Takahiro Hosoda started his career at Hakuhodo Tokyo in 2005. Since then, he joined TBWA\HAKUHODO in 2012 after spending some time at TBWA\CHIAT\DAY in Los Angeles. Appointed as Chief Creative Officer in 2022, Hosoda is not only responsible for the overall creative direction for the agency’s global clients in the automotive, apparel, sports, finance, and beauty categories, but also helps steer the agency on course in its evolution as the Disruptive Brand Experience Company. He leads the initiatives of corporate vision development and business, product, and service concept development, which have helped garner attention for his activities beyond advertising and communications. To date, he’s received more than 300 prestigious national and international awards, including Cannes Lion Gold and Grand Prix from NY ADC, CLIO, Spikes Asia, and ACC Japan.