BBDO Greater China’s “Tiny Team” has been a key driver of the agency’s reputation and growth in 2024. As the Corporate Communications and Marketing team, they elevated BBDO’s profile with innovative strategies, combining creative storytelling and thought leadership to enhance the agency’s brand presence across Greater China. Their focus on talent development and fostering strong industry connections has been instrumental in achieving a 14% business growth, securing 30 new clients, and generating an additional $14 million in revenue. They continued to build frame for agency, BBDOers, works, clients through many media channel that help raising BBDO’s voice in industry.