Shortlist Announcement:

Sub-Regional shortlist: Week of 16 November 2015
Agency Network shortlist: 23 November 2015

*All entrants will be informed of their shortlist status via email, and the shortlist will also be announced via campaignasia.com.

 

Table Bookings:
Table sales will commence on 26 October 2015

 

Campaign Asia-Pacific is delighted to announce the 2015 call for entries from Southeast Asia for the region’s most prestigious Agency of the Year awards.

For 22 years, the Agency of the Year awards have celebrated the achievements of the region’s advertising industry, recognising strong leadership, creativity and innovation, stellar new business performance, the development of talent in the region, and contribution to the industry.

The aim of these awards is to reward the industry top performers in Southeast Asia. They are designed to allow agencies — big or small — and talent to shine within the local market and region, with the opportunity of network recognition at an Asia-Pacific level.

We have made key changes to categories and methodology following direct feedback from the industry. We have split up the Specialist Agency of the Year category into Experiential Marketing, Integrated and Specialist. In addition, the Southeast Asia Strategic / Brand Planner of the Year and Southeast Asia Channel / Engagement Planner of the Year categories have been introduced to reward and recognise individuals in their specialised disciplines.

We have also made a few important changes to the entry criteria this year, so please ensure you read the entry kit carefully. Note, that your written submission must be no more than 10 single-sided pages in any specified category.

There will be country awards in the Creative Agency of the Year, Media Agency of the Year, Digital Agency of the Year and Independent Agency of the Year, as well as regional awards (Southeast Asia) in the remaining categories. There are nine people categories to celebrate individual achievements and contributions. In the agency categories, judges will award a Gold, Silver and Bronze, while only a winner and runner-up will be announced in the people categories.

The judging panel will comprise senior marketers from key business categories and Campaign’s editors. In our commitment to transparency, PricewaterhouseCoopers will tabulate the results of the awards.

Only achievements relating to the period of October 16, 2014 to October 6, 2015 will be evaluated by the judges.

If you believe your agency and people have a story to share and celebrate, please send us your submissions.

Good luck!

 Atifa Hargrave-Silk
Brand Director, Campaign Asia-Pacific

Headline Sponsor
Media Supporter
Media Supporter
Media Supporter
Supporting Association
Gold Sponsors

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-585 Days to Final Entry Deadline

Early entry deadline: 8-Oct-14
Final entry deadline: 20-Oct-14
Shortlist released: 19-Nov-14

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Price per table of 12:
US$4,670 or HK$36,286
Price per individual seat (opens on 18 Nov):
US$467 or HK$3,629

Awards Dinner: Thursday, 10 December 2015
The Ritz Carlton, Millenia Singapore
CATEGORIES

Category Qualification Requirement:

For all agency categories, nominated agencies may be either independent or part of a regional network. Entries may be a single office or national entry at the discretion of the entrant. However, it is essential to specify the scope of jurisdiction of the agency if it has a hand in the operations of other offices in the same country.

All entries should relate to achievements ONLY during the period October 16, 2014 — October 6, 2015.

Your written submission must be submitted on the specified category entry template in no more than 10 single-sided A4 pages in word or pdf format. Judges and organisers reserve the right to disqualify an entry if the page limit is not adhered to.

  • Cambodia, Laos, Myanmar Creative Agency of the Year
  • To be awarded at the discretion of the judges within each country (either Cambodia or Laos or Myanmar) if entries merit. Entries may be a single office or national entry at the discretion of the entrant. eg. Cambodia Creative Agency of the Year.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. Southeast Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Indonesia Creative Agency of the Year
  • To be awarded at the discretion of the judges within Indonesia if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. Southeast Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Malaysia Creative Agency of the Year
  • To be awarded at the discretion of the judges within Malaysia if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. Southeast Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Philippines Creative Agency of the Year
  • To be awarded at the discretion of the judges within Philippines if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. Southeast Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Singapore Creative Agency of the Year
  • To be awarded at the discretion of the judges within Singapore if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. Southeast Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Thailand Creative Agency of the Year
  • To be awarded at the discretion of the judges within Thailand if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. Southeast Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Vietnam Creative Agency of the Year
  • To be awarded at the discretion of the judges within Vietnam if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. Southeast Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Southeast Asia Creative Agency of the Year
  • Winners of either Gold, Silver or Bronze will be considered for Regional Creative Agency of the Year, eg. Southeast Asia Creative Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Cambodia, Laos, Myanmar Media Agency of the Year
  • To be awarded at the discretion of the judges within Cambodia or Laos or Myanmar if entries merit. Entries may be a single office or national entry at the discretion of the entrant. eg. Cambodia Media Agency of the Year.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Southeast Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Indonesia Media Agency of the Year
  • To be awarded at the discretion of the judges within Indonesia if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Southeast Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Malaysia Media Agency of the Year
  • To be awarded at the discretion of the judges within Malaysia if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Southeast Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Philippines Media Agency of the Year
  • To be awarded at the discretion of the judges within Philippines if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Southeast Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Singapore Media Agency of the Year
  • To be awarded at the discretion of the judges within Singapore if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Southeast Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Thailand Media Agency of the Year
  • To be awarded at the discretion of the judges within Thailand if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Southeast Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Vietnam Media Agency of the Year
  • To be awarded at the discretion of the judges within Vietnam if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Southeast Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Southeast Asia Media Agency of the Year
  • Winners of either Gold, Silver or Bronze will be considered for Regional Media Agency of the Year, eg. Southeast Asia Media Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Cambodia, Laos, Myanmar Digital Agency of the Year
  • To be awarded at the discretion of the judges within Cambodia, Laos and Myanmar if entries merit. Entries may be a single office or national entry at the discretion of the entrant. e.g. Cambodia Digital Agency of the Year

