#AOY25 #CampaignAOY

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Claire Beale, Global Editor in Chief, Campaign

British agencies stand very tall on the global stage, attracting some of the world’s best talent and producing much of the world’s best work.

For the last few decades, Campaign’s Agency of the Year awards have been the industry’s premium marker of success, anointing the very best companies as stand-out champions in the field.

Now we are expanding the UK awards and asking marketers to help us shortlist the agency contenders and the industry’s top talent.

The ambition is to underpin the power of these UK awards and bring them in line with Campaign’s Agency of the Year scheme in Asia and around the world, ultimately allowing us to take a truly international view on the work’s best companies and brightest talent.

EXTENDED DEADLINE: FRIDAY 16 NOVEMBER 2018

WHY ENTER

Campaign’s Agency of the Year UK recognises inspired leadership, creative excellence, outstanding business performance and overall achievements for both agencies and individuals.

This is your opportunity to have your work and achievements recognised by a judging panel of senior brand marketers.

PwC will be providing independent assurance over all seven agency categories for UK Agency of the Year awards, covering the entry process, shortlisting, final judging and reporting of results in each category.

WHO SHOULD ENTER THE UK CAMPAIGN AGENCY OF THE YEAR AWARDS?

The awards are open to all UK advertising, creative, digital, media, PR, independent and specialist agencies.

ENTER NOW

0 Days to Entry Deadline

Entries open: August 2018
Extended deadline: Friday 16 November 2018
Entry deadline: Friday 9 November 2018
Shortlist announced: Late January/early February 2019
Winners revealed: March 2019

BOOK NOW

Price per table of 12:
US$5,050
Price per individual seat (opens on 16 Nov):
US$505

Awards Presentation & Gala Dinner: Singapore
Thursday, 13 Dec 2018
CATEGORIES
Agency Categories

For all agency categories, nominated agencies may be either independent or part of a regional network. Entries may be a single office or national entry at the discretion of the entrant. However, it is essential to specify the scope of jurisdiction of the agency if it has a hand in the operations of other offices in the same country.

People Categories

For people in charge of a single office or multiple offices across one region

  • PR Agency
  • Judges will take into account achievement against objectives, creative output, scope of operation, business growth, client profile, client growth and retention, talent retention and development, innovation in the PR sector, awards and recognition, and examples of how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • New Business Development Team of the Year
  • Media Agency
  • Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Independent Agency
  • Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately- held. Agencies that are not eligible are those who are either majority or fully-backed by a holding company. Judges will take into account achievement against objectives, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Digital Innovation Agency
  • Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Customer Engagement Agency
  • Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Advertising Agency
  • Talent Management Person/Team of the Year
  • Strategic Planner
  • This award is for the planning professionals who have made the biggest impact on the clients’ business through development of breakthrough consumer strategies, helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Media Planner
  • Creative Person
  • Agency Head
  • The award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market.

  • Account Person
  • The award recognises professionals responsible for the account management of a single office (or multiple offices in the same region), who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, positive organic growth for clients.

JUDGES

The UK Agency of the Year judging panel comprises of a jury of senior marketers and Campaign editors.

In the first round of judging, judges will review and score entries independently and the scores will then be used to determine the shortlist for both the people and agency categories. Campaign’s editorial team will then continue to be the final arbiters of excellence.

  • Toby Horry
    Brand and Content Director
    Tui
    Name: Toby Horry
    Job Title: Brand and Content Director
    Company: Tui

    Toby started his career in advertising production but quickly made the move to strategy as a planner at AMV BBDO and then at Dare, Campaign's Digital Agency of the Decade, where he progressed to MD. In 2015 he made his first move client side as part of the turn-around team at Tesco before joining TUI in 2018 as Brand and Content Director.

  • Kristof Fahy
    Consultant CMO
    Name: Kristof Fahy
    Job Title: Consultant CMO
    Company:

    Kristof is currently a consultant CMO. Kristof was Chief Customer Officer at Hostelworld. Before joining Hostelworld, Kristof held COO and CMO roles at LadbrokesCoral, William Hill and Telegraph Media Group. Prior to that, he honed his marketing skills in senior marketing roles at Yahoo!, BlackBerry and Orange.

  • Martin George
    Customer Director
    Waitrose
    Name: Martin George
    Job Title: Customer Director
    Company: Waitrose

    Martin joined Waitrose in May 2017 as Customer Director. Having started his career in Marketing at Cadbury after graduating from Loughborough University, Martin spent 19 years at British Airways in a number of roles spanning the key commercial and general management functions before becoming Commercial Director and a member of the Board. Martin was subsequently Group Development Director at Bupa responsible for a range of areas including marketing, communications, CSR and the Cromwell Hospital. He then joined the leadership team as Commercial Director at the Post Office who were tasked with creating a commercially viable business, before joining Waitrose in his current role. Martin has also been a member of leadership teams who have set up a number of businesses in the hospitality, media and healthcare sectors. He has also been a Non-executive Director in the food, hobby, sport and travel sectors. Martin also chaired Global Radio’s charity, now Make Some Noise, for 10 years.

