#AOY26 #CampaignAOY

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Lindsay Stein, Editor, Campaign US

Campaign is proud to announce our inaugural Agency of the Year awards in the U.S. These awards have been a marker of success for the top companies in adland for the last few decades in the U.K., and more recently, in Asia.

We’re inviting you – the agencies and talent – across the states to help us showcase the brilliance of this industry in our region of the world.

Our ambition at Campaign is ultimately to take a truly international view on the world’s best companies and brightest talent, and the U.S. is one of the most important pieces of that global puzzle.

ENTER NOW

Days to Entry Deadline

Early bird deadline: Thursday 10 October
Standard Deadline: Thursday 24 October
Shortlist: Early December 2019
Winners Announcement: January 2020

BOOK NOW

Price per table of 12:
US$5,050
Price per individual seat (opens on 16 Nov):
US$505

Awards Presentation & Gala Dinner: Singapore
Thursday, 13 Dec 2018
CATEGORIES

Campaign’s Agency of the Year US is open to all advertising, creative, digital, media, PR, independent and specialist agencies. Campaign’s Agency of the Year US recognizes inspired leadership, creative excellence, outstanding business performance and overall achievements for both agencies and individuals.

Agency Categories

The seven agency categories are as follows:

  1. Media Agency
  2. Advertising Agency
  3. Digital Innovation Agency
  4. PR Agency
  5. Customer Engagement Agency
  6. Brand Experiences Agency
  7. Independent Agency
  8. Agency Network of the Year
People Categories

For people in charge of a single office or multiple offices across one region.

  1. Agency Head (Advertising, Media, Digital, Customer Engagement, PR & Experience)
  2. Account Person
  3. Creative Person
  4. Strategic Planner
  5. Media Planner
  6. New Business Development Team
  7. Corporate Communications/Marketing Team
  8. Talent Management Person/Team
  • Agency Network of the Year
  • This award recognises the best network of 2019, taking into account achievement against objectives, creative ideas, business growth, client profile & disciplines, new business, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.
    To qualify for the Agency Network of the Year, companies must operate in at least 3 or more locations across the US and Canada.

  • PR Agency
  • Judges will take into account achievement against objectives, creative output, scope of operation, business growth, client profile, client growth and retention, talent retention and development, innovation in the PR sector, awards and recognition, and examples of how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Media Agency
  • Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Independent Agency
  • Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately- held. Agencies that are not eligible are those who are either majority or fully-backed by a holding company. Judges will take into account achievement against objectives, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Digital Innovation Agency
  • Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Customer Engagement Agency
  • Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Brand Experience Agency
  • Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Advertising Agency
  • Judges will take into account achievement against objectives, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Talent Management Person/Team of the Year
  • This award is for the talent management professional or team who has most effectively aligned the network’s people strategies with business outcomes during the review period. Judges will consider the individual’s/team’s ability to develop and implement effective talent management strategies that include talent acquisition and retention, learning and staff development, succession planning and management, agency culture integration as well as reward and recognition initiatives.

  • Strategic Planner
  • This award is for the planning professionals who have made the biggest impact on the clients’ business through development of breakthrough consumer strategies, helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Media Planner
  • This award is for the planning professionals who have made the biggest impact on their clients’ business through development of innovative customer engagement strategies; the creative and effective use of media channels; and the creation, use and leverage of digital and social programmes and platforms. Judges will consider the individual’s contribution to both agency and client, originality of thinking, mastery of emerging capabilities in the engagement and channel space.

  • Creative Person
  • The award recognises creative directors who have produced the best work for an individual office (or multiple office in the same region) during the review period and have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas. Judges will consider recognition received at the major recognised award shows and - if they are in a senior leadership role - the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising in the region. Samples of the nominee’s work will be required as support materials.

  • Agency Head (Advertising, Media, Digital, Customer Engagement, PR & Experience)
  • The award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market. Individual awards will be given within Advertising, Media, Digital, Customer Engagement, PR & Experience.

