the ‘CONFIRM ENTRY’ button and move on to the payment process.
13. If you wish to submit another entry, please repeat the process from Step 3 onwards by clicking on the ‘CREATE A NEW ENTRY’ button found on your dashboard.
14. After confirming your entry, you will then see a ‘PROCEED TO PAY FOR ALL ENTRIES’ button on your dashboard. Click on that to proceed to the payment page.
15. Select the appropriate payment mode and follow through all the steps. If you have any trouble paying via credit card online, please kindly contact the organisers immediately at entries@haymarket.asia to seek assistance to avoid duplicate transactions.
16. Once your payment process is completed, you will receive a ‘Payment Received’ email confirmation with the payment receipt. Your entry submission is now complete. If you wish to request for an official invoice, please kindly forward your email confirmation to either Hanielyin.wong@haymarket.asia or entries@haymarket.asia to request for it.
17. If you have submitted any videos as supporting materials, please remember to mail 3 copies of the submitted high-res video(s) onto DVDs or USB flash drives and mail it to the organisers by 12 October 2016. You may combine multiple videos onto a DVD/USB but we will need 3 copies of the same DVD/USB to be mailed to us. Please ensure that all the video files are labeled with the entry number to ensure that judges are looking at the right files during judging.
18. If you encounter any technical difficulties or have any questions at any point in time, please contact the organisers at entries@haymarket.asia.

NOMINATIONS
Professionals and agencies may nominate themselves or be nominated to be considered for the shortlist. Nominations will be accepted for all categories. Any individuals, who are nominated and have not entered, will be contacted directly to participate.

MANAGEMENT ENDORSEMENT
Every entry must be accompanied with an endorsement from your agency’s Chief Financial Officer or Chief Executive Officer to ensure that all the information submitted and provided in your entry submission are true and accurate. Your entry must be endorsed, authorized and signed off by your CFO/ CEO on the last page of your entry submission paper. (Please refer to the entry template) Judges reserves the right to raise queries regarding the information provided and penalize any entry if there is evidence of false claims.

CONFIDENTIALITY
The organiser reserves the right to publish details of the entries in any related publications and materials. However, if there are certain information that must be kept confidential, please indicate it clearly as “Not for Publication” or “Confidential” by highlighting the information in yellow, and tick the ‘Confidentiality request’ check box on the online entry form. Please be specific about what information cannot be disclosed – do not simply mark the entire submission paper.

WRITTEN ENTRY & ENTRY TEMPLATE

The written entry paper for all categories must be submitted on the specified category entry template in no more than 10 single-sided pages of A4 size. Entries which are not prepared using the specified template may be disqualified.

You may download the entry template from our website: www.aoyawards.com/sea and please ensure that you are using the correct entry template for your selected category. You may choose to submit your written entry paper with your own design but please ensure that you keep the sections as they are based on the entry template format, and must be in no more than 10 single-sided pages of A4 size.

Entrants may mark on their entry various sensitive parts of their entry as “Not for Publication” by highlighting the information in yellow, and tick the ‘Confidentiality request’ check box on the online entry form. Information marked as confidential will be treated as such. Please be specific about the information that cannot be disclosed – do not simply mark the entire entry confidential.

File size: Less than 5MB
File formats: .doc, .ppt, .pdf

SUPPORTING MATERIALS

Please remember that the written entry should be considered the key part of your submission, the supporting materials submissions allow you to provide data results or examples of advertising and the actual work carried out. Supporting materials are not compulsory and are optional. Supporting materials should be provided in digital format ONLY, and limited to:

  • A maximum of ten (10) examples of creative works for Creative of the Year and Creative Agency of the Year categories.
  • A maximum of five (5) files for all other categories. This could include PDFs of print ads, videos, TV ads, websites and even data reports etc.

Notes:

  1. All support materials for judging should be uploaded either online as a digital file and/or in the form of a URL/microsite as per the format guidelines stipulated below.
  2. The URL/microsite must be live from October 1 to December 31, 2016. Please supply passwords, if needed, for access to the URL.
  3. All materials in languages other than English must be submitted with a translation.
  4. No supporting material can be returned after judging.
  5. Any supporting data must be accompanied by an indication of the source of reference. If your agency is the source of research, please reference “Agency Research”.
  6. Support materials not provided in digital format or according to the specifications listed below will not be considered.
  7. Only support materials supplied with the entry will be used in the event of an entry being shortlisted or winning. Entrants will not be asked for additional support materials after entry submission.