  • Craig Inglis
    Customer Director
    John Lewis
    Name: Craig Inglis
    Job Title: Customer Director
    Company: John Lewis

    Craig started his career in 1992 as a marketing graduate trainee at Thomson Holidays, leading to a role as a Product Manager. Craig joined Virgin in 1997 as a Product Manager in their fledgling rail business and after launching thetrainline.com, he rose to become Sales and Marketing Director of Virgin Trains. He joined John Lewis in March 2008, where as Marketing Director he has presided over an overhaul of the retailer’s customer and marketing strategies, helping drive six consecutive years of sales growth and market share gains in every category. He is probably best known for delivering a number of high profile campaigns including the much talked about Boy and the Piano Campaign this Christmas. He joined the John Lewis Management Board in September 2015 as Customer Director. He is the current Chair of the Marketing Society.

  • Beatrice Vears
    Head of Brand
    Premier Inn, Whitbread
    Name: Beatrice Vears
    Job Title: Head of Brand
    Company: Premier Inn, Whitbread

    Beatrice Vears is Head of Brand at Premier Inn responsible for a portfolio of accommodation propositions and driving the agenda on brand strategy and ATL/TTL marketing. She joined in 2014 following 10 years as a Business Unit Leader at Wolff Olins developing brands for EE and the London 2012 Olympics. Previously she led the Account Management team at Moving Brands and started her career at The Brand Union as a Producer.

  • Sheila Mitchell
    Director of Marketing
    Public Health England
    Name: Sheila Mitchell
    Job Title: Director of Marketing
    Company: Public Health England

    Sheila has been Director of Marketing at Public Health England since April 2013, responsible for behavior change and education in public health. She was appointed to the PHE Board in October 2015.   Under her leadership there have been more than 100 industry awards for campaigns such as Change4Life, Be Clear on Cancer, Act Fast and Stoptober.   Sheila has pioneered intermediary partnership marketing with some of Britain’s leading commercial, technology and voluntary sector brands in support of public health objectives.   Prior to the public sector Sheila ran her own marketing consultancy for a number of years and her commercial sector career was with BT.  She is a member of the ASA Industry Advisory Panel, MGGB and WACL.

  • Christopher Macleod
    Customer Director
    Transport for London
    Name: Christopher Macleod
    Job Title: Customer Director
    Company: Transport for London

    Chris is responsible for a diverse portfolio of work, ranging from promoting Buses and Tubes to improving the customer experience of all services. He has helped TfL become a more customer focused organisation, developing its ‘Every Journey matters’ promise. During his time it has won every major Marketing award including Campaign’s Advertiser of the Year and Marketing Society and IPA Effectiveness awards. An ‘Ad exec’’ by training, Chris has a degree from Newcastle Business School, a Master’s degree from the LSE and is a regular on the Bakerloo Underground line.

  • Mark Given
    Marketing Director
    Sainsbury's
    Name: Mark Given
    Job Title: Marketing Director
    Company: Sainsbury's

    Originally from Northern Ireland Mark cut his marketing teeth in 10yr stint at Procter&Gamble working on brands like Pringles, Crest and Always. He then moved to Heineken UK rising to the role of Brand Director for mainstream beer landing campaigns like John Smith’s Peter Kay and Foster’s Good Call. After a stint at O2 leading the sponsorship portfolio and Priority programme Mark moved to Sainsbury’s in 2012. After doing most roles across Sainsbury’s marketing Mark was appointed Marketing Director for the Food Business in 2016 and this year added responsibility for the total Nectar loyalty scheme.

  • Lis Blair
    Chief Marketing Officer
    EasyJet
    Name: Lis Blair
    Job Title: Chief Marketing Officer
    Company: EasyJet

    Lis joined the board as Chief Marketing Officer in May 2018 after 6 years heading up CRM and insight for the airline. Prior to joining EasyJet Lis spent 5 years as a marketing consultant across multiple sectors and leading brands such as Audi, Barclaycard, Belu and Rapier London. Her marketing career began with 10 years at Barclays, incorporating leadership roles in all areas of marketing, including digital, CRM, insight, brand and advertising.

  • Dom Dwight
    Marketing Director
    Taylors of Harrogate
    Name: Dom Dwight
    Job Title: Marketing Director
    Company: Taylors of Harrogate

    Dom Dwight is Marketing Director for Taylors of Harrogate, makers of Yorkshire Tea. Formerly an editor and journalist, Dom joined Taylors a decade ago, where he accidentally discovered a passion for doing marketing properly. He’s now on a mission to transform how brands connect with consumers, in a way that benefits business, people, and (if it's not too ridiculous) the world.

