Judges Category: Greater China

Heisen Cheng has a full scale of marketing experience over 6 years. He is currently working in Jones Lang LaSalle to develop the marketing strategy and oversee the executions for the oversea properties in Hong Kong. Prior that, he worked in different advertising agencies, for example, Havas Worldwide, Dentsu and Mediacom.

Quote: Explore the possibility.

Jen is Head of Marketing & Client Service Strategy for JEB Group, a global leader and partner in high performance office partitions, built-in & bespoke furniture solutions, customised façades, architectural features & sustainable office solutions. She is a marketing, content and branding professional with over 18 years of extensive experience working in creative 4A agencies and in-house for furniture, fashion and travel brands.

At JEB she spearheads the in-house marketing, brand development and customer experience, as well as leads a team comprised of digital & regional marketing & client service managers and designers. She is responsible for the overall strategic marketing & client service goals & direction, website & content development, budgets and branding across the Group’s businesses and brands.

Her background as a senior creative coupled with her business orientated, data driven mindset have generated innovative communication and brand strategies, integrated campaigns and insightful solutions that have had proven results across N.America, APAC, Europe and the Middle East.

Jimmy is currently Managing Director, Head of Marketing and Product for North Asia. Amundi is the largest asset manager by assets under management in Europe and ranks among the top 10 globally. It manages over USD2 trillion of assets for institutional, corporate and retail investors through its presence in 35 countries as of 31 December 2022. Jimmy has 20 years of experience in the financial industry, previously took up various marketing and business development roles in JP Morgan, HSBC, Societe Generale, Ping An of China and State Street prior to joining Amundi.

John Sinke is an experienced Commercial Leader, having worked with various businesses in Travel, Telecommunications, Finance, Recruitment and Automotive over the past thirty years in Shanghai, Hong Kong, Singapore, London, and Amsterdam.

He is currently the Director, Integrated Platforms (eCommerce) at Shanghai Disney Resort. John has worked for several other blue-chip companies, including Hong Kong Disneyland, Resorts World Sentosa / Universal Studios Singapore, CMC Markets, lastminute.com, easyCar.com, Renault, France Telecom, Manpower Group and KPMG.

As the Head of Corporate Communications of Visa Hong Kong & Macau, Johnson applies insights, creativity and market relevance to innovative communication and public engagement strategies to enhance the brand reputation of the world’s leading payments technology company.

Prior to Visa, Johnson held various communications positions at integrated resorts owner and operator Galaxy Entertainment Group, and global communications consultancy Edelman. Johnson’s cross-cultural leadership across Beijing, Hong Kong, Macau, and New York underscores his glocal view in communications and his passion for living life in permanent beta.

As Strategic Marketing, Communication and Public Affairs Leader for Johnson & Johnson Innovation – JLABS, Asia Pacific, Julien is responsible for developing, leading, and executing a comprehensive, integrated Marketing, Communication and Public Affairs strategy for Johnson & Johnson Innovation — JLABS in the region. He drives awareness of the organization’s value proposition through initiatives such as digital marketing, programing, and stakeholder relations and partner with the Johnson & Johnson Innovation – JLABS Global Communication Leader to develop and lead an engagement strategy for the region, with the goal of building a world-class portfolio of resident companies that adds value to Johnson & Johnson.

During his almost 11 years with Johnson & Johnson, Julien has served as a member of Global, Asia Pacific and China Leadership Teams, including J&J’s Extended Leadership Team for Global Communication and Public Affairs. His prior roles with the Enterprise have included leading Communication for Innovation and R&D at Johnson & Johnson and Therapeutic Area communication for Immunology, Oncology, CVM, and Infectious Vaccines for Janssen in Asia Pacific and as Head of Communication for Xian Janssen in China based in Beijing.

Julien began his career as a US diplomat, where he served in State Department press offices in Panama, Israel and Hong Kong. He subsequently led Global Policy Communications for the Pacific Basin Economic Council and Marketing, Communications, Business Relations and Customer Service for the British Council in Greater China before joining the industry as Head of Communication for Pfizer’s Emerging Markets Business Unit in Asia Pacific.

Julien has an Executive MBA from the Kellogg School of Management – Hong Kong University of Science and Technology and a BA Cum Laude in International Relations from Georgetown University.

Quote: There is a lot of talent and exciting initiatives happening across the Asia Pacific. I am delighted to be reviewing and helping select the best and brightest campaigns in the region.

Kimm Diao joined Ericsson’s global headquarters in Stockholm, Sweden in 2012. He is engaged in global service consulting team and is responsible for the service process and performance management of ten market areas around the world.

Two years later, he joined Customer Unit China Mobile of Northeast Asia, in charge of national sales of IP, Cloud, Transport and Core Networks. In 2016, he transferred to Marketing and Communications in Northeast Asia, heading the Brand and Customer Marketing.

Kimm Diao hold a Master degree of science in ICT Engineering from KTH Royal Institute of technology, Stockholm, Sweden as well as a double Bachelor degree in Software Engineering, from China and Ireland.

Quote: Through the AOY competition, hope more good cases can emerge and inspire, so that every consumer, family, and organization can benefit from it.

Top marketer and brand owner in China, experienced in food and personal/home care categories in Mondelez and Unilever. Master in strategy, branding, marcom, product and business growth. Always drive for excellence and break-through.

Awarded as 2022 China Top100 Marketer & China Top ADMEN.

Loritta oversees marketing, branding, partnership and CRM strategy for Swire Properties’ retail portfolio in Hong Kong and the Chinese Mainland. Passionate about art, creativity and engaging experiences, she has led new initiatives and cross-portfolio projects that drove value creation and received multiple industry awards.

Extensive experience in luxury brand and product management. With a comprehensive marketing and brand management background in the multi-national companies in the premium automotive and watch industry and 4A advertising agencies. Currently work for Maserati Taiwan as the Marketing Director and responsible for brand management, new car launch campaign strategy, PR, Event, and Dealership activities. Passionate about people, work, and life. Have confidence and always positive, with a“solution-oriented” and “goal-achieved” attitude for everything.

Quote: If you want to win, think, act, and perform as a winner, then it will be happened.