SUPPORTING MATERIALS FILE FORMATS:

  • Documents
    File size: Less than 5MB
    File formats: .doc, .ppt, .pdf
  • Pictures/Photographs (At least 300 dpi, RGB)
    File size: Less than 5MB
    File formats: .jpg, .png, .gif
  • Audio
    File size: Less than 5MB
    File formats: .mp3
  • Animations/Videos
    File size: Less than 25MB
    File formats: .mp4, .avi, .mov, .wmv, .mpg, .mpeg2

VIDEO SUBMISSION
If you have submitted any video(s) as a supporting material on the entry system, please send 3 copies of DVDs/USB flash drives containing high-res versions of ALL the same videos submitted online (in H264 compression, 1280 x 720, aspect ratio 16:9, and in .mp4, .avi, .mov, .wmv, .mpg or .mpeg2 formats) to:

Re: AOY 2016
Attention: Marilyn Lim
Haymarket Media Asia
21 Media Circle, #05-05, Infinite Studios
Singapore 138562
Tel: (+65) 6579 0559

* All DVDs/USBs must reach the Singapore office by 12 October 2016.

* Please ensure that you label the DVDs/USBs and the video files with the entry number assigned to you on the email confirmation that you received uponccompletion of your online submission. You may combine multiple videosconto a DVD/USB but we will need 3 copies of the same DVD/USB mailed to us. Haymarket reserves the rights to publish the video wholly or in part.

ELIGIBILITY PERIOD
Entries and nominations will be accepted from the entire Southeast Asia region. All entries should relate to achievements ONLY during the period 1 October 2015 – 5 October 2016. Written entries which do not focus on the eligibility period but include achievements outside the review period will be disqualified. Campaign reserves the right to reject work it feels does not comply with the spirit of the awards.

All materials remain confidential to the judges but the organiser reserves the right to retain entries for subsequent publication. Entrants may indicate on their entry form various sensitive parts of their entry by highlighting them in yellow and marked out with text “Not for Publication”, and information marked as confidential will be treated as such.

ENTRY DEADLINES

Early Entry Deadline: Wednesday 28 Sept 2016, 6pm HK/SG Time

Final Entry Deadline: Wednesday 5 Oct 2016, 6pm HK/SG Time

ENTRY FEES

Agency categories
Early entry fee for each submission: US$360
Entry fee for each submission received after 28 Sept: US$420

People categories
Early entry fee for each submission: US$290
Entry fee for each submission received after 28 Sept: US$350

A separate fee is required for each category submission. Entry fees are due upon submission. No refunds will be made for incorrect, withdrawn or disqualified entries. Entries unpaid by 5 October 2016 may be disqualified and Haymarket Media Ltd will retain the right to claim for unpaid entry fees.

Entry fees are payable in USD only. On the online registration system, there are four payment methods to select from:

1. Credit card online
You will be redirected to our secure payment gateway, AsiaPay, where you key in all your credit card details. For this payment option, a 2.65% bank surcharge is applicable for the use of Visa/Master credit cards; while a 3.91% bank surcharge is applicable for the use of AMEX credit cards.

2. Credit card offline
Print out the offline credit card form and the confirmation email sent to you, fill out your credit card details as requested and scan/email to hanielyin.wong@haymarket.asia (cc: entries@haymarket.asia). For this payment option, a 2.65% bank surcharge is applicable for the use of Visa/Master credit cards; while a 3.91% bank surcharge is applicable for the use of AMEX credit cards.

3. Cheque / Bank draft
The cheque / bank draft (USD only) should be made payable to “Haymarket Media Ltd”. Please attach it to the print out of your confirmation email and send it to:

For Singapore companies:
Re: AOY 2016
Attention: Marilyn Lim
Haymarket Media Asia
21 Media Circle, #05-05, Infinite Studios
Singapore 138562
Tel: (+65) 6579 0559

For all other companies:
Re: AOY 2016
Attention: Hanielyin Wong
Haymarket Media Ltd
10/F, Zung Fu Industrial Building,
1067 King’s Road, Quarry Bay, Hong Kong
Tel: (+852) 3175 1920

4. Bank transfer
For this option, you will have to bear ALL bank charges related to this transaction. Please do indicate that to the bank clearly when making the transfer.

