“In 2023, IDEASXMACHINA turned a new leaf by overhauling its leadership to power the modern, hybrid workplace. The organization elevated homegrown talents to continue spearheading people-centric programs that preserve its lauded culture as observed in these milestones:
• The Sei-katsu-sha House – a first in the industry staff living spaces that lets geographically-challenged employees to rent beds when they’re asked to work on-site. • The Hakuhodojo, which serves as the network’s primary training program for Creatives. • International Internships and Exchange Programs that allows local talents to train overseas. • The Haba Healthy Life program that funds passions that improve physical and mental health.
All these contributed to more intensified local and international contracts proving once again why IDEASXMACHINA Group of Hakuhodo is the reigning and three-time Campaign Global Talent Development Programme of the Year.”
“Wavemaker is all about positive provocation, and it should begin from self. In our ongoing pursuit of positive provocation, we placed special emphasis on career conversations that encourage self-reflection and goal-setting. Employee motivation is kept boosted as we ensured that our people see a clear path for their development and growth.
All these efforts are backed up with numerous inspirational sessions, real people stories of our talents, talent development, training and mentoring programmes including a reverse-mentoring (our Challenger Exco programme).
Our efforts are nothing if left unmeasured. In 2022, we introduced Culture Amp as our new performance management tool. In 2023, we took it to the next level by emphasising the importance of career conversations. Our testament of success is apparent in our very positive employee survey results, internal promotions, successful internal mobilities and low attrition figures.”
“Our approach in 2023 focused on obsession with data-driven creativity and innovation empowering capabilities through the fusion of technology, data and analytics to accelerate knowledge, augment data capabilities and power performance to create organic growth and win new business. We fortified our data mastery through strategic partnerships and advanced analytics. Our repertoire expanded with the introduction of groundbreaking initiatives and products, including the Command Centre, Lighthouse Performance an AI-powered bidding marvel, and Lighthouse Analytics, an amalgamation of Brand Safety, Attention, DE&I, and Custom Carbon Measurement, all in response to dynamic market trends. Publicis Growth OS debut, a comprehensive operating system, marked a pivotal moment seamlessly integrated staggering 1B+ device IDs across the region and the synergy unleashed advanced data solutions for our clients. Our collaborations with industry giants like Google, TTD, Lotame and Scope3 further enriched our toolkit, enabling data-driven activations across plethora of channels within the omnichannel programmatic ecosystem.”