Masatoshi Usami, a visionary “Disruptive” creator, crafting not mere advertisements but the uncharted worlds. Usami is a Creative Director with mad cross-discipline problem-solving skills, covering everything from moving images, graphics, interactive art, activation, PR and product development. In recent years he has focused his creative energy on market design and building cultural movements, receiving accolades from Cannes Lions, D&AD, Clio Awards, New York Festival, One Show, Epica Awards, Spikes Asia, Adfest, Ad Stars, CREATOR OF THE YEAR 2022 MEDALIST, Japan Media Arts Festival Award, ACC Tokyo Creativity Award, Dentsu Advertising Award, CODE award among many others. In fact he is the proud recipient of more than 100 awards.