Reed Collins

Year: 2023
Region: APAC/Network
Type: People
Category: Asia-Pacific Creative Leader of the Year [NEW]
Award: Winner
Company: Reed Collins

Originally from Australia, Reed is one of the rare Chief Creative Officers in the industry to have worked across 5 continents. As Chief Creative Officer for the Ogilvy network in Asia Pacific, Reed is responsible for overseeing the agency’s creative product across 35 offices in 17 markets, spanning 5 business units (Advertising, Consulting, Experience, Health, and PR), working closely with a team of 30+ regional and in-market direct reports to uphold Ogilvy’s reputation as a creative powerhouse. Since taking the helm of Ogilvy’s top creative post in the region back in 2020, Reed has been committed to fostering a creative culture that embraces bold ideation, challenges conventional norms and encourages cross-discipline collaboration. And this paid off handsomely in 2023, with Ogilvy recognized as the most creative AND effective agency network in Asia Pacific, ranking No.1 on both WARC’s Creative 100 and Effective 100 lists.

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