Agency Category: Southeast Asia Agency 2023

“For Independent agencies all over SEA, 2023 has been tough. Optimism over the end of the global pandemic was quickly doused with news of a looming global recession, rising inflation and a general cautiousness over marketing spend. But when all signs pointed a year of being prudent and safe, we decided that 2023 would be the year we bet big. We took big bets and grew in ways that redefined GOODSTUPH Thailand as a Specialist agency. We did this by turning Thailand into a regional powerhouse, with teams and offices all over SEA, we also added to our offering as an agency, creating entire social teams that plugged into our client’s business and also created an agency out of Indonesia that specialised in 3-D and motion. We also made sure our existing teams grew with us and upskilled. These big bets were converted into big organic and new business growth.”

“M&C Saatchi Performance was born as one of the world’s first mobile marketing agencies and over the past 17 years developed to serve clients across all the spectrums of digital media.

Today, we’re proud to be working with some of the leading mobile apps in Southeast Asia, ensuring audiences not only see their brand but take action thanks to our innovative strategies, trusted partner network and solid global structure.

2023 was a year of economic slowdown with an increased client focus on efficiency. In response to that, we proved the ability of digital marketing to convert by optimizing campaigns towards ROAS, bridging online and offline data, delivering high-quality audiences through specific targeting and optimizing their sales lifecycle.

As a result, we grew our Southeast Asia team by 100% empowering employees with the skills needed to succeed and ensuring everyone was given the opportunity to build their best work experience.”

Prodigious is a successful production based businesses in Singapore. But in 2023, Singapore became the world’s most expensive city, making production costly. So Prodigious pivoted. Across the region, we moved from single market solutions to a consolidated network across Singapore, Malaysia, Vietnam, Thailand and the Philippines. We removed the complexity from multi-market productions, and kept our client’s needs and budgets at the centre of our new operating model – a single connected network of production specialists who deliver the highest level of craft and the best value for clients. And for us, it is a remarkable journey into the future.

“We do not grow when things are easy, we grow when we face challenges A huge challenge is that Influencer marketing has extremely achieved on audience funnel and exceptionally growth worldwide. As an ambitious media-born content studio, MBCS Thailand envision many opportunities to restore a positive move, worth a “we build content that moves”, to our all stakeholders

We are the CreaTech – Insight Driven managed agency that aim to accomplish both commercial and community, bringing an innovative procedure to move business growth as well as to move maximal client’s effective ROI and to fully move our neighborhood sustainability engagement.

Amidst a difficult pandemic on 2021/2022, we carried out an exponential upswing through as achieving + 95% topline revenue growth and +70% increasing in billings with 100% client retention rate. With quality at pieces, we also won 3 awards from Thailand Influencer Award 2021 and MAAT 2022.”

“As traditional influencer marketing approaches, which mainly treat creators as paid channels, are no longer effective and the world of influence has shifted to content creators, T&A Ogilvy’s goal in 2022 was to leverage Vietnam’s rapidly expanding creator economy to establish authentic connections with consumers and drive business impacts. We realized this ambition with the launch of Top One Studio, a one-stop creator solution provider that leverages creativity and technology to connect brands and creators, creating impact and growth for both. Through our Creator Partnership, Creator Generation, and Creator Innovation solutions, we helped brands build long-term strategy and relationship with creators, create various creator forms and end-to-end solutions, as well as elevate existing creators via AI solutions. Our efforts in staying ahead of the curve helped us deepen the relationship with our key clients and experience significant revenue growth, as well as deliver impact for both brands and creators.”