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Southeast Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Indonesia Digital Agency of the Year
  • To be awarded at the discretion of the judges within Indonesia if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Southeast Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Malaysia Digital Agency of the Year
  • To be awarded at the discretion of the judges within Malaysia if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Southeast Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Philippines Digital Agency of the Year
  • To be awarded at the discretion of the judges within Philippines if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Southeast Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Singapore Digital Agency of the Year
  • To be awarded at the discretion of the judges within Singapore if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Southeast Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Thailand Digital Agency of the Year
  • To be awarded at the discretion of the judges within Thailand if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Southeast Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Vietnam Digital Agency of the Year
  • To be awarded at the discretion of the judges within Vietnam if entries merit. Entries may be a single office or national entry at the discretion of the entrant. 

    Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.

    Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Southeast Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Southeast Asia Digital Agency of the Year
  • Winners of either Gold, Silver or Bronze will be considered for Regional Digital Agency of the Year, eg. Southeast Asia Digital Agency of the Year and will be awarded based on the performance of the agency group within that region.

  • Cambodia, Laos, Myanmar Independent Agency of the Year
  • *NEW*
    To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Indonesia Independent Agency of the Year
  • *NEW*
    To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Malaysia Independent Agency of the Year
  • *NEW*
    To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Philippines Independent Agency of the Year
  • *NEW*
    To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Singapore Independent Agency of the Year
  • *NEW*
    To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Thailand Independent Agency of the Year
  • *NEW*
    To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Vietnam Independent Agency of the Year
  • *NEW*
    To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Southeast Asia Independent Agency of the Year
  • *NEW*
    To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Southeast Asia PR Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile, client growth and retention, talent retention and development, innovation in the PR sector, awards and recognition, and examples of how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Southeast Asia Experiential Marketing Agency of the Year
  • *NEW*
    To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    This award recognises the best agencies specialising in providing the best event marketing or experiential marketing solutions. Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Southeast Asia Integrated Agency of the Year
  • *NEW*
    To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    This award recognises the best agencies specialising in providing the best integrated marketing and branding solutions. Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry.

  • Southeast Asia Specialist Agency of the Year
  • To be awarded at the discretion of the judges if entries merit. Entries may be a single office or national entry at the discretion of the entrant.

    Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, tools and initiatives that lead the industry. This category is open to specialist units within agencies and independent agencies of any discipline including B2B advertising, healthcare, luxury, sports marketing, telemarketing agencies, database management consultancies, shopper marketing and more.

    Agencies specialising in experiential marketing or integrated marketing and branding solutions should enter in their respective category - Experiential Marketing Agency of the Year, or Integrated Agency of the Year, and should not enter in the Specialist Agency of the Year category.

    Judges reserve the right to reassign entries into relevant categories at their discretion.

Category Qualification Requirement:

For people in charge of a single office or multiple offices across one region.

All entries should relate to achievements ONLY during the period October 16, 2014 — October 6, 2015.

Your written submission must be submitted on the specified category entry template in no more than 10 single-sided A4 pages in word or pdf format. Judges and organisers reserve the right to disqualify an entry if the page limit is not adhered to.

  • Southeast Asia Account Person of the Year
  • The award recognises professionals responsible for the account management of a single office (or multiple offices in the same region), who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, positive organic growth for clients.

  • Southeast Asia Agency Head of the Year
  • The award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market.

  • Southeast Asia Creative of the Year
  • The award recognises creative directors who have produced the best work for an individual office (or multiple offices in the same region) during the review period and have not only set the standard for creative excellence, but have also raised the bar. Judges will consider recognition received at the major recognised award shows. If they are in a senior leadership role, the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising in the region. Samples of the nominee’s work will be required as support materials.

  • Southeast Asia Corporate Communications Team of the Year
  • Open to corporate communications team within the agency, this award recognises success in addressing issues related to management, corporate communications, reputation, brand-building, campaign execution and media relations. Judges will look for ability to establish/reinforce communications’ role in the agency and the C-suite; impact on the agency’s broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes, as well as their bottom-line impact.

  • Southeast Asia New Business Development Team of the Year
  • This award is for the new business development team in a single office or multiple offices in the same region who have proven to have built and developed a new account or grow the business and expand the services of an established client relationship. Judges will consider the achievements during the eligibility period, including achievement against objectives, client profiles and disciplines, new business wins and retained accounts, client growth, and solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.

