2024 was the year where Tom Martin & Julian Schreiber proudly made more impact on the industry than ever before. Together they championed and rallied the entire local industry for inclusivity of the disabled in marketing Shift 20 Initiative which has not only got over 200 brands on board but won the Spikes Asia Grand Prix for Good, they shaped an entirely new education program for midweight creatives (AWARD Uni), created the new global platform for Uber Eats “Get Almost Almost Anything” after they changed their entire business model, as well as leading their fourth Superbowl commercial – all from Australia.They pitched and won 9 pivotal pieces of business for the network and expanded the agency’s footprint of existing brands like Hanes, Mutti, Uber into the UK, Europe and the US. Perhaps most proudly their work has led to Special being recognised as WARC’s most effective independent agency in the world.