Parshuram Mendekar

Year: 2023
Region: South Asia
Type: People
Category: South Asia Account Person of the Year 
Award: Winner
Company: Parshuram Mendekar

”A strong account manager, along with being good at building relationships, collaborating with different teams needs to be a good brand strategist too. Parshuram lives by this principle, and you see this in the way he approaches every brief. He has been an active player in ensuring the team constantly reimagines creativity and drives creative excellence through strong cultural context, real human insights, and cutting-edge technology. The work Parshuram has done on Cadbury Celebrations, Dairy Milk & Silk is testament to this.

He very early saw the potential in data and technology to liberate creativity and set new precedents without losing the magic. Parshuram along with the strategy team led the groundwork that helped create the most famed campaigns like the SRK My Ad’, ‘My Birthday Song’, ‘Cheer For All Sports’ to name a few.”

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