  • Southeast Asia Strategic / Brand Planner of the Year
  • *NEW*
    This award is for the planning professionals who have made the biggest impact on the clients’ business through development of breakthrough consumer strategies, brand and communications strategies, as well as innovation and commercial strategy development. Judges will be looking for evidence of the individual’s contribution to both agency and clients, thinking that is clear, insightful and change-enabling, innovative approaches to problem solving, and ability to develop effective creative and commercially-effective solutions to clients’ challenges.

  • Southeast Asia Channel / Engagement Planner of the Year
  • *NEW*
    This award is for the planning professionals who have made the biggest impact on their clients’ business through development of innovative customer engagement strategies; the creative and effective use of media channels; and the creation, use and leverage of digital and social programs and platforms. Judges will consider the individual’s contribution to both agency and client, originality of thinking, mastery of emerging capabilities in the engagement and channel space.

  • Southeast Asia Talent Management Person/Team of the Year
  • This award recognises the talent management professional or team who has most effectively aligned the agency’s people strategies with business outcomes during the review period. Judges will consider the individual’s/team’s ability to develop and implement effective talent management strategies that include talent acquisition and retention, learning and staff development, succession planning and management, agency culture integration as well as reward and recognition initiatives.

  • Southeast Asia Young Achiever of the Year
  • Open to professionals who are under the age of 30 as of October 6, 2015. Nominations are accepted from employers, who should include details of the nominee’s career history, their exact age and professional qualifications. Judges will consider the individual’s achievements during the eligibility period, creativity and innovation with results as well as the nominee’s ability and willingness to extend their range of skills.

HOW TO ENTER

Entries are to be submitted on http://ijudge.mpplication.com/aoy2015/. Click on the "ENTER NOW" button to submit your entry.

Each entry must include the following:

  1. Completed online entry form
  2. Agency name, Nominee’s name (if relevant to category), Country as per credits to be on trophy
  3. Online submission of a maximum 10 single-sided pages of A4 in word or pdf format – completed using entry template provided
  4. Support materials in a microsite/landing page or uploaded online (Follow format requirements)
  5. 3 compulsory hi-res images used to showcase the agency/nominee if awarded
  6. Nominated person to collect trophy should entry win
  7. Total payment for all entries submitted
  8. If you have submitted any video(s) as a support material on the entry system, send 3 copies of DVDs containing hi-res versions of ALL the same videos submitted online (in H264 compression, 1280 x 720, aspect ratio 16:9, and in .mp4, .avi, .mov, .mpeg2, or .avi formats) to:

Agency of the Year Awards 2015
Haymarket Media Ltd
Attention: Eunice Boo
21 Media Circle, #05-05 Infinite Studios
Singapore 138562
Tel: (+65) 6579 0556

* Please label the DVDs with the entry number assigned to you on the email confirmation that you received upon completion of your online submission. Haymarket reserves the rights to publish the video wholly or in part.

 

The written entry for all categories must be submitted on the specified category entry template in no more than 10 single-sided pages of A4 in word or pdf format.

*Entries which are not prepared using the specified template may be disqualified.

All materials remain confidential to the judges but the organiser reserves the right to retain entries for subsequent publication. Entrants may indicate on their entry form various sensitive parts of their entry by highlighting them in yellow and marked out with text “Not for Publication”, and information marked as confidential will be treated as such.

Please remember that the written entry should be considered the key part of your submission, the support materials submissions allow you to provide data results or examples of advertising and the actual work carried out. Support materials should be provided in digital format ONLY, and limited to:

  • A maximum of ten (10) examples of creative works for Creative of the Year and Creative Agency of the Year categories.
  • A maximum of five (5) files for all other categories. This could include PDFs of print ads, TV ads, websites and even data reports etc.

Notes:

  1. All support materials for judging should be uploaded either online and/or in the form of a microsite as per the format guidelines stipulated below.
  2. The microsite must be live from October 1 to December 18, 2015. Please supply passwords, if needed, for access to the URL.
  3. All materials in languages other than English must be submitted with a translation.
  4. No supporting material can be returned after judging.
  5. Any supporting data must be accompanied by an indication of the source of reference. If your agency is the source of research, please reference “Agency Research”.
  6. Support materials not provided in digital format or according to the specifications listed below will not be considered.
  7. Only support materials supplied with the entry will be used in the event of an entry being shortlisted or winning. Entrants will not be asked for additional support materials after entry submission.

Support material formats for microsite or online submission:

  • Documents
    File size: Less than 5MB
    File formats: .doc, .ppt, .pdf
  • Pictures/Photographs (At least 300 dpi, RGB)
    File size: Less than 5MB
    File formats: .jpg, .png, .gif
  • Audio
    File size: Less than 5MB
    File formats: .mp3
  • Animations/Videos
    File size: Less than 25MB
    File formats: .mp4, .avi, .mov, .wmv, .mpg, .mpeg2, .swf

Entries and nominations will be accepted from the entire Southeast Asia region. All entries should relate to achievements ONLY during the period October 16, 2014 – October 6, 2015. Written entries which do not focus on the eligibility period but include achievements outside the review period will be disqualified. Campaign reserves the right to reject work it feels does not comply with the spirit of the awards.