  • Ali Jones
    Customer Director
    The Co-op
    Name: Ali Jones
    Job Title: Customer Director
    Company: The Co-op

  • Zaid Al-Qassab
    Chief Brand & Marketing Officer
    BT, EE & Plusnet
    Name: Zaid Al-Qassab
    Job Title: Chief Brand & Marketing Officer
    Company: BT, EE & Plusnet

    Zaid Al-Qassab is the Chief Brand & Marketing Officer for the BT, EE & Plusnet brands, and a Director & Council member of the Advertising Standards Authority. Zaid spent 20 years at Procter & Gamble, including as Managing Director of UK Health & Beauty. He’s a champion for diversity & inclusion.

  • Cheryl Calverley
    Marketing Director
    AA
    Name: Cheryl Calverley
    Job Title: Marketing Director
    Company: AA

    A psychology graduate, Cheryl fascinates in what makes people do the things they do. She joined Unilever in 2002 and was lucky enough to work on the UK’s most iconic brands, from Marmite and Peperami to Pot Noodle and Axe. She was the brains behind Guinness Marmite, the brawn behind Squeezy Marmite and the malcontent that delighted in convincing the Unilever leadership team that dwarf fighting, spinning forks and Doner Kebab flavour would grow Pot Noodle, the Slag of all Snacks. After a stint globally at Axe, she leapt to Birdseye, where she looked after the ‘crown jewels’, Birdseye peas, and helped bring Clarence the polar bear to life, and the brand to growth. Now Marketing Director at the AA, she’s delighted in transforming one of the most trusted, historic brands into a driver centric service for the digital age, bringing with it a quite remarkable singing baby. Her motto? Standing on the shoulders of giants.

  • Catherine Newman
    Chief Marketing Officer
    Times/News UK
    Name: Catherine Newman
    Job Title: Chief Marketing Officer
    Company: Times/News UK

    Catherine Newman was promoted to Chief Marketing Officer for The Times & The Sunday Times in November 2016, joining as Marketing Director in 2015. She is responsible for all TNL content revenue streams where she manages proposition and audience development, customer acquisition and retention programs alongside operations. She is custodian of the brand working closely with the Editors, and is a valued member of the senior leadership team driving digital integration across the business. Prior to that Catherine worked for the Financial Times where she was Global Brand & B2B Marketing Director, responsible for the brand & commercial strategy whilst driving the marketing for all FT specialist titles.

  • Sara Bennison
    Chief Marketing Officer
    Nationwide
    Name: Sara Bennison
    Job Title: Chief Marketing Officer
    Company: Nationwide

    Sara has had a marketing career spanning nearly 30 years, working in advertising agencies in the UK and Asia before moving to BT and then Barclays. She is currently the Chief Marketing Officer for Nationwide Building Society and topped Campaign Magazine’s list of marketers for 2017. Sara plays an active role in the wider marketing industry as Vice President of the Incorporated Society of British Advertisers, a member of the Industry Advisory Panel for the Advertising Standards Authority and a Fellow of the Marketing Society.

  • Nina Bibby
    Chief Marketing Officer
    O2
    Name: Nina Bibby
    Job Title: Chief Marketing Officer
    Company: O2

    Nina is the Chief Marketing Officer at O2 (Telefonica UK), with commercial profit and loss accountability for the consumer and SMB mobile business. She is also responsible for marketing across O2, including brand, marketing communications, data analytics, customer experience, devices and sustainability. Nina joined Telefonica UK from Barclaycard, where as CMO she sat on the Executive Committee and oversaw the launch of innovations such as Payband and Bespoke Offers. Prior to Barclaycard, Nina was SVP of Global Brand Management at IHG, where she led the successful re-launch of Holiday Inn, the largest of its kind in the hospitality industry. Before that, Nina held a variety of roles at Diageo over 9 years including Commercial Strategy Director, Brand Director for Baileys and Pimms and Global Brand Director of Reserve Brands. Nina has an MBA from INSEAD and her early career after business school was in consulting. She is a non-executive Director of Barratt Developments plc, sits on the Board of the Marketing Society, sits on the MGGB (Marketing Group of Great Britain) Council, is a member of WACL (Women in Advertising and Communications London) and is a trustee of Great Ormond Street Hospital. Nina is married to Brodie and has two children, Michaela and Sebastian.