Beneficiary Name: Haymarket Media Ltd
Beneficiary address: 10/F, Zung Fu Industrial Building, 1067 King’s Road, Quarry Bay, Hong Kong
Bank Name: CitiBank N.A., Hong Kong
Bank Address: Citibank Tower, Citibank Plaza, 3 Garden Road, Central, Hong Kong
USD Account No.: 006-391-61553174
Bank code: 006 (For local transfer only)
Branch code: 391
Swift Code: CITIHKHX

Upon successful bank transfer payment, please email hanielyin.wong@haymarket.asia (cc: entries@haymarket.asia) a scanned copy of the transactionproof, clearly stating the entry or invoice numbers the payment is for.

Please ensure that each entry complies with the following rules. Failure to follow the rules may result in your entry being disqualified at an early stage in the judging process.

  1. Upon submission of the online entry form, entry fees are chargeable and you will be liable to pay for the entries, even in the event of disqualification, entry withdrawal, duplicate submissions or non-endorsement by clients.
  2. Online entry forms must be fully completed with Agency Name, Nominee’s name (if relevant to category) and Country exactly as per trophy credits.
  3. Formats and file size of the supporting materials must be strictly adhered to.
  4. You may enter the same entry in more than one category. However, for each entry you must provide separate documentation, support materials and entry fee. Judges may reassign the entries at their discretion.
  5. In cases whereby the number of participating entries is less than 3 in a single category, the judges have the right to re-distribute the entries into other relevant categories or not award the category and Haymarket Media Ltd will retain the right to claim for unpaid entry fees.
  6. Only the entries that follow the prescribed format as stated in the entry kit will be accepted.
  7. Entries not in English should be accompanied by a translation.
  8. The judges determine if an entry is worthy of shortlist or winning. The judges’ decisions are final and neither the organisers nor the judging panel will enter into any correspondence about them.
  9. The organisers reserve the right to publish all entries wholly or in part, as case studies or for publicity purposes.
  10. Entrants may mark various sensitive parts in their submission as “Not for publication” and tick the “Confidentiality request” box on the online entry form provided these restrictions are not used excessively.
  11. Entries are non-returnable.
  12. Entries unpaid by 5 October 2016 may be disqualified and Haymarket Media Ltd will retain the right to claim for unpaid entry fees.
JUDGES & JUDGING
The Southeast Asia Agency of the Year judging panel will comprise a minimum of five client marketers and senior Campaign editors.
In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PricewaterhouseCoopers to verify the shortlist.
The jury will then meet to discuss shortlisted entries in both the people and agency categories.
The judges’ decisions are final. Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.
The results will be compiled by PwC.

  • Amelia Agrawal
    Regional Director, OEM Marketing Asia Pacific
    Microsoft
    Name: Amelia Agrawal
    Job Title: Regional Director, OEM Marketing Asia Pacific
    Company: Microsoft

    Amelia has been in the IT industry for more than 20 years.

    Currently Regional Director of OEM Marketing for Microsoft Asia Pacific, Amelia’s career highlights include being the Category Management Director for Microsoft’s PC Hardware and Surface businesses. She also spent a few years as Director of Analyst Relations and Public Relations for Microsoft, and as Oracle’s APAC Director for Analyst Relations.

    In 2014, Microsoft appointed Amelia as the lead Mentor for the Women in Business Mentoring Circle, a cross-company initiative with Cisco, Dell and Oracle. In 2015, Amelia was invited by the Lee Kuan Yew School of Public Policy to speak at a seminar on “Women Leaders in Technology”.

  • Jacqueline Cheong
    Senior Director - Global Country Marketing
    IHS Markit
    Name: Jacqueline Cheong
    Job Title: Senior Director - Global Country Marketing
    Company: IHS Markit

    A modern marketer with over 25 years of experience in Asia Pacific in both B2B and B2C business environments, Jacqueline is a senior marketing professional who believes in building excellence and showing revenue return on investment through collaborative teamwork between marketing and sales.

    As Senior Director – Global Country Marketingwith IHS Markit, she manages a team spread across 4 regions: APAC, Europe, Middle East and LATAM -  overseeing field marketing operations across 9 business lines.

    Jacqueline has won numerous global Marketing& Leadership awards – the latest was Women Leadership Achievement Award conferred by World Women Leadership Congress (2016) and Marketing Centre of Excellence in Eloqua’s Global Markies(2013).

  • Oliver Chong
    AVP, Brand & Marketing Communications
    StarHub
    Name: Oliver Chong
    Job Title: AVP, Brand & Marketing Communications
    Company: StarHub

    Oliver Chong has 18 years in the Marketing and Advertising industry; 15 illustrious ones at StarHub.

