#AOY25 #CampaignAOY

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Claire Beale, Global Editor in Chief, Campaign

British agencies stand very tall on the global stage, attracting some of the world’s best talent and producing much of the world’s best work.

For the last few decades, Campaign’s Agency of the Year awards have been the industry’s premium marker of success, anointing the very best companies as stand-out champions in the field.

Now we are expanding the UK awards and asking marketers to help us shortlist the agency contenders and the industry’s top talent.

The ambition is to underpin the power of these UK awards and bring them in line with Campaign’s Agency of the Year scheme in Asia and around the world, ultimately allowing us to take a truly international view on the work’s best companies and brightest talent.

WHY ENTER

Campaign’s Agency of the Year UK recognises inspired leadership, creative excellence, outstanding business performance and overall achievements for both agencies and individuals.

This is your opportunity to have your work and achievements recognised by a judging panel of senior brand marketers.

WHO SHOULD ENTER THE UK CAMPAIGN AGENCY OF THE YEAR AWARDS?

The awards are open to all UK advertising, creative, digital, media, PR, independent and specialist agencies.

ENTER NOW

16 Days to Entry Deadline

Entries open: August 2018
Entry deadline: Friday 9 November 2018
Shortlist announced: Late January/early February 2019
Winners revealed: March 2019

BOOK NOW

Price per table of 12:
US$5,050
Price per individual seat (opens on 16 Nov):
US$505

Awards Presentation & Gala Dinner: Singapore
Thursday, 13 Dec 2018
CATEGORIES
Agency Categories

For all agency categories, nominated agencies may be either independent or part of a regional network. Entries may be a single office or national entry at the discretion of the entrant. However, it is essential to specify the scope of jurisdiction of the agency if it has a hand in the operations of other offices in the same country.

People Categories

For people in charge of a single office or multiple offices across one region

  • Advertising Agency
  • Judges will take into account achievement against objectives, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Media Agency
  • Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • PR Agency
  • Judges will take into account achievement against objectives, creative output, scope of operation, business growth, client profile, client growth and retention, talent retention and development, innovation in the PR sector, awards and recognition, and examples of how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Digital Innovation Agency
  • Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Customer Engagement Agency
  • Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Brand Experiences Agency
  • Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Independent Agency
  • Independent agencies and agencies with fewer than 50 members of staff that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies that are not eligible are those who are either majority or fully-backed by a holding company. Any independent agencies with more than 50 members of staff please enter the Media Agency category.
    Judges will take into account achievement against objectives, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Talent Management Person/Team of the Year
  • This award recognises the talent management professional or team who has most effectively aligned the agency’s people strategies with business outcomes during the review period. Judges will consider the individual’s/team’s ability to develop and implement effective talent management strategies that include talent acquisition and retention, diversity initiatives, learning and staff development, succession planning and management, agency culture integration as well as reward and recognition initiatives.

  • New Business Development Team of the Year
  • This award is for the new business development team in a single office or multiple offices in the same region who have built and developed new accounts and/or grown the business and expanded the services of an established client relationship. Judges will consider achievements against objectives, new business wins, initiatives that have grown business from existing clients, and solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.

  • Corporate Communications/Marketing Team of the Year
  • Open to the communications or marketing team within the agency, this award recognises success in addressing issues related to corporate communications, reputation, brand-building, corporate campaign execution and media relations. Judges will look for ability to establish/reinforce communications’ role in the agency and the C-suite; impact on the agency’s broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes, as well as their bottom-line impact.

  • Media Planner
  • This award is for the planning professionals who have made the biggest impact on their clients’ advertising through the creative and effective use of media during the review period. Judges will consider the individual’s contribution to agency and client, as well as strategic skills, examples of approaches to problem solving and ability to intelligently recommend and explore new and diverse platform options.

