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Australia/New Zealand, Southeast Asia, Agency Network Agency of the Year

14 Dec 2017, The Ritz-Carlton Millenia Singapore


-621 Days to Final Entry Deadline

Early Entry Deadline: 28 Sept 16
Final Entry Deadline: 5 Oct 16
Shortlist Released: 14 Nov 16


Price per table of 12:
Price per individual seat (opens on 16 Nov):

Awards Presentation & Gala Dinner: The Ritz-Carlton, Millenia Singapore
Thursday, 14 Dec 2017
The Southeast Asia Agency of the Year judging panel will comprise a minimum of five client marketers and senior Campaign editors.
In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PricewaterhouseCoopers to verify the shortlist.The jury will then meet to discuss shortlisted entries in both the people and agency categories.

The judges’ decisions are final. Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.

The results will be compiled by PwC.

  • Adeline Lim
    Chief Marketing Officer, Pharmaceuticals, Asia, Latin America, Middle East & Africa
    Name: Adeline Lim
    Job Title: Chief Marketing Officer, Pharmaceuticals, Asia, Latin America, Middle East & Africa
    Company: Mundipharma

    Adeline has been Chief Marketing Officer of Mundipharma since 2015. Under her leadership and driven by a commitment to innovate from traditional marketing, Mundipharma has transformed brand campaigns leveraging on new engagement mediums such as digital, artificial intelligence and personalised tools with various patient and healthcare professional groups – Going Beyond the Pill. She has also helped steer, grow and transform the company’s ethical portfolio to expand into Ophthalmology, Respiratory, CNS, Oncology and Supportive Care above and on top of the core business in Analgesics across Emerging Markets. Prior to serving as CMO, Adeline held positions as General Manager of Singapore and Indochina markets, and Regional Marketing Director in Mundipharma. She also spent a decade in GlaxoSmithKline (GSK) based in Australia, China, UK and Singapore across various local and regional roles in sales and marketing management as well as Business Development.

  • Amit Raj Bathla
    VP & Head of Marketing, APAC & China
    Name: Amit Raj Bathla
    Job Title: VP & Head of Marketing, APAC & China
    Company: ALE

    Amit Bathla is the Asia Pacific Vice President of Marketing at Alcatel-Lucent Enterprise (ALE), an on-premise and cloud-hosted networking and communications solutions business. Amit oversees all marketing and communications initiatives for ALE in Asia Pacific, including inbound, outbound, telemarketing, digital, brand awareness, social media and public relations. Driving ALE's marketing initiatives across 17 markets in the region, Amit leads a team that contributes actively to measurable increments in the sales pipeline. Amit is an MBA graduate from the Fisher College of Business, The Ohio State University and has had over a decade's experience working in both developed and developing economies - US, India, Malaysia and Singapore. Based in Singapore, he is married with two boys.

  • Chad Sotelo
    Chief Marketing Officer
    Samsung Electronics Philippines
    Name: Chad Sotelo
    Job Title: Chief Marketing Officer
    Company: Samsung Electronics Philippines

    Chad is an experienced marketing professional with over 16 years of brand building and management consulting expertise. With deep experience in the media, telco, and construction industries (from his consulting days in Accenture and AIG) and in the beauty, baby, and consumer electronics industries (coming from his marketing days in P&G, L’Oreal, and now Samsung Electronics Philippines), he has handled billion dollar brands, built market leading businesses, and made people fall in love with his brands again and again.

  • Dhiren Amin
    Head of Marketing, South East Asia
    Kraft Heinz
    Name: Dhiren Amin
    Job Title: Head of Marketing, South East Asia
    Company: Kraft Heinz