  • Account Person
  • The award recognises professionals responsible for the account management of a single office (or multiple offices in the same region), who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, positive organic growth for clients.

  • New Business Development Team of the Year
  • This award is for the new business development team in a single office or multiple offices in the same region who have built and developed new accounts and/or grown the business and expanded the services of an established client relationship. Judges will consider achievements against objectives, new business wins, initiatives that have grown business from existing clients, and solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.

  • Corporate Communications/Marketing Team of the Year
  • Open to the communications or marketing team within the agency, this award recognises success in addressing issues related to corporate communications, reputation, brand-building, corporate campaign execution and media relations. Judges will look for ability to establish/reinforce communications’ role in the agency and the C-suite; impact on the agency’s broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes, as well as their bottom-line impact.

HOW TO ENTER

KEY DATES AND DEADLINES

Early Bird Deadline: Thursday 10 October
Standard Deadline: Thursday 24 October
Winners Announcement: January 2020

Download Entry Kit

Eligibility: Entries will be accepted from the entire North American region (United States and Canada). All entries must relate to work and achievements ONLY during the period January 2019 – December 2019.

ENTRY FEES

Early Bird Fee (valid until 10 October) $550 per entry
Standard Fee (valid from 11 October) $625 per entry

SENSITIVE INFORMATION

It is understood that in some cases entries may include commercially sensitive information.
Campaign reserves the right to publish descriptions and case studies of winning entries, but if an entrant asks for any part of their submission to remain confidential, it will be treated as such.
To do so, please mark sensitive information within your written submission and send an email to [email protected]

HOW TO SUBMIT YOUR ENTRY

  1. Follow the enter now link to complete the online registration.
  2. Select the category you would link to enter
  3. Provide your executive summary within the appropriate text fields
  4. Upload your submission, lead image and any relevant support material
  5. Repeat steps 2 through 4 to make multiple entries
  6. Submit entry and make payment where applicable
JUDGES

The US Agency of the Year judging panel comprises of a jury of senior marketers and Campaign editors.

In the first round of judging, judges will review and score entries independently and the scores will then be used to determine the shortlist for both the people and agency categories. Campaign’s editorial team will then continue to be the final arbiters of excellence.

Interested in joining this year’s panel? Contact [email protected] for more details.

  • Catherine Davis
    Chief Marketing and Communications Officer
    Feeding America
    Name: Catherine Davis
    Job Title: Chief Marketing and Communications Officer
    Company: Feeding America

    As Chief Marketing and Communications Officer, Catherine Davis works to increase public awareness of hunger in America. She is responsible for identifying innovative ways to engage the public in Feeding America’s mission as well as enhance the organization’s reputation as one of the best‐known and most‐admired non‐profit brands in the country. Here is proof of expertise coming together to produce messages with impact and resonance: Feeding America Uses AI to Find the Face of Hunger. Prior to joining Feeding America, Catherine oversaw the U.S. McDonald’s and Esurance businesses at Leo Burnett. An established leader in her field, Catherine also previously held senior‐level marketing positions at Diageo, Morgan Stanley and Discover Card. Her areas of marketing expertise include retail, consumer packaged goods and online businesses. Catherine was named one of Advertising Age’s Media Mavens in 2015 and Adweek's 2014 Media All‐Stars. Active in social media, she has more than 20,000 Twitter followers and made Forbes' list of 100 Must‐Follow Marketing Minds on Twitter 2014. She also has been featured in The Huffington Post, Fast Company, Forbes and Inc. Catherine currently serves of the board of “She Runs It” and has served as a board member for Make‐A‐Wish America and The Alvin Ailey American Dance Theater and is equally committed to her community, as she has been a committee member of the World Economic Forum Sustainability Committee.

