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Key Information

Key Dates

Early Bird Entry Deadline:
Thursday, 10 August 2023
Standard Entry Deadline:
Tuesday, 19 September 2023
Final Entry Deadline:
Wednesday, 4 October 2023
Shortlist Announcement:
Wednesday, 15 November 2023
Awards Presentation Event:
Australia/New Zealand:
7 December 2023

Greater China: 5 December 2023

Japan/Korea: 30 November 2023
South Asia: 28 November 2023
Southeast Asia: 7 December 2023
APAC/Network: 7 December 2023

Entry Fees

Early Bird Entry Fee:
HK$3,600 (People)
HK$4,450 (Agency/Brand)
Standard Entry Fee:
HK$4,400 (People)

HK$5,250 (Agency/Brand)
Final Entry Fee:
HK$4,950 (People)
HK$5,900 (Agency/Brand)

Eligibility Period

1 October 2022 – 4 October 2023

  • All entries must relate to achievements ONLY during the eligibility period.
  • Written entries which do not focus on the eligibility period but include achievements outside the review period will be disqualified.
  • Campaign reserves the right to reject work it feels does not comply with the spirit of the awards.

APAC

Categories

In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze. In cases where there are fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the second round of judging.

Asia-Pacific Best Culture

The best culture fosters collaboration — inspiring others and creating a place that helps to attract and recruit talent – and ultimately business growth. Entrants should demonstrate how the agency cultivates a culture to drive forward-thinking and challenge conventions. Entry can be a single office or a national entry.

Asia-Pacific Performance Agency of the Year

This award acknowledges agencies that best demonstrate a consistent ability to translate consumer intentions into revenue for clients, deliver ROI-based campaign activity along with exceptional execution of biddable media and digital exchanges, and drive sales results for clients across geographies.

Asia-Pacific Programmatic Agency of the Year

This award recognizes the agencies that have most effectively developed and enhanced the agency’s programmatic trading performance and made the biggest impact on the advertisers’ businesses including achievements against objectives, evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client testimonials will be required as support evidence.

Asia-Pacific Talent Development Programme of the Year

This category sets out to recognize agencies that understand the need to nurture and develop all levels of talent so that employees gain the knowledge and skills needed to reach their full potential. Entry can be a single office or a national entry.

Asia-Pacific Tech Agency of the Year

This award is set to recognize companies that use the application of technology, the strategic application of data/analytics, and associated targeting methods to improve Campaign effectiveness. Technology can include but is not limited to AI, chatbots, IOT, voice activations, drones, AV technologies, etc.

Asia-Pacific Account Person of the Year

Open to professionals with 8-10 years of account servicing experience. The award recognizes professionals responsible for account management who have displayed the most innovation, skills, and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Managing Directors/CEOs equivalent or above are not eligible.

Asia-Pacific Agency Growth Leader of the Year [NEW]

This award recognises individuals working in a C-Suite leadership position who have done the most to advance their agency’s or network’s commercial growth.

Asia-Pacific Agency Head of the Year

This award recognizes the heads of agencies nationally who have individually done the most to advance their agency/network in the industry.

Asia-Pacific Creative Leader of the Year [NEW]

This award recognizes top-level creative leaders with over 10 years of experience (Group Creative Directors/Executive Creative Directors/Chief Creative Officers or above) who have produced the best work for an individual office (or multiple offices in the same region) during the review period and have not only set the standard for creative excellence but have also raised the bar. The nominee will have demonstrated outstanding creative leadership in building and nurturing creativity across the creative team and the agency.

Asia-Pacific Programmatic Person of the Year

This award is for programmatic agency professionals with outstanding performance in a single office (or multiple offices), who have most effectively developed and enhanced the agency’s programmatic trading performance in Asia-Pacific and made the biggest impact on their clients’ advertising.

Judges & Judging

The Asia Pacific Agency of the Year judging panel will comprise a minimum of five client marketers to go through two rounds of judging.

In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PwC for tabulation and verification. In the final round, each group of judges will convene to discuss the shortlisted entries.

In cases where there is single entry or fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the final round of judging. This may result in no shortlist and no trophy being awarded in a category. The judges’ decisions are final.

Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.

Genevieve Yeep
Director, APJ Digital and Media
Dell Technologies
Abhinav Sharma
Head of Colleague and Client Services, Asia Pacific
Citi
Dhiren Amin
Chief Customer Officer
Income Insurance
Madhurjya Banerjee
Senior Global Brand Director
Unilever, Oral Care
Neelabh Tripathi
APAC Marketing Lead
Kimberly-Clark
Nikos Patiniotakis
Head of Global Brand Development
Zespri
Roshni Das
GM and Regional CMO,
APJ Marketing & Partner Scale
Intel Corporation
Saugata Bagchi
Global Head – Digital, Experiential & Content Marketing
Tata Communications

2023 Shortlist

Category Type Category Entry Number Nominee Agency/Brand Market
           
Agency Asia-Pacific Best Culture AP01.396534   ADA Malaysia
Agency Asia-Pacific Best Culture AP01.397754   IDEASXMACHINA Philippines
Agency Asia-Pacific Best Culture AP01.396850   M&C Saatchi Performance Singapore
Agency Asia-Pacific Best Culture AP01.393549   VaynerMedia APAC Singapore
Agency Asia-Pacific Best Culture AP01.395925   Weber Shandwick Asia Pacific Singapore
           
Agency Asia-Pacific Performance Agency of the Year AP02.397525   ADA APAC (Malaysia)
Agency Asia-Pacific Performance Agency of the Year AP02.396836   KINESSO Singapore
Agency Asia-Pacific Performance Agency of the Year AP02.396855   M&C Saatchi Performance Singapore
Agency Asia-Pacific Performance Agency of the Year AP02.395040   Nativex Singapore
           
