Agency Category: Greater China 2023

“Edelman DXI’s approach to data is unique. We believe data and intelligence should help organizations build trusting relationships with different stakeholders.

Following six consecutive years of double-digit growth, we took the economic downturn and reduced client budgets as an opportunity to focus our strategy last year on “reflecting, refocusing and reenergising”.

Our goal was to grow not in profit, but in how we operate as a business while maintaining our margins to improve our working efficiencies and set us up for ongoing success once the economy and client budgets across the region continue to recover.

Our independence is what gives us the freedom to do this, providing us the opportunity to continue to build capabilities ahead of the curve, helping clients achieve their business objectives and have a positive impact on society.”

“Dentsu Creative Taiwan, the largest creative organization in Taiwan, has integrated its three creative units and 380 advertising enthusiasts in pursuit of maintaining its creative prowess and growth momentum, thus continuing to play a leading role in Taiwan’s advertising industry.

However, we also faced the greatest challenges of negative factors such as global inflation, geopolitical tensions, sluggish economic growth, and other complexities after the pandemic. Faced with these challenges, we took the strategy of “Creativity for Sustainable Growth.”

Based on this strategy, Dentsu Creative Taiwan:  Maintained the highest number of Cannes Lions Creativity awards in Taiwan during 2021~2023.  Was the creative agency with the most Campaign AOY awards during 2020~2022.  Ranked 1st in R3’s 2022 Creative Agencies New Business League.  Won 32 golds, 23 silvers, 38 bronzes, and 11 honorable mentions for its many projects and categories, including films, entertainment, digital content, experiences, data, and crafts.”

This is Leo Burnett’s 88th anniversary. 8 – symbolizes infinite possibilities. We embrace the spirit of ‘inevitable power’ to persistently surpass the parameters of the status quo and aspire to be the first one to penetrate all impossibilities confronting us, the industry, and the world. Leo Burnett envisions ourselves as a first mover in the creative realm. Powered by the infinite creative minds of Leo Burnetters, we strive to solve human problems to make the world a better place. We seek to accomplish this goal by continuously innovating our cross-departmental collaboration and revolutionizing the utilization of new technological tools. We firmly believe creativity makes bigger impacts beyond the world of business. In 2023, we successfully exceeded new milestones in business and societal contributions through the infinite potentiality of our solidified unity.