Genevieve Yeep

Genevieve currently leads the APJ B2B Digital Team managing all digital media strategy, planning and activation across the Infrastructure and Client Solutions Portfolio. This includes programmatic, social, direct buys as well as driving digital demand generation outcomes supporting Dell Technologies business objectives to acquire new customers and accelerate growth.

Abhinav Sharma

Abhinav Sharma is the Asia Pacific Head of Citi’s Colleague and Client Services group, based in Hong Kong. He leads a diverse set of teams that are responsible for the strategic planning, governance and management of event marketing, roadshows, sponsorship activation, alumni relations, hospitality, client entertainment, and Citi’s art and heritage program in the Asia Pacific region.

Abhinav is a member of the Asia Pacific steering committee of Citi Women, Citi’s global affinity platform that supports and promotes diverse and sustainable workplaces. He is also a member of the global leadership team of Citi’s Colleague and Client Services group.

Abhinav has over 27 years of leadership experience across integrated marketing communications, client engagement and business management. In his previous assignments, he has served in senior roles at the HT Media group, Ogilvy, Percept, and the International Travel House group in India.

Dhiren Amin

Dhiren is the Chief Customer Officer at Income Insurance, responsible for delivering commercial growth, customer acquisition and competitive share win. His remit includes product marketing, brand and segment marketing, customer experience, social/digital commerce, customer insights, media and the company’s sustainability efforts. He is a seasoned marketer with more than 17 years of experience in managing brands across all Asian markets, with stints in China, Indonesia, Singapore and India.

He was previously the CMO, Asia for Kraft Heinz, managing a $1B portfolio across China, Indonesia, India, Thailand, Malaysia and other SEA markets. His responsibility spanned brand marketing, insights, media and R&D and a team of more than 120 people. During his time, the local jewels – ABC in Indonesia, Guanghe and Masters in China went through brand transformation through refreshing the propositions and significantly expanding the portfolio through innovations, resulting in a stronger single-digit topline growth over 2+ years in the region. Some of the more notable achievements were driving “gender equality in cooking” with ABC Soy, re-positioning an iconic bean curd brand of Guanghe around “childhood memories” to appeal to a younger audience, expanding ABC Chili’s product portfolio, driving expansion for Chinese Sauces under Masters and re-launching Heinz in India through well-crafted innovations. From a business transformation standpoint, he was involved in setting up China’s digitally-enabled in-house agency and a dedicated product innovation unit.

Dhiren’s earlier roles were CMO, Indonesia at Kraft Heinz, that came on the back of a global brand management stint for Unilever Asia. He has been on Campaign Asia’s Power List for Marketers for 3 years. He was most recently Jury Chair for Effie APAC 2022 and Chairperson for WARC Asian Strategy 2022. He has also chaired the Global WARC Effectiveness awards in 2021 and has been a regular judge at EFFIE APAC, EFFIE China, Campaign AOY and Campaign Women for Change juries for more than 3 years.

Madhurjya Banerjee

Madhurjya Banerjee, fondly known as Banjo in marketing circles, is the Senior Global Brand Director of Oral Care at Unilever. Over a career spanning over 16 years, he has worked on some of the largest Global Brands in the FMCG / CPG sector – Knorr, Lifebuoy and Pepsodent to name his three favourites.

Today, he leads marketing strategy, innovation, and communication for Pepsodent across the world, passionately trying to prevent oral health diseases, especially amongst children through behaviour change programs.

Before Pepsodent he was the Global Brand Director for Lifebuoy which is the 4th most consumed brand in the world according to Kantar. He led the brand growth in Africa and South Asia, helping it become the largest selling hygiene soap in the world.

Within Unilever, he is known as a Brand Crafter and Global innovator with deep market and consumer expertise across Asia, Africa and Europe, crafting innovations and communications that drive performance and growth.

He loves to coach young managers and startups in his spare time and often is found with his family in a bookstore or a library.

Neelabh Tripathi

Neelabh Tripathi is a brand leader with more than 15 years of experience in Beauty & Personal care category. Over the years he has led and built some of the most iconic brands across the consumer goods category like Loreal – Garnier, Kleenex and Kotex. He is passionate about brand building, innovation and creating high performance teams. An avid photographer Neelabh lives in Bangkok with his family.

Quote: Looking forward to seeing outstanding work that’s shaping the marketing realm in APAC. I’m on the lookout for campaigns that not only achieve business milestones but also redefine industry norms.

Nikos Patiniotakis

Nikos is a seasoned professional with 15 years of experience in brand and marketing. He has held various local and global roles in the food industry, working across different geographies. Nikos’s passion lies in understanding how food plays a vital role in helping individuals thrive and recognising the power of a strong brand in positively impacting people and communities. He is particularly enthusiastic about the way communication influences, informs, and motivates consumers. Nikos is the Head of Global Brand Development for Zespri, the leading kiwifruit marketeer worldwide. He is dedicated to driving the growth and success of the Zespri brand. Before joining Zespri, Nikos has spent over a decade with Unilever.

Roshni Das

A curious learner and a passionate marketer who thrives on innovation and creating fun at workplace. With over 20+ years of marketing experience spanning the consumer, banking, and technology sectors, she excels at collaborating with people and driving growth through strategic partnerships. She brings with cross portfolio and brand marketing across the breadth of both B2B and B2C segments.

At Intel, Roshni has held significant roles in both India and the Asia Pacific region, providing her with valuable insights into the Indian market and extensive expertise in brand building, next tier growth strategies and marketing across APJ markets. She has served as the Marketing Director for Intel India and covered as the Interim India Country Manager and Managing Director.

Currently, Roshni holds the regional leadership position of General Manager Marketing & Partner Scale at Intel. In this role, she focuses on strengthening the Intel brand, driving product preference, expanding the partner ecosystem through sales enablement strategies, and exploring go-to-market opportunities across Intel’s client, edge and data-centric portfolios in Australia, India, Southeast Asia, Taiwan, Japan, and Korea. Roshni is deeply passionate about harnessing the power of people and brands to make a meaningful impact.

Before joining Intel, Roshni gained experience held corporate sales and product management roles at Standard Chartered Bank and successfully managed key consumer brand accounts at Lowe Lintas. She holds an MBA from SP Jain in Mumbai, enjoyed the Harvard Executive Leadership Program Certification. She has been board member at MMA India and Vice Chair of CII’s SME Vector, and contributes Women Mentor Connect Forums. Her expertise is highly regarded, she is frequently invited to participate in panels and award juries. She has also been recognized for her influence and accomplishments, including being featured in the Impact shortlist of the top 50 most Influential women in 2020 and named one of Business World’s Top 20 Influential Marketers in 2022.

Saugata Bagchi

Saugata is a digital practitioner with 20+ years of experience in the marketing & digital domain.

He is a business leader & a result driven storyteller, deriving value from data. Saugata’s core focus has always been to help companies attain profitability and growth through customer marketing and a digital first approach. At Tata Communications, he leads web, social, performance media, marketing automation, experiential & comms design practices, delivering brand & business outcomes in sync with the digital behaviour & content consumption habits of the audiences.

Outside of work, he is an avid angler & home chef.

Quote: I am looking for THE agency which is driven by technological developments & evolving consumer habits, RECOGNISES incremental cost pressures and DELIVERS on expectations through a unified, best-in-class team working across disciplines.

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