James Smyllie

Year: 2023
Region: APAC/Network
Type: People
Category: Asia-Pacific Agency Head of the Year
Award: Winner
Company: James Smyllie

“To build Initiative APAC’s vision and strategy for 2023, James as Agency Head evaluated every aspect of the business to ensure now that we’re at the top, we made sure we could stay there. At the heart of his approach was a belief in evolution not revolution – he developed an ambitious yet sustainable roadmap to also enable the agency to meet his long-term objectives of Growth and Consistency.

From launching our brand new Fame & Flow proposition that has contributed to record-breaking business growth this year, to diversifying our client roster and rapidly expanding our regional headquarters while retaining our people’s happiness, it has been an exceptional year for Initiative. We are proud to be recognised as the fastest-growing agency in the world by RECMA – here is how James brought to life our agency goal of ‘Making Great Happen’ for our clients, our people, and our industry.”

Awards Enquiry

Zamir Khan

Director of Awards & Training Events, Asia

Kaling Man

Head of Awards & Training Events

Awards Team