    Dhiren Amin is the Head of Marketing, SEA for Kraft Heinz, with a commercial responsibility spanning brand management and innovation development. He also oversees the consumer insights, media and activation related activities for the company. Since joining the organization in July’16, Dhiren has implemented a number of measures, aimed at improving the business performance and brand equity of the ABC brand in Indonesia, extending across the brand’s full range of products – Soy & Chili Sauce, Ready-to-drink and canned foods. Before joining Kraft Heinz, Dhiren worked at Unilever for 3 years as a Global Brand Manager for Vaseline Men, based out of Singapore, where he was involved in the re-launch of the brand in SEA and leading face-care innovations that were aimed at growing the business in the brand’s key markets. Prior to this, he worked as a strategic planner for 8+ years in advertising with his last role being Head of Planning for McCann Mumbai. Dhiren has a passion for digital marketing, evident in his involvement with the Tantangan Sambal ABC, Kecap ABC Recep Perasan Pertama and Vaseline Men “Worst Face Scenario”, all digital-led marketing campaigns. Outside of work, Dhiren is a movie buff, critic fanatic and not-so-regular blogger.

  • Ellis Chiu Kar Leung
    Head of Marketing, Greater China
    Name: Ellis Chiu Kar Leung
    Job Title: Head of Marketing, Greater China
    Company: LEFT HUGO BOSS

    Ellis has over 20 years’ experience in the marketing and communications field, including various leadership roles in agencies and clients. Originally from Hong Kong, his professional footprint is all over Asia, and has resided in Beijing, Tokyo, and now living in Shanghai since 2012. During his recent role as the Head of Marketing, Greater China of HUGO BOSS, Ellis was responsible for the Brand’s overall marketing functions in the region, including advertising, PR, digital/social media, retail marketing & CRM, for enhancing brand desirability and driving business growth.

  • Evelyn Goh
    Marketing Communications Lead, Asia Time Zone, Microsoft Services
    Name: Evelyn Goh
    Job Title: Marketing Communications Lead, Asia Time Zone, Microsoft Services
    Company: Microsoft

    Evelyn is an experienced marketer and communicator with proven leadership and management skills. A trusted advisor to Senior leaders, she had shaped organizational communication & marketing strategies to drive the right mix and cadence. While with Nokia and now in Microsoft, she led multiple major marketing campaign and brand initiatives across 15 Asian markets to drive business growth together with partners and marketing associates in Media, PR and Agencies.

  • Fairuz Majid
    Head of Communications
    AirAsia X Group
    Name: Fairuz Majid
    Job Title: Head of Communications
    Company: AirAsia X Group

    Fairuz was appointed as Group Head of Communications for AirAsia X Group in February 2017 with prime responsibility to align messaging and coordinate communications across the group in ensuring AirAsia X Group and AirAsia Group will continue to be seen as one brand. Fairuz brings with him more than a decade of experience in the fields of marketing and communication. He joined AirAsia Berhad in 2007 and later moved to AirAsia X as part of the pioneering team, focused on driving the commercial department. He took on the position of Sponsorship and Events Manager in 2010, following which he became the Regional Marketing Manager in 2012 and Head of Marketing in 2013. Fairuz was named Asia’s Best Marketer by CMO Asia in 2016; and is a member of the Malaysia Australia Business Council (MABC).

  • Faizolhardi Zubairy
    Head of Digital Media
    Name: Faizolhardi Zubairy
    Job Title: Head of Digital Media
    Company: PETRONAS

    Faizol is a passionate about digital marketing, a proponent of integrated marketing communication strategy to drive greater values for brands. He has over 15 years in Digital Marketing experience. He enjoys the perpetually changing field that presents fresh challenges to build brand and customer experience in a world where digital and traditional merge. Leveraging on digital technology increasing role in customer lives and how brands conduct business in broader sense. He is currently the Head of Internal Communication & Digital Media at PETRONAS Dagangan Berhad, the domestic marketing arm of PETRONAS and Malaysia's leading retailer and marketer of downstream oil and gas products. His primary role is to shape, safeguard and service the brand to drive strong brand presence online and lead internal communications strategy to ensure employees are kept informed, engaged and motivated.

