Prasoon Joshi

Year: 2023
Region: South Asia
Type: People
Category: South Asia Creative Leader of the Year [NEW]
Award: Winner
Company: Prasoon Joshi

“Prasoon exemplifies a rare breed of creativity and leadership. An Advertising icon who’s built Mega brands, a Writer who’s been honoured with the Padma-one of the highest civilian Awards by the President of India.

Marrying creativity with scale, he’s given McCann’s work in Asia, a distinct cultural edge making it a powerhouse that has the pulse of the market and consumer. Under his leadership McCann India is today the most awarded agency in the country. From the Grand Prix to golds at Cannes, Clio, Spikes, D&AD as well as the Effectiveness Awards, McCann has garnered all with élan.

Prasoon has been the Titanium Jury President at Cannes and presided over several other National and International Juries.

His columns on business and social issues across mainline and regional publications are known for their intricacy of thought and potency of phrase.”

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