#AOY26 #CampaignAOY

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Lindsay Stein, Editor, Campaign US

Campaign is proud to announce our inaugural Agency of the Year awards in the U.S. These awards have been a marker of success for the top companies in adland for the last few decades in the U.K., and more recently, in Asia.

We’re inviting you – the agencies and talent – across the states to help us showcase the brilliance of this industry in our region of the world.

Our ambition at Campaign is ultimately to take a truly international view on the world’s best companies and brightest talent, and the U.S. is one of the most important pieces of that global puzzle.

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Days to Entry Deadline

Early bird deadline: Thursday 10 October
Standard Deadline: Thursday 24 October
Shortlist: Early December 2019
Winners Announcement: January 15 2020

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Price per table of 12:
US$5,050
Price per individual seat (opens on 16 Nov):
US$505

Awards Presentation & Gala Dinner: Singapore
Thursday, 13 Dec 2018
CATEGORIES

Campaign’s Agency of the Year US is open to all advertising, creative, digital, media, PR, independent and specialist agencies. Campaign’s Agency of the Year US recognizes inspired leadership, creative excellence, outstanding business performance and overall achievements for both agencies and individuals.

Agency Categories

The seven agency categories are as follows:

  1. Media Agency
  2. Advertising Agency
  3. Digital Innovation Agency
  4. PR Agency
  5. Customer Engagement Agency
  6. Brand Experiences Agency
  7. Independent Agency
  8. Agency Network of the Year
People Categories

For people in charge of a single office or multiple offices across one region.

  1. Agency Head (Advertising, Media, Digital, Customer Engagement, PR & Experience)
  2. Account Person
  3. Creative Person
  4. Strategic Planner
  5. Media Planner
  6. New Business Development Team
  7. Corporate Communications/Marketing Team
  8. Talent Management Person/Team
  • Agency Network of the Year
  • This award recognises the best network of 2019, taking into account achievement against objectives, creative ideas, business growth, client profile & disciplines, new business, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions or interactive initiatives that lead the industry.
    To qualify for the Agency Network of the Year, companies must operate in at least 3 or more locations across the US and Canada.

  • PR Agency
  • Judges will take into account achievement against objectives, creative output, scope of operation, business growth, client profile, client growth and retention, talent retention and development, innovation in the PR sector, awards and recognition, and examples of how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Media Agency
  • Judges will take into account achievement against objectives, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Independent Agency
  • Independent agencies and agencies that are not majority owned by a holding company or network are eligible to enter the ‘Independent Agency of the Year’ category. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately- held. Agencies that are not eligible are those who are either majority or fully-backed by a holding company. Judges will take into account achievement against objectives, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Digital Innovation Agency
  • Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Customer Engagement Agency
  • Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Brand Experience Agency
  • Judges will take into account achievement against objectives, including how the agency has helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Advertising Agency
  • Judges will take into account achievement against objectives, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, awards and recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Talent Management Person/Team of the Year
  • This award is for the talent management professional or team who has most effectively aligned the network’s people strategies with business outcomes during the review period. Judges will consider the individual’s/team’s ability to develop and implement effective talent management strategies that include talent acquisition and retention, learning and staff development, succession planning and management, agency culture integration as well as reward and recognition initiatives.

  • Strategic Planner
  • This award is for the planning professionals who have made the biggest impact on the clients’ business through development of breakthrough consumer strategies, helped maximise their clients’ marketing programmes in terms of return on investment, creative output, scope of operation, business growth, client profile & disciplines, new business wins, client retention and relationships, industry recognition within the eligibility period, staff retention and development initiatives, and how the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry.

  • Media Planner
  • This award is for the planning professionals who have made the biggest impact on their clients’ business through development of innovative customer engagement strategies; the creative and effective use of media channels; and the creation, use and leverage of digital and social programmes and platforms. Judges will consider the individual’s contribution to both agency and client, originality of thinking, mastery of emerging capabilities in the engagement and channel space.

  • Creative Person
  • The award recognises creative directors who have produced the best work for an individual office (or multiple office in the same region) during the review period and have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas. Judges will consider recognition received at the major recognised award shows and - if they are in a senior leadership role - the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising in the region. Samples of the nominee’s work will be required as support materials.

  • Agency Head (Advertising, Media, Digital, Customer Engagement, PR & Experience)
  • The award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market. Individual awards will be given within Advertising, Media, Digital, Customer Engagement, PR & Experience.

  • Account Person
  • The award recognises professionals responsible for the account management of a single office (or multiple offices in the same region), who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, positive organic growth for clients.

  • New Business Development Team of the Year
  • This award is for the new business development team in a single office or multiple offices in the same region who have built and developed new accounts and/or grown the business and expanded the services of an established client relationship. Judges will consider achievements against objectives, new business wins, initiatives that have grown business from existing clients, and solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.

