Selina Li

Year: 2023
Region: Greater China
Type: People
Category: Greater China Account Person of the Year 
Award: Winner
Company: Selina Li

Selina is no ordinary leader. She is the account leader of legends, thriving on the Nike account where impossible is a daily expectation. Rising from intern to the Nike account’s youngest Deputy General Manager, she has enabled Mindshare to retain the Nike business in China (whilst all other markets lost the business to competitors) and has grown the revenue stream in the process by expanding Mindshare’s scope of work to cover all of Nike’s media activity in the market. Through her just do it attitude, she has rebuilt Nike’s reputation in China, guiding the brand through local crises into full recovery in 2023, and enhanced the brand’s leadership in key commercial moments. Finally, she has established processes which futureproof the accounts management and the brands success in market

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