Agency Category: Japan Korea Agency 2025

People are multi-faced. Their decisions can seem paradoxical, and they are comfortable with that. In today’s market, the need to break away from traditional one-way marketing and service development has never been greater. To capture the next wave of growth, companies and brands must understand consumer behaviour as well as psychology, accurately identify Customer Demand Spaces, building empathetic connections with customers and stakeholders alike. That’s where Accenture Song aims to help business create a path to perpetual growth by solving for total addressable needs, instead of a total addressable market. We help brands be relevant in all aspects of life, with rich data and AI agents at its core, supercharging our ability to add value to people’s lives with the power of AI to make connections more meaningful. By constantly identifying human needs through deep intelligence, and strategically enabling creative solutions, we achieve Growth through Relevance.

In a rapidly evolving media and marketing landscape, clients are challenged to contend with rising expectations, with fragmented consumer attention and complex expectations. The solution centres on data innovation—maximizing potential through connected, insightful strategies. This past year, our advanced data and tech capabilities have proven essential for Publicis Groupe Japan, deeply embedding our connectivity initiatives in major client engagements to foster success. Our answer was found in the newly launched “KohAI,” our made-in-Japan and all-in-one AI assistant, built to harness AI and elevate our experience, data, and expertise to raise productivity, and today nearly half of our team regularly use KohAI to enhance their work. Our success strategy yielded overwhelmingly positive results, highlighted by the acquisition of multiple major new accounts that boosted both billings and revenue.

Hoffman Korea has emerged as a benchmark-setting agency in Asia’s competitive PR market by redefining what a tech-focused consultancy can deliver. With its 2025 vision “Moving Forward,” the agency evolved from a publicity vendor to a strategic partner for technology-driven companies. Over the past year, it expanded into high-value sectors such as AI, semiconductors, gaming, and cloud, securing marquee wins like OpenAI, GitHub, Ericsson, and TikTok. Existing clients including ASML, Lam Research, and Seegene also broadened scopes to EVP, digital-first, influencer ecosystems, and global mandates. Hoffman Korea distinguished itself through innovation—embedding AI and RPA monitoring, automating workflows with Spendit, and introducing IMPACT executive coaching across APAC. The impact is clear: client retention above industry average, upsell revenue exceeding 20% of total, and new business success ratios above 80%. Hoffman Korea is no longer just a PR agency—it is a strategic partner shaping how technology stories are told.

At Publicis Groupe Japan, we empower global brands by integrating international expertise with local insights. DE&I form the core of our people strategies. This year, we reached over 600 employees spanning 32 nationalities. Women represent approximately half of our workforce, with half in managerial roles. Our dedication to developing future leaders is evident in initiatives like the Next Gen Board and Rising Stars. We introduced the People Managers Academy, which equips managers to empower and develop teams. Meguro Hilltop Academy offers a three-month program where members experience managing real client briefs and perfecting pitch presentations, guided by the expertise of senior leaders. Together, these efforts underscore our commitment to cultivating a diverse and empowered workforce, ensuring our industry’s future is inclusive and innovative.

At TBWA\HAKUHODO, talent development is our growth engine. Guided by Disruption® and Talentism, we treat every employee as a Pirate: bold, unconventional, and empowered to challenge conventions. Our philosophy goes beyond training — it’s about creating an environment where diverse talent thrives, well-being is prioritized, and people are supported to lead with creativity and confidence.

This approach has produced tangible recognition. Our people were celebrated across international platforms as rising creative leaders, strategists, and innovators, while our teams earned recognition at the world’s most prestigious award shows — including Cannes Lions, The One Show, Spikes Asia, and D&AD. From Spotify’s PRIDE CODE to McDonald’s Japan’s No Smiles recruitment campaign, the industry’s most awarded work is being created by talent shaped within our programs.

We don’t just develop skills — we develop people who lead culture and transform the industry.

Hoffman Korea is firmly recognized as Korea’s leading specialist in technology storytelling, rooted in its Silicon Valley heritage and sharpened by Korea’s fast-evolving tech ecosystem. With expertise across semiconductors, AI, gaming, cloud, and fintech, the agency transforms complex narratives into stories that resonate with media, policymakers, employees, and end users. Over the past year, the team delivered creative, context-rich campaigns for Seegene, Lam Research, DeepL, and Thatgamecompany, building both brand equity and measurable outcomes. Internally, Hoffman fosters tech-savvy consultants through cross-market mentoring (HAmplify), leadership book talks, and specialist training. Innovations such as RPA-enabled monitoring and AI-driven insights improved efficiency by 50%, freeing consultants to focus on higher-value counsel. By merging creativity, clarity, and credibility with a culture of innovation and sustainability, Hoffman Korea sets a new benchmark for specialist PR in Asia.

Navigating our complex world, amplified by disruptive change and destabilising volatility, requires precision care.

Precision care is powering progress at IPG Health. It is manifest in person-centered leadership that is advancing collaboration, connectedness and shared purpose. It is evident in the precision solutions and proprietary technologies enabling greater levels of customer intimacy, marketing effectiveness and business performance; and in HR practices that align individual’s values with our organizational mission.

A new business pitch win rate of 66% is evidence of our competitive strength; 47 new brands assignments were won; we retained 100% of our top 10 clients, now with an average tenure of 10.7 years; creativity and innovation are driving out cost, simplifying processes, and giving time back to people. Precision care is baked into our ethos, our systems and our business culture as we continue to do what’s right for our clients, their brands and our people.

A Story of Transformation: TBWA\Media Arts Lab Tokyo—Apple’s bespoke agency in Japan—has evolved from a localization hub into a true creative powerhouse representing the nation. Guided by the bold vision “World’s Best from Japan,” the agency produces work that is unmistakably Apple while deeply rooted in Japanese culture. Each project brings the best of Apple to life with a distinctly local voice—crafted to the highest creative standards, deeply resonating with audiences, and nurturing admiration for the brand. This approach has not only earned international awards, but also continues to strengthen Apple’s position as one of the most loved and creatively inspiring brands in Japan.

In 2025, we committed to positioning social media as the foundation for brand behaviour, voice, and cultural relevance in Japan. Our strategy centred on producing local content, forging a culture-led model embedding social media at the strategic level, reimagining our team as a standalone creative unit, and leveraging robust data and audience behaviour insights. Serving blue-chip, global, household brands, we found success by not only focusing on “what’s next” for them, but building upon what’s already there and where it needs to grow from here. With streamlined creative teams, more our clients enhanced their influencer and local content approaches, and we achieved impressive double-digit revenue growth with strong retention rate without increasing full-time employees. Our innovative approach not only propelled client content strategies forward but drove sustainable growth and exceptional client success in a dynamic digital landscape.