    Oliver has led StarHub to three Cannes Gold Lions and numerous accolades at Spikes Asia, Singapore Hall of Fame and Effie Singapore. His track record of groundbreaking campaigns includes Singapore’s first interactive brand campaign ‘Hub it!’, ‘Musical Fitting Rooms’ which cleverly blended online music with fashion, and ‘4G4Good’ that let customers pledge their unused SMSes, data and talk-time to charity.

    In 2011, Oliver became the first Singaporean to be named Client Marketer of the Year by Campaign Asia-Pacific, for successfully marketing StarHub’s Hubbing promise.

    In 2011, Oliver became the first Singaporean to be named Client Marketer of the Year by Campaign Asia-Pacific, for successfully marketing StarHub’s Hubbing promise.

  • Cedric Dias
    Head, Digital Marketing and Social Media – Group Consumer Financial Services
    OCBC Bank
    Name: Cedric Dias
    Job Title: Head, Digital Marketing and Social Media – Group Consumer Financial Services
    Company: OCBC Bank

    Cedric is the Head of Digital Marketing for the Group Consumer Financial Services at OCBC Bank, responsible for driving the digital & social strategy with the task of growing the digital footprint,creating meaningful engagements with consumers and meeting online business KPI's. The role also includes owing the online assets and building digital literacy across OCBC. Prior to OCBC, Cedric was at Havas Media leading the Digital Business in SG and headed the Socialyse brand in APAC for 4 years. He has honed his Marketing Skills across South Asia and SEA with 10 years of Marketing and P&L experience at Western Union, backed by 4 years of Sales and Marketing with an FMCG in India.

  • Star Estacio
    Communications Director
    PT Nestle Indonesia
    Name: Star Estacio
    Job Title: Communications Director
    Company: PT Nestle Indonesia

    Over 20 years of solid sales and marketing experience in multiple food and beverage categories, and multiple ASEAN markets, within Nestle. As Head of Business for Food in the Philippines, drove the zero-to-hero transformation of the MAGGI business through Maggi Magic Sarap, an innovation that disrupted the cooking aids market and resulted to what is now a massive and iconic seasoning brand. Truly one of the biggest and most profitable wins in Nestle Philippines’ history. Currently as Communications Director in Nestle Indonesia, responsible for driving marketing and communications excellence in one of the most important growth markets for Nestle in ASEAN.

  • Mark Fong
    SVP, Head of Branding & Strategic Marketing
    City Development Limited
    Name: Mark Fong
    Job Title: SVP, Head of Branding & Strategic Marketing
    Company: City Development Limited

    Mark is possibly one of the few copywriters to have risen to become CD, Agency CEO and Client.

    After an advertising career spanning more than two decades, Mark packed away his Gongs, Statutes, Effies, Pencils and Lions in 2011 to become City Developments Limited’s Senior Vice President and Head of Strategic Marketing & Branding.

    The crossover to the client-side was foreshadowed when Mark (who was ranked by Campaign Brief Asia among  Singapore’s Top Five Most Awarded Creative Directors) found greater professional satisfaction in winning blue chip clients in pitches than in winning creative awards.

    He has led the account management, planning and creative functions on SingTel, StarHub, M1, OCBC, Bank of Singapore Private Bank, Citibank, UOB, Lexus, Mercedes-Benz, Republic of Singapore Navy and has won the Singapore Tourism Board’s global account thrice for two separate agencies.

    Mark doesn’t drink, smoke, golf nor pre-test creative concepts with focus groups.

  • Vaasu S. Gavarasana
    Head of Digital
    IAG Asia
    Name: Vaasu S. Gavarasana
    Job Title: Head of Digital
    Company: IAG Asia

    Vaasu is an experienced next gen marketer and digital transformation professional. He has two decades of deep experiences across the digital divide.

    Vaasu experienced the internet as a student at Yale in 1988 and has been an active practitioner ever since.

    He has a diverse portfolio of experiences as an integrated ad man, entrepreneur, Intrapreneur, ad agency head, digital innovation leader  and finally as a senior marketer across the APAC region.

    Vaasu is co-founder of Asia Content Marketing Association (ACMA). He is on the Board of Wharton Future of Advertising Program.  He also actively mentors a few startups in Singapore.

    Vaasu recently joined IAG Asia to lead their Digital Transformation initiatives.

  • Wynthia Goh
    Chief Digital Officer, Asia
    Aviva Asia Pte Ltd.
    Name: Wynthia Goh
    Job Title: Chief Digital Officer, Asia
    Company: Aviva Asia Pte Ltd.