  • Mark Evans
    Marketing Director
    Direct Line
    Name: Mark Evans
    Job Title: Marketing Director
    Company: Direct Line

    Mark started his Marketing career in Mars Inc and for 10 years worked on a number of their global brands across sectors and geographies. Subsequently Mark worked at 118118 and then HSBC. He joined Direct Line Group in 2012 in the build up to an IPO process and in the past 6 years has overseen the transformation of DLG's brands and marketing approach, including the multi-award winning reinvigoration of the flagship Direct Line brand.  Mark is a Fellow of the Marketing Society and was voted the Financial Services Forum Marketer of the Year in 2015 and the Marketing Society Marketing Leader of the Year in 2018.  In 2016 Mark founded the Sprintathon in support of Stand Up To Cancer. The ambition is to Beat Cancer Faster by sprinting mass-relay marathons in schools and businesses.  Mark is Chair of the Advertising Association’s Front Foot and Non-Exec for LearnEtAl, an EdTech digital learning company.

  • Margaret Jobling
    Chief Marketing Officer
    Centrica
    Name: Margaret Jobling
    Job Title: Chief Marketing Officer
    Company: Centrica

    Margaret has spent the majority of her marketing career in FMCG working on some iconic brands such as Lynx, Dove, Radox, Cadbury Dairy Milk and Birds Eye. She moved into the utilities sector in 2014 when she joined British Gas as Director of Marketing and is now operating globally as Group Chief Marketing Officer. She spent 15 years in Unilever working in various local, European and Global businesses on brands such as Dove, Lynx, Impulse and Vaseline. Some of her key achievements included launching Dove deodorant across Europe; delivering the first ever global Lynx campaign and winning a Cannes Gold Lion for Lynx “Getting Dressed” campaign. She then ran UK Marketing for Sara Lee responsible for the Home and Body Care business. During that time she launched the first ever award winning “time to be selfish” brand campaign for Radox which turned around the performance of the brand. In 2009 she joined Cadbury where she was responsible for iconic brands such as Cadbury Dairy Milk, Wispa, Twirl, Flake and Caramel before moving to Birds Eye as UK Marketing Director where she was responsible for the marketing products that we’ve all grown up with such as fish fingers, peas and waffles. At the end of 2014 she left FMCG to join the utilities sector and took on the challenge of transforming British Gas, one of the most recognised household brands in the UK. At the beginning of 2016 she moved into a global role to develop marketing capability across the business units and is now Group Chief Marketing Officer for Centrica. Margaret lives in Surrey and has her own qualitative study group of 4 children and a Chihuahua called Alfie. In her spare time, she acts as a taxi service for the kids, gets taken out for a walk by the dog, runs the odd half marathon and occasionally gets a chance to sleep.

  • Lisa Thomas
    Chief Brand Officer
    Virgin
    Name: Lisa Thomas
    Job Title: Chief Brand Officer
    Company: Virgin

    Lisa is Virgin’s Global Head of Brand and Managing Director, VEL. She joined the Virgin Group in February 2016 and is responsible for overseeing the brand across the world and managing the relationship with more than 60 Virgin businesses in over 35 countries. She joined Virgin from M&C Saatchi Group where she served as CEO having joined in 2000 to start their direct marketing agency, LIDA. Prior to M&C Saatchi, Lisa was Executive Board Director at Craik Jones and previously worked at both Wunderman Worldwide and De La Rue. Lisa graduated from Cambridge in French and Spanish.

  • Sarah Barron
    Chief Marketing Officer
    Costa
    Name: Sarah Barron
    Job Title: Chief Marketing Officer
    Company: Costa

    Sarah started her career at Boots, before moving onto Cadbury where she spent 12 years in various roles including Marketing Manager for Cadbury Dairy Milk, Marketing Director for Southern and Central Europe and finally Managing Director of Green&Blacks. Sarah then consulted for six years on many leading FMCG brands. Sarah became the Global CMO for Costa Coffee in 2016 where she leads the agendas across Brand, Innovation, Digital, Store Design / Propositions and Insight.

  • Gav Thompson
    Chief Customer Officer
    Boden
    Name: Gav Thompson
    Job Title: Chief Customer Officer
    Company: Boden

    Gav has spent 13 years working in agencies as a suit and a planner, and 11 years as a client. He started as a grad suit at AMV, then 6 years later moved to BBDO New York as a planner. He was then Managing Partner of TBWA\London and Planning Director of Publicis Mojo in Sydney. Finally, Managing Partner at Campbell Doyle Dye. Agency brand experience includes (amongst many others) Guinness, Volvo, PlayStation, Pepsi, 3, Absolut, Toyota and Bacardi. As a client he was initially Head of Brand Strategy at O2, and then looked after Marketing Innovation for Telefonica globally. He was also the founder of giffgaff. Latterly, he has been the CMO for Paddy Power and Yopa, and has recently been appointed Chief Customer Officer for Boden.

SHORTLIST

AGENCY

Shortlisted Agency

PEOPLE

Shortlisted People
WINNERS

AGENCY

Creative Network of the Year
Company Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific

PEOPLE

Creative Network of the Year
Name Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific
CONTACT US

Yasmin Greaves
Email: yasmin.greaves@haymarket.com
Phone: +44 (0)20 8267 4160