We Are Social Singapore’s Business Development team, comprising Kelson Ong, Navishka Shah, and Paige Murphy, transformed the agency from single-client dependency to Southeast Asia’s fastest-growing socially-led creative agency. They achieved significant growth in new business revenue, securing 15 new clients across diverse sectors and significantly reducing the risk of client concentration.

Their initiatives extended beyond new business, driving exponential growth through innovation-driven initiatives, including the successful commercialisation of Luna, an AI-powered brand agent, and the deployment of proprietary tools like SETI and QCS, contributing to long-term client retention and expanded scopes. Their strategic foresight and execution secured major multi-market accounts, elevating the agency’s profile and generating high-quality leads and new revenue streams. Their efforts have established We Are Social as a thought leader and strategic innovative partner, clearly differentiating the agency in the market.