All materials remain confidential to the judges but the organiser reserves the right to retain entries for subsequent publication. Entrants may indicate on their entry form various sensitive parts of their entry by highlighting them in yellow and marked out with text “Not for Publication”, and information marked as confidential will be treated as such.

Early entry deadline: Tuesday, September 29, 2015, 6pm HK/SG Time

Final entry deadline: Tuesday, October 6, 2015, 6pm HK/SG Time

Final extended entry deadline: Friday, October 9, 2015, 6pm HK/SG Time

Agency categories
Early entry fee for each submission: US$345 or HK$2,677
Entry fee for each submission received after September 29: US$395 or HK$3,065

People categories
Early entry fee for each submission: US$240 or HK$1,862
Entry fee for each submission received after Septemeber 29: US$290 or HK$2,250

A separate fee is required for each category submission. Entry fees are due upon submission. No refunds will be made for incorrect, withdrawn or disqualified entries. Entries unpaid by October 12, 2015 may be disqualified and Haymarket Media Ltd will retain the right to claim for unpaid entry fees.

Entry fees are payable in USD or HKD. On the online registration system, there are four payment methods to select from:

1. Credit card online
You will be redirected to our secure payment gateway, AsiaPay, where you key in all your credit card details. For this payment option, a 2.65% bank surcharge is applicable for the use of Visa/Master credit cards; while a 3.91% bank surcharge is applicable for the use of AMEX credit cards.

2. Credit card offline
Print out the offline credit card form and the confirmation email sent to you, fill out your credit card details as requested and fax it back to +65 6224 6102 or scan/email to hanielyin.wong@haymarket.asia (cc: entries@haymarket.asia). For this payment option, a 2.65% bank surcharge is applicable for the use of Visa/Master credit cards; while a 3.91% bank surcharge is applicable for the use of AMEX credit cards.

3. Cheque / Bank draft
The cheque / bank draft should be made payable to “Haymarket Media Ltd”. Please attach it to the print out of your confirmation email and send it to:

Agency of the Year Awards
Attention: Eunice Boo
21 Media Circle, #05-05, Infinite Studios Singapore 138562
Tel: (+65) 6579 0556

4. Bank transfer
For this option, you will have to bear ALL bank charges related to this transaction. Please do indicate that to the bank clearly when making the transfer.

Beneficiary Name: Haymarket Media Ltd
Beneficiary address: 23/F, The Centrium, 60 Wyndham Street, Central, Hong Kong
Bank Name: CitiBank N.A., Hong Kong
Bank Address: 40/F Citibank Tower, Citibank Plaza, 3 Garden Road, Central, Hong Kong
USD Account No.: 006-391-61553174
HKD Account No.: 006-391-61553182
Swift Code: CITIHKHX

Upon successful bank transfer payment, please email hanielyin.wong@haymarket.asia (cc: entries@haymarket.asia) a scanned copy of the transaction proof, clearly stating the entry numbers the payment is for.

Please ensure that each entry complies with the following rules. Failure to follow the rules may result in your entry being disqualified at an early stage in the judging process.

  1. Upon submission of the online entry form, entry fees are chargeable and you will be liable to pay for the entries, even in the event of disqualification, entry withdrawal, duplicate submissions or non-endorsement by clients.
  2. Online entry forms must be fully completed with Agency Name, Nominee’s name (if relevant to category) and Country exactly as per trophy credits.
  3. Formats and file size of the supporting materials must be strictly adhered to.
  4. You may enter the same entry in more than one category. However, for each entry you must provide separate documentation, support materials and entry fee. Judges may reassign the entries at their discretion.
  5. In cases whereby the number of participating entries is less than 3 in a single category, the judges have the right to re-distribute the entries into other relevant categories or not award the category and Haymarket Media Ltd will retain the right to claim for unpaid entry fees.
  6. Only the entries that follow the prescribed format as stated in the entry kit will be accepted.
  7. Entries not in English should be accompanied by a translation.
  8. The judges determine if an entry is worthy of shortlist or winning. The judges’ decisions are final and neither the organisers nor the judging panel will enter into any correspondence about them.
  9. The organisers reserve the right to publish all entries wholly or in part, as case studies or for publicity purposes.
  10. Entrants may mark various sensitive parts in their submission as “Not for publication” and tick the “Confidentiality request” box on the online entry form provided these restrictions are not used excessively.
  11. Entries are non-returnable.
  12. Entries unpaid by October 12, 2015 may be disqualified and Haymarket Media Ltd will retain the right to claim for unpaid entry fees.
JUDGES & JUDGING
The Southeast Asia Agency of the Year judging panel will comprise a minimum of five client marketers and senior Campaign editors.
In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PricewaterhouseCoopers to verify the shortlist.
The jury will then meet to discuss shortlisted entries in both the people and agency categories.
The judges’ decisions are final. Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.
The results will be compiled by PwC. The full jury list will only be revealed in November 2015.