Agency Asia-Pacific Programmatic Agency of the Year AP03.396259   Publicis Media - Precision APAC (Singapore)
Agency Asia-Pacific Programmatic Agency of the Year AP03.397778   Wavemaker India
           
Agency Asia-Pacific Talent Development Programme of the Year AP04.395462   BBDO Asia Asia (China)
Agency Asia-Pacific Talent Development Programme of the Year AP04.397517   IDEASXMACHINA Philippines
Agency Asia-Pacific Talent Development Programme of the Year AP04.395763   Publicis Media Singapore
Agency Asia-Pacific Talent Development Programme of the Year AP04.395582   Wavemaker Asia-Pacific Singapore
           
Agency Asia-Pacific Tech Agency of the Year -   No shortlist -
Category Type Category Entry Number Nominee Agency/Brand Market
           
People Asia-Pacific Account Person of the Year - No shortlist - -
           
People Asia-Pacific Agency Growth Leader of the Year [NEW] AP06.397286 Caroline Hsu The Hoffman Agency APAC (Japan)
People Asia-Pacific Agency Growth Leader of the Year [NEW] AP06.394226 Charlie Wright Wavemaker Asia-Pacific Singapore
People Asia-Pacific Agency Growth Leader of the Year [NEW] AP06.397414 Dan Kalinski NP Digital Australia
People Asia-Pacific Agency Growth Leader of the Year [NEW] AP06.396177 Elan Shou Ruder Finn China
People Asia-Pacific Agency Growth Leader of the Year [NEW] AP06.397365 Laura Roberts INVNT APAC Australia
           
People Asia-Pacific Agency Head of the Year AP08.396175 Elan Shou Ruder Finn China
People Asia-Pacific Agency Head of the Year AP08.397271 Fe Husaint Greenpark Singapore
People Asia-Pacific Agency Head of the Year AP08.396748 James Smyllie Initiative Singapore
People Asia-Pacific Agency Head of the Year AP08.397822 Lee Simpson whiteGREY Australia
People Asia-Pacific Agency Head of the Year AP08.395460 Tan Tze Kiat BBDO Asia Asia (China)
           
People Asia-Pacific Creative Leader of the Year [NEW] AP09.397008 Jackie Lui Sage House Business Consultancy China
People Asia-Pacific Creative Leader of the Year [NEW] AP09.397975 Josy Paul BBDO INDIA India
People Asia-Pacific Creative Leader of the Year [NEW] AP09.395743 Reed Collins Ogilvy APAC (China)
People Asia-Pacific Creative Leader of the Year [NEW] AP09.397036 Shouvik Prasanna Mukherjee Golin Singapore
           
People Asia-Pacific Programmatic Person of the Year - No shortlist - -

2022 Winners

In categories with 3 or less shortlisted entries, the judges will decide whether an entry is awarded and subject to judges’ unanimous decision. This may also result in no trophies being awarded or same type of awards in a category.

For Agency categories, the awards can be Gold, Silver or Bronze. People & Brand categories will be one Gold Winner. Commendation will be given a digital certificate.

Category Type Category Nominee Agency/Brand Market Award
           
Agency Asia-Pacific Best Culture Publicis Groupe South East Asia   Singapore Winner
Agency Asia-Pacific Best Culture Sling & Stone   Australia Commendation
           
Agency Asia-Pacific Creative Network of the Year Ogilvy   Winner
           
Agency Asia-Pacific Digital Network of the Year Ogilvy   Winner
           
Agency Asia-Pacific Media Network of the Year Mindshare   Winner
           
Agency Asia-Pacific Performance Agency of the Year Reprise Digital   Singapore Winner
Agency Asia-Pacific Performance Agency of the Year ADA   Malaysia Commendation
           
Agency Asia-Pacific PR Network of the Year Ogilvy   Winner
           
Agency Asia-Pacific Programmatic Agency of the Year Matterkind Asia-Pacific   Singapore Winner
Agency Asia-Pacific Programmatic Agency of the Year Performics Taiwan   Taiwan Commendation
           
Agency Asia-Pacific Talent Development Program of the Year Publicis Groupe China   China Winner
Agency Asia-Pacific Talent Development Program of the Year Dentsu International, Thailand   Thailand Commendation
           
Agency Asia-Pacific Tech Agency of the Year ADA   Malaysia Commendation
Category Type Category Winner Agency/Brand Market Award
         
People Asia-Pacific Agency Head of the Year Gordon Domlija Wavemaker Asia-Pacific Singapore Winner

2022 Galleries

Partnership

The agency of the Year awards offer industry suppliers the chance to target the heart of the industry across Asia, EMEA and the UK. The awards have an outstanding reputation within their local markets and are entered by agencies of all sizes and specialities.

Partnership allows strong branding and networking opportunities, and a chance to build your brand in the hearts and minds of the most influential agencies.

For marketing and partnership opportunities please contact:

ASIA PACIFIC
Richard Fahy
Commercial Director, Campaign Asia-Pacific
Email: richard.fahy@haymarket.asia

Contact Us

Zamir Khan

Director of Awards & Training Events, Asia
Email: zamir.khan@haymarket.asia

Kaling Man

Head of Awards & Training Events
Email: kaling.man@haymarket.asia

General Awards Enquiry

Email: aoy@haymarket.asia

Richard Fahy

Commercial Director, Campaign Asia-Pacific
Email: richard.fahy@haymarket.asia