    Wynthia is a digital native who is passionate about digital transformation. She has held regional and global digital roles in product management, business development, venture investment, digital strategy and marketing. She had led regional digital teams for Nokia, eBay, Avaya and SAP. She joined Aviva since the Singapore digital garage opened as the Chief Digital Officer for Asia. She looks after digital in the Asia region and also leads the Aviva Digital Garage in Singapore.

    Wynthia is a Fulbright scholar and holds a Master's Degree in Public Policy, with double majors in Systems Thinking and Environmental Policy from the State University of New York. She also has a Bachelor of Business from the Nanyang Technological University of Singapore.

  • Gaurav Gupta
    Marketing Director, Baby & Child Care
    Kimberly Clark
    Name: Gaurav Gupta
    Job Title: Marketing Director, Baby & Child Care
    Company: Kimberly Clark

    Gaurav Gupta joined Kimberly Clark as Marketing Director in 2014. Prior to joining Kimberly Clark, Gaurav was with Procter & Gamble. Gaurav has more than 12 years’ experience in Consumer Goods Marketing across South & South East Asia working across many billion dollar brands in the Beauty & Personal Care Categories in both Regional as well as Local capacity.

  • Vera Ivanova
    Director, Brand Marketing APAC
    LEGO Group
    Name: Vera Ivanova
    Job Title: Director, Brand Marketing APAC
    Company: LEGO Group

  • Norliza Kassim
    Head of Digital Engagement & Content, Global Digital Marketing
    Standard Chartered Bank
    Name: Norliza Kassim
    Job Title: Head of Digital Engagement & Content, Global Digital Marketing
    Company: Standard Chartered Bank

    Norliza Kassim is the Head of Digital Engagement & Content in the Global Digital Marketing team at Standard Chartered Bank.

    In her role, Norliza develops Global Content Marketing strategies that achieve powerful Customer experience and positive ROI through a Digital first approach.

    She is a seasoned marketing professional with specific interests in digital, content and programmatic media. Prior to Standard Chartered, Norliza was based in the Middle East for more than 6 years. She has had the privilege of working for really inspiring brands such as VISA, VIRGIN MOBILE, CITIBANK and UNILEVER.

  • Shekar Khosla
    Vice President, Commericial - APAC, COMMERCIAL
    Kellogg Asia Pacific Pte. Ltd.
    Name: Shekar Khosla
    Job Title: Vice President, Commericial - APAC, COMMERCIAL
    Company: Kellogg Asia Pacific Pte. Ltd.

    Shekar has diverse experience in serving consumers and customers across Asia and Africa, setting up businesses to successful turnarounds in a career spanning over 22years with Unilever and Kellogg. He is responsible for marketing, media, insights and sales for Kellogg company across Asia Pacific and Africa. He is also driven by the sweet spot of building high performance teams, consumer delight, shareholder value and positive social impact. In personal capacity, Shekar mentors senior executives in Singapore corporate community.

  • Christina D. Lao
    Marketing Director
    Golden Arches Development Corporation (McDonald's Philippines)
    Name: Christina D. Lao
    Job Title: Marketing Director
    Company: Golden Arches Development Corporation (McDonald's Philippines)

    Over 15 years of experience in the field of Sales and Marketing having worked across various fields such as the Hospitality Industry, Fast Moving Consumer Goods, Consumer Health and the Foodservice Industry.

    Currently leads the development and implementation of marketing plans, PR and communication strategies for McDonald’s.  Successful campaigns include the launch of the “Handong” Thematic TVC in 2016, National Breakfast Day-Early Risers in 2016 and 2015, McTollbooth in 2015, McSpicy Chicken Burger in 2013; “First Love-Huling El Bimbo” in 2010; “Tweens” in 2009 and “Pa-Cheeseburger KaNaman” in 2008.

    Recipient of the 5th Young Market Masters Award for Brand Management in 2010.

    Took her Masters in Business Administration from De La Salle Graduate School of Business and graduated with Highest Distinction.  Graduated from the University of the Philippines with a degree in Hotel and Restaurant Administration Magna Cum Laude.

