Awards Category: Japan/Korea 2024 Brand

This category recognises the best campaign based on the originality of creative ideas and overall effectiveness in promoting a brand or product. Joint entries from multiple agencies are allowed, but in cases where multiple agencies have collaborated on the same campaign, all parties must agree in advance on who will submit the entry. The entrant agency must have approval from the client and client endorsement is required.

This award recognizes a brand as a champion in its industry based on market standing, marketing campaigns, and consumer preference during the eligibility period. Agencies may nominate their client in a single or multiple markets or the respective region. Client endorsement is required.

This award recognizes the individual marketer within a client company who has had the biggest impact on the brand and demonstrated their ability to deliver positive business results.