  • Corporate Communications/Marketing Team of the Year
  • Open to the communications or marketing team within the agency, this award recognises success in addressing issues related to corporate communications, reputation, brand-building, corporate campaign execution and media relations. Judges will look for ability to establish/reinforce communications’ role in the agency and the C-suite; impact on the agency’s broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes, as well as their bottom-line impact.

HOW TO ENTER

KEY DATES AND DEADLINES

Early Bird Deadline: Thursday 10 October
Standard Deadline: Thursday 24 October
Winners Announcement: December 2019

Download Entry Kit

Eligibility: Entries will be accepted from the entire North American region (United States and Canada). All entries must relate to work and achievements ONLY during the period January 2019 – December 2019.

ENTRY FEES

Early Bird Fee (valid until 10 October) $550 per entry
Standard Fee (valid from 11 October) $625 per entry

SENSITIVE INFORMATION

It is understood that in some cases entries may include commercially sensitive information.
Campaign reserves the right to publish descriptions and case studies of winning entries, but if an entrant asks for any part of their submission to remain confidential, it will be treated as such.
To do so, please mark sensitive information within your written submission and send an email to sarah.fournier@haymarket.com

HOW TO SUBMIT YOUR ENTRY

  1. Follow the enter now link to complete the online registration.
  2. Select the category you would link to enter
  3. Provide your executive summary within the appropriate text fields
  4. Upload your submission, lead image and any relevant support material
  5. Repeat steps 2 through 4 to make multiple entries
  6. Submit entry and make payment where applicable
JUDGES

The US Agency of the Year judging panel comprises of a jury of senior marketers and Campaign editors.

In the first round of judging, judges will review and score entries independently and the scores will then be used to determine the shortlist for both the people and agency categories. Campaign’s editorial team will then continue to be the final arbiters of excellence.

Interested in joining this year’s panel? Contact sarah.fournier@haymarket.com for more details.

  • Soyoung Kang
    chief marketing officer
    eos Products
    Name: Soyoung Kang
    Job Title: chief marketing officer
    Company: eos Products

    Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic brand and lipcare trailblazer that has sold over half a billion lip balms worldwide. In her role, Soyoung is responsible for driving the overall brand strategy, planning, and operations for all global and regional marketing initiatives. Since joining eos as CMO a year ago, Soyoung has embarked on a total reboot of the brand identity, from resetting creative and strategic vision, to doubling breadth of the product pipeline, to launching experimental initiatives like the Flavor Lab innovation platform and Micro-batch program. The latter initiative pushes the boundaries of speed-to-market through limited edition, direct-to-consumer collections like eos' 4/20 cannabis lip balm drop, which sold out in less than 12 hours. Soyoung has always walked the line between left-brain and right-brain thinking. With a background in architecture from MIT, Soyoung has a distinctly innovation and design-centric approach to brand marketing; this came in particularly handy during her decade-long stint in specialty retail, leading the successful beauty segment at Bath & Body Works. She was also a strategy consultant for The Boston Consulting Group, holds an MBA in Finance from The Wharton School, and was a Fulbright scholar studying Confucian influences on spatial dwelling development in Korean history.

  • Michelle St. Jacques
    chief marketing officer
    MillerCoors
    Name: Michelle St. Jacques
    Job Title: chief marketing officer
    Company: MillerCoors

    She joined MillerCoors from The Kraft Heinz Company, where most recently she was responsible for leading global brands and marketing capabilities across the organization. During her time at Kraft Heinz, she oversaw multi-year growth and record market shares for the 150-year-old Heinz brand. She led brand building across a portfolio of iconic brands, from Kraft Mac & Cheese to Jell-O, with new strategies to drive relevancy and growth among younger households and bold, new creative campaigns. She also previously held leadership roles at Unilever, leading Global Dove Body Care and running the Skin and Deodorants portfolios in Canada.  Prior to that, she held a variety of roles at SC Johnson, including two sales rotations and leading Glade PlugIns Scented Oil and Pledge new products. Her track record and progressive approach to building brand equity have made her stand out in the field of marketing, particularly in the consumer packaged goods space. She understands what makes brands unique, relevant and is ready to take our brands to the next level. She was named as one of 20 Rising Brand Stars in Chicago in 2017 by the advertising industry publication Adweek, which credited her with “helping craft campaigns that have gotten people talking.” In her time at MillerCoors, she has reshaped the marketing vision to recruit new consumers to the beer category and build brands that “people want to hang out with.” The recent launch of Coors Light’s ‘Made to Chill’ campaign offers a fresh perspective in the beer category in order to bring in a new generation of Coors Light drinkers. Michelle’s drive to have MillerCoors marketing be more bold and nimble, or “move at the speed of culture,” is already helping the company gain awareness like never before. MillerCoors response to a competitor’s 2019 Super Bowl attack ad drove a #corngate conversation that generated over 1.5 billion impressions.

CONTACT US

Sarah Fournier
Senior Events Manager
Email: sarah.fournier@haymarket.com
Phone: +44 (0)20 8267 4433

Rebecca Carles
SVP of Global Network Sales
Email: rebecca.carles@haymarket.com
Phone: +44 (0)20 8267 4892