  • Sophia Lai
    Head of Strategic Business Development | Groupon APAC
    Groupon
    Name: Sophia Lai
    Job Title: Head of Strategic Business Development | Groupon APAC
    Company: Groupon

    Seasoned marketing professional with extensive experience in all aspects of marketing including Affiliate marketing, Search marketing, Media buying, Programmatic Buying & Selling, Social media, Email marketing, Mobile marketing, Branding, Product marketing, Data analytics and CRM.

    Solid track record of success in generating strong ROI via various marketing channels throughout APAC. Direct experience in leading integrated marketing strategy for high growth global brands, e-commerce and consumer products for different industries including Media, Gaming, Retail, F&B, FMCG and Travel. Results focused, high integrity manager with international experience having resided in Asia, Europe, United States, and Australia.

  • Oliver Chong
    AVP, Brand & Marketing Communications
    StarHub
    Name: Oliver Chong
    Job Title: AVP, Brand & Marketing Communications
    Company: StarHub

    Oliver Chong has 18 years in the Marketing and Advertising industry; 15 illustrious ones at StarHub.

    Oliver has led StarHub to three Cannes Gold Lions and numerous accolades at Spikes Asia, Singapore Hall of Fame and Effie Singapore. His track record of groundbreaking campaigns includes Singapore’s first interactive brand campaign ‘Hub it!’, ‘Musical Fitting Rooms’ which cleverly blended online music with fashion, and ‘4G4Good’ that let customers pledge their unused SMSes, data and talk-time to charity.

    In 2011, Oliver became the first Singaporean to be named Client Marketer of the Year by Campaign Asia-Pacific, for successfully marketing StarHub’s Hubbing promise.

  • Roche Vandenberghe
    Sr. AVP - Head of Brand, Digital Marketing and Corporate Communications
    FWD Life Insurance Philippines
    Name: Roche Vandenberghe
    Job Title: Sr. AVP - Head of Brand, Digital Marketing and Corporate Communications
    Company: FWD Life Insurance Philippines

    Roche leads a group of creative marketers whose mission is to change the way people feel about insurance. She spearheaded the launch of the brand in Philippines in 2014.

    Prior to joining FWD, Roche spent 18 years of strong-in country advertising experience in Southeast Asia including Vietnam, Malaysia, Indonesia and the Philippines. She was TBWA Indonesia's General Manager before she decided to head back to the Philippines. A brand and business driver and integrator behind various esteemed financial services and technology companies in the region.

    She attended the Executive Education Program on Leadership at the University of Michigan Ross School of Business and holds a Bachelor of Science in Development Communication degree from the University of the Philippines at Los Banos. She was a Class Valedictorian and member of the honor roll society.

  • Sharon Ng
    Senior Marketing Manager
    GuocoLand Singapore
    Name: Sharon Ng
    Job Title: Senior Marketing Manager
    Company: GuocoLand Singapore

  • Aparna Guruprasad
    Head of Marketing, International & Institutional Banking
    ANZ
    Name: Aparna Guruprasad
    Job Title: Head of Marketing, International & Institutional Banking
    Company: ANZ

    Aparna has global responsibility for International & Institutional Banking (IIB) Marketing to support through the line efforts for the Institutional Client Group, Retail Business and Institutional Products. Based in Singapore, she oversees divisional and country marketing teams across a multitude of geographies.

    Aparna joined ANZ in 2010 from HSBC Singapore, where she was Head of Brand Management & Marketing Services since 2007. Prior to that, she spent fifteen years at various multinational advertising agencies with responsibility for client relationships, brand strategies development and integrated marketing communications across wide ranging categories, from financial services at HSBC, to FMCG with Kraft Foods Asia Pacific and telecommunications brand Singtel, amongst others.

  • Erica Kerner
    Vice President – Marketing, Asia Pacific Asia Pacific
    Tiffany & Co.
    Name: Erica Kerner
    Job Title: Vice President – Marketing, Asia Pacific Asia Pacific
    Company: Tiffany & Co.

    Erica Kerner is vice president of marketing for Tiffany & Co. Asia Pacific. She is responsible for all aspects of marketing, communications planning, strategy and implementation across all retail channels and all Asia Pacific countries.

    She held a similar position at Ralph Lauren prior to joining Tiffany and brings to her role more than 20 years of marketing experience in Asia Pacific. She worked for adidas as director of the Beijing 2008 Olympic Games, where she was responsible for all aspects of the company’s marketing, sponsorship, licensing and business development. She and her team won China’s first-ever Cannes Gold Lion for the adidas Olympics campaign. Erica held the same role for adidas at the London 2012 Olympic Games.

    Before joining adidas, Erica worked for many top brands in Asia Pacific including Special Olympics, J. Walter Thompson Shanghai and Nike.

    Erica graduated from Tufts University. She is a founding steering board member of The Marketing Society Asia.

  • Nadina Tyropoli
    Brand Activation Director
    Adidas
    Name: Nadina Tyropoli
    Job Title: Brand Activation Director
    Company: Adidas

    Nadina Tyropoli leads the Brand Activation team for Adidas South East Asia & Pacific, headed out of Singapore as the Brand Activation Director. After being a professional athlete herself she proceeded with her studies on Sports Marketing receiving her MSc from Loughborough University.

