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About & History

Since the early 1990s, Campaign’s Agency of the Year awards have existed to recognise inspiring leadership, management excellence, outstanding business performance, and overall achievements in advertising and brand communications.

With results tabulated by a Process Integrity Partner, it is the only programme to honour agency excellence at both a local and regional level.

The awards are open to all media, advertising, creative, digital, PR, independent and specialist agencies from across the Asia Pacific region and within the UK, and our EMEA scheme is open to all types of agency networks who have offices in 3 or more locations across the region.

In 2020, having launched the Agency of the Year awards in both EMEA and the US, Campaign then launched a Global scheme, open to all individual agencies worldwide, with the same categories and judging criteria. Running alongside our local AOY schemes, the Globals now provide agencies with a chance to compete on a global stage. For more information please visit our dedicated AOY Globals website.

Judging Panel

Agency of the Year judging panel compromises of client marketers across the Asia Pacific with unique panels for each of the regions with expertise and knowledge across the respective markets

Key Information

Key Dates

Early Bird Entry Deadline:
Tuesday, 6 August 2024
Standard Entry Deadline:
Monday, 9 September 2024
Final Entry Deadline:
Thursday, 3 October 2024
Shortlists Announcement:
Wednesday, 13 November 2024
Awards Presentation Event:
Late November/ Early December 2024
*Dates to be announced and subject to change*

Entry Fees

Early Bird Entry Fee:
HK$3,780 (People)
HK$4,550 (Agency/Brand)
Standard Entry Fee:
HK$4,550 (People)

HK$5,450 (Agency/Brand)
Final Entry Fee:
HK$5,150 (People)
HK$6,000 (Agency/Brand)

Eligibility Period

1 October 2023 – 3 October 2024

  • All entries must relate to achievements ONLY during the eligibility period.
  • Written entries which do not focus on the eligibility period but include achievements outside the review period will be disqualified.
  • Campaign reserves the right to reject work it feels does not comply with the spirit of the awards.

Results

In cases where there is single entry or fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the final round of judging. This may result in no shortlist and no trophy being awarded in a category. The judges’ decisions are final.

Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.

Partnership

The agency of the Year awards offer industry suppliers the chance to target the heart of the industry across Asia, EMEA and the UK. The awards have an outstanding reputation within their local markets and are entered by agencies of all sizes and specialities.

Partnership allows strong branding and networking opportunities, and a chance to build your brand in the hearts and minds of the most influential agencies.

For marketing and partnership opportunities please contact:

ASIA PACIFIC
Richard Fahy
Commercial Director, Campaign Asia-Pacific
Email: richard.fahy@haymarket.asia

Contact Us

Zamir Khan

Director of Awards & Training Events, Asia
Email: zamir.khan@haymarket.asia

Kaling Man

Head of Awards & Training Events
Email: kaling.man@haymarket.asia

General Awards Enquiry

Email: aoy@haymarket.asia

Richard Fahy

Commercial Director, Campaign Asia-Pacific
Email: richard.fahy@haymarket.asia