Judges Category: Southeast Asia

Chitravinee has been the head of Integrated Marketing Communication for KASIKORNBANK – one of Thailand’s leading banks in Thailand. She plays a significant role in the focus on developing communication strategies in line with KBank’s mission: ‘To Empower Every Customer’s Life and Business’, making consumers feel that KBank speaks with them in a personal, simple and approachable way. While the banking industry is constantly evolving, Chitravinee stresses the importance of establishing KBank as a Top of Mind for the mass consumers in Thailand.

Cora-Majbritt Sauer is a dynamic global brand marketing leader with extensive experience in the lifestyle and luxury sector.

As Brand Communications Director for adidas, Cora is leading brand strategy, campaign ideation and execution across all consumer touchpoints for the Asia Pacific region. Focusing on the lifestyle segment within adidas, Cora has successfully activated partnerships with luxury brands such as Prada and Gucci, as well as collaborations with Pharrell Williams, Lego, and Disney.

Cora’s most recent projects include campaign shoots with K-Pop sensation Blackpink, as well as activations for the 2023 FIFA Women’s World Cup.

Prior to her current role, Cora worked in various Product Marketing, Omni-Channel Marketing and Brand Marketing roles in adidas HQ, adidas Europe and adidas Asia Pacific.

Quote: I’m excited to recognize the incredible agency talent whose imaginative and innovative thinking makes brands memorable in the eyes of the consumer.

With more than 10yrs FMCG/Beverage experience of various commercial functions across Sales, Trade Marketing and Marketing, I always believe that commercial and brand building strategies needs to go hand in hand in order to deliver a successful business outcome.

The brands that I’ve worked on have been at the forefront of commercial and marketing initiatives, complimented by aggressive Domestic and Regional market strategies.

My belief for any successful business or brand is to have a relevant insightful consumer centric strategy, executed with consistent & effective teams while supported by cost efficient & optimized supply chain systems.

Devendra is an accomplished digital marketing technology leader with a strong passion for thought leadership and a vast wealth of experience in providing strategic advice to businesses across diverse industries to keep them ahead of the constantly evolving digital marketing landscape. With close to two decades of experience, Devendra’s expertise spans across various domains, including digital marketing, advertising, media, CX, B2C, eCommerce, and more.

Devendra firmly believes that technology can bridge the gap between marketers and customers and serves as a key enabler for marketers to create intuitive, engaging, personalized, and impactful customer experiences.

Fahroni Arifin, an expert in brand and marketing communication with over 18 years of experience, is now serving as Head of Brand Management and Strategy at Indosat Ooredoo Hutchison and responsible for bringing the brand transformation. Prior to this, he has held leadership positions in brand and marketing at various renowned companies including Hutchison 3 Indonesia, Ogilvy and Mather, Neo Indonesia, Innity, BBDO Proximity Indonesia and Leo Burnett Group Indonesia.

Quote: Brand is a promise delivered.

An industry veteran with more than 20 years of diverse experience in digital communications and integrated marketing communications. He enjoys shaping, managing, mentoring teams and solving business challenges, focusing on enhancing brand value through effective communication and insights-driven based marketing and communication strategies.

He is currently the Head of Digital Comms. Management at PETRONAS, a Fortune Global 500 global energy group with presence in over 100 countries. He’s responsible for the strategic design, implementation and management of managing multi-faceted digital communication strategies to strengthen the Brand and its competitive position.

Quote: The future of digital marketing and advertising belongs to the agencies who dare to dream big and able to adapt with pace.

Gino is currently H&M’s Media Manager for Southeast Asia, leading full funnel media and omni-channel strategies across markets in the region. He was previously Marketing Manager of H&M Philippines. Some of his notable campaigns are the H&M x DBTK collaboration and the groundbreaking H&M concert in the Metaverse which garnered multiple accolades for its cutting-edge approach and exceptional performance. Besides H&M, Gino has 20 years marketing and advertising experience in companies such as Unilever, L’Oreal, JWT, and BBDO.

I am the country head of Colgate Palmolive Vietnam.

Enjoying the 18 year CPG journey spanning Marketing, Customer development (sales) and E-commerce across multiple geographies in Asia & North America.

Through this journey I have had opportunities to work in almost all aspects of marketing (innovation, creation and roll out of integrated brand campaigns, formulation of global and regional strategies) and customer development (emerging as well as developed market experience across modern trade, e-commerce and traditional trade).

My passion now is running businesses. Accelerating growth/turn-arounds is a challenge I enjoy.

Quote: It almost always distills down to 2 things, brand & people, that makes the difference between a flourishing business and a floundering one.

Look forward to seeing some of the best campaigns from across the region, getting inspired by them and above all meeting some of the brightest minds in this space.

Hiren is responsible for driving digital strategy and operational excellence for Singapore and ASEAN region at Standard Chartered. He has over 15 years of experience across media agencies and brand side focusing on performance marketing, automation, AdTech and MarTech integration. Prior to Standard Chartered, he has worked on large global brands such as Mastercard, Lego, Oracle, LVMH, Clarins and L’Oréal. Outside of day to day, he often attends industry events, judging panels, speaking events and is passionate about volunteering and test cricket.