As the creative young mastermind behind numbers of groundbreaking campaigns that have created buzz in China market, Franky Liao has been pioneering new yet heartwarming creative models for post-pandemic China market. The works Franky created are not just idea-led but also proved effectiveness that have helped his clients’ brand interest increase by 400% among Gen Z consumer groups and achieve a 12% YOY revenue growth. In bold moves, he combines various niche cultures and events of the day, and integrates all relevant elements for consumers including trends, IP, music, and social platforms to deliver maximum value to brands within limited budgets.