  • Frazer Neo Macken
    Name: Frazer Neo Macken
    Job Title:

    Frazer Neo Macken most recently held the position of Vice President, Communications in Electrolux Asia Pacific, leading the full gamut of external and internal communications, corporate/public affairs, corporate responsibility and sustainability in Asia Pacific. Frazer has an illustrious career spanning two decades in leading corporate communications, PR, marcom, digital marketing and social media in in-country, regional and global positions across telco, FMCG and consumer appliances industries. He has judged in esteemed regional and local Marketing and PR awards, and is a regular speaker at Marketing and Communications conferences and forums in Asia. For three years consecutively (2015 – 2017), Frazer was named one of 500 most influential and important PR professionals globally in the prestigious PRWeek Global Power Book.

  • Giri Venkatesh
    General Manager | Brand Management
    Lexus Asia Pacific Division
    Name: Giri Venkatesh
    Job Title: General Manager | Brand Management
    Company: Lexus Asia Pacific Division

  • Ho Lai Yun
    Senior Manager, Regional Enterprise Marketing Asia Pacific and Japan
    Cisco Systems
    Name: Ho Lai Yun
    Job Title: Senior Manager, Regional Enterprise Marketing Asia Pacific and Japan
    Company: Cisco Systems

    A resourceful marketing expert who couples strong business acumen with deep regional experience and understanding of marketing strategy, processes and technology to drive solid business outcomes. Lai Yun puts the customer front and centre, leveraging data analytics and insights to ensure targeting and customer journeys driven by thought leadership marketing remain highly relevant, timely and adaptive. Top of mind always: Why should the customer care? Navigating a dynamic marketplace, digital disruption and complex organisations with finesse, Lai Yun focuses on driving change for marketing innovation and ever greater business impact. Building and leading geographically and culturally diverse teams who love their work, making a difference and having fun together, is another passion!

  • Jamie Baldock
    Head of Digital Marketing
    Aviva Asia
    Name: Jamie Baldock
    Job Title: Head of Digital Marketing
    Company: Aviva Asia

    Jamie is taller than he look and is rarely seen without a scarf, a blazer and a smile. He loves going on an adventure or two with his wife and two young daughters. He is a creative marketer who passionately believes in the power of creative to tell a story, augmented by analytics to optimize efficiency and effectiveness. He has worked both agency and client side, in retail, FMCG, telco and financial services. He also has a talent for noticing haircuts.

  • Maneesh Sah
    Executive Director, External Communications
    Name: Maneesh Sah
    Job Title: Executive Director, External Communications
    Company: AON

    Maneesh is a B2B Marketing Leader who helps global MNCs amplify brands and accelerate sales across key markets in emerging Asia, the Pacific and the Middle East. He is often brought in to reshape the marketing function to drive awareness, understanding and reputation of firms. He transforms the way organisations share content with the outside world challenging clients with commercial insights. Under his leadership, teams inspire new conversations, create demand and power new opportunities and wins. Maneesh is #4 in LinkedIn's list of Top 10 Most Engaged Marketers in Singapore for 2015. He is the author of Amazon best seller ‘A New Marketer’.

  • Manisha Seewal
    Head of Marketing
    Tokio Marine Life Insurance Singapore Ltd
    Name: Manisha Seewal
    Job Title: Head of Marketing
    Company: Tokio Marine Life Insurance Singapore Ltd

    Manisha Seewal is the head of marketing for Tokio Marine Life Insurance Singapore. She is responsible for building the brand and marketing strategy including advertising, communications, PR and digital strategy. She started her career in 2003 and has joined the marketing teams of leading insurers such as Great Eastern, HSBC Insurance and Aviva. She has been a judge at Marketing Excellence Awards Singapore for 2014, 2015 and 2016 and participates at key industry events. Manisha was listed amongst one of Asia's Most Influential CMOs (2016) and Most influential Brand Leaders (2015) by World Brand Congress. She also received Women Leadership Excellence Award by CMO Asia in 2016.

  • Maria Yolanda C. Crisanto
    Senior Vice President
    Globe Telecom, Inc.
    Name: Maria Yolanda C. Crisanto
    Job Title: Senior Vice President
    Company: Globe Telecom, Inc.

