Agency Category: Greater China Agency 2025

In a year defined by the paradigm shift of AI, dX Taiwan chose not to adapt, but to lead. We launched our ‘media++’ vision, guided by the principle of ‘Architecting Intelligence’—our blueprint for evolving from a media agency into an ecosystem architect.

This strategy is validated by tangible results: we architected proprietary data platforms like ‘dentsu Retail,’ winning major clients such as KIA and Visa against global alignments; we empowered our people, becoming the only agency to win five HR Asia Awards; and we sparked social change, earning Taiwan’s sole 2025 Cannes Lion. This culminated in 13.5% billings growth, cementing our #1 market position in both Comvergence and RECMA reports. This is the story of how we are architecting the future of media.

In 2025, Starcom sparked trust as the currency of growth. Through StarCommerce 2.0— AI-powered yet human-driven— we turned trust into performance, reinvention, and industry impact. Publicis ID unified identity, ChatCommerce turned dialogue into commerce, CoreAI orchestrated intelligence, and TrustVault protected authenticity— proving trust is a true growth engine. We didn’t just compete— we dominated: No.1 in RECMA Quality & Volume, No.1 in COMvergence, and No.1 in awards recognition, breaking Taiwan’s media agency record with 23 trophies, including the world’s first AI Award. More than market leadership, Starcom pulled the industry forward— proving consistency, creativity, and courage can redefine the future of media.

As the leading agency, we believe no summit is ever reached alone. Our strength lies in uniting cross-functional, cross-generational talent and guiding them with four dimensions of excellence: Visionary Strategy, Data Brilliance, Experience Elevation, and Unified Effectiveness. Moreover, we embedded AI DNA across every employee, launching CORE AI, a multi-dimensional platform powered by 8 proprietary AI solutions designed to solve communication challenges with measurable impact.

In 2025, our supreme achievements: 8 RECMA No.1 recognitions, 23 new business wins, 92% pitch success rate, seven consecutive years of billing growth, 100% client retention, +15% increase in staff retention , 96% staff Satisfaction and 89% staffs are proud to be Zenigher!

These results reflect not only innovation but also the resilience and cohesion of our people. More than a media agency, Zenith Taiwan has become an engine of industry evolutional future agency model, assembling momentum, driving leadership, and setting new standards of success!

Dentsu Creative Taiwan is the country’s largest digital innovation agency, firmly retaining its leadership at the forefront of the advertising industry. In response to the rapid rise of AI,the agency has pioneered Creativity++ 2.0 with Connected Creative Experience Solutions, embedding consumer-centric, digital-first models at the core of business transformation.

In 2025, this vision delivered 16.4% organic growth and more than 140 new business wins. The agency was the only Taiwanese company honoured at Cannes Lions 2025 and has consistently remained Taiwan’s top Cannes Lions winner from 2021 to 2023 and again in 2025. Dentsu Creative Taiwan was also recognised by HR Asia as one of the Best Companies to Work for in Asia 2025, sweeping all five major categories and standing as the only marketing communications company to achieve the coveted Best of the Best accolade.

With innovation at its core, Dentsu Creative Taiwan continues to redefine creativity and growth.