#AOY25 #CampaignAOY

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Claire Beale, Global Editor in Chief, Campaign

British agencies stand very tall on the global stage, attracting some of the world’s best talent and producing much of the world’s best work.

For the last few decades, Campaign’s Agency of the Year awards have been the industry’s premium marker of success, anointing the very best companies as stand-out champions in the field.

Now we are expanding the UK awards and asking marketers to help us shortlist the agency contenders and the industry’s top talent.

The ambition is to underpin the power of these UK awards and bring them in line with Campaign’s Agency of the Year scheme in Asia and around the world, ultimately allowing us to take a truly international view on the work’s best companies and brightest talent.

WHY ENTER

Campaign’s Agency of the Year UK recognises inspired leadership, creative excellence, outstanding business performance and overall achievements for both agencies and individuals.

This is your opportunity to have your work and achievements recognised by a judging panel of senior brand marketers.

WHO SHOULD ENTER THE UK CAMPAIGN AGENCY OF THE YEAR AWARDS?

The awards are open to all UK advertising, creative, digital, media, PR, independent and specialist agencies.

ENTER NOW

46 Days to Entry Deadline

Entries open: August 2018
Entry deadline: Friday 9 November 2018
Shortlist announced: Late January/early February 2019
Winners revealed: March 2019

BOOK NOW

Price per table of 12:
US$5,050
Price per individual seat (opens on 16 Nov):
US$505

Awards Presentation & Gala Dinner: Singapore
Thursday, 13 Dec 2018
CATEGORIES
Agency Categories

For all agency categories, nominated agencies may be either independent or part of a regional network. Entries may be a single office or national entry at the discretion of the entrant. However, it is essential to specify the scope of jurisdiction of the agency if it has a hand in the operations of other offices in the same country.

People Categories

For people in charge of a single office or multiple offices across one region

  • Advertising Agency
  • Judges will take into account achievement against objectives, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Media Agency
  • Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • PR Agency
  • Judges will take into account achievement against objectives, creative output, scope of operation, business growth, client profile, client growth and retention, talent retention and development, innovation in the PR sector, awards and recognition, and examples of how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Digital Innovation Agency
  • Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Customer Engagement Agency
  • Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Brand Experiences Agency
  • Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Independent Agency
  • Independent agencies and agencies with fewer than 50 members of staff that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Agencies that are not eligible are those who are either majority or fully-backed by a holding company. Any independent agencies with more than 50 members of staff please enter the Media Agency category.
    Judges will take into account achievement against objectives, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Talent Management Person/Team of the Year
  • This award recognises the talent management professional or team who has most effectively aligned the agency’s people strategies with business outcomes during the review period. Judges will consider the individual’s/team’s ability to develop and implement effective talent management strategies that include talent acquisition and retention, diversity initiatives, learning and staff development, succession planning and management, agency culture integration as well as reward and recognition initiatives.

  • New Business Development Team of the Year
  • This award is for the new business development team in a single office or multiple offices in the same region who have built and developed new accounts and/or grown the business and expanded the services of an established client relationship. Judges will consider achievements against objectives, new business wins, initiatives that have grown business from existing clients, and solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.

  • Corporate Communications/Marketing Team of the Year
  • Open to the communications or marketing team within the agency, this award recognises success in addressing issues related to corporate communications, reputation, brand-building, corporate campaign execution and media relations. Judges will look for ability to establish/reinforce communications’ role in the agency and the C-suite; impact on the agency’s broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes, as well as their bottom-line impact.

  • Media Planner
  • This award is for the planning professionals who have made the biggest impact on their clients’ advertising through the creative and effective use of media during the review period. Judges will consider the individual’s contribution to agency and client, as well as strategic skills, examples of approaches to problem solving and ability to intelligently recommend and explore new and diverse platform options.

  • Strategic Planner
  • This award is for the planning professionals who have made the biggest impact on the clients’ business through development of breakthrough consumer strategies, brand and communications strategies, as well as innovation and commercial strategy development. Judges will be looking for evidence of the individual’s contribution to both agency and clients, thinking that is clear, insightful and change-enabling, innovative approaches to problem solving, and ability to develop creative and commercially-effective solutions to clients’ challenges.

  • Creative Person
  • The award recognises creative directors who have produced the best work for an individual office (or multiple offices in the same region) during the review period and have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas. Judges will consider recognition received at the major recognised award shows and - if they are in a senior leadership role - the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising in the region. Samples of the nominee’s work will be required as support materials.

  • Account Person
  • The award recognises professionals responsible for the account management of a single office (or multiple offices in the same region), who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, positive organic growth for clients.

  • Agency Head
  • The award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market.

HOW TO ENTER

KEY DATES AND DEADLINES

Deadline: Friday 9 November
Shortlist Announcement: Late January/Early February
Winners Reveal: March 2019
Eligibility: The eligibility period for submissions should relate to the period 31 October 2017 – 1 November 2018

ENTRY FEES

£550 + VAT per entry

SENSITIVE INFORMATION

It is understood that in some cases entries may include commercially sensitive information.
Campaign reserves the right to publish descriptions and case studies of winning entries, but if an entrant asks for any part of their submission to remain confidential, it will be treated as such.
To do so, please mark sensitive information within your written submission and send an email to yasmin.greaves@haymarket.com

HOW TO SUBMIT YOUR ENTRY

  1. Follow the enter now link to complete the online registration.
  2. Register your details following the on-screen instructions.
  3. Choose the relevant category you wish to enter. Select ‘Enter this category’ button relative to your entry.
  4. Complete the executive summary field on the entry form (this should be a maximum of 200 words)
  5. Upload your entry document and supporting imagery (up to 50MB) using the Upload button.
  6. Save your entry and you will return to the category page.
  7. If you wish to enter another category, repeat steps 3-6.
  8. Select the entries you wish to submit by using the tick boxes in the ‘Entries Not Submitted’ tab below. Click ‘Submit and Pay’.
  9. Confirm your payment details and click ‘Complete Registration’.
  10. You’re done! Once your entry has been submitted you will receive an automated confirmation email.
JUDGES

The UK Agency of the Year judging panel will comprise a jury of marketers and senior Campaign editors.

In the first round of judging, judges will review and score entries independently and the scores will then be used to determine the shortlist for both the people and agency categories. Campaign’s editorial team will then continue to be the final arbiters of excellence.

We will be announcing the full panel of judges shortly.

PAST WINNERS

AGENCY

Creative Network of the Year
Company Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific

PEOPLE

Creative Network of the Year
Name Award Type
Soames Hines, Ogilvy & Mather Asia-Pacific
CONTACT US

Yasmin Greaves
Email: yasmin.greaves@haymarket.com
Phone: +44 (0)20 8267 4160