Year: 2024
Region: APAC/Network
Type: People
Category: Asia-Pacific Agency Growth Leader of the Year
Award: Winner
Company: Penny Sadlier
GROWTH DOESN’T HAPPEN BY CHANCE. IT HAPPENS BY CHANGE.
Under Penny’s leadership, PG One has demonstrated significant growth by evolving into a thriving unit now managing sixteen P&G brands across twelve APAC markets.
PG One embraced change by redefining its positioning, which broadened its scope and attracted five new clients. This shift unified the team and challenged them to step outside their comfort zones, fostering a culture that values diverse insights and collaborative creativity.
Penny’s growth strategy for PG One includes diversifying beyond P&G, expanding its capability offerings, and building a connected APAC community, positioning PG One as a valued partner in clients’ business growth.
This approach ensures that Penny’s team remains a vital part of an ever-evolving industry, ready to face whatever challenges lie ahead.
Director of Awards & Training Events, Asia
Email: zamir.khan@haymarket.asia
Head of Awards & Training Events
Email: kaling.man@haymarket.asia
Email: aoy@haymarket.asia
Avinash Bhakre
Email: avinash.bhakre@haymarket.co.in