Agency Category: Southeast Asia Agency 2025

WHEN PLATFORMS SET THE AGENDA

In a year of economic uncertainty and low consumer confidence, B&M redefined what it means to be a social agency. Rather than treating social as simple content support, we repositioned ourselves as a Social-First Agency, using social as the pulse of culture and the engine of business growth.

Our approach – Ignite, Immerse, Influence, Integrate – reshaped how brands connect with people. We expanded beyond social into creative and branding, built a culture-hacking process to stay ahead of trends, launched Authentech Labs to champion authentic creators, and designed collaborative workshops and training that fueled both client success and employee growth.

The outcome: sustained growth, award-winning work, deeper client partnerships, and a reputation for setting the agenda in Thailand’s marketing landscape.

At a time where social is often seen as fast and disposable, GOODSTUPH chose to build something deeper in 2025: a regional social agency that moves as fast as culture — but sticks. We built newsroom teams that sit with clients. Made scroll-stopping content that earned 1.8B+ impressions. Delivered impact for Netflix, GoPay, Clockenflap, Spotify and more.

With hubs across Southeast Asia, our teams didn’t just localise — they led. We turned campaigns into conversations, moments into movements.

In 2025, we proved that social is not an afterthought. It’s the frontline of brand-building. And we’re the agency clients call when they want to win it.