This category recognizes the best creative agencies specializing in creative/advertising. Open to a single-agency brand by market.
Nominated agencies may be either independent or part of a regional network. Local market wins will contribute points towards competing as the Regional Creative Agency of the Year and Creative Network of the Year.

This category recognizes the best creative agencies specializing in creative/advertising. Open to a single-agency brand by market.
Nominated agencies may be either independent or part of a regional network. Local market wins will contribute points towards competing as the Regional Creative Agency of the Year and Creative Network of the Year.

This award recognizes digital agencies specializing in providing the best digital solutions. Open to a single-agency brand by market.
Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points towards competing as the Regional Digital Agency of the Year and Digital Network of the Year.

This award recognizes digital agencies specializing in providing the best digital solutions. Open to a single-agency brand by market.
Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points towards competing as the Regional Digital Agency of the Year and Digital Network of the Year.

This award recognizes the very best media agencies specializing in media management, agencies that create and deliver integrated media strategies across all media channels. Open to a single-agency brand by market.
Nominated agencies may be either independent or part of a regional network. Local market wins will contribute points towards competing as the Regional Media Agency of the Year and Media Network of the Year.

This award recognizes the very best media agencies specializing in media management, agencies that create and deliver integrated media strategies across all media channels. Open to a single-agency brand by market.
Nominated agencies may be either independent or part of a regional network. Local market wins will contribute points towards competing as the Regional Media Agency of the Year and Media Network of the Year.

This category recognizes the achievements, performance, and excellent work of a PR consultancy. Open to a single-agency brand by market. Nominated agencies may be either independent or part of a regional network. Local market wins will contribute points towards competing as the Regional PR Agency of the Year and PR Network of the Year.

This category recognizes the achievements, performance, and excellent work of a PR consultancy. Open to a single-agency brand by market. Nominated agencies may be either independent or part of a regional network. Local market wins will contribute points towards competing as the Regional PR Agency of the Year and PR Network of the Year.

This award recognizes the best regional or local partnerships between agencies and brands on how the partnership has driven marketing excellence & measurable results. The partnership must have been established for a minimum of 6 months between the brand and the entrant agency and have been in existence for at least part of the entry eligibility period.
*Open to single/multi agencies and for multi agencies, a joint entry in consent is required. A separate endorsement is required from the brand company.

This award recognizes the agencies that demonstrate exceptional work including marketing strategies, creative content, effective use of technology and leads generation that drove business outcomes, ROI for their clients, and thought leadership in the B2B marketing field.

This award recognizes the best agencies for delivering B2C solutions that drive the customer journeys, delivering proven creativity and innovation, and using insights to help clients drive marketing and transactions.

The best culture fosters collaboration — inspiring others and creating a place that helps to attract and recruit talent – and ultimately business growth. Entrants should demonstrate how the agency cultivates a culture to drive forward-thinking and challenge conventions.

This award sets out to recognize a company that goes above and beyond the norm to foster the most productive and rewarding working environment possible. Entry can be a single office or a national entry. *For this category only one winner is to be awarded.

This award recognizes small-sized boutique agencies with less than 20 staff, limited to independent agencies only and any startup with a minimum of 24 months in operations.

This category recognizes agencies that specialize in brand strategy by developing or refreshing brands, as well as generating and designing a brand’s visual identity, which includes brand identity, message, positioning, and design components strategies and executions.

This award recognizes the best agencies specializing in comprehensive brand building and creation for the brands, their customers, and their employees in providing an exceptional brand experience for end-user.

This award recognises the best agencies that provide professional services and align brand strategy with business strategy to create opportunities for growth.

This category is open to agencies that provide content solutions as part of the overall marketing strategy across all platforms and how the content strategy helps to define and elevate brand awareness.

This award recognizes agencies that have delivered the best in customer engagement through innovation, strategy, and technology that are helping businesses grow and thrive through effective engagement solutions with tangible results.

This award recognizes the agencies that have made outstanding achievements in the advancement of data science and engineering analytics whilst demonstrating technological innovation.

This award recognizes the agencies that develop e-commerce marketing strategies to deliver innovative e-commerce marketing solutions to improve customer experience and drive clients’ business growth.

This award recognizes the agencies specializing in providing the best event marketing and/or experiential marketing solutions.

This category is open to all individual markets within the Southeast Asia region and the winner will be determined by points. For other regions such as Australia/New Zealand, Greater China, Japan/Korea, and South Asia it can ONLY be submitted as a regional entry.

Independent Agency = (a) majority of 51% or more owned by its management or independent shareholders; (b) not associated with any Holding Company or Network), and (c) does not exceed US$2 billion dollars in revenue billings across Asia Pacific region. Agencies that exceed the stated amount are not eligible to enter. For the avoidance of doubt, Agencies that are not part of a network, but which are owned more than 20% by a Holding Company are not considered to be Independent agencies. The number of offices an Agency has and the number of countries in which an Agency is located are irrelevant to whether an Agency is an Independent Agency.

This award recognizes the agencies that are innovative and effectively engage influencers and how they use them as part of their marketing strategy to raise brand awareness and achieve business objectives.

This award recognizes the best agencies specializing in providing the best-integrated marketing and branding solutions.

This award recognizes the agency that delivers exceptional research and insight for a product or service, demonstrating research’s ability to drive innovation, inspire change and deliver results.

This award acknowledges agencies that best demonstrate a consistent ability to translate consumer intentions into revenue for clients, deliver ROI-based campaign activity along with exceptional execution of biddable media and digital exchanges, and drive sales results for clients across geographies.

This award recognizes the best production company that has produced outstanding pre- or post-production work for marketing campaigns.

This award recognizes the agencies that have most effectively developed and enhanced the agency’s programmatic trading performance and made the biggest impact on the advertisers’ business including achievements against objectives, evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client testimonials will be required as supporting evidence.

This award recognizes the best agencies specializing in providing the best social media solutions, innovative use of social platforms, and strategies for engaging consumers in the social space.

This category is open to specialist units within agencies of any discipline including healthcare, B2B advertising, mobile, telemarketing agencies, database management consultancies, shopper marketing, and more.

This category sets out to recognize agencies that understand the need to nurture and develop all levels of talent so that employees gain the knowledge and skills needed to reach their full potential.