    After handling the Adidas Brand Communication efforts for South East Europe she moved to Singapore working closely with all SEA countries, following which she was promoted to manage the Brand Activation team across all countries of South East Asia and Pacific. Specifically she manages a diverse team of experts spanning across Brand Communications, Omnichannel, Visual Merchandising, Customer Relationship Management and Traffic Acquisition above and in markets, driving for Brand Leadership and Excellence across the region.

  • Hari Shankar
    Head APAC - Paid Digital Acquisition
    Paypal
    Name: Hari Shankar
    Job Title: Head APAC - Paid Digital Acquisition
    Company: Paypal

    Hari is a seasoned digital marketing veteran with over 15 years track record in the APAC region spanning integrated digital media strategy & planning, Performance & ROI marketing, Digital Media analytics & measurement. He is a specialist in leveraging the power of media & technology to drive performance marketing through sophisticated digital analytics.

    Hari currently heads Digital Paid Media Acquisition in Asia Pacific for PayPal based out of Singapore. He also has the charter to drive the creation of an internal agency model within PayPal RHQ to drive and support all paid acquisition programs in the Asia Pacific region.

    Before the PayPal assignment, Hari founded the Performics APAC excellence Centre in Singapore and singularly acquired and established key  partnerships with global brands such as Singapore Airlines, Scoot, Marriott Hotels, PayPal, Airbnb to name a few.

    Hari was featured in the prestigious Campaign Asia 40 under 40 (2014) list of hottest young leaders and thinker and has also led his teams to win many awards for performance marketing excellence.

  • Mie-Leng Wong
    TIGER Global Brand Director
    HEINEKEN Asia Pacific
    Name: Mie-Leng Wong
    Job Title: TIGER Global Brand Director
    Company: HEINEKEN Asia Pacific

    After 14 years in both global and Opco roles in marketing and innovation at Unilever, Mie-Leng joined HEINEKEN in 2011. She is leading the global TIGER team and is responsible for building the strategy and business ambition in the Asia Pacific region and beyond, further strengthening the brand-building offering, as well as leading the recommendation on global roll-out. TIGER beer is born on the streets of Asia and has a presence in over 65 markets. It is one of the most successful brands in the HEINEKEN company, and is the growth engine of the Asia Pacific region. Mie-Leng is responsible for building Tiger into one brand, unleashing its potential to become the iconic Asian beer in the world, through brand vision, identity and design, a new innovation roadmap and global communication campaigns. The new platform UNCAGE is a rally-cry, a call to arms for the young men of Asia. The key message of UNCAGE: Find the courage to challenge what holds you back from fulfilling your true potential. The new campaign has been launched in 11 markets in 2014 with a new design in 24 markets.

  • Mark Fong
    Senior Vice President, Head Branding & Strategic Marketing
    City Developments Limited
    Name: Mark Fong
    Job Title: Senior Vice President, Head Branding & Strategic Marketing
    Company: City Developments Limited

    Mark is possibly one of the few copywriters to have risen to become CD, Agency CEO and Client.

    After an advertising career spanning more than two decades, Mark packed away his Gongs, Statutes, Effies, Pencils and Lions in 2011 to become City Developments Limited’s Senior Vice President and Head of Strategic Marketing & Branding.

     The crossover to the client-side was foreshadowed when the former Top Five most awarded Creative Director found greater professional satisfaction in winning blue chip pitches than winning creative awards.

    He has led the account management, planning and creative functions on SingTel, Starhub, M1, OCBC, Bank of Singapore Private Bank, Citibank, UOB, Lexus, Mercedes-Benz, Republic of Singapore Navy and has won the Singapore Tourism Board’s global account thrice for two separate agencies.

  • Indrani Bit
    Director of Marketing Communications
    Grand Hyatt Singapore
    Name: Indrani Bit
    Job Title: Director of Marketing Communications
    Company: Grand Hyatt Singapore

    Taking her first job abroad when she was 20 years old, Indrani Bit was born to live where other people travel on holiday.  After honing her skills in hospitality management in both Germany and the United States, she ventured into marketing communications for luxury hospitality companies such as the Rocco Forte Collection in Germany and Hyatt hotels in Dubai, Abu Dhabi and Singapore.  She has supported rebranding projects for Hyatt in India, and most recently was assigned as an Asia Pacific specialist to consult sister hotels.

  • Nicki Kenyon
    VP, Digital & Marketing Transformation, APAC
    Visa Worldwide Pte. Limited
    Name: Nicki Kenyon
    Job Title: VP, Digital & Marketing Transformation, APAC
    Company: Visa Worldwide Pte. Limited

    Nicki joined Visa in November 2014 to lead efforts to embed digital and social best practices into all marcomm activities across Asia Pacific.

     Prior to Visa, Nicki was Global Business Partner at Facebook, leading relationships with global clients including Samsung, Mondelez and Unilever. Previously, she held leadership and change management roles with AsiaRooms.com, MasterCard and Cathay Pacific Airways and has worked for creative advertising agencies Ogilvy, JWT, TBWA.

