The ‘Firecracker’ of the Leo Burnett Southeast Asia network a.k.a. Monideepa, the nick name akin to her core leadership style of ‘leading with fearlessness’. Monideepa is Regional Business Director for Mondelez, when she took charge of the Mondelez account, she was aware that she was being handed a legacy brand. And while the task was overwhelming at first, her attitude of fearlessly putting the work above everything else and insights into working with cross cultural teams across the six markets proved that she was more than to take the business to newer heights. Monideepa brought in transformation in areas like technology , data and platform first thinking in the creative blueprint, which not only allowed for the brands to reach newer audiences, but added edgier storytelling formats. She’s one who will get the job done through connection, creativity and ingenuity. Monideepa refuses to fail, but seeks to ‘Fail Harder’.