  • Strategic Planner
  • This award is for the planning professionals who have made the biggest impact on the clients’ business through development of breakthrough consumer strategies, brand and communications strategies, as well as innovation and commercial strategy development. Judges will be looking for evidence of the individual’s contribution to both agency and clients, thinking that is clear, insightful and change-enabling, innovative approaches to problem solving, and ability to develop creative and commercially-effective solutions to clients’ challenges.

  • Creative Person
  • The award recognises creative directors who have produced the best work for an individual office (or multiple offices in the same region) during the review period and have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas. Judges will consider recognition received at the major recognised award shows and - if they are in a senior leadership role - the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising in the region. Samples of the nominee’s work will be required as support materials.

  • Account Person
  • The award recognises professionals responsible for the account management of a single office (or multiple offices in the same region), who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, positive organic growth for clients.

  • Agency Head
  • The award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market.

HOW TO ENTER

KEY DATES AND DEADLINES

Deadline: Friday 9 November
Shortlist Announcement: Late January/Early February
Winners Reveal: March 2019
Eligibility: The eligibility period for submissions should relate to the period January 2018 – December 2018.

ENTRY FEES

£550 + VAT per entry

SENSITIVE INFORMATION

It is understood that in some cases entries may include commercially sensitive information.
Campaign reserves the right to publish descriptions and case studies of winning entries, but if an entrant asks for any part of their submission to remain confidential, it will be treated as such.
To do so, please mark sensitive information within your written submission and send an email to yasmin.greaves@haymarket.com

HOW TO SUBMIT YOUR ENTRY

  1. Follow the enter now link to complete the online registration.
  2. Register your details following the on-screen instructions.
  3. Choose the relevant category you wish to enter. Select ‘Enter this category’ button relative to your entry.
  4. Complete the executive summary field on the entry form (this should be a maximum of 200 words)
  5. Upload your entry document and supporting imagery (up to 50MB) using the Upload button.
  6. Save your entry and you will return to the category page.
  7. If you wish to enter another category, repeat steps 3-6.
  8. Select the entries you wish to submit by using the tick boxes in the ‘Entries Not Submitted’ tab below. Click ‘Submit and Pay’.
  9. Confirm your payment details and click ‘Complete Registration’.
  10. You’re done! Once your entry has been submitted you will receive an automated confirmation email.
JUDGES

The UK Agency of the Year judging panel comprises of a jury of senior marketers and Campaign editors.

In the first round of judging, judges will review and score entries independently and the scores will then be used to determine the shortlist for both the people and agency categories. Campaign’s editorial team will then continue to be the final arbiters of excellence.

  • Zaid Al-Qassab
    Chief Brand & Marketing Officer
    BT, EE & Plusnet
    Name: Zaid Al-Qassab
    Job Title: Chief Brand & Marketing Officer
    Company: BT, EE & Plusnet

    Zaid Al-Qassab is the Chief Brand & Marketing Officer for the BT, EE & Plusnet brands, and a Director & Council member of the Advertising Standards Authority. Zaid spent 20 years at Procter & Gamble, including as Managing Director of UK Health & Beauty. He’s a champion for diversity & inclusion.

  • Cheryl Calverley
    Marketing Director
    AA
    Name: Cheryl Calverley
    Job Title: Marketing Director
    Company: AA

    A psychology graduate, Cheryl fascinates in what makes people do the things they do. She joined Unilever in 2002 and was lucky enough to work on the UK’s most iconic brands, from Marmite and Peperami to Pot Noodle and Axe. She was the brains behind Guinness Marmite, the brawn behind Squeezy Marmite and the malcontent that delighted in convincing the Unilever leadership team that dwarf fighting, spinning forks and Doner Kebab flavour would grow Pot Noodle, the Slag of all Snacks. After a stint globally at Axe, she leapt to Birdseye, where she looked after the ‘crown jewels’, Birdseye peas, and helped bring Clarence the polar bear to life, and the brand to growth. Now Marketing Director at the AA, she’s delighted in transforming one of the most trusted, historic brands into a driver centric service for the digital age, bringing with it a quite remarkable singing baby. Her motto? Standing on the shoulders of giants.