  • Adeline Lim
    Marketing Officer, Pharmaceuticals, Asia, Latin America, Middle East & Africa
    Mundipharma
    Name: Adeline Lim
    Job Title: Marketing Officer, Pharmaceuticals, Asia, Latin America, Middle East & Africa
    Company: Mundipharma

    Adeline has been Chief Marketing Officer of Mundipharma since 2015. Under her leadership and driven by a commitment to innovate from traditional marketing, Mundipharma has transformed brand campaigns leveraging on new engagement mediums such as digital, artificial intelligence and personalised tools with various patient and healthcare professional groups – Going Beyond the Pill.

    She has also helped steer, grow and transform the company’s ethical portfolio to expand into Ophthalmology, Respiratory, CNS, Oncology and Supportive Care above and on top of the core business in Analgesics across Emerging Markets.

    Prior to serving as CMO, Adeline held positions as General Manager of Singapore and Indochina markets, and Regional Marketing Director in Mundipharma. She also spent a decade in Big pharma such as GlaxoSmithKilne (GSK) across various geographies in Australia, China, UK and Singapore in various local and regional roles in sales and marketing management as well as Business Development.

    Adeline graduated with a Bachelor’s degree from The National University of Singapore as well as an MBA and is a trained and qualified CPA.

  • Chloe Lim
    Director, Asia Marketing
    PayPal
    Name: Chloe Lim
    Job Title: Director, Asia Marketing
    Company: PayPal

    Chloe Lim is a B2C and B2B marketing expert with over 18 years of experience in demand generation, marketing strategy and building successful eCommerce organizations.

    As Director, Asia Marketing for PayPal, Chloeleads marketing strategy and development across 11 markets including China, India, Hong Kong, Taiwan, South Korea, Singapore, Malaysia, Philippines, Thailand, Indonesia and Vietnam.

    Under Chloe’s oversight are consumer and merchant marketing teams focused on transforminghow businesses and consumers interact and transact, via PayPal, in Asia.

    Prior to PayPal, Chloe was based Australia and Group Vice President of Orbitz Worldwide where she was responsible for the global management of HotelClub and its three websites – HotelClub.com, RatesToGo.com and Asia-hotels.com – globally.

    Passionate about digital commerce, Chloehas been involved with nurturing different startups through her career. She is respected as an energetic business builder andcreative marketer, having been a founding member of successful start-ups in APAC including Flairview Travel and Soundbuzz. She is currently also an investor of digital marketing, online travel and P2P businesses in the region.

  • Benito Mable
    Vice President and Head, New Opportunities
    Tokio Marine Asia Pte. Ltd.
    Name: Benito Mable
    Job Title: Vice President and Head, New Opportunities
    Company: Tokio Marine Asia Pte. Ltd.

    Benito is a seasoned international senior business development and marketing executive leading the implementation of strategic initiatives for Tokio Marine Insurance Group across Asia. His current role spans brand development, marketing management, bancassurance and business transformation with emphasis on harnessing the power of digital to build a customer centric organization. Benito’s professional experience began in 1994 when he managed the American Express partnership for a full service marketing agency and has held progressively senior leadership roles in product management in major retail banks and channel development for insurance companies in Canada, US and Asia Pacific.

  • Frazer Neo Macken
    Vice President, Communications, Asia Pacific
    Electrolux Asia Pacific
    Name: Frazer Neo Macken
    Job Title: Vice President, Communications, Asia Pacific
    Company: Electrolux Asia Pacific

    As Head of Communications for Electrolux Asia Pacific, Frazer Neo Macken leads and drives the full gamut of external and internal communications, corporate/public affairs, CSR and sustainability in the region.

    Frazer has an illustrious career in leading communications, PR, marcom, digital marketing and social media in both in-country and regional positions across mobile communications, FMCG and consumer appliances industries.  A seasoned corporate and brand marketing and communications practitioner, Frazer has been a judge of esteemed regional and local Marketing and PR awards and a regular speaker at Marketing and Communication conferences and forums in Asia.

    Frazer holds a BA (Communications) from Monash University (Australia), with Golden Key Society membership for outstanding achievements. A certified counsellor, he is also a Singapore Management University (SMU) scholar and holds a MSc in Communication Management. In 2015 and 2016, Frazer was named one of the top 500 most influential and important PR/Communications professionals around the world in the prestigious inaugural PRWeek Global Power Book.

