Under Tze Kiat Tan’s visionary leadership, BBDO Asia has soared to new heights. With 20 years of experience, she has transformed the agency into a creative powerhouse, overseeing 16 offices and 100 brands. In 2024 alone, BBDO achieved a 32.5% increase in awards, a testament to Tze’s people-first approach and focus on innovation. From embracing AI technologies to championing diversity and talent development, her ability to inspire creativity and push boundaries has kept BBDO Asia at the cutting edge of advertising, driving impact and shaping the future. And Tze was appointed as Chairman of 2024 APAC Effie Awards, continuing to propagate her influence in advertising industry.