This category recognizes the best creative agencies specializing in creative advertising. It is open to a single agency brand in a single market. Nominated agencies may be independent or part of a regional network. Local market wins will contribute points towards competing for Regional Creative Agency of the Year and Creative Network of the Year.

This category recognizes the best creative agencies specializing in creative advertising. It is open to a single agency brand in a single market. Nominated agencies may be independent or part of a regional network. Local market wins will contribute points towards competing for Regional Creative Agency of the Year and Creative Network of the Year.

This award recognizes digital agencies specializing in providing the best digital solutions. It is open to a single agency brand in a single market. Nominated agencies may be independent or part of a regional network. Local market wins will contribute points towards competing for the Regional Digital Innovation Agency of the Year and Digital Innovation Network of the Year.

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This award recognizes digital agencies specializing in providing the best digital solutions. It is open to a single agency brand in a single market. Nominated agencies may be independent or part of a regional network. Local market wins will contribute points towards competing for the Regional Digital Innovation Agency of the Year and Digital Innovation Network of the Year.

This award recognizes the very best media agencies specializing in media management, agencies that create and deliver integrated media strategies across all media channels. It is open to a single agency brand in a single market. Nominated agencies may be independent or part of a regional network. Local market wins will contribute points towards competing for Regional Media Agency of the Year and Media Network of the Year.

This award recognizes the very best media agencies specializing in media management, agencies that create and deliver integrated media strategies across all media channels. It is open to a single agency brand in a single market. Nominated agencies may be independent or part of a regional network. Local market wins will contribute points towards competing for Regional Media Agency of the Year and Media Network of the Year.

This category recognizes the achievements, performance, and excellent work of a PR consultancy. It is open to a single agency brand in a single market. Nominated agencies may be independent or part of a regional network. Local market wins will contribute points towards competing for Regional PR Agency of the Year and PR Network of the Year.

This category recognizes the achievements, performance, and excellent work of a PR consultancy. It is open to a single agency brand in a single market. Nominated agencies may be independent or part of a regional network. Local market wins will contribute points towards competing for Regional PR Agency of the Year and PR Network of the Year.

This category recognises agencies that demonstrate outstanding excellence in leveraging artificial intelligence to deliver measurable business impact throughout their operations. Submissions should showcase how AI has been applied strategically to address complex challenges, unlock new opportunities, and drive significant performance improvements.

This award recognizes the best regional or local partnerships that have delivered outstanding work and sustainable ROI between a single agency from any discipline and a client. The effectiveness of the relationship has to be seen to be measurable — with a range of measures being considered, such as marketing effectiveness, industry recognition and awards, performance reviews, performance-based incentives, and more. The partnership must have been established for a minimum of 6 months between the brand and the agency and must have been in existence for at least part of the entry eligibility period.

This award recognizes agencies that demonstrate exceptional work in marketing strategies, creative content, effective use of technology, and lead generation that drives business outcomes, ROI for their clients, and thought leadership in the B2B marketing field.

This award recognizes the best agencies for delivering B2C solutions that drive customer journeys, showcasing proven creativity and innovation, and using insights to help clients drive marketing and transactions

This award recognizes the agency that fosters a culture of collaboration, inspires creativity, and effectively attracts and retains talent, ultimately driving business growth. Entrants should demonstrate how their agency cultivates an innovative culture that encourages forward-thinking and challenges conventional practices. *This category is for individual shops only and can be a single office or a national entry by a single market. **Agency Network with multiple agency brands/markets or regional entry can be submitted under the APAC section.

This award honors a company that excels in creating a productive and rewarding work environment. Only one winner will be selected for this prestigious recognition. *This category is for individual shops and can only be a single office or a national entry by a single market. **Agency Network with multiple agency brands/markets or regional entry can be submitted under the APAC section.

This award recognizes small-sized boutique agencies with less than 25 staff, limited to independent agencies only, and any startup with a minimum of 18 months in operation.

This category recognizes agencies that specialize in brand strategy by developing or refreshing brands, as well as generating and designing a brand’s visual identity, which includes brand identity, message, positioning, design components, strategies and executions.

This award recognizes the best agencies specializing in comprehensive brand building and creation for the brands, their customers, and their employees, in providing an exceptional brand experience for end-users.

This award recognizes the best agencies that provide professional services and align brand strategy with business strategy to create growth opportunities.

This category is open to agencies that provide content solutions as part of the overall marketing strategy across all platforms, and how the content strategy helps to define and elevate brand awareness.

This award aims to recognize companies that have demonstrated a comprehensive and strategic approach to Corporate Social Responsibility (CSR). Winning companies will show that they understand the importance of going beyond token gestures and can prove tangible social impact and long-lasting positive change in the region or globally.

This award recognizes agencies that have delivered the best in customer engagement through innovation, strategy, and technology that are helping businesses grow and thrive through effective engagement solutions with tangible results.

This award recognizes the agencies that have made outstanding achievements in the advancement of data science and engineering analytics while demonstrating technological innovation.

This award recognizes agencies that develop E-Commerce marketing strategies to deliver innovative solutions, improve customer experience, and drive clients’ business growth.

This award recognizes agencies specializing in providing the best event marketing and experiential marketing solutions.

This category is open to all individual markets within the Southeast Asia region only. For other markets, please refer to the regional categories under Japan/Korea, Greater China, Japan/Korea, and South Asia regions. It is open to a single agency brand in a single market. An independent Agency is defined as (a) majority owned by its management or independent shareholders with 51% or more ownership; (b) not associated with any Holding Company or Network, and (c) does not exceed US$2 billion in revenue billings across Asia-Pacific. Agencies that exceed the stated revenue amount are not eligible to enter. For clarification, Agencies that are owned more than 20% by a Holding Company, even if not part of a network, are not considered independent agencies. The number of offices an Agency has and the countries in which it operates are irrelevant to its classification as an Independent Agency. Please refer to the Terms & Conditions for Independent Agency and the list of Holding Companies.

This award recognizes agencies that are innovative and effectively engage influencers using them as part of their marketing strategy to increase brand awareness and achieve business objectives.

This award recognizes the top agencies specializing in providing integrated marketing and branding solutions.

This award recognizes the agency that delivers exceptional research and insights for a product or service, demonstrating the research’s ability to drive innovation, inspire change, and deliver results.

This category recognises agencies that have demonstrated marketing excellence through technology. It evaluates how agencies in structuring, integrating, and enabling marketing technology to support effective, scalable marketing delivery.

This category recognizes the top-performing out-of-home advertising agencies that have successfully achieved innovation and excellence in the OOH landscape, with impactful strategies and unique contributions to the brands.

This award recognizes agencies that consistently translate consumer intentions into revenue for clients, deliver ROI-based campaign activity, execute biddable media and digital exchanges exceptionally, and drive sales results for clients across different geographies.

This award recognizes the best production company that has produced outstanding production work for marketing campaigns

This award recognizes agencies that have effectively developed and enhanced their programmatic trading performance making a significant impact on advertisers’ businesses. This includes achievements against objectives, evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client testimonials will be required as supporting evidence.

This award recognizes the best agencies specializing in providing the best social media solutions, innovative use of social platforms, and strategies for engaging consumers in the social space.

This category is open to specialist units within agencies of any discipline, including healthcare, mobile marketing, telemarketing agencies, database management consultancies, shopper marketing, and more.

This category sets out to recognize agencies that understand the importance of nurturing and developing all levels of talent so that employees can gain the knowledge and skills needed to reach their full potential.