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Key Information

Key Dates

Early Bird Entry Deadline:
Thursday, 10 August 2023
Standard Entry Deadline:
Tuesday, 19 September 2023
Final Entry Deadline:
Wednesday, 4 October 2023
Shortlist Announcement:
Wednesday, 15 November 2023
Awards Presentation Event:
7 December 2023

Entry Fees

Early Bird Entry Fee:
HK$3,600 (People)
HK$4,450 (Agency/Brand)
Standard Entry Fee:
HK$4,400 (People)

HK$5,250 (Agency/Brand)
Final Entry Fee:
HK$4,950 (People)
HK$5,900 (Agency/Brand)

Eligibility Period

1 October 2022 – 4 October 2023

  • All entries must relate to achievements ONLY during the eligibility period.
  • Written entries which do not focus on the eligibility period but include achievements outside the review period will be disqualified.
  • Campaign reserves the right to reject work it feels does not comply with the spirit of the awards.

Categories

In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze. In cases where there are fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the second round of judging.

Asia-Pacific Best Culture

The best culture fosters collaboration — inspiring others and creating a place that helps to attract and recruit talent – and ultimately business growth. Entrants should demonstrate how the agency cultivates a culture to drive forward-thinking and challenge conventions. Entry can be a single office or a national entry.

Asia-Pacific Performance Agency of the Year

This award acknowledges agencies that best demonstrate a consistent ability to translate consumer intentions into revenue for clients, deliver ROI-based campaign activity along with exceptional execution of biddable media and digital exchanges, and drive sales results for clients across geographies.

Asia-Pacific Programmatic Agency of the Year

This award recognizes the agencies that have most effectively developed and enhanced the agency’s programmatic trading performance and made the biggest impact on the advertisers’ businesses including achievements against objectives, evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client testimonials will be required as support evidence.

Asia-Pacific Talent Development Programme of the Year

This category sets out to recognize agencies that understand the need to nurture and develop all levels of talent so that employees gain the knowledge and skills needed to reach their full potential. Entry can be a single office or a national entry.

Asia-Pacific Tech Agency of the Year

This award is set to recognize companies that use the application of technology, the strategic application of data/analytics, and associated targeting methods to improve Campaign effectiveness. Technology can include but is not limited to AI, chatbots, IOT, voice activations, drones, AV technologies, etc.

Asia-Pacific Account Person of the Year

Open to professionals with 8-10 years of account servicing experience. The award recognizes professionals responsible for account management who have displayed the most innovation, skills, and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Managing Directors/CEOs equivalent or above are not eligible.

Asia-Pacific Agency Growth Leader of the Year [NEW]

This award recognises individuals working in a C-Suite leadership position who have done the most to advance their agency’s or network’s commercial growth.

Asia-Pacific Agency Head of the Year

This award recognizes the heads of agencies nationally who have individually done the most to advance their agency/network in the industry.

Asia-Pacific Creative Leader of the Year [NEW]

This award recognizes top-level creative leaders with over 10 years of experience (Group Creative Directors/Executive Creative Directors/Chief Creative Officers or above) who have produced the best work for an individual office (or multiple offices in the same region) during the review period and have not only set the standard for creative excellence but have also raised the bar. The nominee will have demonstrated outstanding creative leadership in building and nurturing creativity across the creative team and the agency.

Asia-Pacific Programmatic Person of the Year

This award is for programmatic agency professionals with outstanding performance in a single office (or multiple offices), who have most effectively developed and enhanced the agency’s programmatic trading performance in Asia-Pacific and made the biggest impact on their clients’ advertising.

Judges & Judging

The Asia Pacific Agency of the Year judging panel will comprise a minimum of five client marketers to go through two rounds of judging.

In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PwC for tabulation and verification. In the final round, each group of judges will convene to discuss the shortlisted entries.

In cases where there is single entry or fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the final round of judging. This may result in no shortlist and no trophy being awarded in a category. The judges’ decisions are final.

Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.

Abhinav Sharma
Head of Colleague and Client Services, Asia Pacific
Citi
Dhiren Amin
Chief Customer Officer
Income Insurance
Madhurjya Banerjee
Senior Global Brand Director
Unilever, Oral Care
Neelabh Tripathi
APAC Marketing Lead
Kimberly-Clark
Nikos Patiniotakis
Head of Global Brand Development
Zespri
Roshni Das
GM and Regional CMO,
APJ Marketing & Partner Scale
Intel Corporation
Saugata Bagchi
Global Head – Digital, Experiential & Content Marketing
Tata Communications

2022 Shortlist

Category Type Category Entry Number Nominee Agency/Brand Market
           
Agency Asia-Pacific Best Culture AP01.384651   dentsu Indonesia Indonesia
Agency Asia-Pacific Best Culture AP01.384142   IDEASXMACHINA Philippines
Agency Asia-Pacific Best Culture AP01.384100   Publicis Groupe South East Asia Singapore
Agency Asia-Pacific Best Culture AP01.385967   Sling & Stone Australia
Agency Asia-Pacific Best Culture AP01.385271   UM APAC Singapore
           
Agency Asia-Pacific Creative Network of the Year   Ogilvy
           
Agency Asia-Pacific Digital Network of the Year   Ogilvy
           
Agency Asia-Pacific Media Network of the Year   Mindshare
           
Agency Asia-Pacific Performance Agency of the Year AP02.385166   ADA Malaysia
Agency Asia-Pacific Performance Agency of the Year AP02.386001   CSM Sport & Entertainment Hong Kong SAR
Agency Asia-Pacific Performance Agency of the Year AP02.384556   GroupM Nexus Singapore Singapore
Agency Asia-Pacific Performance Agency of the Year AP02.385211   GrowthOps Asia Singapore
Agency Asia-Pacific Performance Agency of the Year AP02.384913   Reprise Digital Singapore
           
Agency Asia-Pacific PR Network of the Year   Ogilvy
           
Agency Asia-Pacific Programmatic Agency of the Year AP03.384760   Matterkind Asia-Pacific Singapore
Agency Asia-Pacific Programmatic Agency of the Year AP03.386198   Performics Taiwan Taiwan
Agency Asia-Pacific Programmatic Agency of the Year AP03.384346   Xaxis Asia Pacific Singapore
           
Agency Asia-Pacific Talent Development Program of the Year AP04.385531   Assembly Hong Kong SAR
Agency Asia-Pacific Talent Development Program of the Year AP04.386036   Dentsu International, Thailand Thailand
Agency Asia-Pacific Talent Development Program of the Year AP04.386238   Golin APAC Singapore
Agency Asia-Pacific Talent Development Program of the Year AP04.384145   IDEASXMACHINA Philippines
Agency Asia-Pacific Talent Development Program of the Year AP04.384841   Publicis Groupe China China
           
Agency Asia-Pacific Tech Agency of the Year AP05.385182   ADA Malaysia
Agency Asia-Pacific Tech Agency of the Year AP05.383699   Digitas Taiwan Taiwan
Agency Asia-Pacific Tech Agency of the Year AP05.385197   GrowthOps Asia Malaysia
Category Type Category Entry Number Nominee Agency/Brand Market
           
People Asia-Pacific Account Person of the Year AP06.383887 Lynn Liu BBDO Asia China
People Asia-Pacific Account Person of the Year AP06.385188 Stephanie Phua iProspect Singapore
           
People Asia-Pacific Agency Head of the Year AP07.384677 Elan Shou Ruder Finn Asia China
People Asia-Pacific Agency Head of the Year AP07.384006 Gabor Koska Edelman Data and Intelligence Hong Kong SAR
People Asia-Pacific Agency Head of the Year AP07.383954 Gordon Domlija Wavemaker Asia-Pacific Singapore
People Asia-Pacific Agency Head of the Year AP07.386165 Lee Simpson whiteGREY Australia
People Asia-Pacific Agency Head of the Year AP07.383768 Tim Lindley VaynerMedia APAC Singapore
           
People Asia-Pacific Programmatic Agency Person of the Year - - No shortlist -

2022 Winners

In categories with 3 or less shortlisted entries, the judges will decide whether an entry is awarded and subject to judges’ unanimous decision. This may also result in no trophies being awarded or same type of awards in a category.

For Agency categories, the awards can be Gold, Silver or Bronze. People & Brand categories will be one Gold Winner. Commendation will be given a digital certificate.

Category Type Category Nominee Agency/Brand Market Award
           
Agency Asia-Pacific Best Culture Publicis Groupe South East Asia   Singapore Winner
Agency Asia-Pacific Best Culture Sling & Stone   Australia Commendation
           
Agency Asia-Pacific Creative Network of the Year Ogilvy   Winner
           
Agency Asia-Pacific Digital Network of the Year Ogilvy   Winner
           
Agency Asia-Pacific Media Network of the Year Mindshare   Winner
           
Agency Asia-Pacific Performance Agency of the Year Reprise Digital   Singapore Winner
Agency Asia-Pacific Performance Agency of the Year ADA   Malaysia Commendation
           
Agency Asia-Pacific PR Network of the Year Ogilvy   Winner
           
Agency Asia-Pacific Programmatic Agency of the Year Matterkind Asia-Pacific   Singapore Winner
Agency Asia-Pacific Programmatic Agency of the Year Performics Taiwan   Taiwan Commendation
           
Agency Asia-Pacific Talent Development Program of the Year Publicis Groupe China   China Winner
Agency Asia-Pacific Talent Development Program of the Year Dentsu International, Thailand   Thailand Commendation
           
Agency Asia-Pacific Tech Agency of the Year ADA   Malaysia Commendation
Category Type Category Winner Agency/Brand Market Award
         
People Asia-Pacific Agency Head of the Year Gordon Domlija Wavemaker Asia-Pacific Singapore Winner

2022 Galleries

Partnership

The agency of the Year awards offer industry suppliers the chance to target the heart of the industry across Asia, EMEA and the UK. The awards have an outstanding reputation within their local markets and are entered by agencies of all sizes and specialities.

Partnership allows strong branding and networking opportunities, and a chance to build your brand in the hearts and minds of the most influential agencies.

For marketing and partnership opportunities please contact:

ASIA PACIFIC
Richard Fahy
Commercial Director, Campaign Asia-Pacific
Email: richard.fahy@haymarket.asia

Contact Us

Zamir Khan

Director of Awards & Training Events, Asia
Email: zamir.khan@haymarket.asia

Kaling Man

Head of Awards & Training Events
Email: kaling.man@haymarket.asia

General Awards Enquiry

Email: aoy@haymarket.asia

Richard Fahy

Commercial Director, Campaign Asia-Pacific
Email: richard.fahy@haymarket.asia