“In an age of abundant media choices and brands vying for consumer engagement and loyalty, Abhay passionately champions the pivotal role of ‘Bespoke Branding’ in achieving excellence in engagement.

Abhay’s robust educational foundation, with roots in MICA and IMI, Belgium, coupled with his extensive experience across media innovations, digital and social media strategy, original and branded content creation, community building, subculture leverage, influencer marketing, and IPs

Within Mindshare’s Content+ division, Abhay oversees a vast portfolio comprising over 30 premium and mass brands spanning personal care, homecare, beauty, and wellness. Notable brands under his purview include Dove, Lakme, Lifebuoy, Lux, Tresemme, Sunsilk, Pond’s, Vaseline, Domex, and more, collectively with a media value exceeding INR 2000+ CR.”