Judges Category: Greater China

Love the game of marketing since 2007 and on a mission to change the stereotype of APAC marketing. Previously worked for brands including 2 of top 3 global sports giants, 1 of top 2 global soda brands and few other youth favorite’s.

Adrian is a Chartered Marketer (CIM UK) with 14+ years brand building & commercial experience across Asia. He comes with solid experience in brand management, go-to-market strategy, and marketing communication.

Adrian is working in DFI Retail Group as Own Brand Marketing Head. In this position, he is responsible for the group’s regional level brand equity, customer insights, marketing strategy and communications planning for multiple own brands, including Meadows, Yu Pin King and VitaPet.

Quote: Ideas from agency can shape our future. Look forward to great ideas in AOY2023.

As the marketing head of Alcon VC, Alex is responsible for creating and accelerating company’s marketing strategy and brand recognition. Prior to Alcon, Alex worked as Nike Greater China Basketball Marketing Director

Annie Yang joined Jägermeister since it officially entered China market, and later she was appointed as General Manager when China subsidiary restructured from a Rep. Office to a WOFE. Since Annie took in charge of China business, she led China sales volume grew from 50K blts to 300K btls in 2017, and then exceeded 6M btls in 2019. Made China became the 3rd biggest market of Jägermeister global and raised the ranking to the 4th place of imported spirits brand in China.

Annie has strong business acumen and market sensitivity, she developed comprehensive marketing strategies, leveraging both traditional and digital channels to build up Jägermeister brand from scratch in China. The successful marketing campaigns she led made Jägermeister became the most talked-about imported spirits brand in social media and won back 4 medals from Digital Media Awards, propelled Jägermeister brand to new heights.

Quote: There are some key factors typically considered to determine the winning entries for most Awards, usually the weight of creativity is high. Creative idea is critical, however, I’m looking for continuous effects in long term rather than momentary social buzz, A winning entry should not be only an isolated success of tactic, but also in line with big strategy of the brand.

Bassam began his +19 year career in marketing by adopting roles in both the creative and the media ends of the agency spectrum before transitioning to the client side. Working primarily in the telecom & FMCG sectors, his roles in various regions have oscillated from brand management, data-analytics, creative excellence to overseeing the design of consumer experiences.

Having joined Coca-Cola in 2010 and Bassam is currently leading the Integrated Marketing Experiences division for Greater China & Mongolia; translating business strategies into consumer & shopper experiences across media, social, design, retail and digital.

Quote: As we strive to meet the needs of the day to day, its both inspiring and required to take a pause and celebrate. To align on what enables good work. Work that moves people to take action and blurs the lines between art and science.

Brian Lo leads AllianceBernstein’s marketing and communication efforts across all distribution channels in Asia. His coverage includes brand management, line marketing, media relation, digital development, event, and operations. He is an industry veteran with over two decades of experience in product management and marketing for financial institutions.

Brian has a broad interest in finance, marketing, technology, and quality. His doctoral study was focused on engineering management, fintech, and mobile computing.

10+ years marketing and commercial experience in the Health/FMCG industries. Shows strategic mindset and high agility. Specializes in insight exploration, innovation, brand positioning, and communication. Proven creative campaign leadership and team management.

Quote: Looking forward to seeing great ideas, impactful showcases root from consumer insight and build a deeper connection with consumers.

Eric Lam is a seasoned marketing professional with over 15 years of experience in marketing, business development, startup, and brand management. He began his career with a successful startup in the F&B industry and has since worked in a diverse range of fields, including trading, online business matching platforms, early childhood education, and marketing consultancy.

Currently, Eric serves as the Asia Head of Marketing at Pret A Manger and he is also the Adjunct Lecturer at HKUSPACE. Prior to this, he held various lead marketing roles at Outback Steakhouse and other listed companies, where he was responsible for managing marketing strategies and corporate strategy.

Eric holds a Master of Commerce (Marketing), a Master of Logistic Management, and a Bachelor of Health Sciences degree from the University of Sydney.

Quote: I’m eager to see submissions that showcase fresh, innovative thinking and push creative boundaries, and to demonstrate diversity and vibrancy, that effectively communicate a unique and compelling message to the target audience.