     A multi-dimensional leader with over 20 years' experience in brand strategy, marketing and management roles, she has successfully established new businesses and contributed to the growth of existing ones across Asia.

     

  • Tul Wongsuphasawat
    Senior Vice President and General Manager (Thailand & Indochina)
    Cerebos (Thailand) Ltd.
    Name: Tul Wongsuphasawat
    Job Title: Senior Vice President and General Manager (Thailand & Indochina)
    Company: Cerebos (Thailand) Ltd.

    A long veteran in FMCG marketing from P&G and Cerebos.    He is now looking after the business in Thailand and Indochina including Myanmar, Laos, Cambodia and Vietnam.   He is a key instrumental in building BRAND'S to become the top slot in the health food supplement category and become an institution in the region.

    The BRAND'S Cap for Prostheses campaign won Platinum prize at Media's inaugural Asian Brand Marketing Effectiveness Awards in 2003.    He was named Media's Asia's Top Brand Builders in 2004.   He was elected as President of Marketing Association of Thailand in 2010 and is still serving as its Vice President of the Foundation for Education.

  • Wynthia Goh
    APJ Director of Digital and Social
    SAP Asia Pacific & Japan
    Name: Wynthia Goh
    Job Title: APJ Director of Digital and Social
    Company: SAP Asia Pacific & Japan

    Wynthia is the APJ Director of Digital and Social for SAP Asia Pacific & Japan. She leads the digital team responsible for SAP digital strategy in the region and oversees digital execution across paid, owned and earned channels. She believes it's time to drop "digital" as a prefix to marketing. Wyn is a passionate advocate for digital transformation and the need to integrate digital into the marketing organization and beyond.

  • Faizolhardi Zubairy
    Head of Digital Media, PETRONAS Dagangan Berhad
    PETRONAS
    Name: Faizolhardi Zubairy
    Job Title: Head of Digital Media, PETRONAS Dagangan Berhad
    Company: PETRONAS

    Faizol is a passionate individual who is excited about about digital marketing and a proponent of integrated marketing communication strategy to drive greater values for brands.

    Equipped with ITSM Certification, one of the most demanded credentials in IT service management and experience in digital marketing enables him to build a strong culture, driving the company towards big goals, developing and deploying digital strategies, tactical campaigns and implementing operating metrics to drive continuous improvement on digital platforms.

    He is currently the Head of Digital Media at PETRONAS Dagangan Berhad, the domestic marketing arm of PETRONAS and Malaysia's leading retailer and marketer of downstream oil and gas products. His primary role is to shape, safeguard and service the brand to drive strong brand presence online.

  • Annika Viberud
    Director Brand & Marketing Communications
    Volvo Trucks
    Name: Annika Viberud
    Job Title: Director Brand & Marketing Communications
    Company: Volvo Trucks

    Annika Viberud has 25 years of experience from the trucking industry. She knows the value of a strong brand and how it contributes to profitability. The interest for communication and its effects is genuine, and never without a business perspective. She also believes in the power of a well-developed strategy and has seen the magic when it comes to life.  The highlight in her career is of course the fantastic results of the communication campaigns, Live Test Series, with The Epic Split as the icing of the Cake.

  • Jae Soh
    Director, Marketing and Communication - South East Asia
    Vacheron Constantin, South East Asia
    Name: Jae Soh
    Job Title: Director, Marketing and Communication - South East Asia
    Company: Vacheron Constantin, South East Asia

    Jae’s career has spanned numerous network agencies and specialties, including Saatchi & Saatchi, TBWA, Leo Burnett and Publicis for over a decade. Prior to Richemont, he was the General Manager of Publicis 133 for Publicis Singapore where he set up Southeast Asia’s first specialist agency that focuses on premium and luxury brands. Under his leadership, this specialty agency had an impressive new business growth rate, including winning the largest global digital and social media AOR for Accor Luxury and Upscale brands. In 2014, the agency also won the Campaign Asia - AOTY Gold award for Southeast Asia New Business Development Team of the Year amongst other new business wins. Jae’s work was also consistently awarded globally for both marketing effectiveness and creativity – some include Cannes Lions, World Luxury Awards, D&AD, John Caples International Awards, Clio Awards, EFFIES, AME Awards, Spikes Asia.

     

  • Eric Chang
    Head of Branding & Digital Marketing
    AIA Malaysia
    Name: Eric Chang
    Job Title: Head of Branding & Digital Marketing
    Company: AIA Malaysia

    Eric Chang is Head of Branding and Digital Marketing at AIA Malaysia. His key responsibilities include brand development, digital strategy, and integrated marketing across multiple product categories and distribution channels. In 2013, he played a key role in the integration of the ING business with AIA following the former’s acquisition, and led the repositioning of the AIA brand in Malaysia. Previously, Eric held successive marketing, brand and corporate communications roles with another global insurer based out of London, Hong Kong and Kuala Lumpur. Outside work, Eric is an avid reader, passionate wine drinker and foodie.