  • Catherine Newman
    Chief Marketing Officer
    Times/News UK
    Name: Catherine Newman
    Job Title: Chief Marketing Officer
    Company: Times/News UK

    Catherine Newman was promoted to Chief Marketing Officer for The Times & The Sunday Times in November 2016, joining as Marketing Director in 2015. She is responsible for all TNL content revenue streams where she manages proposition and audience development, customer acquisition and retention programs alongside operations. She is custodian of the brand working closely with the Editors, and is a valued member of the senior leadership team driving digital integration across the business. Prior to that Catherine worked for the Financial Times where she was Global Brand & B2B Marketing Director, responsible for the brand & commercial strategy whilst driving the marketing for all FT specialist titles.

  • Sara Bennison
    Chief Marketing Officer
    Nationwide
    Name: Sara Bennison
    Job Title: Chief Marketing Officer
    Company: Nationwide

    Sara has had a marketing career spanning nearly 30 years, working in advertising agencies in the UK and Asia before moving to BT and then Barclays. She is currently the Chief Marketing Officer for Nationwide Building Society and topped Campaign Magazine’s list of marketers for 2017. Sara plays an active role in the wider marketing industry as Vice President of the Incorporated Society of British Advertisers, a member of the Industry Advisory Panel for the Advertising Standards Authority and a Fellow of the Marketing Society.

  • Nina Bibby
    Chief Marketing Officer
    O2
    Name: Nina Bibby
    Job Title: Chief Marketing Officer
    Company: O2

    Nina is the Chief Marketing Officer at O2 (Telefonica UK), with commercial profit and loss accountability for the consumer and SMB mobile business. She is also responsible for marketing across O2, including brand, marketing communications, data analytics, customer experience, devices and sustainability. Nina joined Telefonica UK from Barclaycard, where as CMO she sat on the Executive Committee and oversaw the launch of innovations such as Payband and Bespoke Offers. Prior to Barclaycard, Nina was SVP of Global Brand Management at IHG, where she led the successful re-launch of Holiday Inn, the largest of its kind in the hospitality industry. Before that, Nina held a variety of roles at Diageo over 9 years including Commercial Strategy Director, Brand Director for Baileys and Pimms and Global Brand Director of Reserve Brands. Nina has an MBA from INSEAD and her early career after business school was in consulting. She is a non-executive Director of Barratt Developments plc, sits on the Board of the Marketing Society, sits on the MGGB (Marketing Group of Great Britain) Council, is a member of WACL (Women in Advertising and Communications London) and is a trustee of Great Ormond Street Hospital. Nina is married to Brodie and has two children, Michaela and Sebastian.

  • Mark Evans
    Marketing Director
    Direct Line
    Name: Mark Evans
    Job Title: Marketing Director
    Company: Direct Line

    Mark started his Marketing career in Mars Inc and for 10 years worked on a number of their global brands across sectors and geographies. Subsequently Mark worked at 118118 and then HSBC. He joined Direct Line Group in 2012 in the build up to an IPO process and in the past 6 years has overseen the transformation of DLG's brands and marketing approach, including the multi-award winning reinvigoration of the flagship Direct Line brand.  Mark is a Fellow of the Marketing Society and was voted the Financial Services Forum Marketer of the Year in 2015 and the Marketing Society Marketing Leader of the Year in 2018.  In 2016 Mark founded the Sprintathon in support of Stand Up To Cancer. The ambition is to Beat Cancer Faster by sprinting mass-relay marathons in schools and businesses.  Mark is Chair of the Advertising Association’s Front Foot and Non-Exec for LearnEtAl, an EdTech digital learning company.