  • Steve Hill
    senior director, global brand
    McDonalds
    Name: Steve Hill
    Job Title: senior director, global brand
    Company: McDonalds

    Steve has been with McDonald’s for 9 years and is currently Senior Director of Brand Development in the Global Marketing team. His responsibilities include oversight of Creative Excellence and the Global Visual Identity System. Prior to joining the Global McDonald’s team, Steve s was Head of Marketing for McDonald’s UK. In that role Steve was responsible for the development of the UK Marketing strategy and annual calendar, sponsorship and all brand communications campaigns. Prior to joining McDonald’s, Steve spent a number of years working in a variety of retail marketing rolesain the UK.

  • Fernando Machado
    global chief marketing officer
    Burger King
    Name: Fernando Machado
    Job Title: global chief marketing officer
    Company: Burger King

    Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth. Currently as Global CMO at Burger King, Fernando’s focus is infusing the brand with purpose, modernizing the design, and inspiring the organization around brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and Advertiser of the Year at the Clio Awards 2018. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of the Whopper”, “Burning Stores”, “Bullying Jr”, “Whopper Neutrality”, and “Scary Clown Night”. Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking "Beauty Sketches" (Titanium GP in 2013). Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 - only person to ever win twice), by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017 and 2018), by AdAge as top 50 most creative people in the business (2017), and by Forbes as Top 100 Most Creative Minds in Business

  • Jamie Gutfreund
    global chief experience officer
    Hasbro
    Name: Jamie Gutfreund
    Job Title: global chief experience officer
    Company: Hasbro

    As Chief Consumer Experience Officer for Hasbro, Jamie Gutfreund leads the design and implementation of consumer-focused strategies to more effectively connect the company’s brands with global audiences. This includes establishing Hasbro’s new internal creative agency, Slingshot, which takes a data-informed approach to content, commerce and consumer insights. Jamie also leads the development of Hasbro Pulse, a new, fan-oriented commerce and content channel that will provide the company with direct consumer relationships to drive innovation and growth. Jamie joins Hasbro from Wunderman Thompson, a WPP Company, where she served as Global CMO during a period when data-driven Wunderman acquired and merged with more than 10 partners and agencies eventually joining forces with industry icon J Walter Thompson to form one of WPP's strongest global groups combining data and creativity, with 200 offices and 20,000 employees in more than 90 markets. Prior to that, she was the Chief Strategy Officer at The Intelligence Group, a division of Creative Artists Agency, before moving with the division's acquisition to Deep Focus as Chief Marketing Officer. Additionally, she has held positions at Expedia, Microsoft and Prodigy, developing original content, communications and business strategies for clients, brands and entertainment partners. Jamie brings a breadth of experience in identifying opportunities that build brands through innovation and technology, global marketing campaigns, and proprietary research. Jamie is a well-respected and highly creative digital marketer, frequent public speaker and her commentary on youth culture and business transformation has appeared in AdAge, AdWeek, CNBC, Forbes, and The Wall Street Journal.

  • Heather Malenshek
    chief marketing officer, senior vice president Marketing & Brand
    Harley Davidson
    Name: Heather Malenshek
    Job Title: chief marketing officer, senior vice president Marketing & Brand
    Company: Harley Davidson

    As Chief Marketing Officer, Heather Malenshek is responsible for leading all aspects of the Marketing function including global and regional marketing plans, marketing strategy, content strategy and creation, consumer experiences, community, agency management, advertising and promotions, marketing communications, CRM and global brand management. Prior to joining Harley-Davidson in 2014 she led a 300-person, awardwinning global team which ran the global business for Mars Inc. for DDB Worldwide and Omnicom, was the head of global strategic planning on a wide variety of categories and brands such as Jeep, Budweiser, Capital One, Bristol-Myers Squibb. She started her career in marketing working for QANTAS Airways and British Airways in global brand management and leisure brand marketing roles. Malenshek earned a bachelor’s degree in marketing from Aberdeen University in Scotland. She’s ridden motorcycle since she was 12 years old and is currently the proud owner of an Iron 1200, a Fat Boy, a CVO Road Glide and an Ultra Tri Glide.

