Harry Chen

Year: 2023
Region: Greater China
Type: People
Category: Greater China Strategic/Brand Planner of the Year 
Award: Winner
Company: Harry Chen

Young but mature. Talented yet humble. A meticulously logical thinker, and also a caring and empathetic communicator. These seemingly contradicting words are frequently used to describe Harry, because he is indeed a rare breed in our industry. A 29-year-old Group Planning Director at BBDO Shanghai, Harry is one of the youngest and fastest promoted strategy leaders in the entire global BBDO network, taking charge of strategy development for some of the most important accounts at BBDO Shanghai. A trusted strategic partner for clients, an inspiring guide for the creative team, and a role model for the planning team, He is no doubt one of the best strategic planners in Greater China. In the words of Hans Lopez-Vito, COO at BBDO Asia and Harry’s direct supervisor, “Harry is one of the best brand strategists in the entire region”.

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