  • Jean Madrid
    Regional Brand Development Manager, Beverages SEAA
    Unilever Asia Private Limited
    Name: Jean Madrid
    Job Title: Regional Brand Development Manager, Beverages SEAA
    Company: Unilever Asia Private Limited

    Jean Madrid comes with more than a decade of experience in Marketing. She currently manages innovation and overall strategy for Unilever’s beverages products across Southeast Asia. Recently she was also part of the Global Product Marketing Team of d.light Ltd. – one of the most promising social enterprise/tech start ups headquartered in San Francisco aimed at addressing energy poverty across the developing world with its range of solar solutions. She is responsible for growing Unilever’s out of home ice cream category in the Philippines with the launches of Cornetto and Magnum and in d.light - spearheading human centered design research and development of more complex solar lighting and solar home systems for Africa and India markets.  Across her experience in both manufacturing and tech industries as well as Sales and Marketing roles, Jean’s specialization is market development and establishing usership for categories that previously had none.

  • Fairuz Majid
    Head of Communications
    AirAsia X Berhad
    Name: Fairuz Majid
    Job Title: Head of Communications
    Company: AirAsia X Berhad

    Fairuz Majid joined AirAsia Berhad in 2007 and later moved to AirAsia X to be part of the pioneer team in driving the commercial department.

    He took on the position of Sponsorship and Events Manager in 2010, following which he became the Regional Marketing Manager in 2012 and Head of Marketing in 2013.

    Along with the company growth, Fairuz assumed positions of greater responsibility, and in 2014, he was promoted to Head of Marketing and Communications overseeing AirAsia X’s marketing strategies, and communication, public relations, events and sponsorship activities. Since 2015, his focus has been targeted at communication as Head of Communications for AirAsia X. He also supports regional communication efforts by working closely with other AOCs in the AirAsia and AirAsia X Groups.

    Fairuz brings with him a decade of experience in the field of marketing and communications. His practice began with one of Malaysia’s largest privately-owned conglomerates, the Naza Group of Companies where he started with an internship placement under Pemuda Internship Program (PINTAR) in which top students from various universities in Malaysia were given internships in prestigious Malaysian companies. He was subsequently offered a permanent job at the company in which he served for 3 years.

    Fairuz was awarded “Asia’s Best Marketeer 2016” by CMO Asia. He graduated from UniversitiTeknologi MARA with First Class Bachelor Degree in Business Administration (Hons) Marketing.

  • Karan Mathur
    Marketing Director
    FrieslandCampina
    Name: Karan Mathur
    Job Title: Marketing Director
    Company: FrieslandCampina

    With more than 14 years of experience, Karan started his career as an Account Executive at JWT in Kenya followed by DDB in the Middle East where he worked extensively on Brand Planning and Client Management. In 2010, he moved to FrieslandCampina – the largest dairy co-operative in the world -and has held several key positions in local marketing and category teams. He is currently the Marketing Director for the company’s operations in Myanmar. Karan holds a Master’s degree in International Marketing from Oxford, UK and is a Certified Social Media Professional. He is passionate about creative storytelling, mobile marketing and loves to cook.

  • Vincent Ong
    Senior Director, Brand Management
    Marriott International
    Name: Vincent Ong
    Job Title: Senior Director, Brand Management
    Company: Marriott International

    Vincent Ong is the Asia Pacific Senior Director of Brand Management for five differentiated lifestyle hotel brands under Marriott International i.e. Sheraton Hotels & Resorts, Westin Hotels & Resorts, Four Points by Sheraton, Aloft and Element.

    In his role, Vincent leads and manages the Brand Marketing function for five brands in Asia-Pacific covering over 200 hotels across 20 countries.  Vincent also works with the Global Brand teams to conceptualize, develop and roll-out guest experience initiatives aimed at bringing the brands to life.  Additionally, his role encompasses the management and implementation of Brand Standards which includes branding, operational and service standards development and compliance.

  • James Rothwell
    Director of Marketing, Southeast Asia, Hong Kong, Taiwan
    Netflix
    Name: James Rothwell
    Job Title: Director of Marketing, Southeast Asia, Hong Kong, Taiwan
    Company: Netflix

    James is Marketing Director at Netflix, focussed on growing the Netflix brand and driving member growth across Asia Pacific. Prior to Netflix, James spent 5 years at Google running Social Marketing, Photos and Messaging Apps Marketing and Marketing Innovation for Asia Pacific, working in Singapore, Tokyo and London.

    James started his career with leading FMCG company Reckitt Benckiser, after studying at Wharton Business School and Warwick Business School. James was awarded the Chartered Institute of Marketing UK Marketer of the Year in 2009.

