Agency Category: Greater China 2023

“Edelman DXI’s approach to data is unique. We believe data and intelligence should help organizations build trusting relationships with different stakeholders.

Following six consecutive years of double-digit growth, we took the economic downturn and reduced client budgets as an opportunity to focus our strategy last year on “reflecting, refocusing and reenergising”.

Our goal was to grow not in profit, but in how we operate as a business while maintaining our margins to improve our working efficiencies and set us up for ongoing success once the economy and client budgets across the region continue to recover.

Our independence is what gives us the freedom to do this, providing us the opportunity to continue to build capabilities ahead of the curve, helping clients achieve their business objectives and have a positive impact on society.”

“Dentsu Creative Taiwan, the largest creative organization in Taiwan, has integrated its three creative units and 380 advertising enthusiasts in pursuit of maintaining its creative prowess and growth momentum, thus continuing to play a leading role in Taiwan’s advertising industry.

However, we also faced the greatest challenges of negative factors such as global inflation, geopolitical tensions, sluggish economic growth, and other complexities after the pandemic. Faced with these challenges, we took the strategy of “Creativity for Sustainable Growth.”

Based on this strategy, Dentsu Creative Taiwan:  Maintained the highest number of Cannes Lions Creativity awards in Taiwan during 2021~2023.  Was the creative agency with the most Campaign AOY awards during 2020~2022.  Ranked 1st in R3’s 2022 Creative Agencies New Business League.  Won 32 golds, 23 silvers, 38 bronzes, and 11 honorable mentions for its many projects and categories, including films, entertainment, digital content, experiences, data, and crafts.”

This is Leo Burnett’s 88th anniversary. 8 – symbolizes infinite possibilities. We embrace the spirit of ‘inevitable power’ to persistently surpass the parameters of the status quo and aspire to be the first one to penetrate all impossibilities confronting us, the industry, and the world. Leo Burnett envisions ourselves as a first mover in the creative realm. Powered by the infinite creative minds of Leo Burnetters, we strive to solve human problems to make the world a better place. We seek to accomplish this goal by continuously innovating our cross-departmental collaboration and revolutionizing the utilization of new technological tools. We firmly believe creativity makes bigger impacts beyond the world of business. In 2023, we successfully exceeded new milestones in business and societal contributions through the infinite potentiality of our solidified unity.

“Ogilvy’s Resilience Shines: 13 AOTY Wins and #1 Rankings Amid Economic Uncertainty

Facing the turbulent economic situation, as other agencies suffer from a drought of resources and a tough business environment, Ogilvy has boldly confronted these challenges with meticulous preparation. Aggressive go-to-market strategies were crafted to navigate the new reality and priorities.

This year, Ogilvy has emerged triumphant on multiple fronts, securing victories in both business performance and creative acclaim. The agency has garnered an impressive tally of 163 awards, earning the coveted titles of Agency of the Year and #1 Ranked Agency in Taiwan by 13 different esteemed organizations.

In the 2023 WARC CREATIVE100 Ranking, Ogilvy stands tall as the #1 agency in Taiwan and holds a formidable #4 spot in Greater China. Furthermore, in terms of effectiveness, Ogilvy has outperformed all competitors in the EFFIE INDEX ranking, clinching the #1 position as the most effective agency in Taiwan.”

“Dentsu Creative Hong Kong delivered “The Never Before” for their clients and staff. The agency led in all aspects. The launch of innovative services created advantages for their clients like never before. The offering of GBA Solutions made fast starts for clients who have identified Mainland Chinese visitors as their prioritized growth engines. Work-wise, Critical Core, a tabletop game designed for autistic players, won gold at One Show. The branding campaign for Cafe de Coral dominated at every local Show. No client loss, in fact, 80% of their clients stayed with them for 3+ years. The client’s Referral Rating scored 18% higher than the market norm. HKD192M turnover in new business won and record-high revenue growth. As the most DEI-focused agency, the staff retention rate is 80% in a market where talent shortage is at a 16-year high. Staff engagement skyrocketed to 87%.”

“As one of the last places in the world to lift Covid restrictions, Hong Kong’s prolonged isolation dealt a huge blow to the economy. We knew the year would be turbulent, and the only thing we could control was how we responded to this situation.

In the spirit of Hong Kong’s trademark resilience, we focused on 8 strategic plays built on: (1) accelerating our capabilities, and (2) leveraging the quality of our people and our product, all underpinned by a mission to deliver impact for our clients’ brands and businesses. The result is growth in net sales, nearly twice that of last year; increases in new business revenue, organic growth, client satisfaction and staff retention; and 33 creative and effectiveness awards including 2 Cannes Lions.

We are thankful for the successes of 2023, and excited about the coming year.”