Shouvik Prasanna Mukherjee

Year: 2023
Region: Southeast Asia
Type: People
Category: Southeast Asia Creative Leader of the Year
Award: Commendation
Company: Shouvik Prasanna Mukherjee

“A rare Chief Creative Officer who truly harnesses the power of data analytics, Shouvik Prasanna Mukherjee is Golin’s go-to champion for data-driven creative bravery to create change that matters – in Asia, for Asia, and extending to the world.

Shouvik was on the team that won PR’s first Cannes Lions – a stake in the ground for the industry’s place at the table. He established Golin’s Creative Intelligence Unit in 2021 to integrate analytics and measurement expertise with creative capabilities across the region – it won PRWeek Asia’s Specialist Consultancy of the Year 2023. He is named PR Champion of the Year (Agency) – silver at PR Awards Asia 2023.

Legitimately pioneering, his brainchild SPARK – a revolutionary AI Incubator helped Golin to diversify ideation, elevate storytelling and mobilize content delivery.

A flag-bearer of DEI, Shouvik is a catalyst who inspires and amplifies the strengths of every teammate, with an unparalleled imagination.”

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