  • Jae Soh
    Regional Director, Marketing - South East Asia & Australia
    Vacheron Constantin
    Name: Jae Soh
    Job Title: Regional Director, Marketing - South East Asia & Australia
    Company: Vacheron Constantin

    Jae’s career has spanned numerous network agencies and specialties, including Saatchi & Saatchi, TBWA, Leo Burnett and Publicis for over a decade. Prior to Richemont, he was the General Manager of Publicis 133 for Publicis Singapore where he set up Southeast Asia’s first specialist agency that focuses on premium and luxury brands. Under his leadership, this specialty agency had an impressive new business growth rate, including winning the largest global digital and social media AOR for Accor Luxury and Upscale brands. In 2014, the agency also won the Campaign Asia - AOTY Gold award for Southeast Asia New Business Development Team of the Year amongst other new business wins. Jae’s work was also consistently awarded globally for both marketing effectiveness and creativity – some include Cannes Lions, World Luxury Awards, D&AD, John Caples International Awards, Clio Awards, EFFIES, AME Awards, Spikes Asia.

  • Pamela Takai
    Marketing Director, Marketing Services for Asia Pacific, Middle East and Africa
    Mondelez International
    Name: Pamela Takai
    Job Title: Marketing Director, Marketing Services for Asia Pacific, Middle East and Africa
    Company: Mondelez International

    Pam has been an FMCG marketer for 19 years with extensive experience built behind local, regional and global capacities having handled various FMCG categories. She currently has a broad role spanning the entire Asia Pacific, Middle East and Africa for Mondelēz International as the Director for Marketing Services. In this capacity, she champions the company’s thrust of driving Fearless Marketing by building and deploying the best-in-class marketing capability in Media (which includes Digital, Media Planning and Consumer Engagement), Agency Relations,  Marketing Capability (which includes Training & Development), Consumer Relations and Design. She has worked and lived in London, Shanghai and is currently based in Manila.

  • Cindy Tan
    Marketing Director, Häagen-Dazs
    General Mills, AMEA
    Name: Cindy Tan
    Job Title: Marketing Director, Häagen-Dazs
    Company: General Mills, AMEA

    Cindy is marketing director of Häagen-Dazs across Asia, Middle East and Africa region, leading product innovation and marketing communications across retail, shop and e-commerce network. Before General Mills, she has built her 16 years of brand management expertise with Johnson & Johnson, Nestlé and Samsung – spanning across regional and local roles, on brands like Neutrogena, Acuvue, Nescafé and MILO. As a champion of new possibilities and experimentation, she believes in making things happen and uncovering the talents in every individual.

  • Roche Vandenberghe
    Head of Marketing
    FWD Life Insurance Corporation
    Name: Roche Vandenberghe
    Job Title: Head of Marketing
    Company: FWD Life Insurance Corporation

    Roche leads a group of creative marketers whose mission is to change the way people feel about insurance. She spearheaded the launch of the brand in Philippines in 2014.

    Prior to joining FWD, Roche spent 18 years of strong-in country advertising experience in Southeast Asia including Vietnam, Malaysia, Indonesia and the Philippines. She was TBWA Indonesia's General Manager before she decided to head back to the Philippines. A brand and business driver and integrator behind various esteemed financial services and technology companies in the region.

    She attended the Executive Education Program on Leadership at the University of Michigan Ross School of Business and holds a Bachelor of Science in Development Communication degree from the University of the Philippines at Los Banos. She was a Class Valedictorian and member of the honor roll society.

  • Faizolhardi Zubairy
    Head of Digital Media
    PETRONAS Dagangan Berhad
    Name: Faizolhardi Zubairy
    Job Title: Head of Digital Media
    Company: PETRONAS Dagangan Berhad

    Faizol is passionate about digital and a proponent of integrated marketing communication strategy to drive greater values for brands.

    He has over 15 years in Digital Marketing experience. He enjoys the perpetually changing field that presents fresh challenges to build brand and customer experience in a world where digital and traditional merge. Leveraging on technology’s increasing role in customer lives and how organisations conduct business in broader sense.

    He is currently the Head of Digital Media at PETRONAS Dagangan Berhad, the domestic marketing arm of PETRONAS and Malaysia's leading retailer and marketer of downstream oil and gas products.

SHORTLIST

AGENCY

Entry Number Shortlisted Agency/Network

PEOPLE

Entry Number Shortlisted Agency/Network Nominee
*There is no shortlist/winner for any other categories this year.
PAST WINNERS

AGENCY

Creative Network of the Year
Company Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific

PEOPLE

Creative Network of the Year
Name Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific
CONTACT US