  • Jinal Shah
    VP, Ecommerce and Multichannel Marketing
    S'Well
    Name: Jinal Shah
    Job Title: VP, Ecommerce and Multichannel Marketing
    Company: S'Well

    Jinal Shah has worked for and with some of the most admired companies and built a niche connecting brand and e-commerce to drive cultural and commercial impact. She currently serves as VP, E-commerce and digital leading growth for this iconic brand across DTC, Amazon, and other online channels. She also runs an industry-leading influencer and content creator practice. Her work has won the Influencer Marketer of the Year Award at eTail West 2018 and was also taught as a class at Harvard Business School. She was previously VP of E-Marketing for the E-commerce Division at Newell Brands where she was responsible for a team of 80 (which she built from scratch) and driving over $250M in revenue across e-commerce platforms for the company's 50+ brand portfolio including renowned brands such as Marmot, Yankee Candle Company, Rubbermaid and Sharpie. Prior to gaining client-experience, she spent nine years on the agency side, the majority of them at WPP's J. Walter Thompson where she developed an expertise in retail and beauty working with brands such as Estee Lauder, Revlon, Avon, Nestle, Unilever, and Macy's. By the time she left J. Walter Thompson, she was Managing Director, North America of the Content studio she helped start and Global Head of Digital Strategy for the organization. Jinal was ranked by The Guardian as one of the Ten Digital Strategists to Watch and was listed as iMedia's Top 25 Internet Innovators. Her work has won Mobile Marketer of the Year Award, Gold and Silver Lions, ADC, Clip, Webby, and Etail West Best Influencer Strategy. She consults with, invests in, and advises value-driven brands in the wellness space.

  • Brent Mitchell
    SVP Brand Marketing
    E!
    Name: Brent Mitchell
    Job Title: SVP Brand Marketing
    Company: E!

    As Senior Vice President of Consumer Marketing for E!, Brent Mitchell oversees the networks’ consumer brand strategies and marketing efforts, including all advertising campaigns for new and ongoing series, media planning, agency management, and digital/social marketing initiatives. Mitchell previously served as Vice President, Marketing, Advertising & Digital/Social for E! and Esquire Network and has been the marketing strategist behind E!’s groundbreaking documentary series “I Am Cait” and core franchises “E! News” and “Live from the Red Carpet,” as well as popular Esquire series “Knife Fight,” “American Ninja Warrior,” “Car Matchmaker” and the network’s first scripted series “Spotless.” Mitchell is also responsible for the socially driven award-winning marketing campaign for E!’s first original scripted series, “The Royals,” helping to propel the new series to hit status in its first season. Prior to joining the company in 2014, Mitchell worked at Old Navy (GAP Inc.) for seven years in San Francisco, most recently as Senior Director, Marketing, Advertising & Media where he developed and executed the brand’s highly successful global marketing ampaigns. Before joining Old Navy, Mitchell held marketing positions at The Clorox Company, Danone de Mexico and Mattel and has advised several startup ecommerce and retail brands.

  • Judy Lee
    global head of industry & experiential marketing
    Pinterest
    Name: Judy Lee
    Job Title: global head of industry & experiential marketing
    Company: Pinterest

    Judy Lee leads industry and experiential marketing for Pinterest, where she manages the content, agency, event and industry marketing programs across B2B and B2C audiences. Prior to Pinterest, Judy held multiple marketing roles at Facebook and Instagram including Head of Industry Marketing and Brand Creative Marketing where she re-launched the Facebook Awards Program globally. Before Facebook, she led marketing and events teams at Pandora and AOL. She began her media career and love of technology at CNET and her love of retail at Gap Inc. Judy is currently saving ideas for her next big trip and sneakers.

