Melvin Mangada led the agency to achieve its biggest revenue in over 20 years by creating a culture of reinvention through innovation. Under his leadership, the agency took a proactive approach in integrating emerging technology early on, evolving how it developed talent, scaled its culture, and built new engines of disruptive growth.

Despite reduced advertising spend from brands, Melvin fueled growth that wasn’t just measured in wins, but in future-ready capabilities, solid client retention rates and sustained momentum for what’s ahead.

He also helped future-proof the creative industry by championing innovation and the next generation through inclusive programs. At the same, he raised the flag of Philippine creativity on the global stage.