Brian is an award-winning strategist with a proven track record of generating over RMB 200+million in revenue. He has successfully driven growth for Fortune 500 brands, such as Huawei, Mondelez, Genesis, and VISA, even during challenging economic times. Brian’s unique approach involves integrating various planning functions, including creative, digital, media, data, and experience design, into one cohesive team. This innovative planning model enables the development of marketing innovation and platform-based creative work by combining creative insight and channel data. By taking a holistic approach, brands can maximize their impact and gain a competitive edge in the market, making Brian an valuable asset in tackling complex challenges and driving growth.