Agency Category: Greater China Agency 2024

Dentsu China: Leading the OOH Revolution Creativity fuels our Vision, driving Client-centric Transformative campaigns that Redefine Outdoor Advertising and deliver Lasting Impact across Greater China. Innovative Approaches that Impact: We use big data and consumer behavior insights to design tailored OOH experiences. Our focus on contextual relevance ensures that every message not only reaches its target but resonates at a deeper level, fostering long-term brand loyalty. At Dentsu, we don’t just meet objectives; we exceed them. Our data-powered strategies, rooted in market expertise and cutting-edge media solutions, allow us to cultivate deep connections between brands and consumers. From contextual outdoor media to fully integrated campaigns, we tailor our approaches to maximize client impact.

DeVries Global has been at the forefront of decoding culture in Asia for 12 years – an ethos that has helped us evolve a unique agency that’s in Asia, for Asia  – focused on consumer and healthcare.

Ten years ago, DeVries Global Taipei was born – an agency built by Managing Director Vivian Liu and her trusted team, with business results that command real envy. Growing the agency from a traditional PR servicing team, Liu focused on creating a contemporary offering that prioritised brand asset production, social and digital media, influencer engagement and integrated marketing – reflecting the need of brands and their audiences.

A force for good (in work and business) Golin Taipei has executives from each of our regions looking to the agency as a global icon that helps to contour the curve of ‘what’s next’. The agency’s objectives for the past year were to ensure business growth, while strengthening practices to capture post COVID consumer opportunities, and form a unique culture within Taiwan’s marcomms scene, while cultivating the next generation of new leaders.

Channelling focus on growth through a purpose driven lens has the power to drive Golin Taipei to smashed goals of gains in consumer and having a truly diversified business. The agency proves that an office in Asia can have an outsized impact on our agency, and industry on a global scale.

MSL Taiwan refocalized its 2024 brand strategy around three core themes: “Across the Border,” “Into the Heart,” and “Beyond The Next.” Spearheaded by our PR positioning and strategy, MSL Taiwan utilized both data-driven decision-making and warm communication strategies to not only help existing clients achieve their goals in the digital era, but to also attract new clients by navigating into new cross-boundaries opportunities. Beside business, MSL Taiwan firmly believes that integrating PR activities with social responsibility as organs donation exhibition , and involving the wider generations, aims to foster a deeper comprehension and acceptance of organ donation, creating an ever-lasting force of goodwill in society.