  • Michelle Froah
    senior vice president
    Global Marketing Strategy & Sciences
    Name: Michelle Froah
    Job Title: senior vice president
    Company: Global Marketing Strategy & Sciences

    As Senior Vice President Global Marketing Strategy & Sciences for MetLife, Michelle leads the stewardship of the brand and is responsible for identifying insights to define customer strategies to better anticipate and deliver on customer needs and market opportunities, while measuring impact through analytics. Michelle joined MetLife from Samsung Electronics America, where she led the digital transformation strategy to move the company from a product-centric to a consumer-centric lifecycle. Over her two-decade career, she has had senior roles that built brands and innovation from end to end with Kimberly-Clark and Procter & Gamble. She holds an MBA from the Tippe Business School at the University of Iowa as well as a Bachelor of Science in Mechanical Engineering from Iowa State University.

  • Eric Lent
    senior vice president, global marketing, upscale brands
    InterContinental Hotels Group
    Name: Eric Lent
    Job Title: senior vice president, global marketing, upscale brands
    Company: InterContinental Hotels Group

    Eric Lent is Senior Vice President, Global Marketing, Upscale Brands at InterContinental Hotels Group (IHG) As a key senior leader, Eric is part of the core team that runs the marketing function globally. He is also on the Regional Leadership team for the Americas. Eric has strategic and tactical responsibility for the development and delivery of overall category, business and marketing performance, brand and commercial strategy, guest experience, food & beverage, innovation, design, and marketing communications for IHG’s upscale hotel portfolio. Before joining IHG, he served as SVP, Chief Marketing & Consumer Technology Officer at Herschend Family Entertainment Corporation (HFE), where he was responsible for all aspects of marketing operations nationally, as well as an EVP for the Harlem Globetrotters. Previously, Eric spent over seven years with The Hershey Company in various marketing and general management roles. As part of the leadership team that transformed Hershey into a top performing company, Eric helped drive record quarterly earnings and delivered top-tier shareholder return in the consumer packaged-goods sector. Prior to The Hershey Company, Eric served as a director with Eastman Kodak and brand manager at S.C. Johnson. Eric has a strong track record with global brands, and has won numerous awards for effective marketing and advertising, including multiple Effie Awards. Outside of work, Eric's is an advisor to 48in48, an organization dedicated to building websites for non-profits. Previously, he served as Board Chairman for the Towson University College of Business and Economics, where he received the Dean’s Recognition Award for his lifetime of career successes.

  • Marie Gulin-Merle
    chief marketing officer and chief digital officer
    Calvin Klein and PVH
    Name: Marie Gulin-Merle
    Job Title: chief marketing officer and chief digital officer
    Company: Calvin Klein and PVH

    Marie Gulin-Merle is the Chief Marketing Officer for Calvin Klein, Inc. as well as the Chief Digital Officer for PVH Corp. Marie joined PVH in May 2018 as the Chief Marketing Officer for Calvin Klein, where she serves as the global brand and marketing architect for all CALVIN KLEIN brand lines. She is responsible for evolving global marketing platforms and strategically driving consumer engagement to position the business for long-term growth. In May 2019, Marie assumed the role of Chief Digital Officer for PVH. In this position, Marie is responsible for increasing digital excellence, leveraging consumer insights and data capabilities, as well as anticipating channel shifts across the business. Since joining the organization, Marie has spearheaded important initiatives including building and aligning information capabilities globally and deploying an upskilling program for associates through a Digital Academy. Marie has over 20 years of marketing and digital transformation experience. Before joining Calvin Klein, Marie served as the Chief Marketing Officer for L'Oréal USA from 2014-2018, where she successfully transformed the company’s marketing functions and reinforced its industry leadership, particularly in the areas of digital innovation, consumer and market intelligence, media investment and data-driven marketing. Prior to her role as CMO, Marie worked in ascending marketing and communications positions within L'Oréal, including serving as the Global Head of Integrated Marketing Communications at the brand’s headquarters in Paris from 2010 to 2014, where she reinvented many brand programs across 60 countries and 8 regions and also launched the industry-awarded app, Makeup Genius. Marie’s achievements have been recognized by numerous organizations. She was included in Ad Age’s “40 Under 40” (2016), Women’s Wear Daily’s “10 Most In-Demand Execs in Digital Beauty, Fashion and E-Commerce” (2016) and Business Insider’s “Most Innovative CMOs in the World” (2016, 2017). She was hailed by Ad Age as a “Power Player in Marketing and Advertising” (2017) and most recently named “CMO of the Year” (2018) by Consumer Goods Technology.

