About & History

Since the early 1990s, Campaign’s Agency of the Year awards have existed to recognise inspiring leadership, management excellence, outstanding business performance, and overall achievements in advertising and brand communications.

With results tabulated by PwC Singapore, it is the only programme to honour agency excellence at both a local and regional level.

The awards are open to all media, advertising, creative, digital, PR, independent and specialist agencies from across the Asia Pacific region and within the UK, and our EMEA scheme is open to all types of agency networks who have offices in 3 or more locations across the region.

In 2020, having launched the Agency of the Year awards in both EMEA and the US, Campaign then launched a Global scheme, open to all individual agencies worldwide, with the same categories and judging criteria. Running alongside our local AOY schemes, the Globals now provide agencies with a chance to compete on a global stage. For more information please visit our dedicated AOY Globals website.

Key Information

Key Dates

Winner Announcement:
Japan/Korea & South Asia:
6 December (Monday)

Australia/New Zealand & Southeast Asia:
7 December (Tuesday)

Awards Presentation:
Greater China, Asia Pacific & Network:
8 December (Wednesday)

Venue: The Ritz Carlton Hong Kong

Entry Fees

Early Bird Fee:
HK$3,150 (People)
HK$3,885 (Agency/Brand)

Regular Fee:
HK$3,800 (People)
HK$4,580 (Agency/Brand)

Late Fee:
HK$4,280 (People)
HK$5,080 (Agency/Brand)

Eligibility Period

1 October 2020 – 30 September 2021

  • All entries must relate to achievements ONLY during the eligibility period.
  • Written entries which do not focus on the eligibility period but include achievements outside the review period will be disqualified.
  • Campaign reserves the right to reject work it feels does not comply with the spirit of the awards.


The Agency of the Year judging panel consists of leading client marketers across Asia-Pacific region.

In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PwC Singapore for tabulation and verification. In the final round, each group of judges will convene to discuss the shortlisted entries.

In cases where there is single entry or fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the final round of judging. This may result in no shortlist and no trophy being awarded in a category. The judges’ decisions are final.

Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.


The agency of the Year awards offer industry suppliers the chance to target the heart of the industry across Asia, EMEA and the UK. The awards have an outstanding reputation within their local markets and are entered by agencies of all sizes and specialities.

Partnership allows strong branding and networking opportunities, and a chance to build your brand in the hearts and minds of the most influential agencies.

For marketing and partnership opportunities please contact:

Gareth Scott
Commercial Director
Direct: +65 9133 7537
Email: gareth.scott@haymarket.asia

Rebecca Carles
SVP of Global Network Sales
Direct: +44 (0)20 8267 4892
Email: rebecca.carles@haymarket.com

James Butters
Sponsorship Director
Direct: +44 (0)208 267 8290
Email: james.butters@haymarket.com

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