Bhakti has nearly two decades of experience across mandates of all shapes and sizes, classic and modern, legacy and start-up. This includes enabling brands, institutions, government bodies and even political parties overcome a variety of challenges through solutions that go beyond the boundaries of a campaign. Breakthrough work for which he has led thinking includes the Cannes Grand Prix winning SRK – Not just a Cadbury’s Ad for Diwali, the more recent generative AI based Cadbury – Birthday Song activation, the culture challenging Bournvita – Look Beyond Marks, Cadbury’s Purple Heart to help bystanders take on trolls, and Blood Buddies App- that uses phone contacts and helps people find blood donors quickly. The fact that he was the strategist on all these culture leading pieces of work cannot be a coincidence.