  • Margaret Jobling
    Chief Marketing Officer
    Centrica
    Name: Margaret Jobling
    Job Title: Chief Marketing Officer
    Company: Centrica

    Margaret has spent the majority of her marketing career in FMCG working on some iconic brands such as Lynx, Dove, Radox, Cadbury Dairy Milk and Birds Eye. She moved into the utilities sector in 2014 when she joined British Gas as Director of Marketing and is now operating globally as Group Chief Marketing Officer. She spent 15 years in Unilever working in various local, European and Global businesses on brands such as Dove, Lynx, Impulse and Vaseline. Some of her key achievements included launching Dove deodorant across Europe; delivering the first ever global Lynx campaign and winning a Cannes Gold Lion for Lynx “Getting Dressed” campaign. She then ran UK Marketing for Sara Lee responsible for the Home and Body Care business. During that time she launched the first ever award winning “time to be selfish” brand campaign for Radox which turned around the performance of the brand. In 2009 she joined Cadbury where she was responsible for iconic brands such as Cadbury Dairy Milk, Wispa, Twirl, Flake and Caramel before moving to Birds Eye as UK Marketing Director where she was responsible for the marketing products that we’ve all grown up with such as fish fingers, peas and waffles. At the end of 2014 she left FMCG to join the utilities sector and took on the challenge of transforming British Gas, one of the most recognised household brands in the UK. At the beginning of 2016 she moved into a global role to develop marketing capability across the business units and is now Group Chief Marketing Officer for Centrica. Margaret lives in Surrey and has her own qualitative study group of 4 children and a Chihuahua called Alfie. In her spare time, she acts as a taxi service for the kids, gets taken out for a walk by the dog, runs the odd half marathon and occasionally gets a chance to sleep.

  • Lisa Thomas
    Chief Brand Officer
    Virgin
    Name: Lisa Thomas
    Job Title: Chief Brand Officer
    Company: Virgin

    Lisa is Virgin’s Global Head of Brand and Managing Director, VEL. She joined the Virgin Group in February 2016 and is responsible for overseeing the brand across the world and managing the relationship with more than 60 Virgin businesses in over 35 countries. She joined Virgin from M&C Saatchi Group where she served as CEO having joined in 2000 to start their direct marketing agency, LIDA. Prior to M&C Saatchi, Lisa was Executive Board Director at Craik Jones and previously worked at both Wunderman Worldwide and De La Rue. Lisa graduated from Cambridge in French and Spanish.

  • Gav Thompson
    Chief Customer Officer
    Boden
    Name: Gav Thompson
    Job Title: Chief Customer Officer
    Company: Boden

    Gav has spent 13 years working in agencies as a suit and a planner, and 11 years as a client. He started as a grad suit at AMV, then 6 years later moved to BBDO New York as a planner. He was then Managing Partner of TBWA\London and Planning Director of Publicis Mojo in Sydney. Finally, Managing Partner at Campbell Doyle Dye. Agency brand experience includes (amongst many others) Guinness, Volvo, PlayStation, Pepsi, 3, Absolut, Toyota and Bacardi. As a client he was initially Head of Brand Strategy at O2, and then looked after Marketing Innovation for Telefonica globally. He was also the founder of giffgaff. Latterly, he has been the CMO for Paddy Power and Yopa, and has recently been appointed Chief Customer Officer for Boden.

  • Sarah Barron
    Chief Marketing Officer
    Costa
    Name: Sarah Barron
    Job Title: Chief Marketing Officer
    Company: Costa

    Sarah started her career at Boots, before moving onto Cadbury where she spent 12 years in various roles including Marketing Manager for Cadbury Dairy Milk, Marketing Director for Southern and Central Europe and finally Managing Director of Green&Blacks. Sarah then consulted for six years on many leading FMCG brands. Sarah became the Global CMO for Costa Coffee in 2016 where she leads the agendas across Brand, Innovation, Digital, Store Design / Propositions and Insight.

PAST WINNERS

AGENCY

Creative Network of the Year
Company Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific

PEOPLE

Creative Network of the Year
Name Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific
CONTACT US

Yasmin Greaves
Email: yasmin.greaves@haymarket.com
Phone: +44 (0)20 8267 4160