Agency Category: Australia/New Zealand Agency 2024

At Apparent, we amplify your impact. We’re more than an agency; we’re partners in driving meaningful change. From advertising to events, media buying to content creation, we push boundaries with global tech giants like Google and IBM, dynamic start-ups like Neo4j, and beloved national brands like Cricket Australia and Tourism Australia.

Our work speaks volumes. We helped Google Cloud engage business leaders worldwide with AI thought leadership. We increased youth participation in cricket by 17%, with 18% more girls joining. We expanded our London office, with 77% of revenue now from international clients. And we became 100% carbon neutral.

Our people and clients drive our success. While welcoming 12 new clients, 93% of revenue came from existing relationships, and 94% of staff recommend us. We’ve also contributed over $500K in pro-bono work and hosted diverse students in our Expand Adland program. We’re independent, entrepreneurial, and making a global difference.

Welcome to WiredCo. Before we get into it, we need to get this out of the way – it’s our 10th birthday. It’s a pretty big milestone and we’re so lucky to still be here. 10 years ago, our specialist brandformance business was founded on a simple value; Mateship Makes Magic. And it’s a value that guides everything we do today. Simply put, it’s about amazing humans doing amazing things. The last four years of that 10 have been incredibly successful, with our brandformance business almost quadrupling. And just because we’ve turned 10, it doesn’t mean we’re too old to cause some mischief. So, come on in and see how mischief and mateship really is helping this independent specialist brandformance agency make magic happen for our clients, people and business in 2024.

This year represents one of our most successful years since inception, winning at every major award show including Campaign Asia Social Agency of the Year GOLD 23.

While the industry has chased efficiency and scale through technology and acquisitions, our unwavering commitment to delivering the most creative and effective campaigns, and a people first culture saw us deliver record growth and revenue of >$18M p.a across social and influencer alone.

Underpinning this success were industry-defining wins and the successful headhunt of Australia’s most awarded Executive Creative Director, maintaining 100% client retention with employee engagement to 97%.