“Karen, a passionate strategist who serves food and beverage clients, consistently uncovers the truth concealed in data to spark enlightened ideas. In 2023, her main achievement in business development is serving as an insight lead, helping to take Zenith China from a media agency to a brand IMC partner of Pepsi China. Armed with a growth mindset, creative thinking, and data-driven execution, she is committed to implementing strategies from planning to reality. Her principle of innovation involves creating ideas that drive consumer behavior for business success, while matching media choice to brand maturity. This approach has led to three winning cases at the ROI Festival in 2023.

“Karen is one of our key contributors along the journey to drive strong brand engagement through innovative and integrated media approach towards consumers in different regions and tiers in China,” her client stated.”