  • Jacqueline Cheong
    Senior Director, Global - Country Marketing
    IHS
    Name: Jacqueline Cheong
    Job Title: Senior Director, Global - Country Marketing
    Company: IHS

    A Modern Marketer with over 25 years of experience in APAC in both B2B & B2C business environments, Jacqueline is a senior marketing professional who believes in building excellence & showing revenue ROI through collaborative teamwork between both marketing and sales.

    As Senior Director – International Field Marketing with IHS, she manages a team spread across the global overseeing field marketing for IHS for 9 different business lines.

     

    Jacqueline has won numerous global Marketing awards – the latest was for Marketing Centre of Excellence in Eloqua’s Global Markies 2013. As a woman professional, Jacqueline is accepting a Women Leadership Achievement Award at WWLC 2016 – conferred to Outstanding Women Professionals who have vision, flair, acumen and professionalism demonstrated through leadership & management skills in an organization, making changes and achieving results.

  • Gaurav Gupta
    Marketing Director, ASEAN
    Kimberly Clark
    Name: Gaurav Gupta
    Job Title: Marketing Director, ASEAN
    Company: Kimberly Clark

    Gaurav Gupta joined Kimberly Clark as Marketing Director for the ASEAN region in early 2014. Prior to joining Kimberly Clark, Gaurav was with Procter & Gamble. Gaurav has more than 11 years’ experience in Consumer Goods Marketing across South & South East Asia working across many billion dollar brands in the Beauty & Personal Care Categories in both Regional as well as Local capacity. Gaurav has also been spear heading Digital & Marketing Capability Development for his organizations.

  • Frazer Neo Macken
    Vice President, Communications, Asia Pacific
    Electrolux Asia Pacific
    Name: Frazer Neo Macken
    Job Title: Vice President, Communications, Asia Pacific
    Company: Electrolux Asia Pacific

    Frazer  Neo  Macken  leads  and drives the full gamut of public relations  (PR),  external and internal communications, digital marketing  and  social media in the Asia Pacific region. Frazer brings  with  him  proven  expertise  and  knowledge in leading communications,   PR,   integrated   marketing  communications, digital  as  well  as social media strategies and management in both  in-country  and  Asia  Pacific  regional positions across mobile communications, FMCG and consumer appliances industries.

    A  seasoned  corporate and brand marketing practitioner, Frazer is a regular speaker at Marketing and Communication conferences and forums in Asia and a judge of esteemed regional and local Marketing and PR awards.

  • Margot Torres
    EVP and Deputy Managing Director
    McDonald's Philippines
    Name: Margot Torres
    Job Title: EVP and Deputy Managing Director
    Company: McDonald's Philippines

    Over 25 years of Marketing experience across areas of market research, media, brand management, PR & communications, advertising and digital, across various industries from Fast Moving Consumer Goods (Unilever), Beverage (Pepsi), Consumer Health (Wyeth Consumer Healthcare), Telecommunications (Smart) and Quick Service Restaurant (McDonald's).

    Over 10 years with McDonald's Philippines, recognized as a Brand Ambassador by McDonald's Asia Pacific Middle East Africa (APMEA) Women's Leadership Network in 2010. Margot also sits on the Regional Creative Review Board of McDonald's for APMEA.  Margot served as Professor in Worldwide Hamburger Marketing University in 2013 and 2014.

    Thought leader in the Philippine Advertising industry as President of Philippine Association of National Advertisers (PANA) in 2012 and 2010. Overall Chairman of the 21st Philippine Advertising Congress in Subic last 2009.  She was also part of the jury for Asian Marketing Effectiveness Festival in Shanghai last 2012.

    Awardee of the prestigious Agora Award for Excellence in Marketing Management by the Philippine Marketing Association last 2010. Recipient of the 1st Chief Marketing Officer of the Year Award by Tambuli from the University of Asia & the Pacific last 2011.

  • Seokhee Won
    Chief Executive Officer
    Masan Consumer Corporation
    Name: Seokhee Won
    Job Title: Chief Executive Officer
    Company: Masan Consumer Corporation

    Seokhee Won is the Deputy CEO of Masan Group, CEO and a board member of Masan Consumer. Seokhee is a seasoned executive with 22 years at global consumer goods company Unilever. In his most recent role, he was Senior Vice President, responsible for Unilever’s skincare business in Asia and the Ponds brand globally. Seokhee's experience includes senior management roles in Unilever’s businesses in China, South Africa, Thailand, Korea and Vietnam. He spent eight years with Unilever Vietnam (from 1997 to 2005) as Marketing Director and then as Vice President, during which he was responsible for Unilever’s entire personal care portfolio.

    Seokhee graduated from University of Notre Dame.

SHORTLIST

AGENCY

Entry Number Shortlisted Agency/Network

PEOPLE

Entry Number Shortlisted Agency/Network Nominee
*There is no shortlist/winner for any other categories this year.
PAST WINNERS

AGENCY

Creative Network of the Year
Company Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific

PEOPLE

Creative Network of the Year
Name Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific
CONTACT US