    A Marketing and Corporate Communications Executive with over 20 years solid experience in Integrated Marketing Communications. Her expertise lies in Strategic Communications for Corporate, Brand, and Crisis Communications. She does stakeholder relations involving employees through Internal Communications and culture development, customers, communities, media and government relations. She also oversees the company’s corporate social responsibility and Sustainability programs. 2013 President, Public Relations Society of the Philippines (PRSP); 2016 Director, Philippine Association of National Advertisers (PANA) and PANA Foundation. Member of Asia Pacific Association of Communications Directors (APACD), Public Relations Society of the America (PRSA), and the International Association of Business Communicators (IABC).

  • Nirwan Lesmana
    Vice President Brand and Communications
    PT Telkomsel (Telekomunikasi Selular)
    Name: Nirwan Lesmana
    Job Title: Vice President Brand and Communications
    Company: PT Telkomsel (Telekomunikasi Selular)

    He is a professional employee with educational background in Padjadjaran University, majoring in Communication , and some short term education at ITB Polytechnic and UC Berkeley. He was born in Bandung, Indonesia , 19th February 1970. Throughout his professional career, he has worked in companies such as PT Bakrie and PT Phillips Indonesia. His longest career to date (1997 to present) has been working with PT Telkomsel, Indonesia's largest mobile telecommunication company with more than 190 mio customers. his entire career experience is spent on his work in sales for about 7 years and marketing for about 13 years. His current position in Telkomsel is as Vice president of Brand and Communication since 2014.

  • Oliver Chong
    VP, Brand & Marketing Communications President, Singapore Advertisers Association
    Name: Oliver Chong
    Job Title: VP, Brand & Marketing Communications President, Singapore Advertisers Association
    Company: StarHub

    A marketing veteran with two decades of leadership experience, Oliver heads Brand and Marketing Communications at StarHub. Instrumental to the growth of the brand over the last 17 years, Oliver strengthened brand equity and preference through notable campaigns, scoring multiple accolades. As a testament to his personal success, Oliver was named Campaign Asia’s Client Marketer of the Year (2012) and Creative Client of the Year (2015) at the Creative Circle Awards. Being a firm supporter of industry development, Oliver commits his time on the EXCO of Singapore Advertisers Association with the vision of grooming the next generation of marketers.

  • Roche Vandenberghe
    Head of Marketing
    FWD Life Insurance Corporation
    Name: Roche Vandenberghe
    Job Title: Head of Marketing
    Company: FWD Life Insurance Corporation

    Roche leads a group of creative marketers whose mission is to change the way people feel about insurance. She spearheaded the launch of the brand in the Philippines in 2014 and has contributed to the phenomenal performance of FWD from 29th to 12th place in Total Premium Income after its first two full years of operations, making it one of the fastest growing life insurance company in the Philippines. Roche led the company in winning the country’s back-to-back Marketing Initiative of the Year accolade at the Asian Banking & Finance Insurance Asia Awards. Prior to joining FWD, she spent 18 years of strong-in country advertising experience in Southeast Asia with stints in Malaysia, Indonesia, Vietnam and the Philippines. Roche is a brand and business driver and integrator behind various esteemed financial services and technology companies in the region.

  • Shabnam Mansukhani
    Vice President, Asia Marketing
    J.P. Morgan Private Bank
    Name: Shabnam Mansukhani
    Job Title: Vice President, Asia Marketing
    Company: J.P. Morgan Private Bank

    Shabnam Mansukhani is Vice President for Asia Marketing at J.P. Morgan Private Bank. Her career there has spanned across business development, client communications and digital transformation initiatives. Previously, she has assumed strategic marketing roles at HSBC, Standard Chartered Private Bank, ABN AMRO Private Bank, American Express and Enterprise IG (WPP Group). Shabnam holds an MBA from Harvard Business School and a B.A. in Economics from Swarthmore College in the United States. Marketing is her lifelong passion and has been the constant thread in her career. In her spare time, she enjoys yoga, jazz and traveling.



Entry Number Shortlisted Agency/Network


Entry Number Shortlisted Agency/Network Nominee
NOTE: In categories with three or fewer entries, the judges’ scores will decide whether an entry is awarded a Gold, Silver or Bronze. This may result in no trophies being awarded in a category.


Creative Network of the Year
Company Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific


Creative Network of the Year
Name Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific