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Digitas SEA Regional Collective

Year: 2023
Region: Southeast Asia
Type: People
Category: Southeast Asia New Business Development Person/Team of the Year 
Award: Commendation
Company: Digitas SEA Regional Collective

In 2022, Digitas Singapore navigated a tumultuous period marked by new leadership, strategic overhauls, losing key clients, high talent turnover, and evolving client expectations. It was clear: we had to pivot and fast. In response, we established the Digitas SEA Collective, a transformative initiative to refocus and rejuvenate our approach. This bold move wasn’t just about resilience; it showcased our adaptability and capacity to innovate our solutions and capabilities from the ground up. The results were palpable. By July 2023, the positive impact of the Digitas SEA Collective was evident. Together, we achieved an impressive win rate, skyrocketed our revenue, and not only met but surpassed the ambitious targets we had laid out.

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Zamir Khan

Director of Awards & Training Events, Asia
Email: zamir.khan@haymarket.asia

Kaling Man

Head of Awards & Training Events
Email: kaling.man@haymarket.asia

General Awards Enquiry

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Richard Fahy

Commercial Director, Campaign Asia-Pacific
Email: richard.fahy@haymarket.asia