  • Jackie Jantos
    former VP, global brand & creative
    Spotify
    Name: Jackie Jantos
    Job Title: former VP, global brand & creative
    Company: Spotify

    Jackie Jantos served for over five years as Vice President, Global Brand & Creative at Spotify, the world’s largest global music subscription service. There she built and led a 100+ person marketing organization, responsible for development of the brand, and all global creative programs marketing the brand, product, premium subscription service, and content. Under her leadership, Spotify was celebrated for pioneering ‘data storytelling,’ using humor and optimism to celebrate the stories of its 200+ million users; and award-winning creative campaigns, including numerous Emmy nominations, Webby’s, Clio’s, and Cannes Lions. In 2018 the in-house creative team Jackie built was named ‘In House Agency of the Year’ by AdAge; Spotify made its debut appearance on Interbrand’s ‘Best Global Brands Report’; and the company successfully listed on the NYSE. Prior to joining Spotify, Jackie spent seven years as Global Creative & Content Director at the Coca-Cola Company. Responsible for global brand strategy and creative campaigns for brand Coca-Cola, her tenure there spanned the launch of “Open Happiness” to over 200 markets, and leadership of two of the brand’s most creatively awarded campaigns, “Small World Machines” – a brand experience connecting people of India and Pakistan; and Google’s “Project Re: Brief” – reimagining Coke’s iconic ad, Hilltop. Jackie began her career at Ogilvy, where she spent seven years in various creative, account, and business development roles. She has spoken and judged creative and brand ideas at industry events including Cannes Lions, D&AD, the One Club, and Clio Music Awards. She is a mom to two little boys, and a fierce advocate for the role of global brands in creating positive value for society, and social change.

  • Julie Winskie
    VP, brand & digital
    Guardian Life
    Name: Julie Winskie
    Job Title: VP, brand & digital
    Company: Guardian Life

    About me: Julie has responsibility for designing and building the Guardian brand reputation and effectiveness across stakeholders. She and her teams develop and implement brand strategy at the enterprise level through integrated corporate marketing and advertising campaigns, by alignment of the Guardian public-facing digital and social ecosystem and by the deployment of a unified consumer-centric content system. Work experience: Partner, Global Branding & Comms Leader, Mercer (Marsh & McLennan) Global President, Clients, Porter Novelli (Omnicom Group); brand and integrated marketing strategy and counsel to P&G, Mercedes Benz, HP, Microsoft, PWC, McDonald’s. (Client secondments to both P&G and McDonald’s domestic and internationally.) President, Americas Region, Porter Novelli (Omnicom Group) Global Brand Marketing Practice Leader, Porter Novelli (Omnicom Group) Education: The University of Georgia, School of Journalism, ABJ Babson College executive education, Omnicom University (4-yr program) Optional details: Julie is active in many global women’s programs including the founding of G23, an Omnicom consultancy on the Global Female Economy; and Vital Voices where she actively mentors female entrepreneurs in African and Carribean countries. As a University of Georgia Fellow, she is also convening chair of the AdPR advisory committee at UGA’s Grady College of Journalism. Julie has served on numerous global juries for creative excellence including Cannes Lions, where she also routinely teaches masterclasses in marketing strategy and brand experience at both Columbia University and NYU.

  • Lisel Weldon
    VP of product and marketing
    Stitch Fix
    Name: Lisel Weldon
    Job Title: VP of product and marketing
    Company: Stitch Fix

    Lisel is an established marketing professional with more than 17 years of experience at brands like Nike, Bleacher Report, Stitch Fix and Lyft. During her Nike tenure she led brand strategy for beloved and marquee Nike product lines including men’s training, soccer, running, and Brand Jordan. She also served as a Board Member of Nike’s Ever Higher Fund, which supports organizations that leverage the power of sport to maximize the potential of underserved youth. As the VP of Consumer Marketing at Stitch Fix, Lisel leads product, content, partnership, influencer and integrated marketing. She is tasked with bringing the stories of this thoughtful brand and passionate employees to consumers across the US and in the UK. Prior to Stitch Fix, Lisel held VP of Marketing roles at Lyft and Bleacher Report where she established Lyft’s first brand strategy and redefined Bleacher Report as the sports culture destination for millennial sports fans. Through it all, Lisel focuses on building teams whose success is based on collaboration, support and defining what the future can be. Lisel holds a bachelor’s in Art History from Williams College and an MBA from Duke University. She is an athlete at heart and you can often find her on running trails or hiking with her husband and two children.

  • Soyoung Kang
    chief marketing officer
    eos Products
    Name: Soyoung Kang
    Job Title: chief marketing officer
    Company: eos Products

    Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic brand and lipcare trailblazer that has sold over half a billion lip balms worldwide. In her role, Soyoung is responsible for driving the overall brand strategy, planning, and operations for all global and regional marketing initiatives. Since joining eos as CMO a year ago, Soyoung has embarked on a total reboot of the brand identity, from resetting creative and strategic vision, to doubling breadth of the product pipeline, to launching experimental initiatives like the Flavor Lab innovation platform and Micro-batch program. The latter initiative pushes the boundaries of speed-to-market through limited edition, direct-to-consumer collections like eos' 4/20 cannabis lip balm drop, which sold out in less than 12 hours. Soyoung has always walked the line between left-brain and right-brain thinking. With a background in architecture from MIT, Soyoung has a distinctly innovation and design-centric approach to brand marketing; this came in particularly handy during her decade-long stint in specialty retail, leading the successful beauty segment at Bath & Body Works. She was also a strategy consultant for The Boston Consulting Group, holds an MBA in Finance from The Wharton School, and was a Fulbright scholar studying Confucian influences on spatial dwelling development in Korean history.

  • Michelle St. Jacques
    chief marketing officer
    MillerCoors
    Name: Michelle St. Jacques
    Job Title: chief marketing officer
    Company: MillerCoors

    She joined MillerCoors from The Kraft Heinz Company, where most recently she was responsible for leading global brands and marketing capabilities across the organization. During her time at Kraft Heinz, she oversaw multi-year growth and record market shares for the 150-year-old Heinz brand. She led brand building across a portfolio of iconic brands, from Kraft Mac & Cheese to Jell-O, with new strategies to drive relevancy and growth among younger households and bold, new creative campaigns. She also previously held leadership roles at Unilever, leading Global Dove Body Care and running the Skin and Deodorants portfolios in Canada.  Prior to that, she held a variety of roles at SC Johnson, including two sales rotations and leading Glade PlugIns Scented Oil and Pledge new products. Her track record and progressive approach to building brand equity have made her stand out in the field of marketing, particularly in the consumer packaged goods space. She understands what makes brands unique, relevant and is ready to take our brands to the next level. She was named as one of 20 Rising Brand Stars in Chicago in 2017 by the advertising industry publication Adweek, which credited her with “helping craft campaigns that have gotten people talking.” In her time at MillerCoors, she has reshaped the marketing vision to recruit new consumers to the beer category and build brands that “people want to hang out with.” The recent launch of Coors Light’s ‘Made to Chill’ campaign offers a fresh perspective in the beer category in order to bring in a new generation of Coors Light drinkers. Michelle’s drive to have MillerCoors marketing be more bold and nimble, or “move at the speed of culture,” is already helping the company gain awareness like never before. MillerCoors response to a competitor’s 2019 Super Bowl attack ad drove a #corngate conversation that generated over 1.5 billion impressions.

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Sarah Fournier
Senior Events Manager
Email: [email protected]
Phone: +44 (0)20 8267 4433

Rebecca Carles
SVP of Global Network Sales
Email: [email protected]
Phone: +44 (0)20 8267 4892